Networking for radio sales professionals from Grace Broadcast Sales.
Added by Paul Schultz on March 25, 2011 at 6:53am — No Comments
Obviously, he knows how to have a good time.
He's also a model radio advertiser.
His commercials run daily throughout the year on a number of local radio stations. He (primarily) and his business partner (less frequently) voice…Continue
Still, my tendency is to err in the direction of giving the client a try at it, at least, before deciding to go in a different direction, because:
1) Client-voiced commercials are distinctive. The client is unlikely to be mistaken for any other voice, personality or advertiser on the…
Added by Rod Schwartz on March 17, 2011 at 12:00am — No Comments
Advertisers who voice their own radio commercials often find it a powerful way to leverage their knowledge and expertise, their accessibility, even their personalities to competitive advantage.
After all, as owners their words carry more weight. They are the local experts in their business or profession. Theirs is the voice of authority.
Their additional investment of time and effort in voicing their own commercials multiplies the value of the…
Added by Rod Schwartz on March 14, 2011 at 2:30pm — No Comments