Has anyone tried one? Listeners create a sewing project loosely described by the client (Sewing and fabric store). Materials need not be bought at client's store. Listeners submit photos to station website photo gallery to be judged by client's staff.... moreHas anyone tried one? Listeners create a sewing project loosely described by the client (Sewing and fabric store). Materials need not be bought at client's store. Listeners submit photos to station website photo gallery to be judged by client's staff. Listeners can "like" the projects. Prizes provided by client. 3 separate projects over a 3 month period. Supported by on-air promotional :30's and :10 drop-ins, with frequency.
Any input is appreciated. Also looking for a rules boiler plate that can be adapted for this type of contest.
Thanks,
Jonas Jones less
I tried to respond the other day, but apparently it didn't make it through. My answer is "no." We had a flicker of interest once in that category, but. Nada. However, I would tell you that there's a program called "Road to... moreI tried to respond the other day, but apparently it didn't make it through. My answer is "no." We had a flicker of interest once in that category, but. Nada. However, I would tell you that there's a program called "Road to Recovery" through the American Cancer Society. They seek out volunteers willing to drive cancer patients to their appointments. And yes. That is a real thing. It's beyond comprehension that patients forgo treatments simply BECAUSE THEY CAN'T GET THERE. And there is a little budget to support it. Sometimes. If nothing else you could do a pro-bono campaign for ACS, and then have another client (or more than one) underwrite the campaign.
Maybe even the account you're talking about.
dm less
Happy Friday, everyone!
For this month's poll question, we'd like to know:
Do you have a weekly sales meeting? If so, what day/time of day do you meet?
Looking forward to reading your replies!
This is the second part of a 2 part series. In this video, Dave covers sales techniques to better manage your time and get more done.
Welcome to SALES TIPS with PROSALESGUY Dave Warawa - your source of free sales training and coaching.
Improve ...
First - combat the concept that social media is free. When done well, social media is time consuming - and the 'done well' is key. Is the effort engaging, are images appealing, creative and daily. This requires thought, creative... moreFirst - combat the concept that social media is free. When done well, social media is time consuming - and the 'done well' is key. Is the effort engaging, are images appealing, creative and daily. This requires thought, creative construction and time. What is the time this business owner is spending worth - or are they paying an employee to do this? A small local women's clothing somewhat pricey boutique with 2 locations does exclusively FB/Twitter/Instagram. For a period of time the content was actually inspirational social-media-wise - 2 employees doing girl chat videos as they walked around the store talking into the camera about current trends and what's-hot-what's-not in a fun way. They were fun and funny and responses were many and positive. Either they left employment there or tired of it after 6-mo or so however because they are gone and now it's a barrage of 2-3x/day product pushes. Social media creativity is time-consuming. Time is money. Social media... less
John Glavin
Very thorough! I appreciate your insight and agree 100%. Thanks so much.
Ambitious Salespeople always want to get more done. In SALES TIP #13, PROSALESGUY Dave Warawa shares his 10 SALES TIP for better time management based on his sales experience and sales techniques.
Welcome to SALES TIPS with PROSALESGUY Dave Warawa - y...
John, you’re right. We can’t control what clients do, but we can try to educate them.
One thing I’ve tried to get them to do is post their radio commercials to social media. This isn’t as straightforward a process as sharing... moreJohn, you’re right. We can’t control what clients do, but we can try to educate them.
One thing I’ve tried to get them to do is post their radio commercials to social media. This isn’t as straightforward a process as sharing images or videos. For whatever reason, social media hasn’t embraced pure audio. So, we have to post links to MP3’s that have been uploaded to a website or a platform like Soundcloud or even You Tube. It’s sometimes klunky but worth the effort to repurpose their commercials in this way and in so doing, underscore the value of what we do. less
First, make sure the client understands HOW both medium works. I explain that print and social media are passive. They just show up and don't demand attention. Radio is more intrusive - if it's on, you can't help but hear it, even if... moreFirst, make sure the client understands HOW both medium works. I explain that print and social media are passive. They just show up and don't demand attention. Radio is more intrusive - if it's on, you can't help but hear it, even if it's subliminally. Useless to talk them out of social media - it's the Current Darling, so make sure they use it correctly. That way they look at you as a source instead of just another vendor hawking products. Then I make sure that the social media matches the radio. Silly to fight two separate battles with two separate messages. Refer to big guys like McD's that always say "I'm Lovin' It". If they have a phrase, include it. And anything else -- it keeps the client confiding in you, which is half the battle in itself. Most of the people selling media like social and billboards have NO idea what they're doing. They're order takers, so if you can demonstrate that you'll help no matter what medium... less
Last month, RSC member Cameron Snodgrass asked this very question. So for this month's Poll Question, we'd like to know:
1. Does social media pose any kind of threat to your advertiser relationships?
2. ... moreLast month, RSC member Cameron Snodgrass asked this very question. So for this month's Poll Question, we'd like to know:
1. Does social media pose any kind of threat to your advertiser relationships?
2. Do you integrate your clients' social media messaging with their radio advertising, and if so, how?
Please share your thoughts by replying below.
Interesting responses, all.
Like Lou Vito, I was trained by Jim Williams. First "boot camp" was in Casper, Wyoming in November 1975. After that, the station hired him to come into the market several times a year for additional training and... moreInteresting responses, all.
Like Lou Vito, I was trained by Jim Williams. First "boot camp" was in Casper, Wyoming in November 1975. After that, the station hired him to come into the market several times a year for additional training and occasional visits to prospects or clients. Our billing rose dramatically over the next few years, as did the number of people selling advertising. Initially, there were only two of us full-time salesmen and our women's director and manager who each handled a few accounts. Within a year, we'd tripled the number of salespeople and when I left the station in 1979, there were 13, as I recall. It was a heady time and as a sales department, we were a cocky bunch. We raised our rates quarterly (!) as a demonstration of our belief that we were continually improving our value to advertisers; the only way to avoid the "rater improvement" was to sign an annual. One time nine or ten of us participated in a group pitch to the local Downtown Association. ... less
Has anyone tried one? Listeners create a... moreHas anyone tried one? Listeners create a sewing project loosely described by the client (Sewing and fabric store). Materials need not be bought at client's store. Listeners submit photos to station website photo gallery to be judged by client's staff. Listeners can "like" the projects. Prizes provided by client. 3 separate projects over a 3 month period. Supported by on-air promotional :30's and :10 drop-ins, with frequency.
Any input is appreciated. Also looking for a rules boiler plate that can be adapted for this type of contest.
Thanks,
Jonas Jones less
I tried to respond the other day, but... moreI tried to respond the other day, but apparently it didn't make it through. My answer is "no." We had a flicker of interest once in that category, but. Nada. However, I would tell you that there's a program called "Road to Recovery" through the American Cancer Society. They seek out volunteers willing to drive cancer patients to their appointments. And yes. That is a real thing. It's beyond comprehension that patients forgo treatments simply BECAUSE THEY CAN'T GET THERE. And there is a little budget to support it. Sometimes. If nothing else you could do a pro-bono campaign for ACS, and then have another client (or more than one) underwrite the campaign.
Maybe even the account you're talking about.
dm less
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