Radio Sales Café

Networking for radio sales professionals from Grace Broadcast Sales.

January 2011 Blog Posts (5)

Dogs. Music. Money. What do they have in common? You.

Dogs. Music. Money. What do they have in common? You.

THE HUNT IS ON FOR PEOPLE WHO LOVE DOGS AS MUCH AS MUSIC. IF THAT’S YOU , COME JOIN OUR PACK AND

SELL ADVERTISING ON SHWOOF RADIO.

Experience needed? Do you know that Canis lupus familiaris means dog? If yes, then great. No?

Well, now you do. Either way, you’re in. We just require a strong commitment to wanting to work from

home and work on BIG commissions.

Who are we? A group…

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Added by Chris Souchack on January 19, 2011 at 7:00am — No Comments

Serving Two Masters: the Radio Station and the Radio Advertising Client

Serving Two Masters: the Radio Station and the Advertising Client

Radio advertising salespeople serve two masters: their radio stations and their advertising clients. A salesperson's paycheck is written on the radio station's bank account. But the station's account depends entirely on the dollars that come from its advertising clients.

Who, ultimately, is the salesperson's "boss?"

I’ve pondered this…

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Added by Rod Schwartz on January 17, 2011 at 11:53pm — 1 Comment

Making money with your website

I have a pdf file containing lots of ways to generate online ad dollars. Let me know if you would like a copy. Might spark an idea or help with your presentation materials. No solicitation if you request a copy.

Added by Al Pervin on January 15, 2011 at 10:04pm — 3 Comments

"Golden Voice" Ted Williams' Biggest Test Is Still to Come

Unless you've been in a coma or completely insulated from media this week, you're familiar with the story of Ted Williams, the one-time radio announcer, gifted with a "bottomless" golden voice, whose submission to alcohol, cocaine, crack and the wrong crowd led him to abandon his family and career for a "life" on the streets of Columbus, Ohio.



On a Sunday a few weeks ago, a man and his family on their… Continue

Added by Rod Schwartz on January 6, 2011 at 10:41am — No Comments

"The High Price of Saying Yes to Everything"

That headline jumped off the page yesterday morning, as though it had been placed there just for me.



I have been learning that "Saying Yes to Everything" almost always creates as many difficulties as it tries to solve.



Reflecting on how this tendency had gained ascendancy my own life, last spring I wrote:



The fact is, I've lost a great deal of time in the pursuit of an illusory productivity. I've become a victim of the myth of…
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Added by Rod Schwartz on January 4, 2011 at 12:00pm — No Comments

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