Radio Sales Café

What's New

• 
  Rebecca Hunt posted a topic in the forum Pro-Radio Spots & Promos:

  Radio Offers Compelling Value Proposition for Advertisers

  From Seeking Alpha:
  Radio Offers A Compelling Value Proposition For Advertisers - iHeartMedia Is The Best In The Space
  In this article, Kevin Mackie discusses "why radio may be the best place for companies to put their advertising dollars to work." In...  moreFrom Seeking Alpha:
  Radio Offers A Compelling Value Proposition For Advertisers - iHeartMedia Is The Best In The Space
  In this article, Kevin Mackie discusses "why radio may be the best place for companies to put their advertising dollars to work." In addition to radio's reach, he says, "For advertisers, radio is cheaper, avoids the plague of ad fraud, and has competitive return on investment of 6 to 1."
  Click here to read the entire article.  

  • Aug 1
• 
  Rebecca Hunt posted a topic in the forum New Strategies for the 2nd Half of 2020:

  Overlooked Revenue Sources - Jay Mitchell, SMRN

  From our friend Jay Mitchell, editor & publisher of The Small Market Radio Newsletter, from the 07/23/20 edition:
  Overlooked Revenue Sources
  Let’s face it, we’ve all been reduced in some measure to checking our couches for loose change, as...  moreFrom our friend Jay Mitchell, editor & publisher of The Small Market Radio Newsletter, from the 07/23/20 edition:
  Overlooked Revenue Sources
  Let’s face it, we’ve all been reduced in some measure to checking our couches for loose change, as the uncertainty of the global pandemic continues. Herewith, some ideas to help you pick up some of that loose change.
  I was reminded by a station in West Palm Beach, Florida, WRMF, that we can leverage loyalty to our radio station into a profit center by doubling down on station merchandise.
  If you’re like most of us, you might have a smattering of T-shirts that you give away at remotes, and coffee mugs that you give to clients, and that’s about it. But you could do a lot more, and create a nice, if not overwhelming, revenue stream out of the deal.
  When it comes to selling station merch, there are three levels:
  1. At the most basic level, you simply sell the T-shirts, mugs, keychains—the usual stuff—that you already have lying...    less

  • Aug 1
• 
  Rebecca Hunt posted a topic in the forum News and Announcements:

  Blaine & Honey Parker Webinar: Taking Creative to New Heights

  For our radio station members:

  • Jul 31
• 
  Rebecca Hunt posted a topic in the forum Sales & Marketing Resources:

  Archive of Bob McCurdy articles

  Radio lost a good friend this past week; Bob McCurdy succumbed to cancer and passed away on July 29. As Radio Ink's editor Ed Ryan observed, "Bob was a tremendous influence on many in the industry. His competitive drive, his thirst for knowledge,...  moreRadio lost a good friend this past week; Bob McCurdy succumbed to cancer and passed away on July 29. As Radio Ink's editor Ed Ryan observed, "Bob was a tremendous influence on many in the industry. His competitive drive, his thirst for knowledge, his discipline and his work ethic impacted everyone who had a chance to work with him."
  Here's an archive of his writings for Radio Ink - well worth perusing, as there's a lot of good insight and practical suggestions there!  

  • Jul 31
• 
  Robert Villones Start building a grateful life and watch the abundance flow! #sales #motivation #Thankful #grateful #Thursday

  

  • Jul 30
• 
  Rebecca Hunt posted a topic in the forum The Round Table: Brainstorming & Problem-solving:

  Looking for Underwriting Help

  From Brandon Hardesty:
  Hi All! I'm looking for help when it comes to underwriting and any decks you may have created when talking with potential donors for your markets or stations. Even just a quick phone call or email on success or challenges would...  moreFrom Brandon Hardesty:
  Hi All! I'm looking for help when it comes to underwriting and any decks you may have created when talking with potential donors for your markets or stations. Even just a quick phone call or email on success or challenges would be amazing! Thank you!!  

  • Jul 29
• 
  Robert Villones It's a great day to get up and be great! So get up.. Coffee up .. and Crush IT! #sales #motivation #Wednesday #crushit

  

  • Jul 29
• 
  Robert Villones Choose the highest ROI investments in life. Reading, Meditation, Prayer and Belief. These are High Yield investments in yourself! #sales #motivation #Monday #investinyourself

  

  • Jul 27
• 
  Robert Villones Turn it up to 11! Finish Strong Friday my friends! #sales #motivation #Greatness #finishstrong #Friday

  

  • Jul 24

  • Radio Sales likes this.
• 
  Robert Villones Give thanks with a grateful Heart! #grateful #thankful #Thursday #sales #motivation

  

  • Jul 23
• 
  Rod Schwartz posted a new video:

  How to Turn $99 into $3000...

  Here's a 1.5-minute video on how to sell GBS' "Presidential Portraits" and turn $99 into $3000 or more in new revenue. Download the free demo at: bitly.com/GBSPresidents Questions? Call us at 888-472-2388 or use the contact form at GraceBroadcast.co...

  • #president
  • #election
  • #Presidential Portraits
  • #vignettes
  • #radio features
  • #radio advertiser
  • #radio advertising sales
  • #ideas

  • Jul 7
• 
  Rod Schwartz posted a new video:

  COVID Resurgence vs. Economic Extinction

  While we keep hearing reports of COVID cases soaring in coastal U.S. cities, radio station owner and broadcaster Paul Gleiser points out that a prolonged nat...

  • #radio
  • #Holland Cooke
  • #Paul Gleiser
  • #resilience
  • #community
  • #heartland
  • #COVID-19

  • Jun 29
• 
  Dave Warawa posted a topic in the forum Sales & Marketing Resources:

  PROSALESGUY - 10 Steps To Master Virtual Selling

   
  
  Mastering virtual selling is the current focus of our sales training clients.  Salespeople, Sales Managers, and Business Owners are equipping themselves with the technology to do virtual meetings with buyers.   Zoom meetings backed...  more 
  
  Mastering virtual selling is the current focus of our sales training clients.  Salespeople, Sales Managers, and Business Owners are equipping themselves with the technology to do virtual meetings with buyers.   Zoom meetings backed up by email and phone contact will ensure that you can continue addressing client needs and drive sales.  This allows you to have face to face meetings without the necessity of in-person.  Over the past 9 years, I have done over 1,500 online meetings with our clients, many of whom I’ve never met in person prior to starting services.  If you’re interested in learning my 10 Steps to Master Virtual Selling, read on.
   
  Adaptability.  That’s the leading sales attribute of today’s Professional Salesperson.  Your ability to embrace technology and use it as a tool has become a deciding factor in becoming a victor or victim in 2020.  We all know that change is a good thing.  It pushes us to...    less

  • Jun 24
• 
  Rod Schwartz posted a new video:

  Presidential Portraits from GBS

  Introducing "Presidential Portraits" - 60-sec. features from Grace Broadcast Sales. For more information, visit this shortened link: http://bit.ly/GBSPresidents

  • #president
  • #election
  • #presidential
  • #portraits

  • Jun 21
• 
  Andrew DeVall posted a topic in the forum The Round Table: Brainstorming & Problem-solving:

  MLB Advertisers

  For those of you who sell Major League Baseball (or other sports) what are you doing for those customers?
  We presold our MLB inventory and we have been just doing a run of schedule for them with bonus spots to make up for no baseball but as the...  moreFor those of you who sell Major League Baseball (or other sports) what are you doing for those customers?
  We presold our MLB inventory and we have been just doing a run of schedule for them with bonus spots to make up for no baseball but as the likelihood that the season gets canceled as a whole we are brainstorming ideas to keep those dollars without giving away too much.
  Anyone doing any creative for their sports sponsors?  

  • Jun 17

  • Rebecca Hunt likes this.