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I kinda like this spot, but probably for the wrong reasons.
This is one of those rare occasions when it helps to have a picture to convey the meaning of the commercial.
In most TV ads, the truly useful content is in the audio, not the picture. You could turn the picture off and still get the gist of the ad.
I'm not sure how one could "translate" the content of this TV spot into radio and preserve its beauty and flow.
That said, does it make you want to jump up and buy a Ford Focus?
Me either.
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