Radio Sales Café

Networking for radio sales professionals from Grace Broadcast Sales.


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Comment by Alex Mann on November 13, 2013 at 9:17pm

Pam's Streetwise Selling techniques, some of which she reviews in this video, are amazing and have helped increase my billing considerably. Pam teaches you how to use questions to control the conversation so that whether the client goes left, right, north, south... all directions lead to a sale. Getting to the decision maker, controlling with questions, selling to the right hemisphere of the brain, eliminating objections upfront, using fact-advantage-benefit selling, twenty five fantastic ways to close, and the outlook that someone who's destined to be a top biller ought to have are covered in her Streetwise Selling tapes. A very worthwhile purchase both for newbies as well as senior AEs...

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