Deb Senecal: Regarding writing commercials...I find that when you have a working relationship with the customer you have a better idea of what the client is trying to say to the consumer. Its hard to pass information to a copywriter as they generally... moreDeb Senecal: Regarding writing commercials...I find that when you have a working relationship with the customer you have a better idea of what the client is trying to say to the consumer. Its hard to pass information to a copywriter as they generally don't know the personality of the business. Therefore I write my own ads.
Stephen Jeffrey Duff: I write all my clients' commercials, except for the few who write their own or have have pre-written 'national' or agency scripts. I have to write 6 to 12 ad copy per month. We have no copywriter at our station. While I have an... moreStephen Jeffrey Duff: I write all my clients' commercials, except for the few who write their own or have have pre-written 'national' or agency scripts. I have to write 6 to 12 ad copy per month. We have no copywriter at our station. While I have an English degree and believe I write pretty good scripts, some of the radio ad salespeople I've known over the years proved the adage: "Just because you are a good salesperson doesn't mean you're a good writer; just because you are a good writer doesn't mean you're good salesperson." Some radio ad salespeople - and radio ad copywriters, for that matter - seem to think they're writing newspaper classified ads. Snoozeville ... less
Jessica Barrow: I as well write my own commercial ad copy for majority of my clients. Occasionally, clients will have a pre-produced commercial or their own written ad copy. Although I'm always eager to exchange ideas with other account reps. On average,... moreJessica Barrow: I as well write my own commercial ad copy for majority of my clients. Occasionally, clients will have a pre-produced commercial or their own written ad copy. Although I'm always eager to exchange ideas with other account reps. On average, I write at least 10 commercials per month. I didn't have any special training it just comes pretty natural. I have obtained a marketing degree which is a contributing factor, as well as, some great webinars! I strongly agree quality commercials play a big role in the success of stations! less
Rick Gustafson said:... and it takes just as long to write everything down on a copy order as it does to make the script yourself.
Oh, you have no idea how much that makes me cringe. If you can write a GOOD spot in as long as it takes to jot... moreRick Gustafson said:... and it takes just as long to write everything down on a copy order as it does to make the script yourself.
Oh, you have no idea how much that makes me cringe. If you can write a GOOD spot in as long as it takes to jot down copy points, you're either an amazing creative master with no equal on earth ... or you're just 'phoning it in.' And that's not speaking to you specifically, Rick, it's speaking to EVERY sales rep I've ever heard utter those very words.
Yes, ANYONE can bash out words on a page and have someone read it. But are those ads actually any GOOD? Are they hurting your clients more than they're helping them? Are they getting results? Or are they giving businesses more reasons to say, "I tried radio, and it didn't work!"
I know in the US, it seems the common practice that sales write their own spots. It's a horrible travesty. You're trained to sell inventory, NOT craft compelling messages that take... less
Jessica BarrowI as well write my own commercial ad copy for majority of my clients. Occasionally, clients will have a pre-produced commercial or their own written ad copy. Although I'm always eager to exchange ideas with other account reps. On average, I write at... moreI as well write my own commercial ad copy for majority of my clients. Occasionally, clients will have a pre-produced commercial or their own written ad copy. Although I'm always eager to exchange ideas with other account reps. On average, I write at least 10 commercials per month. I didn't have any special training it just comes pretty natural. I have obtained a marketing degree which is a contributing factor, as well as, some great webinars! I strongly agree quality commercials play a big role in the success of stations! less
Fri at 10:08 AM
Stephen Jeffrey DuffI write all my clients' commercials, except for the few who write their own or have have pre-written 'national' or agency scripts. I have to write 6 to 12 ad copy per month. We have no copywriter at our station. While I have an English degree and... moreI write all my clients' commercials, except for the few who write their own or have have pre-written 'national' or agency scripts. I have to write 6 to 12 ad copy per month. We have no copywriter at our station. While I have an English degree and believe I write pretty good scripts, some of the radio ad salespeople I've known over the years proved the adage: "Just because you are a good salesperson doesn't mean you're a good writer; just because you are a good writer doesn't mean you're good salesperson."
Some radio ad salespeople - and radio ad copywriters, for that matter - seem to think they're writing newspaper classified ads. Snoozeville ... less
Deb SenecalRegarding writing commercials...I find that when you have a working relationship with the customer you have a better idea of what the client is trying to say to the consumer. Its hard to pass information to a copywriter as they generally don't know the... moreRegarding writing commercials...I find that when you have a working relationship with the customer you have a better idea of what the client is trying to say to the consumer. Its hard to pass information to a copywriter as they generally don't know the personality of the business. Therefore I write my own ads.
If the spots don't come pre-produced from an agency or larger corporate I write my own. We do not have a copy writer. On average I'd say I write a half dozen a month or so. I had no formal training but if you have common sense and a... moreIf the spots don't come pre-produced from an agency or larger corporate I write my own. We do not have a copy writer. On average I'd say I write a half dozen a month or so. I had no formal training but if you have common sense and a passion for what you do most days it should come easy.
The drive to compete is a sales attribute we look for when training Salespeople. This trait distinguishes top producing individuals from core performers and sets them apart from the pack. For Sales Managers, identifying competitive... more
The drive to compete is a sales attribute we look for when training Salespeople. This trait distinguishes top producing individuals from core performers and sets them apart from the pack. For Sales Managers, identifying competitive Salespeople is no different than coaches looking for quality athletes when building a top-notch team. Here’s how you can recognize these performers and bring out the best in them.
Whenever we talk about the ability to compete, watching the reaction from Salespeople always tells you a lot about their perspective on the subject. Before you picture images of dog-eat-dog and a workplace where co-workers take advantage of the person in the next cubicle to make a buck, allow me to explain the concept of constructive competition.
Constructive Competition
Here’s an easy way to understand the definition. Competition is an environment where Salespeople are encouraged and given the opportunity to progressively win and... less
Deb Senecal: Regarding writing commercials...I find that when... moreDeb Senecal: Regarding writing commercials...I find that when you have a working relationship with the customer you have a better idea of what the client is trying to say to the consumer. Its hard to pass information to a copywriter as they generally don't know the personality of the business. Therefore I write my own ads.
Stephen Jeffrey Duff: I write all my clients' commercials,... moreStephen Jeffrey Duff: I write all my clients' commercials, except for the few who write their own or have have pre-written 'national' or agency scripts. I have to write 6 to 12 ad copy per month. We have no copywriter at our station. While I have an English degree and believe I write pretty good scripts, some of the radio ad salespeople I've known over the years proved the adage: "Just because you are a good salesperson doesn't mean you're a good writer; just because you are a good writer doesn't mean you're good salesperson." Some radio ad salespeople - and radio ad copywriters, for that matter - seem to think they're writing newspaper classified ads. Snoozeville ... less
Jessica Barrow: I as well write my own commercial ad copy for... moreJessica Barrow: I as well write my own commercial ad copy for majority of my clients. Occasionally, clients will have a pre-produced commercial or their own written ad copy. Although I'm always eager to exchange ideas with other account reps. On average, I write at least 10 commercials per month. I didn't have any special training it just comes pretty natural. I have obtained a marketing degree which is a contributing factor, as well as, some great webinars! I strongly agree quality commercials play a big role in the success of stations! less
Rick Gustafson said:... and it takes just as long to write... moreRick Gustafson said:... and it takes just as long to write everything down on a copy order as it does to make the script yourself.
Oh, you have no idea how much that makes me cringe. If you can write a GOOD spot in as long as it takes to jot down copy points, you're either an amazing creative master with no equal on earth ... or you're just 'phoning it in.' And that's not speaking to you specifically, Rick, it's speaking to EVERY sales rep I've ever heard utter those very words.
Yes, ANYONE can bash out words on a page and have someone read it. But are those ads actually any GOOD? Are they hurting your clients more than they're helping them? Are they getting results? Or are they giving businesses more reasons to say, "I tried radio, and it didn't work!"
I know in the US, it seems the common practice that sales write their own spots. It's a horrible travesty. You're trained to sell inventory, NOT craft compelling messages that take... less
If the spots don't come pre-produced from an agency or larger... moreIf the spots don't come pre-produced from an agency or larger corporate I write my own. We do not have a copy writer. On average I'd say I write a half dozen a month or so. I had no formal training but if you have common sense and a passion for what you do most days it should come easy.
