Networking for radio sales professionals from Grace Broadcast Sales.

February 2011 Blog Posts (2)

Words, Voices, and the Art of Persuasion

I create radio advertising campaigns for a living.

Words are the tools of my trade.

Words give wings to ideas and make them soar.

Words move people, products, and services.

Words turn strangers into customers, and customers into evangelists.

But the words we speak convey only part of what we mean; how we speak them conveys a great deal more.

For…

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Added by Rod Schwartz on February 28, 2011 at 1:30pm — No Comments

Raiders of the Lost Ad Budget

Advertising dollars are scarce in the best of times. Competition is always fierce. But in today's economy, can any businessperson afford to squander his limited advertising budget?

You wouldn't think so.

There have never been more places for advertisers to gamble with their ad dollars. Those who are attracted to novelty ("the grass is greener") are especially vulnerable to salespeople with a new gimmick and a slick pitch. The sheer number of competitors for local ad dollars…

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Added by Rod Schwartz on February 12, 2011 at 1:06pm — No Comments