Networking for radio sales professionals from Grace Broadcast Sales.
Banners or Buyers?
I don't know about the other folks here in the Radio Sales Cafe, but as the Internet Sales Manager, I am faced with a barrage of inquiries about banners and cheap CPMs. As most of you probably realize, most radio station sites are not exactly a pageview factory. Our stations are very targeted, and so is the audience that visits our website.
Marketers and Agencies desparately seeking to quantify and control new media in the same manner they do with the old media treat banners…
ContinueAdded by Don The Idea Guy on March 19, 2010 at 8:35am — No Comments
Added by Steven Ridenour on March 12, 2010 at 5:37am — No Comments
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© 2013 Created by Rebecca Schwartz.