This was originally published at: https://www.scotthoward.me/whats-old-is-new-again-radio-listening/
You may find that the stats I quoted for my station are also true of yours.
Over the recent Christmas and New Year's holiday break, I was ca...
We partner with a local pizza chain to give away pizzas at local football and basketball games. We print up 200 numbered "tickets" each game and distribute them to fans and at halftime the announcer randomly picks a number and we give a pizza away at the... moreWe partner with a local pizza chain to give away pizzas at local football and basketball games. We print up 200 numbered "tickets" each game and distribute them to fans and at halftime the announcer randomly picks a number and we give a pizza away at the game to that winner.
However, I'm trying to rethink this for the younger generation and also to save time in printing out the tickets, cutting and trimming, distributing them at the game to fans, etc.
Can anyone think of a cost effective way to do this maybe electronically by text, or some cool way on social media where we still get participation, promote the sponsor and also save ourselves some time in doing this the "old school" way?
Thanks in advance for your help
Becky less
From David Kuehn: My strategy is to NEVER contact a prospect "out of the blue". 1) Do your research on the category and the specific prospect using internet, RAB, experience with similar accounts, other reps, etc. Businesses don't have time to "tell me... moreFrom David Kuehn: My strategy is to NEVER contact a prospect "out of the blue". 1) Do your research on the category and the specific prospect using internet, RAB, experience with similar accounts, other reps, etc. Businesses don't have time to "tell me about your business" 2) Identify the decision maker (or key gate-keeper as a fall back) then email AND call telling them who you are and that you would like a few minutes to talk about THEIR needs and to explore if your station strengths are a match 3) Call to schedule an appointment and have a specific problem/situation and a solution prepared as a conversation starter. I still use snail mail from time to time to get around the clutter - hardly anyone won't open an envelope with a media logo on it! My basic rule - "it ain't about your station or you - it's about them". less
We partner with a local pizza chain to give away pizzas at local football and basketball games. We print up 200 numbered "tickets" each game and distribute them to fans and at halftime the announcer randomly picks a number and we give a pizza away at the... moreWe partner with a local pizza chain to give away pizzas at local football and basketball games. We print up 200 numbered "tickets" each game and distribute them to fans and at halftime the announcer randomly picks a number and we give a pizza away at the game to that winner.
However, I'm trying to rethink this for the younger generation and also to save time in printing out the tickets, cutting and trimming, distributing them at the game to fans, etc.
Can anyone think of a cost effective way to do this maybe electronically by text, or some cool way on social media where we still get participation, promote the sponsor and also save ourselves some time in doing this the "old school" way?
Thanks in advance for your help
Becky less
We partner with a local pizza chain to give away pizzas at... moreWe partner with a local pizza chain to give away pizzas at local football and basketball games. We print up 200 numbered "tickets" each game and distribute them to fans and at halftime the announcer randomly picks a number and we give a pizza away at the game to that winner.
However, I'm trying to rethink this for the younger generation and also to save time in printing out the tickets, cutting and trimming, distributing them at the game to fans, etc.
Can anyone think of a cost effective way to do this maybe electronically by text, or some cool way on social media where we still get participation, promote the sponsor and also save ourselves some time in doing this the "old school" way?
Thanks in advance for your help
Becky less
From David Kuehn: My strategy is to NEVER contact a prospect... moreFrom David Kuehn: My strategy is to NEVER contact a prospect "out of the blue". 1) Do your research on the category and the specific prospect using internet, RAB, experience with similar accounts, other reps, etc. Businesses don't have time to "tell me about your business" 2) Identify the decision maker (or key gate-keeper as a fall back) then email AND call telling them who you are and that you would like a few minutes to talk about THEIR needs and to explore if your station strengths are a match 3) Call to schedule an appointment and have a specific problem/situation and a solution prepared as a conversation starter. I still use snail mail from time to time to get around the clutter - hardly anyone won't open an envelope with a media logo on it! My basic rule - "it ain't about your station or you - it's about them". less
We partner with a local pizza chain to give away pizzas at... moreWe partner with a local pizza chain to give away pizzas at local football and basketball games. We print up 200 numbered "tickets" each game and distribute them to fans and at halftime the announcer randomly picks a number and we give a pizza away at the game to that winner.
However, I'm trying to rethink this for the younger generation and also to save time in printing out the tickets, cutting and trimming, distributing them at the game to fans, etc.
Can anyone think of a cost effective way to do this maybe electronically by text, or some cool way on social media where we still get participation, promote the sponsor and also save ourselves some time in doing this the "old school" way?
Thanks in advance for your help
Becky less
I look for common denominators and research before I contact... moreI look for common denominators and research before I contact anyone these days.
(I also research those who contact us first).
One new client last year was a financial planner whose name I discovered when she was a sponsor of an event for a non-profit that I serve on the board.
I emailed her the following after also reaching out to her on LinkedIn:
SUBJECT LINE: I am looking for a fresh face in the financial planning world
Hi Lisa,
Thanks for connecting on LinkedIn earlier this year and being a supporter of HomeBound Meals.
I’d like to meet face to face this month and have a conversation about a couple of items…
First off, WOWO has 3 main Financial Planners on the air and quite frankly, we need an alternative that is a fresh face, but not too fresh as in brand new to the business.
I have been doing my research and am impressed with your credentials going back thru the years of working with Norwest/WellsFargo and later 5th3rd before striking out... less
excited to learn! New here!
