Robert VillonesThe seeds of success you plant now will grow into great things if you water your mind with knowledge, and feed your soul with humility and service.
#sales#success#motivation#Tuesday
I went kicking and screaming to sales from behind the microphone. I believed I was just not a salesman. Luckily I had a good boss.
My first lesson was: don't go after the sale. Take an attitude of working for your client's continued success and the sales... moreI went kicking and screaming to sales from behind the microphone. I believed I was just not a salesman. Luckily I had a good boss.
My first lesson was: don't go after the sale. Take an attitude of working for your client's continued success and the sales will come.
Invest time to get to know the client and more importantly let them get to know you. They will need time to build a relationship and build trust. It was described as dating. One date doesn't wind up at the alter. Count on 5 to 7 visits to be known and remembered. Always distinguish yourself as being willing to work harder. The person that goes above and beyond doesn't get the axe when cuts are made.
Listen. Write things down. Say their words in your visits so they know you are listening.
Be honest and beyond reproach. Have the guts to look the client in the eye on results. Have the guts to attempt persuading the client when they are headed in the wrong direction. I can say this: if radio doesn't work it's always the message. If you let the... less
Jan 8
Rick MurphyAs you may know, My company has developed wikicopy.com FREE. It is a cooperative effort with nearly 400,000 example radio commercial scripts. Thousands have used it for idea starters. Well, we are doing it again. We have hired an attorney to deliver... moreAs you may know, My company has developed wikicopy.com FREE. It is a cooperative effort with nearly 400,000 example radio commercial scripts. Thousands have used it for idea starters. Well, we are doing it again. We have hired an attorney to deliver a Free 90-minute High-Speed webinar on negotiations...FREE. It is white-labeled so that your station can sponsor the session and/or use it to gift sponsorship to your businesses. We do everything. We have the scripts, website and example emails. Take a look at the link below. We will limit it to market exclusivity. If you are not first, you are last. Dominate your market! less
Thanks to our friend Jay Mitchell, editor and publisher of The Small Market Radio Newsletter, for letting us share this article from the December 24/31, 2020 edition. Click here to try the newsletter free for two months.
Do the Basics Brilliantly—6... moreThanks to our friend Jay Mitchell, editor and publisher of The Small Market Radio Newsletter, for letting us share this article from the December 24/31, 2020 edition. Click here to try the newsletter free for two months.
Do the Basics Brilliantly—6 Tips for Radio Sales Teams
By Sharon Söderlund‐Green
Phewwy, is it just me or are radio sales teams becoming increasingly bombarded with information?
In today’s digital world, businesses have an infinite number of tools to help measure performance and processes. This means the ability to monitor the fine details of your company and teams has never been easier.
And that’s kind of the problem. With so much information, it’s easy to become absorbed by it.
So, this is a call for simplicity—a shout‐out for the fundamental sales techniques we sometimes forget to apply. To help your team get back to doing the basics brilliantly, here are six pieces of good solid radio sales advice that you can easily apply today.
1. STOP SELLING AND START LISTENING... less
After reading this article by Karen Telleen-Lawton, Jingles from the 1960's Going 'Round in My Head, I thought it would be a fun topic for the first poll question of the year:
What is the most memorable jingle you've heard?
For me, the first one that... moreAfter reading this article by Karen Telleen-Lawton, Jingles from the 1960's Going 'Round in My Head, I thought it would be a fun topic for the first poll question of the year:
What is the most memorable jingle you've heard?
For me, the first one that pops into mind is, "The best part of waking up . . . is Folgers in your cup." Please share the jingle(s) that you remember best, and chances are, many of us will be singing the tune in our heads right along with you!
Not familiar with this book? Check out Glenn Beck's interview with Roy Williams here: https://www.glennbeck.com/2016/10/17/has-pendulum-author-roy-williams-discovered-the-secret-to-winning-the-american-psyche/
Download Pendulum in .pdf format... moreNot familiar with this book? Check out Glenn Beck's interview with Roy Williams here: https://www.glennbeck.com/2016/10/17/has-pendulum-author-roy-williams-discovered-the-secret-to-winning-the-american-psyche/
This breakthrough video series was originally created in 1999 for the promotion of Roy’s second book, Secret Formulas of the Wizard of Ads. It was sent out to over 1500 radio stations in the US and Canada. The insights and principles are just as... moreThis breakthrough video series was originally created in 1999 for the promotion of Roy’s second book, Secret Formulas of the Wizard of Ads. It was sent out to over 1500 radio stations in the US and Canada. The insights and principles are just as relevant today as it was when this series was first released. The lessons have since been digitized and are available to subscribers of the Wizard's Monthly Ad Class at the American Small Business Institute website.
I have two sets on VHS tape in like-new condition, as pictured below. If you'd like one of them, let me know. All I ask is that you pay for Media Mail shipping to your address. less
I work for a small market station, KGAF. Our focus in on a county with about 42,000 people on the Texas/Oklahoma border. We are the only station with local news, weather and sports. The station enjoys instant recognition throughout the county. To cite an... moreI work for a small market station, KGAF. Our focus in on a county with about 42,000 people on the Texas/Oklahoma border. We are the only station with local news, weather and sports. The station enjoys instant recognition throughout the county. To cite an example, I visited one business about advertising on KGAF and offered to expound on why KGAF should have a slice of their advertising pie. The owner stopped me and said they listen to KGAF and that she lives in the home the operations manager and half of the morning show lived in while he was in high school. I would like to think we are a very special place and station but I believe people are the same everywhere.
With the loss of revenue we experienced due to Covid-19, we had to get a bit creative to build revenue but some things continued on unaffected.
Our county has some very generous people. They secretly donate money that our station doles out in $500 increments to those who call in to the station. This year we handed out $20,000 to 40... less
Communication is Key! - How We Say What We Say
by Pat Bryson
We are in the communications business. And yet, not a week goes by that I don't see evidence of our failure to communicate either with our co-workers or our clients. Clear communication... moreCommunication is Key! - How We Say What We Say
by Pat Bryson
We are in the communications business. And yet, not a week goes by that I don't see evidence of our failure to communicate either with our co-workers or our clients. Clear communication is an art. It takes time, effort and training.
For the foreseeable future, much of our face will remain covered with masks while speaking in person with clients. In some states, we are wearing masks in the office as well. These restrictions cut down on the visual cues people use to understand our intent and make it even more important to use our words in a powerful way. We need to take lessons from our on-air compatriots and learn to paint images with words. We also need to eject some words from our selling vocabulary that will weaken our message and make us sound less than confident. My speech teacher in college called them "word whiskers". These words attach to our sentences and sometimes are used to fill silences. In conversations with clients,... less
Right-click and choose "save as" to save the calendar to your computer.
Demos and more information about the campaigns listed on the calendar are available here.
I went kicking and screaming to sales from behind the... moreI went kicking and screaming to sales from behind the microphone. I believed I was just not a salesman. Luckily I had a good boss.
My first lesson was: don't go after the sale. Take an attitude of working for your client's continued success and the sales will come.
Invest time to get to know the client and more importantly let them get to know you. They will need time to build a relationship and build trust. It was described as dating. One date doesn't wind up at the alter. Count on 5 to 7 visits to be known and remembered. Always distinguish yourself as being willing to work harder. The person that goes above and... less
Showing my age it would have to be the Frito Bandito. The... moreShowing my age it would have to be the Frito Bandito. The voice of Mel Blanc. Couldn't use that in todays age.
Thanks to our friend Jay Mitchell, editor and publisher of The... moreThanks to our friend Jay Mitchell, editor and publisher of The Small Market Radio Newsletter, for letting us share this article from the December 24/31, 2020 edition. Click here to try the newsletter free for two months.
Do the Basics Brilliantly—6 Tips for Radio Sales Teams
By Sharon Söderlund‐Green
Phewwy, is it just me or are radio sales teams becoming increasingly bombarded with information?
In today’s digital world, businesses have an infinite number of tools to help measure performance and processes. This means the ability to monitor the fine details of your company and teams has never been easier.
And... less
