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Dedication is the key to success. , never loose your focus! "
Networking for radio sales professionals from Grace Broadcast Sales.
sam njuguna's Page
Latest Activity
sam njuguna replied to Rebecca Schwartz's discussion 'Friday Poll: The Best Advice Your Mother Ever Gave You'sam njuguna replied to Rebecca Schwartz's discussion 'Friday Poll: What's the Most Effective PSA Campaign Your Station Has Run?'"In 2009 The public transport industry in Kenya was in chaos. Unruly behaviour by Public service vehicles operators and owners were causing 3,000 fatalities every year through road accidents and this cost the country 1.4 billion shillings…"
sam njuguna replied to Rebecca Schwartz's discussion 'Friday Poll: What's the Best Fund-Raising Idea You've Come Across?'"We organized for a Kenyan with sipanl cord injuries to go to South Africa on a wheel chair to raise funds to construct a rehabilitation centre for paraplegics here in Kenya. ( From Nairobi To South Africa )This was after the realisation that South…"
sam njuguna replied to Rebecca Schwartz's discussion 'Friday Poll: What Is the Most Challenging Ad You've Had to Write?'"Client :Population Service International ( PSI)
Product: Durex Special Condom
Year; 1992.
i didnt know how to position this product, even after research .Many felt that codom was taboo.so i didnt know how my radio ad would confront the…"
sam njuguna replied to Rebecca Schwartz's discussion 'Friday Poll: How Did You Get into Radio Advertising Sales?'"While working as a copywriter/Broadcast producer in an advertising agency , i enjoyed presenting concepts,scripts and budgets . i was making money so easily .I specialised in this area and became my own boss. I studied basic marketing and mass…"
sam njuguna replied to Rebecca Schwartz's discussion 'Friday Poll: What Hats Do You Wear?'"i participate in creative process i.e
1.Conceptualization- Developing speculative jobs and recording demos and writing proposals for example now i am developing concepts for forthcoming olympics
2.Organisational i.e Casting and…"
sam njuguna replied to Rebecca Schwartz's discussion 'Friday Poll: How Do You Thank Your Customers?'" Give them bonus spots, cover all their functions and generate news about them. In addition i would organise a team building exercise,away day ,…"
sam njuguna replied to Rebecca Schwartz's discussion 'Friday Poll: Have You Ever Turned Down a Sale for Ethical Reasons?'"Yes! A herbal clinic approached us with a list of new herbal medicines. Whereas we tailor made radio programmes to promote health issues we felt that there was an overclaim in some of the messages and we sought clearance from medicine and…"
sam njuguna replied to Rebecca Schwartz's discussion 'Friday Poll: What's Your Take on Phone Numbers in Radio Ads?'"
Phone numbers take unneccessary time on an ad almost 5 seconds and the truth is , you listen to radio as you do something else, unlike tv where you sit and watch and can have a writting pad and a pen. You listen to radio wahile…"
sam njuguna replied to Rebecca Schwartz's discussion 'Friday Poll: Your Valentine's Day Promotions'" We have partnered with a service provider for this promotion......................i have deleted the brand names for confidentiality as per the contract with my client)
Anncr: At ........ we understand the power of love. Which is…"
sam njuguna replied to Rebecca Schwartz's discussion 'Friday Poll: How Often Do You Voice Your Clients' Ads?'"
I voice most of the ads i write for my clients , over 90% because i always make demos as opposed to sending the scripts for approval, so in most cases the client approves the concept and the ad. Secondly to heighten the drama in the ads…"
sam njuguna replied to Rebecca Schwartz's discussion 'Friday Poll: Your Favorite Christmas Album'"
My favorite christmas album is ALBUM CHRISTMAS WITH BABYFACE, in my opinion Baby face heartfelt vocals sets the mood for any occasion , this album is very outstanding and brings great childhood memories . Listen to it…"
sam njuguna replied to Rebecca Schwartz's discussion 'Friday Poll: Do You Recommend Other Media?'"
For some products and services you may require a 360 degrees communication approach. For example i did a campaign for Agro Chemical and i know the farmer listens to the radio from 6.00am to .8.00pm so i place the radio ad x3 at…"
sam njuguna replied to Rebecca Schwartz's discussion 'Friday Poll: Your Most Attention-Grabbing Radio Ad'"Malaria Ads ( 2009)
Background:
Research showed poor recall from the "shock and fear" Malaria campaigns and that the messages were too negative and disjointed.
My approach
I developed a new communications strategy and incorporated…"
sam njuguna replied to Rebecca Schwartz's discussion 'Friday Poll: Do You Invite Your Clients to Speak at Sales Meetings?'"
Yes i do, we organise workshops for this,we are brand believers and the more we learn about the brand the more we develop better marketing strategies , in addition radio is a heart to heart bussiness therefore we sieze any aooprtunity…"
Profile Information
- What radio station/company are you with?
- habari fm 99.2
- How long have you worked in the radio sales industry?
- 3 years
Comment Wall (5 comments)
- At 12:18pm on November 14, 2011,
Charles R. Wallace said… Happy birthday Sam!
- At 11:50am on September 30, 2010, ROSE said…
- rosereal8@yahoo.co.uk
Hello dear
My Name is rose i went to your profile today at www.radiosalescafe.com.and i love it i think we can from there click through my email address thus;(rosereal8@yahoo.co.uk)
i am waiting for your lovely reply soonest because i need your communication so we can share blessing and understanding life which some have never test and understand so try to send an email to me so i can give you my picture so you can see who i am and i will tell you all of my detail ok
i am looking for your reply soon
i am the one want to be your Friend
have a wonderful day
yours
rose
i am waiting for your lovely reply through my email address (rosereal8@yahoo.co.uk) so that i will from there send you my picture so that you will see how i look like ok try to get me back because there is many love in sheering have a wonderful sweet dream and lovely day kisssss
- At 5:32am on February 8, 2010, sam njuguna said…
- hi all
any idea for valentine for an audience who think valentine is for Europe only. In my country there is no romance , in rural areas you will never see adults hold hands, but weddings are very popular. how do i set agenda for the valentine days..easy and fun?
- At 9:42am on February 5, 2010,
Rod Schwartz said… - Hi, Sam -
Welcome to Radio Sales Cafe! Hope you enjoy the time you spend with us. Look forward to hearing from you about your own radio sales adventures in Nairobi.
Cordially,
Rod
- At 7:32am on February 5, 2010,
Jingle Jim Reilly said… - Sam,
I send out a radio sales tip newsletter called The Jingle of The Week. If you'd like to get a few great ideas every Monday morning, send me your email address and I'll hook you up.
Jim Reilly
American Music Concepts
P 732-255-1504
AmericanJingles@aol.com
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