I'm looking for just a few more ideas for the next volume of the "Little Book Of Big Radio Ideas" (Volume 2) Volume 1 has over 30 ideas you can use to grow sales TODAY! The Vol 1 PDF will be sent to you for FREE f... moreI'm looking for just a few more ideas for the next volume of the "Little Book Of Big Radio Ideas" (Volume 2) Volume 1 has over 30 ideas you can use to grow sales TODAY! The Vol 1 PDF will be sent to you for FREE for submitting ideas for Vol 2! YOU WILL ALSO GET A FREE COPY OF ALL FUTURE VOLUMES! Send your ideas to John@SunnyRadio.com (subject line "RADIO BOOK" would be awesome)
Hello,
Thank you for accepting me into this group. My name is Roxana Montoya Hill and I am the new Sales Manager for VALENTINE RADIO in Valentine, Texas. We are a small market radio station. I am new to radio sales, and I would like to know if anyone can ... moreHello,
Thank you for accepting me into this group. My name is Roxana Montoya Hill and I am the new Sales Manager for VALENTINE RADIO in Valentine, Texas. We are a small market radio station. I am new to radio sales, and I would like to know if anyone can point me in the right direction in regards to Dollar General and/or Family Dollar. I have contacted their corporate office many times, and I have been directed to someone's voicemail, but never get a call back. I have also emailed them in regards to radio advertising, but they have not responded.
For any of you radio sales veterans, are there any tips or pointers you can provide in order to help me reach out to someone? I am sure they would love to be advertised in a small market station.
Thank you!!!
Roxana Hill
www.valentineradio.net less
Rebecca Hunt
Welcome to RSC, Roxana, and thanks for posting this! I'll put this on our social media pages on Monday, and include it in next Friday's newsletter, and hopefully you'll get some helpful feedback from our members. Have a great afternoon! :)
New research confirms that radio advertising drives online search results - Radio Sales Today 9/22/17
... moreNew research confirms that radio advertising drives online search results - Radio Sales Today 9/22/17
Among the questions received most often by the Radio Advertising Bureau is: Does radio drive online behavior, and specifically, search activity? Based on the findings of a new research report, the answer is a resounding “yes!” The study, conducted by the RAB in conjunction with research/consultancy organizations Sequent Partners, Media Monitors and In4mation Insights, revealed that radio generated a 29% lift in Google search activity across six different business categories – Automotive, E-commerce, Insurance, Auto Aftermarket, Jewelry and Wireless Communications. The report was based on an analysis of more than 2,100 local radio ads. “We already know that radio delivers a strong return on an advertisers’ investments,” said Erica Farber, RAB President and CEO. “Now we know it drives search results across a number of advertising categories in addition ... less
Rebecca Hunt
Hello John! If you want to post this in the discussion forum (maybe here? https://www.radiosalescafe.com/forums/7/sales-amp-marketing-resources), I'll be glad to include it in next week's newsletter. :)
One of our affiliates, KANA AM 580 in Anaconda, Montana had their station burnt down after a female transient arsonist arrived in this small town and not only burned down the station, but also a historic building and was working on lighting a third buildi... moreOne of our affiliates, KANA AM 580 in Anaconda, Montana had their station burnt down after a female transient arsonist arrived in this small town and not only burned down the station, but also a historic building and was working on lighting a third building on fire when she was caught. Unfortunately, KANA is now for sale which is a shame because they operated a non-profit through their station giving kids with disabilities and disadvantages a chance to work there.
Hi Rikki, not sure of the regulations in your area regarding dentists and advertising (i've been told by dental offices in Alberta, Canada that they are required to follow strict guidelines) - but I've included a link to one of our local dentist offices f... moreHi Rikki, not sure of the regulations in your area regarding dentists and advertising (i've been told by dental offices in Alberta, Canada that they are required to follow strict guidelines) - but I've included a link to one of our local dentist offices for you. We don't do an on-air promotion with it - but maybe you could springboard from this idea and create something from it?
Every Halloween - the dental office holds a "one day buy back" - where they buy Halloween Candy back at $1 per pound - then they ship the Candy to Canadian Troops via UPS. Not sure of the approval you would need to get? to make this happen but thought i'd share the idea with you.
They also have a "smile certificate" program they do with families for good brushing habits with kids - maybe another idea you could springboard from? I.E. listeners can post pics of kids brushing their teeth (and hashtag the dentist and the station) to be entered to win a new bike? backed up by an on-air schedule of course
Anyways, here is the link to our local... less
Hurricane Maria blew the roof off of WKAQ-AM's studio in Puerto Rico this past Wednesday. Earlier this week, we posted a request from a station on St. Maarten, trying to rebuild after the devastation caused by Hurricane Irma. (On St. Thomas, WSTA-AM was t... moreHurricane Maria blew the roof off of WKAQ-AM's studio in Puerto Rico this past Wednesday. Earlier this week, we posted a request from a station on St. Maarten, trying to rebuild after the devastation caused by Hurricane Irma. (On St. Thomas, WSTA-AM was the only station still on the air; they, too, report significant damage.) With hurricanes, flooding, earthquakes, and other natural disasters in the news recently, we wondered how many of our members' stations have faced a similar threat.
So, our Friday Poll question: What's the worst disaster your station has faced, and how did you deal with it?
Please share your experiences in the comments below. less
NO WAY YOU COULD DUPLICATE THIS IN VIDEO OR PRINT.
One of my very favorite advertising campaigns of all time has to do with horse racing.
And life, laughter, and modern culture.
It's DeVito/Verdi's brilliant "And They're Off..." campaign, winner of m...
Earlier this week we received an email from Trevonnel Brown, who has a radio station on St. Maarten, one of the islands that was devastated by Hurricane Irma as the storm traveled through the Caribbean. He and Etienne Brown have set up a GoFundMe campaign... moreEarlier this week we received an email from Trevonnel Brown, who has a radio station on St. Maarten, one of the islands that was devastated by Hurricane Irma as the storm traveled through the Caribbean. He and Etienne Brown have set up a GoFundMe campaign, to help with rebuilding efforts, and they're hoping to get the word out.
Here's his story:
Much of the island needs great repair, and much uninhabitable. Our radio station PJM1, X104.3 was not spared from the destruction. Our building sustained some damages but the tower and the antennas took the brunt of the beating and was left mangled and beyond repair.Looking around, you are thankful for the little things, but the impending economic down spiral ahead of us looms overhead. The jobs lost, the ones on hold and the homes that need rebuilding that so desperately depend on them. The rebuilding process ahead of us is a long road, one that will be filled with disappointment, feelings of accomplishment and uncertainty, but it will all be worth it.Rebuilding is m... less
I'm looking for just a few more ideas for the next volume of the... moreI'm looking for just a few more ideas for the next volume of the "Little Book Of Big Radio Ideas" (Volume 2) Volume 1 has over 30 ideas you can use to grow sales TODAY! The Vol 1 PDF will be sent to you for FREE for submitting ideas for Vol 2! YOU WILL ALSO GET A FREE COPY OF ALL FUTURE VOLUMES! Send your ideas to John@SunnyRadio.com (subject line "RADIO BOOK" would be awesome)
Hello,
Thank you for accepting me into this group. My name is Ro... moreHello,
Thank you for accepting me into this group. My name is Roxana Montoya Hill and I am the new Sales Manager for VALENTINE RADIO in Valentine, Texas. We are a small market radio station. I am new to radio sales, and I would like to know if anyone can point me in the right direction in regards to Dollar General and/or Family Dollar. I have contacted their corporate office many times, and I have been directed to someone's voicemail, but never get a call back. I have also emailed them in regards to radio advertising, but they have not responded.
For any of you radio sales veterans, are there any tips or pointers you can provide in order to help me reach out to someone? I am sure they would love to be advertised in a small market station.
Thank you!!!
Roxana Hill
www.valentineradio.net less
New research confirms that radio advertising drives online searc... moreNew research confirms that radio advertising drives online search results - Radio Sales Today 9/22/17
Among the questions received most often by the Radio Advertising Bureau is: Does radio drive online behavior, and specifically, search activity? Based on the findings of a new research report, the answer is a resounding “yes!” The study, conducted by the RAB in conjunction with research/consultancy organizations Sequent Partners, Media Monitors and In4mation Insights, revealed that radio generated a 29% lift in Google search activity across six different business categories – Automotive, E-commerce, Insurance, Auto Aftermarket, Jewelry and Wireless Communications. The report was based on an analysis of more than 2,100 local radio ads. “We already know that radio delivers a strong return on an advertisers’ investments,” said Erica Farber, RAB President and CEO. “Now we know it drives search results across a number of advertising categories in addition ... less
One of our affiliates, KANA AM 580 in Anaconda, Montana had thei... moreOne of our affiliates, KANA AM 580 in Anaconda, Montana had their station burnt down after a female transient arsonist arrived in this small town and not only burned down the station, but also a historic building and was working on lighting a third building on fire when she was caught. Unfortunately, KANA is now for sale which is a shame because they operated a non-profit through their station giving kids with disabilities and disadvantages a chance to work there.
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