Radio Sales Café

Networking for radio sales professionals from Grace Broadcast Sales.

December 2011 Blog Posts (3)

Want new customers?

We all know that getting new customers is the lifeblood of any radio sales person. Servicing your current clients is also the lifeblood, so how do you balance the two.

The one mistake that many sales people make in our business is that they work really hard to get clients, and then once they have them, they stop.  The real problem is that they have trouble managing their time effectively.

It’s only natural; you have managed to work…


Added by Mike Brunel on December 12, 2011 at 11:30pm — No Comments

Double SIx A promotion for Christmas

I have a coffee shop that lets you throw a dice to see if you get a FREE coffee.

I think that is pretty cool.

The deal is, you order your coffee, they then hand you two dice. If you throw a double six you get the coffee FREE.

So what do you think the odds are? Is that better than a coffee card. I think it might be.

A simple little gesture has the coffee goers buzzing and coming back for more. My friend threw a winner…


Added by Mike Brunel on December 8, 2011 at 7:30pm — 4 Comments

Sales success starts with getting the right people



It’s easy to predict the level of success a sales person will have at your first meeting.  It usually comes down to three things – capability, commitment and industry fit.  And usually if all three aren’t there in some measure, it’s not going to work out.  

The media sales industry can be fertile ground for people who see high commission opportunities as their best way…


Added by Mike Brunel on December 5, 2011 at 12:00pm — No Comments

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