Radio Sales Café

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• 
  william schenold shared william schenold's video. Annual Contracts vs. Spot Buys

  River Country 102.7

  Advertise On Radio! (replaces previous video)

  • Tue at 12:42 PM
• 
  Rod Schwartz replied to a topic in the forum Killer Promotions & Ad Campaigns:

  • Tue at 12:30 PM
• 
  Shannon Kelter replied to a topic in the forum Killer Promotions & Ad Campaigns:

  Hi Rod,
  Thanks for the feedback.  I appreciate it.  I've found what I was looking for at voicebunny.com.  My client would have my head if I sent her name to someone- and she's one of my biggest... I could present something for you if you'd...  moreHi Rod,
  Thanks for the feedback.  I appreciate it.  I've found what I was looking for at voicebunny.com.  My client would have my head if I sent her name to someone- and she's one of my biggest... I could present something for you if you'd like and answer any questions you may have.
  Thanks,Shannon  

  • Tue at 12:20 PM
• 
  Robert Villones Change is good! Turn and face the change! #Tuesday #Motivation #sales #Change

  

  Change is good! Turn and face the change! #Tuesday #Motivation #sales #Change

  • Tue at 5:58 AM
• 
  Rebecca Hunt posted a topic in the forum Advertiser Success Stories :

  RADIO INK: Doctor's Business Thriving, Thanks to Radio

  Radio Ink featured one of Rod's advertisers this week in this article. Get Radio Ink headlines in your inbox every weekday morning by subscribing...  moreRadio Ink featured one of Rod's advertisers this week in this article. Get Radio Ink headlines in your inbox every weekday morning by subscribing here.
  
  
  
  
  This Doctor’s Business is Thriving Thanks to Radio
  
  
  By Radio Ink
   
  Success stories sponsored by SunFunMedia.com 
  
  
  
  
  Our thanks to Rod Schwartz for introducing us to Dr. James DeVleming, an optometrist in Pullman, WA. DeVleming has been doing a series of informational features called “Ask Dr. DeVleming” on a daily basis for over 20 years now. Those features have helped DeVleming establish himself as the eye care authority in town. As you can hear in this sample, he rarely says “Come see me.” His approach to marketing is to: “Talk to your eye care professional,” a very counter-intuitive, and effective, way to advertise.
   Opening by Rod Schwartz
  Back in 1995, our stations partnered with Tuesday Productions to conduct one of their “Wake Up and Smell the Coffee” jingle presentations...    less

  • Mon at 3:30 PM
• 
  william schenold Here is a rebuttal :60 to social media advertising which is costing many stations local spot buys. Please leave a negative comment!

  

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  • Mon at 8:33 AM

  • Rebecca Hunt likes this.
  • 
    Rebecca Hunt Thank you for sharing this! (Sorry, not a negative comment! :-))

    • Mon at 10:37 AM
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    • 1 likes this
• 
  Robert Villones Scoring a touchdown, a home run, scoring the winning goal all start with taking the first step. We have to take actionable, trackable steps each day towards our goals in order to get nearer to them. They won't just come to us. #Monday #motivation ...  moreScoring a touchdown, a home run, scoring the winning goal all start with taking the first step. We have to take actionable, trackable steps each day towards our goals in order to get nearer to them. They won't just come to us. #Monday #motivation #sales #action  

  

  Scoring a touchdown, a home run, scoring the winning goal all start with taking the first step. We have to take actionable, trackable steps each day towards our goals in order to get nearer to them. They won't just come to us. #Monday #motivation #sales #action

  • Mon at 6:01 AM
• 
  Roy Compton has added a new profile photo.

  

  • Jul 15
• 
  Rick Murphy Baffle Your Competition
  I’ll keep this story short, sweet, and simple...because it is!
  Nothing is sweeter than the sound of your own name. That is why I encourage our sales reps to put the prospects name in their spec spots (I like to call them...  moreBaffle Your Competition
  I’ll keep this story short, sweet, and simple...because it is!
  Nothing is sweeter than the sound of your own name. That is why I encourage our sales reps to put the prospects name in their spec spots (I like to call them stories) before they even know until you play it for them.
  You will know that you have made the sale when:
  1. They like it
  2. They want to take it out (They seldom really mean that)
  3. They want to put an associates name in the story.
  The sound of their name carries unmatched power. Use it. Always!
  I watch bartenders often. They don’t know it, but many of them are the best salesmen on earth. I will usually buy another drink if the bartender knows my name. Not to mention the bigger tip. Oh, and they will listen to my bull as if they care.
  If you have writer's block, go to the free site with 250,000 pieces of copy, WikiCopy.com. I do challenge you to find one that has followed my advice. See if you can convert one.
  Rick Murphy ~ Murphy Broadcasting  less

  http://www.wikicopy.com

  http://www.wikicopy.com

  • Jul 13

  • Rod Schwartz likes this.
• 
  Kurt Kaniewski From the Kreative Korner at KK Creative Koncepts, here's today's "Korner's Report". When integrating a client into a commercial campaign, it should be noted they can maintain a positive identity without speaking a single word. Case in...  moreFrom the Kreative Korner at KK Creative Koncepts, here's today's "Korner's Report". When integrating a client into a commercial campaign, it should be noted they can maintain a positive identity without speaking a single word. Case in point-another successful ad campaign we perpetrated involved mentioning a client as part of a humorous situation, making the listener think they already have insight to the personality of the individual (in this case, the client was a one time police officer who had a sense of humor) without having them utter a single syllable  less

  

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  • Jul 13
• 
  Rebecca Hunt replied to a topic in the forum Friday Polls:

  From Tom Klein: Our top account is $215,000. Our home county has 55,000 pop 12+. We serve 5 counties with a pop count of 400,000...all non-rated rural communities.

  • Jul 13
• 
  Tom Klein Our top account is $215,000. Our home county has 55,000 pop 12+. We serve 5 counties with a pop count of 400,000...all non-rated rural communities.

  • Jul 13
  • - edited

  • Rebecca Hunt likes this.
• 
  Rod Schwartz replied to a topic in the forum Friday Polls:

  Top account is spending $45-50K annually. Average of top 10 clients approx. $25K annually.
  Our market population of ~65,000 includes more than 30,000 college students, most of whom are here 9 months of the year.

  • Jul 13
• 
  Scott Howard replied to a topic in the forum Friday Polls:

  Currently and personally $70,000 from a HVAC  co-op group.  Had another $70,000 HVAC dealer, but half was with our digital products which just dropped so now they are down to $50K for the year.      Both of these are getting 50%...  moreCurrently and personally $70,000 from a HVAC  co-op group.  Had another $70,000 HVAC dealer, but half was with our digital products which just dropped so now they are down to $50K for the year.      Both of these are getting 50% reimbursement credit with most of what we do from their wholesale supplier.
   
  Our top advertisers on the air are spending nearly $200K with one station and are in the financial planning business.
   
  WOWO is in market 115  

  • Jul 13

  • Rebecca Hunt likes this.