Radio Sales Café

Networking for radio sales professionals from Grace Broadcast Sales.

September 2009 Blog Posts (1)

Customization: Sometimes it's all in the name

I took our Steeler's Jersey promotion to a client that usually participates every year. This year she turned me down. So I went back, deleted the Jersey promotion part, leaving only the ads that came with it. Then I renamed it the:
"I Own a Furniture Store and a Vintage Camero and I Want to Advertise at Thanksgiving, Christmas, and President's Day Campaign"
I took it to her, she smiled and signed right away.

Added by David Neely on September 16, 2009 at 4:03am — No Comments

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