Radio Sales Café

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WLS Chicago - Vintage ('69) Sales Presentation Video

Music Radio WLS' sales presentation, ostensibly targeted to ad agencies, is built around its program director and his more music philosophy, then its sales manager and research team, armed with the latest BRI (Brand Ratings Index) research.

With no smartphones, cell phones, computers, or even fax machines to distract, this rather long-winded exposition of WLS's approach to building audience for advertisers through demographic research leads to a surprising turn: WLS is probably NOT right for the advertiser in question.

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Comment by Bob Villones on July 25, 2014 at 4:48pm

Ha..  This was a great way to shut it down on a Friday!    Thanks Rod!

Comment by Mike Petersen on May 2, 2014 at 5:09am

They sold with integreity-love it.  (and lived it, as I started selling radio just north of chicago in 1971, alas not for WLS...)

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