Radio Sales Café

Networking for radio sales professionals from Grace Broadcast Sales.

January 2012 Blog Posts (4)

New to Radio Advertising!!!! Looking for advice!!!!

I've been in radio sales for a couple of weeks now and have yet to get any accounts signed on.  I inherited a few accounts that were previously running with the AE that I replaced so it was great to get my "feet wet" with those but I'm looking to build a clientele base on my own.  This site has given me great insight on what it takes to be successful in this business so I'm excited about starting over due to my lack of training on what is required in the field. One challenge that I face is…

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Added by Korey Robinson on January 20, 2012 at 8:35am — 7 Comments

How to Attract New Cutomers Without Spending Any More Money



With the cost of acquiring new customers mounting, many radio stations' customer bases are shrinking due to lost confidence of advertisers and consumers alike.

Referrals are often one way to get your additional advertising sales without too much additional work.

If you learn these three simple referrals systems you’ll avoid the disappointment of cold calling, call reluctance, one time sales and much more.

You will also improve…

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Added by Mike Brunel on January 17, 2012 at 3:00pm — 1 Comment

Forward Planning

Calling all Production and sales managers!

Do you run St. Patrick's Day promotion's / tailored advertising? Does the use of Authentic Voice-over make a difference?

Can this offer added value to cutomer offering? Can you add extra revenue as a result?

Based in Ireland, I can offer authentic Irish VO's either dry read or finished product both Male & female as well as Children!! So if you want to deliver authentic finished product for your cutomers this St. Patrick's…

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Added by David Corscadden on January 13, 2012 at 1:18am — No Comments

I want to think it over- A simple technique to overcome this common objection



How many times have you heard this objection? I am going to show you a simple technique that will help you overcome the frustration on what to say when you hear this and if you apply this procedure your sale will not stall and you will get to the real issue that your advertiser may have with you or your radio station.

Here are a few interesting facts about this particular answer from many advertisers, it’s very common, in most sales…

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Added by Mike Brunel on January 10, 2012 at 3:00pm — No Comments

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