Radio Sales Café

What's New

• 
  Rod Schwartz replied to a topic in the forum COVID-19 Round Table:

  From today's county weekly: local grainery business in March up 4158%.
  
  While many businesses have had to limit business hours or close entirely due to the coronavirus, Joseph's Grainery has seen record-setting business these past few weeks.
  Joseph's Grainery sells whole grains and milled flours, as well as, cookie mixes, cracked wheat cereal, etc., and has seen a growth of 4,158 percent this month compared to March 2019.
  "Business is booming," said Jeff Geier, Joseph's Grainery employee. "You have to assume it's mostly virus-related things, but at the same time I think people are becoming more and more aware of where their food comes from and where it's available."
  
  Read the full story.

  • 1 hour ago
• 
  Rod Schwartz posted a new video:

  Survival Strategies For Radio Advertisers with B. Eric Rhoads and Jay Abraham

  In the most recent recession, many businesses did not survive. You’re about to learn what they did that drove them out of business faster. In an effort to he...

  • 6 hours ago
• 
  Robert Villones Even the toughest of times can be full of blessings if you push away the gloom. Look for the bright spots today and enjoy your many blessings!
  #sales #marketing #motivation #Thursday #thankful #grateful #countyourblessings

  

  Even the toughest of times can be full of blessings if you push away the gloom. Look for the bright spots today and enjoy your many blessings!
  #sales #marketing #motivation #Thursday #thankful #grateful #countyourblessings

  • 13 hours ago

  • Rebecca Hunt likes this.
• 
  Rod Schwartz posted a new video:

  Ask a Wizard - March 30, 2020

  https://americansmallbusinessinstitute.org On Friday, Roy and I sat down and answered questions from business owners, radio stations, and small business cons...

  • Wed at 7:38 PM

  • 
    Rod Schwartz Here's the first full video to whet your appetite.

    • Wed at 7:38 PM
• 
  Rod Schwartz New opportunity to ask Roy H. Williams and Daniel Whittington anything about advertising during this crisis and get answers to your questions. Limited time opportunity (at least through end of April) - not to be missed! Details in the video. https://www.radiosalescafe.com/videos/5/142

  • Wed at 6:06 PM
• 
  Rod Schwartz posted a new video:

  Ask the Wizard Introduction

  Email your questions to "questions@wizardacademy.org" We'll collect questions each week until Thursday night, shoot on Friday, and email the video out to you...

  • #advertising
  • #Wizard of Ads
  • #free
  • #Roy H. Williams
  • #Answers

  • Wed at 6:05 PM
• 
  Robert Villones Good morning! Wake up.. Wash your hands and wear the day the out!
  #sales #motivation #Wednesday #Work #wearitout

  

  Good morning! Wake up.. Wash your hands and wear the day the out!
  #sales #motivation #Wednesday #Work #wearitout

  • Wed at 4:08 AM
• 
  Robert Villones Never let circumstances make you do your second best. Now is the best time to be you absolute best!
  #Tuesday #motivation #sales #excellence #allwaysdoyourbest
  #workfromhometips #workfromhome #quarantine #workfromhome

  

  Never let circumstances make you do your second best. Now is the best time to be you absolute best!
  #Tuesday #motivation #sales #excellence #allwaysdoyourbest
  #workfromhometips #workfromhome #quarantine #workfromhome

  • Tue at 4:07 AM
• 
  April Creech created a new playlist: Covid

  

  Pop-out Player

  • Add to my Playlist
    You Gotta Wash Your Hands©BDPRadio (3 plays)

  You Gotta Wash Your Hands©BDPRadio

  1 track

  • Mon at 2:50 PM
• 
  Lisha Cagle replied to a topic in the forum COVID-19 Round Table:

  These are perfect to call on, thank you!

  • Mon at 10:38 AM
• 
  Lisha Cagle What types of places have you been getting your most sales from during this pandemic?

  • Mon at 10:36 AM

  • 
    Lisha Cagle Didn’t mean to post an emoji

    • Mon at 10:36 AM
  • 
    Rod Schwartz Lisha, the vast majority of my clients are on annual contracts so we're preoccupied with getting their messaging right. (You can hear some examples by clicking "Commercials" in the menu bar, then finding the COVID-19 playlist.) But the prospects listed in the post on opportunities (https://www.radiosalescafe.com/forums/topic/2785/new-prospects-new-opportunities-for-radio-advertising) are all good places to start. Follow your local news, social media, etc. for clues and hints about which businesses and organizations are needing help getting their word out about their current situation. Local chamber of commerce, city government (police, fire, water and sewer, and economic development departments, in particular), nonprofits serving low-income individuals and families, and so many more all have messages they want or need to get out there.

    • Mon at 2:32 PM
    • -
    • 1 likes this
• 
  Robert Villones Get up and get moving! You can't chase your dreams if you're not moving!
  #sales #motivation #Monday #chaseyourdreams

  

  Get up and get moving! You can't chase your dreams if you're not moving!
  #sales #motivation #Monday #chaseyourdreams

  • Mon at 4:13 AM
• 
  Laurell Pecnik has just signed up.

  • Mar 27
• 
  Dave Warawa posted a topic in the forum Sales & Marketing Resources:

  PROSALESGUY - A SWOT Analysis In The New World

  Does the new world have you wondering what your next step is going to be?  Here’s what we’re recommending to all our sales training partners.  When management consultant Albert Humphrey created the SWOT Analysis in the 1960’s, he probably never guessed that his concept would be a great planning guide in light of a major health and financial crisis 60 years later.  Salespeople and Sales Managers need to be proactive now, even if your business has been forced closed.  It will reopen one day and when that happens you need to be ready.  If you are lucky enough to be part of an organization that can still be open, even partially right now, this is also extremely important.  It’s time to think outside the box.
   
  What is SWOT?
  It’s an acronym for a basic, yet effective business strategy and sales planning tool.  It stands for Strengths, Weaknesses, Opportunities, and Threats.  It’s smart thinking especially now given the change every business is encountering by the new world.
  
  Strengths
  
  Things your company does well
  Things that separate you from your competitors
  Skilled and knowledgeable staff, other internal resources
  Things like intellectual property, capital, proprietary technologies, and other tangible assets
  
  Weaknesses
  
  Anything your company lacks
  What does your competition do better than you?
  Limitations in your resources
  Unclear or no Unique Selling Proposition
  
  Opportunities
  
  Exclusivity on specific products or expertise
  Few competitors in your area
  A recent need for your product, service or field
  Press/media coverage of your company
  
  Threats
  
  More competitors in your area or industry
  Changing regulatory environment
  Negative press/media coverage
  Changing customer attitudes toward your company
  
  Fight the urge to think that everything is a threat right now.  Throwing your hands in the air and waiting for things to settle down is reactive and dangerous.  Could your SWOT analysis change in the face of new developments announced daily?  Yes.  That’s why your SWOT analysis needs to be fluid and kept constantly current.  Failing to plan and planning to fail sound opposite, yet they can have the same result – trouble for you and your company.
   
  The SWOT Exercise
  Salespeople should complete their own SWOT Analysis in each of the four areas for as much individual creativity as possible.  You could easily ask other staff members to contribute as this is a great internal exercise.  Then, get together as a group online and have everyone share their opinions.  You’ll be amazed at how much great content will be discussed.  Record all suggestions in each area.  Having a visual representation of everyone’s thoughts is a smart idea.  Cross out the duplications and put a star by the best points that everyone agrees are highlights in each area.
  Discuss actionable steps based on:
  
  Maximizing Strengths
  Managing Weaknesses
  Capitalizing on Opportunities
  Minimizing Threats
  
  This is a great opportunity for everyone to roll up their sleeves and proactively focus on what can be done given the current situation.  It’s also great for morale because people feel like they’re doing something to tackle current challenges.  It’s especially important for Salespeople who are paid to be professionally optimistic in the face of adversity.  We need to be there for our clients who are dealing with the greatest business challenge in several decades.
   
  Excellent Examples of the Next Step for Salespeople and Sales Managers
  Necessity is the mother of invention.  This phrase is becoming even more true because smart Salespeople and Sales Managers learn to adapt quickly while their competitors stand on the sidelines waiting for clarity.  While there is no clarity right now, there certainly is creativity and ingenuity.  Doing a SWOT Analysis can create some excellent ideas and give staff something positive to focus on.
  Read this post – 10 Small Businesses Thriving During Coronavirus
   
  What will your business do?
  You have a choice to make.  You can play the role of Victim and do nothing or be the Victor by being proactive.  Start with a SWOT analysis and get your best minds at work now.
  I’d love to see your comments below or email me at dave@prosalesguy.ca.
  Stay safe everyone.  Thanks!
  Dave Warawa
  www.prosalesguy.ca 
  Author of Shut Up!  Stop Talking and Start Making Money - available in paperback and Kindle on Amazon.com and Amazon.ca
   
  
   
   
   

  • Mar 27
• 
  Joe Gabor posted a topic in the forum COVID-19 Round Table:

  Accounts Receivables: Tips and Tactics

  Hello everyone, 
   
  Just signed up to the Radio Sales Cafe, looking for some ideas and advice on a topic I'm sure all of us in the industry are struggling with or will be very soon. 
   
  What tips, tactics, Do's and Don'ts can you put forward in regards to AR during a crisis like COVID-19 when it comes to local radio? 
   
  Thanks!

  • Mar 27