Radio Sales Café

What's New

• 
  Rod Schwartz posted a topic in the forum The Round Table: Brainstorming & Problem-solving:

  4 hours ago

  When Social Media Backfires with Undeserved Bad Reviews

  I have Chris Rolando to thank for putting this idea in my head a few years ago. He did a series of pro-radio spots in which he stressed that an advertiser who relies heavily on social media risks negative feedback, poor reviews, unfavorable comments,...  moreI have Chris Rolando to thank for putting this idea in my head a few years ago. He did a series of pro-radio spots in which he stressed that an advertiser who relies heavily on social media risks negative feedback, poor reviews, unfavorable comments, etc., from anyone with a grudge. By contrast, advertising on the radio gives an advertiser complete control over his message, without dilution or the distraction of negative feedback (at least immediately adjacent to his ad).  Admittedly, this is an oversimplification; so don't make it walk on all fours. The issue is maintaining total control over the message. We know that some advertisers—perhaps many—don't put enough thought and effort into their commercials. They could and should be doing better. But we also know of local businesses that have been unfairly slammed on social media because of some disgruntled person—even a competitor, posing as a "customer."  I've seen this happen with restaurants more than once. What I'd...    less
• 
  Rod Schwartz "Where Have All the Sales Reps Gone?" Good article by Kathy Carr in Talkers Magazine (6/16/21)

  9 hours ago

  

  Where Have All the Sales Reps Gone? | TALKERS magazine

  By Kathy Carr Howie Carr Radio Network President   BOSTON --After returning from another successful TALKERS Conference, I was left wondering.  Where have all the radio sales rep gone? It was a topic of discussion and no one had any real answers. When I sta
• 
  Rod Schwartz posted a topic in the forum Award-winning Radio Ads:

  10 hours ago

  Award-Winning Ads from Around the World

  Thanks to Australian radio awards site SirenAwards.com for posting this collection of Cannes Lion award-winning radio commercials. Whether for entertainment or inspiration, you may enjoy spending some time listening to them.  
• 
  Robert Villones Good Morning. What a great day to wear out! I'm going to start right now and make sure there nothing left when I'm through. #sales #motivation #neverquit #wearitout #Wednesday

  17 hours ago

  
• 
  Robert Villones I like my dreams so big that I get exhausted chasing them! #sales #motivation #Tuesday #tearitup #dreamchaser

  Tue at 3:52 AM

  
• 
  Robert Villones Goooooood Monday Morning! Get out there and make it happen today! And while you're at it make someone's day for them! #sales #motivation #motivation #makeithappen #makesomeonesday

  Mon at 4:00 AM

  
• 
  Robert Villones Speaking of Daily... Here's your daily dose! Finish strong friends! #sales #motivation #Finishstrong #Friday #dailymotivation

  Jun 11

  
• 
  Robert Villones It a great day to be grateful! Remember that being Grateful is great fuel! Fill'er up! #grateful #thankful #sales #motivation #Thursday

  Jun 10

  
• 
  Diane Scarpelli replied to a topic in the forum Friday Polls:

  Jun 4

  One thing restaurants have done thru Covid that hurt them....  while the majority quickly adjusted to take-out only, they tended to offer their full menu as is and everything on a restaurant menu does NOT lend itself to take out. Fries and tacos...  moreOne thing restaurants have done thru Covid that hurt them....  while the majority quickly adjusted to take-out only, they tended to offer their full menu as is and everything on a restaurant menu does NOT lend itself to take out. Fries and tacos get soggy, eggs get rubbery, nachos get... nasty, etc.  Pizza and Chinese are the perfect take-out and those categories did well thru-out. I was talking to a local bar/pub client about that and she admitted that someone had ordered nachos for take-out and by the time they arrived for pick-up she realized she had to re-make it. She decided to have a regular menu and a separate take-out menu. People remember the bad experience and a lot of people I know said they had ordered something they LOVE when they dine-in, found it pretty disgusting when they got it for take-out and would not eat that item from that restaurant again. This was true with chain and local restaurants. Some menu items are only good right out of the kitchen.   less

  • Rebecca Hunt likes this.
• 
  Rebecca Hunt replied to a topic in the forum The Round Table: Brainstorming & Problem-solving:

  Jun 4

  From Shannon Kelter: Vitamins that boost your immunity help keep you safe from VIRUSES and shorten the length of their stay should you catch them. Keeping track of the nutritional value from your meals is hard... but supplementing with vitamins...  moreFrom Shannon Kelter: Vitamins that boost your immunity help keep you safe from VIRUSES and shorten the length of their stay should you catch them. Keeping track of the nutritional value from your meals is hard... but supplementing with vitamins isn't. The Nutrition factory makes it easy- go there and talk with someone for recommendations. Better health can be on your list of errands to run this week!    
• 
  Shannon Kelter replied to a topic in the forum The Round Table: Brainstorming & Problem-solving:

  Jun 4

  What about an opposing view... "we don't need catch phrases, we just need to secure your future".  Here's another one, "we're not here to bamboozle you with tag lines, we're here to make sure you can look forward to a comfortable, long life.".
• 
  Diane Scarpelli shared Rebecca Hunt's item.

  Jun 4

  From Terry Loder: "The stuff is all different, all strong PLUS I threw in signature music AND a new branding statement for stronger positioning. They haven't used radio before. The industry is not common. They totally loved the spots." https://terryloder...

  

  Pop-out Player

  • Add to my Playlist
    Sedona A00002 Voice (14 plays)
  • Add to my Playlist
    Sedona A00004 Genius (10 plays)
  • Add to my Playlist
    Sedona A00001 Podcast (7 plays)
  • Add to my Playlist
    Sedona A00003 Ninja (7 plays)

  Sedona A00002 Voice

  4 tracks
• 
  Diane Scarpelli replied to a topic in the forum The Round Table: Brainstorming & Problem-solving:

  Jun 4

  This is one of the trickiest categories because supplement providers by law cannot suggest nor promote any specific health benefits as a direct result of the products. The products themselves are not labeled for this either, e.g., cranberry consumption...  moreThis is one of the trickiest categories because supplement providers by law cannot suggest nor promote any specific health benefits as a direct result of the products. The products themselves are not labeled for this either, e.g., cranberry consumption reputedly improves circulation - this does not appear on ANY cranberry products or pill labeling.  A huge majority of people believe the supplement product they buy online, at a nutrition store or at a dollar store labeled Vitamin B Complex is the same everywhere. They are not the same. Not only may the dosage vary, the quality of the product is marginally regulated so varies a lot.  People who start with vitamins and supplements will learn or be told by someone to stick to certain labels to avoid the low-effective cheapo products. The upshot is that the nurtition store charging $14 for a quality Vitamin B Complex product looks like it's grossly overcharging -  the 'same' product is available at the grocery store for $4.99. ...    less
• 
  Rod Schwartz posted a topic in the forum Friday Polls:

  Jun 3

  FRIDAY POLL: LOCAL BUSINESSES SHOOTING THEMSELVES IN THE FOOT

  This month's Friday Poll question was prompted by the readerboard sign pictured below. That "Three Days Only" message hasn't changed in months! It sits prominently alongside one of the main thoroughfares in a small town, where hundreds of...  moreThis month's Friday Poll question was prompted by the readerboard sign pictured below. That "Three Days Only" message hasn't changed in months! It sits prominently alongside one of the main thoroughfares in a small town, where hundreds of motorists drive past it regularly, so it ought to be a wonderful marketing tool. When this message first appeared, it conveyed a sense of urgency: big three-day sale, better buy now! But after 3-4 months, one begins to wonder... 1. Has the store been so busy that nobody's had time to change the message? (Judging by the empty parking spaces in front of the store, nah.) 2. Are they hoping to snag a few people passing through town who see the sign for the first time? (Who cares what the locals might think, right?) 3. Are they just plain lazy or out of messaging ideas? My impression: they simply don't care about the message they're sending to the community. Which, frankly, is less than inspiring to me as a prospective customer. What...    less
• 
  Rebecca Hunt posted a topic in the forum The Round Table: Brainstorming & Problem-solving:

  Jun 3

  Wanted: Promotional/Copy Ideas for Nutrition Store

  From Baron Wiley: "Looking for promotional/copy ideas for a nutrition store called The Nutrition Factory (vitamins, supplements, etc) in a small town of 20,000." Thank you for your replies!