Networking for radio sales professionals from Grace Broadcast Sales.
Sticky Slogans
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Comment by Rod Schwartz on August 30, 2012 at 5:56pm -
Here's the Al half of the dynamic duo of Trout and Ries (of "Positioning: The Battle for the Mind" fame), dissecting several of the elements of a successful slogan. Well worth your time! Learn why some of the most enduring slogans of all time have remained memorable. Once you've mastered the art of naming and creating slogans, you can tell your clients, "The last thing your ad needs is a tagline."
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