Radio Sales Café

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• 
  Marcus Jaeger has just signed up.

  • Fri at 4:03 PM
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  Rebecca Hunt replied to a topic in the forum Friday Polls:

  From Chris Rolando: The single largest mistake I have seen in role plays is to allow two reps to role play together. The GM or SM should be the role players on the other side. They will not (I hope) throw out dumb things and crazy objections. I'll give you this example: I am a pilot. The first time I flew was a perfectly still day, not a breeze and a perfect ground temperature of about 53 degrees. By the time I was going for my instrument training I was taking off and landing in temps over 100 degrees with crosswinds. Had they started me at the latter, I would never have become a pilot. Start it easy.

  • Fri at 3:51 PM
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  Robert Villones You Have what it Takes!
  #sales #motivation #Friday #youhavewhatittakes

  

  You Have what it Takes!
  #sales #motivation #Friday #youhavewhatittakes

  • Fri at 6:28 AM
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  Chris Ganoudis has added a new profile photo.

  

  • Fri at 4:43 AM
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  Rebecca Hunt posted a topic in the forum Everything Else:

  Anyone Using TownNews.com?

  Rod Schwartz asks, "Anyone here using TownNews.com to provide content and sales opportunities for your station? Would love to hear from you."

  • Thu at 9:40 PM
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  Rebecca Hunt posted a topic in the forum Friday Polls:

  Friday Poll: Does Your Sales Team Use Role-Playing in Training?

  Happy Friday, everyone!
  Earlier this week I read an interesting Radio Ink article written by Spike Santee, The Four Keys to Better Role-Playing. Even if role-playing makes the participants feel awkward at first, Spike says, it's a terrific tool for helping a salesperson prepare for a variety of sales situations: "Role-playing isn’t meant to embarrass, it is meant to reinforce the content and the skill. Role-playing also drives home the point that the sales skill isn’t as easy as it looks. When you are watching a sales video or reading a sales book, you are 'unconsciously incompetent' – you think you get it, you’re following along. But when you go to practice that skill, you become 'consciously incompetent' – you are aware that if you practiced a little bit more, you could do it better." Click here to read the entire article.
  So for this week's poll question, we'd like to know:
  Is role-playing a regular part of your station's sales training? Why or why not?
  Looking forward to reading your answers!

  • Thu at 6:42 PM

  • 
    Chris Rolando The single largest mistake I have seen in role plays is to allow two reps to role play together. The GM or SM should be the role players on the other side. They will not (I hope) throw out dumb things and crazy objections. I'll give you this example: I am a pilot. The first time I flew was a perfectly still day, not a breeze and a perfect ground temperature of about 53 degrees. By the time I was going for my instrument training I was taking off and landing in temps over 100 degrees with crosswinds. Had they started me at the latter, I would never have become a pilot. Start it easy.

    • Fri at 1:02 PM
• 
  Dana Smith has just signed up.

  • Wed at 9:53 AM
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  Robert Villones It's gonna be a hot one today. Get out there and get it! Not even the weather can stop you when you are chasing your dream!
  #sales #motivation #Wednesday #noexcuses

  

  It's gonna be a hot one today. Get out there and get it! Not even the weather can stop you when you are chasing your dream!
  #sales #motivation #Wednesday #noexcuses

  • Wed at 6:15 AM
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  Robert Villones Find the people that want to do it with you! And by"do it" I mean Win!
  #sales #motivation #Tuesday #doit

  

  Find the people that want to do it with you! And by"do it" I mean Win!
  #sales #motivation #Tuesday #doit

  • Tue at 6:22 AM
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  Mike Jensen New Business Developer – Sales Account Executive
  Adams Radio Group-Las Cruces, NM is taking applications from Qualified individuals for an immediate opening as a New Business Developer for our radio stations KGRT, KHQT, KSNM AND KWML. As an Account Executive at Adams Radio Group-Las Cruces, you must be able to generate and grow revenue from local advertising accounts in order to meet sales goals. This position is considered an outside sales position, and requires that the Account Executive be out of the office more than 50% of the time conducting sales activities with clients. You must also be able to work closely with other employees to help form a cohesive team.
  Essential Duties and Responsibilities:
  • New Business Development through cold calling, writing proposals, coordinating commercial developing creative ideas based upon client solutions
  • Build relationships and sell radio as a marketing solution to help clients meet their key business challenges.
  • Develop sales through cold calling,
  • Establish and maintain new station advertisers through prospecting and great client service
  • Ensures sales orders are submitted and processed according to company policies and procedures
  • Requires visits to client offices and premises
  • Sell sponsorships of events and on air
  • Sell commercial advertising time, digital advertising and other station products to local businesses
  • Follows up on sales orders and ensures client satisfaction
  • May require client outings to events, occasionally on evenings and weekends
  • Ability to work under deadlines and in a fast-paced environment
  • Troubleshoot issues as necessary
  • Provides weekly activity/call reports and other sales reports when required
  • Exceptional time management and organizational skills
  • Exceptional written and verbal communications skills
  • Must be detail oriented
  • 1+ years sales experience preferred
  Working Conditions and Physical Requirements:
  Office environment, some repetitive motion required. Requires travel to station events and client sites, valid drivers license is required with a good driving record. Must have a reliable means of transportation and maintain current insurance and registration.
  Applications being accepted now and apply to Adams Radio General Manager Mike Jensen mjensen@arglc.com

  • Mon at 5:54 PM
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  Rod Schwartz Anyone here using TownNews.com to provide content and sales opportunities for your station? Would love to hear from you.

  townnews.com | TownNews provides state-of-the-art content manage

  Innovative solutions that empower local media organizations like yours to grow revenue, expand audience and engagement, and enhance your essential role in your community.

  • Mon at 5:32 PM
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  Kaitlyn Stickrod has just signed up.

  • Mon at 8:28 AM
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  Robert Villones Your words are a creative force. Don't just think you will, Proclaim you will!
  #sales #motivation #Monday #Youwill

  

  Your words are a creative force. Don't just think you will, Proclaim you will!
  #sales #motivation #Monday #Youwill

  • Mon at 6:10 AM
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  Lee Patterson replied to a topic in the forum Friday Polls:

  Well this is my 19th year so let me see if I remember. My radio road is quite the story. I answered a help wanted ad on the radio when I was in college. As a broke 19 year old I took the part time job they offered me in the office. 3 months later the Traffic Manager quit and since I was the only other person on staff that knew the traffic and billing software on staff, they asked me to take the job full time. I worked in that office for 6 years before moving into sales. The sales person with the top list at the station was retiring and I was asked to move into sales to take over the stations most established list at 25 years old. 
  I fought it at first but eventually took the job and now 13 years later I am still the top biller at the station and have grown that list leaps and bounds all while serving as the "sports guy" at the station as well. Happy Friday all!

  • Jun 7

  • Rebecca Hunt likes this.
  • 
    Rebecca Hunt Love it, Lee - thanks for sharing!

    • Jun 7
• 
  Clark Thompson wrote a new article entry:

  

  We live in a digital world

  How many out there have already, or are heading into offering Digital Marketing to their clients?  I left the helm as radio sales director on January 1, 2019 and started a new division offering SEO and SEM services.  I've essentially had to "relearn" a lo...

  • ##searchenginemarketing
  • ##SEO
  • ##SEM

  • Jun 7

  • Rebecca Hunt likes this.