Radio Sales Café

What's New

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  Robert Villones On your mark. Get set. Go! Get out there and Finish strong today! #sales #motivation #go #Friday #finishstrong

  

  • Fri at 4:00 AM

  • Barbara a sewell likes this.
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  Rebecca Hunt posted a topic in the forum Friday Polls:

  Friday Poll: What's the Secret to Being a Great Salesperson?

  Happy Friday, everyone!
  Yesterday, Radio Ink published The Secret to Being a Great Salesperson, an article written by Carol Commander, Director of Sales for Tidewater Communications in Chesapeake, VA and a 2020 Radio Ink Radio Wayne Winner. Ms. Commander...  moreHappy Friday, everyone!
  Yesterday, Radio Ink published The Secret to Being a Great Salesperson, an article written by Carol Commander, Director of Sales for Tidewater Communications in Chesapeake, VA and a 2020 Radio Ink Radio Wayne Winner. Ms. Commander points out how even in a pandemic, radio advertising sales is a great career, and she gives ten tips for succeeding as a radio salesperson. It's a good article to share with your team.
  So for this week's poll question, we'd like to know:
  What do you believe is the secret to being a great radio salesperson?
  Looking forward to reading your replies!  less

  • Fri at 12:22 AM
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  Rebecca Hunt posted a topic in the forum Sales & Marketing Resources:

  Radio Chain of Effectiveness by Norton Warner

  Every link must be strong and properly executed.
  From the book by Norton E. Warner:
  "David Can Still Beat Goliath; Radio Advertising is David's Slingshot"
  The Radio Chain of Effectiveness demonstrates the elements needed to make radio effective for your...  moreEvery link must be strong and properly executed.
  From the book by Norton E. Warner:
  "David Can Still Beat Goliath; Radio Advertising is David's Slingshot"
  The Radio Chain of Effectiveness demonstrates the elements needed to make radio effective for your clients. Let’s take a look at each link:
  You must know your customer psychographically (lifestyle) or demographically (age).
  The term psychographic refers to attitudes that govern one's lifestyle, while demographic information includes age, gender, ethnicity, and other "vital statistics." Psychographic information is generally the better guide to choosing a radio station. People don't always "act their age."
  What's inside the head of a listener—not age, appearances, or physical characteristics—determines that person's radio station preference. Thus, your odds for selecting the right radio station are better if psychographic information is your primary criterion.
  All "sets of ears" are not equal at the cash register.
  An advertiser said...    less

  • Thu at 11:43 PM
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  Robert Villones In everything you do, be thankful! #grateful #ThankfulThursday #thankful #sales #motivation #thursday

  

  • Thu at 4:09 AM
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  Robert Villones What a great day to get up and wear it out! Get up and start winning, 'cause that's what winners like you do! #sales #motivation #wearitout #Wednesday #winner

  

  • Wed at 4:04 AM
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  Robert Villones Ch Ch Ch Ch Changes. Turn and face the change!
  #sales #Motivation #Tuesday #changes

  

  • Tue at 4:40 AM
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  Rebecca Hunt posted a new video:

  2020 Sizzle Video

  RAB's 2020 Sizzle Video

  • Mon at 12:04 PM
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  Rebecca Hunt posted a topic in the forum New Strategies for the 2nd Half of 2020:

  Holidays Are Just Around The Corner - Are You Ready?

  Holidays Are Just Around The Corner - Are You Ready?
  by Pat...  moreHolidays Are Just Around The Corner - Are You Ready?
  by Pat Bryson
  
  
  
  
  
  
  
  
  Fourth quarter is underway! Did you ever think we would be this close to the holiday season? 2020 has seemed interminably long. Nevertheless, here we are. Are you ready?
  I've been reading a lot about consumer trends for Thanksgiving and Christmas. Conventional wisdom is that people will shop earlier this year, beginning this month. Online will be big. So will in-store, if we help our clients to prepare.
  What will consumers want to know?
  ·     What hygiene protocol is the store using to ensure the safety of shoppers?
  ·     What hours/days are they open?
  ·     Are there special deals to entice shoppers?
  ·     Can you order online and pick up in store?
  ·     Do they offer curbside pickup?
  ·     Do they deliver?
  ·     Do stores have a supply of...    less

  • Oct 18
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  Robert Villones Good Friday Morning! Let's get up and get it! No Coasting into the weekend. Sprint to the finish! #sales #motivation #Friday #finishstrong #enduranc

  

  • Oct 16
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  Rebecca Hunt posted a topic in the forum New Strategies for the 2nd Half of 2020:

  How Sales & Selling will be Changed by 2020

  How Sales and Selling will be Changed by 2020
  by John Chapin
  2020 has not been a typical year by any stretch of the imagination. Almost everything we know has been changed or affected in some way, shape, or form. So what about selling? How has selling...  moreHow Sales and Selling will be Changed by 2020
  by John Chapin
  2020 has not been a typical year by any stretch of the imagination. Almost everything we know has been changed or affected in some way, shape, or form. So what about selling? How has selling changed and what must we do to adapt to the new environment?
  Very rarely, if ever, does a disruptor change the core principles of the sales game. Most issues and changes, whether it’s the birth of the internet, social media and e-mail, 9/11, or the 2008 recession, have simply been distractions, causing us to make some small adjustments to our process, but they haven’t changed the foundational principles of sales.
  The events of 2020, led primarily by the pandemic, have been slightly different in that they have affected some important aspects of how many of us sell. For example, in most cases face-to-face sales calls had to be replaced by phone calls and other mediums of contact. This in turn caused changes in the number of contacts, messaging,...    less

  • Oct 12
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  Neil Holmes posted a topic in the forum COVID-19 Roundtable:

  Rebuilding Business

  We were challenged by a client to draft a letter to their former clients, encouraging them to work together again. I have permission to share, so please feel free to adapt as you see for your stations. We're all in this together, after...  moreWe were challenged by a client to draft a letter to their former clients, encouraging them to work together again. I have permission to share, so please feel free to adapt as you see for your stations. We're all in this together, after all.
  Salutation:
  What if what you cared about was gone? A loss of local community, of family, of connections. I guess we could call it Coronavirus.
  2020 has not been the year any of us expected. Like you, at (station/group) we lost a lot of what we care about. We lost you.
  As (region) recovers and adapts to this new reality, (station/group) is still here for you, still influencing the people you want to reach, still in a powerful position to help you.
  Let's get together and build your future. (May toss in ideas as to how to build the future, or ask for a meeting, etc.)
  Add contact info, signature, etc.
   
  And of course, if we might help your efforts in building back, please reach out.
  - - - - - - - - - - - - - - - 
  Neil Holmes is the president of Voice Creative...    less

  • Sep 17

  • Rebecca Hunt likes this.
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  Whitney Aguilar, MBA The best gift you can give a sales/self-employed person is a referral. Before becoming self employed 5 years, ago, I worked in Radio Sales for 5 years. The site admin asked me to share my story! For my birthday this year, I’m asking for your Word of...  moreThe best gift you can give a sales/self-employed person is a referral. Before becoming self employed 5 years, ago, I worked in Radio Sales for 5 years. The site admin asked me to share my story! For my birthday this year, I’m asking for your Word of Mouth! Instead of a donation to a non-profit, I would like your help to connect with anyone you know that works in Education or volunteers with a Parent Association. Teachers, Principals, School Counselors, PTAs, PTOs, are my main customer base. Please tell them to check out Academic Entertainment (.com) and ask about our Virtual School Shows. We represent more than 20 artists and presenters that are available nationwide for online educational entertainment. Topics range from STEM to Music and Arts, Dance, Character Education, and more. We also have online Music Lessons through Band for Today. Your gift to me will help support small businesses, woman-owned/woman-managed businesses, artists, arts-in-education, youth development, learning, educational...    less

  

  • Sep 17
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  Rod Schwartz Worth reading, worth sharing with your clients.

  

  • Sep 14

  • Rebecca Hunt likes this.
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  Lisa Johnston posted a topic in the forum Radio Sales Help Wanted or Situation Wanted:

  Sales Opening in South Dakota

  Dakota Broadcasting is accepting applications to fill a position as a Marketing Specialist. You will be trained by the best in the business. You will aid your clients in building a sound radio marketing strategy along with an online strategy utilizing...  moreDakota Broadcasting is accepting applications to fill a position as a Marketing Specialist. You will be trained by the best in the business. You will aid your clients in building a sound radio marketing strategy along with an online strategy utilizing our digital marketing products.
  You must enjoy working with others and get satisfaction out of helping others solve their marketing problems and grow their business.
  We offer competitive pay, health insurance, 401k, vacation and more.
  Dakota Broadcasting is an Equal Opportunity Employer.
  For more information or to apply, send your resume to careers@dakotabroadcasting.com  less

  • Sep 1
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  Rod Schwartz posted a new video:

  How to Get a 20X ROI with Presidential Portraits

  It's a presidential election year. If you're looking for a timely campaign to sell to a local advertisers, check out PRESIDENTIAL PORTRAITS from GBS! Here's a short video on how to package and air ten features in five weeks and get a 20x return on your in...

  • #Presidential Portraits
  • #radio features
  • #radio vignettes
  • #revenue

  • Aug 6

  • Heather Schwartz likes this.
  • 
    Steve Clendenin Link doesn't work

    • Aug 19
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    • Report