Radio Sales Café

Networking for radio sales professionals from Grace Broadcast Sales.

March 2011 Blog Posts (5)

The 4 o'clock wall.

I am an early riser, sometimes awake at 4am, and almost always by 5. I'm guessing many of you are the same way. Yesterday, around 4pm, I was staring at my desk blotter and the cork board in front of me. It was the 4pm wall. I couldn't shake it. Finally, my away-at-university daughter called and I grabbed my cell phone and went outside to get some fresh air. It was like 30 degrees out, but it felt good to my senses and helped greatly to get over the wall. I'm wondering what the rest of you do to… Continue

Added by Paul Schultz on March 25, 2011 at 6:53am — No Comments

Local Appliance Dealer's Radio Campaign for April 1st...

The fellow on the right owns a local appliance/bedding/TV store.

Obviously, he knows how to have a good time.

He's also a model radio advertiser. 

His commercials run daily throughout the year on a number of local radio stations. He (primarily) and his business partner (less frequently) voice…

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Added by Rod Schwartz on March 23, 2011 at 1:15pm — 1 Comment

Accentuate the Positive: Client-Voiced Radio Commercials

I’ll admit it.  There are advertisers who should be discouraged from doing their own radio commercials. (Here I would love to insert a few perfect examples, but let’s be charitable.)



Still, my tendency is to err in the direction of giving the client a try at it, at least, before deciding to go in a different direction, because:

1) Client-voiced commercials are distinctive. The client is unlikely to be mistaken for any other voice, personality or advertiser on the…

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Added by Rod Schwartz on March 17, 2011 at 12:00am — No Comments

Personal Note..

In a deal preliminarily reported here several months ago, Durand Broadcasting is buying WQOQ/1430 (Durand) from Zoe Communications. Durand Broadcasting is owned by Karla and Brian Winnekins of Durand. Brian Winnekins is currently the Ag Director for "Cow 97" (WCOW/97.1 Sparta-La Crosse). WQOQ has been off the air for much of the… Continue

Added by Brian Winnekins on March 16, 2011 at 5:58am — 3 Comments

The Advertiser As Expert: a Powerful Radio Advertising Technique

Advertisers who voice their own radio commercials often find it a powerful way to leverage their knowledge and expertise, their accessibility, even their personalities to competitive advantage.



After all, as owners their words carry more weight. They are the local experts in their business or profession. Theirs is the voice of authority.



Their additional investment of time and effort in voicing their own commercials multiplies the value of the…

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Added by Rod Schwartz on March 14, 2011 at 2:30pm — No Comments

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