Networking for radio sales professionals from Grace Broadcast Sales.
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Added by OSAZE IYAMU on August 31, 2011 at 1:43am — No Comments
In January of this year, Century Management's (www.centman.com) founder and chairman, Arnold Van Den Berg, told the following story at his annual client review. This is quoted from the April 30 issue of Outstanding Investor Digest:
"One time at an auction, the U.S. government was auctioning off pilots' emergency kits - the kind that pilots use when they get shot down overseas. And people were just…Continue
Added by Mike Brunel on August 29, 2011 at 3:09pm — No Comments
What a 6 year old can teach you about sales
“Dad can I go to Emma’s please?” Ask your mother, I reply, “Dad when I go and ask mummy can I tell her your answer is yes… The art of selling and asking for the order starts at an early age…. That was the question posed by my 6 year old daughter this holiday weekend.
It got me thinking that our kids can teach us a lot about asking for the order and overcoming those sales objections.
When it gets to adults asking for the order…Continue
Lens culinaris. Latin for "edible lens" (or "tasty lens" perhaps?). It's a member of the legume or pulse family (beans, peas, garbanzos), prized for its flavor and health benefits. And it just…Continue
Added by Rod Schwartz on August 18, 2011 at 2:00pm — No Comments
How to write a good thank you note
It’s seems like a tough old market out there at the moment, in fact everywhere you go, they are telling us that advertising is down, it may never recover to what it used to be like, businesses are closing , and advertisers have stopped advertising. With all this doom and gloom talk going on, we may as well all pack up and leave, or get back to some basics .
One of the biggest mistakes I see time and time again is that fact that many…Continue
Added by Mike Brunel on August 11, 2011 at 1:52pm — No Comments
Is Positive Thinking Negative
I am not a great fan of the law of attraction books currently circulating at the moment.
The theory is that if you “think real hard” then everything will come to you
I would have to disagree... You can’t sit in a darkened room, by yourself and think positive and eureka... the world and everything you want will open to you... it’s just not going to work.
In sales if you did that, then you might well be in…Continue
Added by Mike Brunel on August 8, 2011 at 7:00pm — No Comments
My 2010-11 folder contains some 15 commercials from which I'd hoped to cull one or two entries. I think they're good spots; more importantly, so did the advertisers that paid for…Continue
Added by Rod Schwartz on August 6, 2011 at 2:00pm — No Comments
Consistency is a great virtue in advertising, all other factors being equal.
Most of my advertising clients have annual contracts that call for being on the air every day. This degree of exposure usually requires regular changes of copy, to maintain a healthy balance between repetition and freshness.
But I have one client, a mom-and-pop…
Added by Rod Schwartz on August 5, 2011 at 3:00pm — No Comments
NOTE: I originally wrote this piece for an audience of business professionals. Those of us who work in radio often think we have special dispensation to eschew the rules of English, since listeners don't see the commercial or news story scripts from which we read; they only hear what comes out of the speaker. Still, for those of us in sales who correspond with advertisers (via email, proposals, sales one-sheets, perhaps even newsletters or blogs), there's something to be said…
Have you ever been in a meeting where, due to the pressure of the call, the Sales Exec has said something that’s had you bite through your pencil trying not to laugh? Here are some examples of genuine things Sales Execs have said in meetings, or to creatives …. mostly in the UK but some from Australia and New Zealand. Thanks to Paul Borny for reminding me of them… and keeping the file… and to Tim Craig who collected many of them… and to the salespeople I love working with but sometimes trip…Continue
Added by Simon Paul Rushton on August 3, 2011 at 12:38am — No Comments