Radio excels at helping local businesses find and hire great employees. Here are several examples of help wanted ads I've done for various clients, including an eye clinic, a jewelry store, and a manufacturing company...plus a "looking for work" spot voic...
Community First Broadcasting is searching for a General Manager to grow our stations (KSOU AM/FM and KIHK) in Sioux Center, IA. Sioux Center is a growing community located halfway between Sioux Falls and Sioux City near the SD, IA border. If you are succe... moreCommunity First Broadcasting is searching for a General Manager to grow our stations (KSOU AM/FM and KIHK) in Sioux Center, IA. Sioux Center is a growing community located halfway between Sioux Falls and Sioux City near the SD, IA border. If you are successful, high energy, organized, a great communicator and always strive to be a true professional, this position is the opportunity you have been looking for. Qualified candidates must be a leader and trainer with involvement in the community; and lead by example. They should have a solid background in many aspects of radio and a successful track record in sales. Experienced Sales Managers are encouraged to apply.
For more information or to apply, send resume and cover letter to:
Neil@dakotabroadcasting.com
5809 S Remington Place
Suite 106
Sioux Falls, SD 57108
Qualifications:
Staff Management
Budgeting
Sales
Long term goal planning
Management of Promotions
Benefits:
Compensation is base salary plus quarterly and yearly performance bonuses
Benefit... less
Wed at 7:22 AM
Robert VillonesThere is only one Wednesday This week. You Better Wear It Out!
Cold calling objections suck! You have 2 minutes. You cannot build rapport, but you can build interest!
... moreGoToMeeting Invitation - Phone Objection Training
Cold calling objections suck! You have 2 minutes. You cannot build rapport, but you can build interest!
I am betting you get 11% of your calls to agree to a CNA., That is the stat from Infleunce.fm. It's not your fault! You just have not learned the words that work!
If you're willing to spend 20 minutes with me before you attack the phones, I promise I'll move the needles for you, FREE.
Be on time as we start at 2PM PACIFIC whether you are ready or not. This program will not be repeated. I repeat it will not be repeated!
A thought: IF you make 100 cold calls per week (Really COLD) If 11% say yes to meet you If 75% of those actually show up You get 8 CNAs You will close 33% of those IF your average sale is just $500 per month IF your average customer lasts just 3 years
THEN 100 calls per week SHOULD yield you $50,000 in new billing... IF you are just asking for $500 per month... with a good idea and good spec ads.
I am looking to increase my client list, is there any category of business that I should go after that advertise more in August and September?
Also, healthcare is basically untapped in my market, but there is a high need for dentists, doctors, etc. ... moreI am looking to increase my client list, is there any category of business that I should go after that advertise more in August and September?
Also, healthcare is basically untapped in my market, but there is a high need for dentists, doctors, etc. What is the best way to approach these businesses in health care to have them try radio or at least get a meeting.
Caraigh, for most people, getting people to switch from their long-time barber or hair stylist is difficult. It's not just a commodity; it's personal. And there's a relationship invovled. That you could bring this new salon 35 new clients in one week is r... moreCaraigh, for most people, getting people to switch from their long-time barber or hair stylist is difficult. It's not just a commodity; it's personal. And there's a relationship invovled. That you could bring this new salon 35 new clients in one week is remarkable!
Ask your co-workers at the station, What would it take for you to switch to a new stylist? That may give you some clues for a copy angle.
However, some customers don't care about consistency and are happy to go wherever they can get a passable haircut as inexpensively and quickly as possible. They're the "low-hanging fruit" for a new salon to go after. You might suggest that they offer an introductory deal on a 3-haircut or 6-haircut package and make it ridiculously inexpensive, five bucks per haircut, to make it irresistable. After the customer has been in 3-6 times in a row, they've become habituated and are more likely to continue, assuming they've had a good experience.
Another angle you might try is to record sound bites from actual customers an... less
The following is reprinted verbatim from the Monday Morning Memo of Roy H. Williams, July 24, 2017
... moreThe following is reprinted verbatim from the Monday Morning Memo of Roy H. Williams, July 24, 2017
Radio versus Pay-Per-Click
Listen
You hear a lot of talk these days about how no one listens to the radio anymore.
Interestingly, the people who make these claims offer no evidence beyond the fact that commercial free music can be obtained through online streaming. This reminds me of that famous malaprop by Yogi Berra, “No one goes there anymore. It’s too crowded.”
If you want to see raw numbers, look at the Nielson Audio Ratings. But I submit to you, as a supplement to those happy numbers, a few observations fueled by my investment of tens of millions of dollars in advertising expenditures each year for more than 25 years.
Radio advertising is more cost-effective today than it has ever been, mainly because rates have been suppressed by the myth that “no one listens anymore.”
This is great for media buyers. Bad for station owners.
Four of my friends own large, online co... less
Community First Broadcasting is searching for a General Manager ... moreCommunity First Broadcasting is searching for a General Manager to grow our stations (KSOU AM/FM and KIHK) in Sioux Center, IA. Sioux Center is a growing community located halfway between Sioux Falls and Sioux City near the SD, IA border. If you are successful, high energy, organized, a great communicator and always strive to be a true professional, this position is the opportunity you have been looking for. Qualified candidates must be a leader and trainer with involvement in the community; and lead by example. They should have a solid background in many aspects of radio and a successful track record in sales. Experienced Sales Managers are encouraged to apply.
For more information or to apply, send resume and cover letter to:
Neil@dakotabroadcasting.com
5809 S Remington Place
Suite 106
Sioux Falls, SD 57108
Qualifications:
Staff Management
Budgeting
Sales
Long term goal planning
Management of Promotions
Benefits:
Compensation is base salary plus quarterly and yearly performance bonuses
Benefit... less
Cold ca... moreGoToMeeting Invitation - Phone Objection Training
Cold calling objections suck! You have 2 minutes. You cannot build rapport, but you can build interest!
I am betting you get 11% of your calls to agree to a CNA., That is the stat from Infleunce.fm. It's not your fault! You just have not learned the words that work!
If you're willing to spend 20 minutes with me before you attack the phones, I promise I'll move the needles for you, FREE.
Be on time as we start at 2PM PACIFIC whether you are ready or not. This program will not be repeated. I repeat it will not be repeated!
A thought: IF you make 100 cold calls per week (Really COLD) If 11% say yes to meet you If 75% of those actually show up You get 8 CNAs You will close 33% of those IF your average sale is just $500 per month IF your average customer lasts just 3 years
THEN 100 calls per week SHOULD yield you $50,000 in new billing... IF you are just asking for $500 per month... with a good idea and good spec ads.
I am looking to increase my client list, is there any category o... moreI am looking to increase my client list, is there any category of business that I should go after that advertise more in August and September?
Also, healthcare is basically untapped in my market, but there is a high need for dentists, doctors, etc. What is the best way to approach these businesses in health care to have them try radio or at least get a meeting.
Caraigh, for most people, getting people to switch from their lo... moreCaraigh, for most people, getting people to switch from their long-time barber or hair stylist is difficult. It's not just a commodity; it's personal. And there's a relationship invovled. That you could bring this new salon 35 new clients in one week is remarkable!
Ask your co-workers at the station, What would it take for you to switch to a new stylist? That may give you some clues for a copy angle.
However, some customers don't care about consistency and are happy to go wherever they can get a passable haircut as inexpensively and quickly as possible. They're the "low-hanging fruit" for a new salon to go after. You might suggest that they offer an introductory deal on a 3-haircut or 6-haircut package and make it ridiculously inexpensive, five bucks per haircut, to make it irresistable. After the customer has been in 3-6 times in a row, they've become habituated and are more likely to continue, assuming they've had a good experience.
Another angle you might try is to record sound bites from actual customers an... less
The following is reprinted verbatim from the Monday Morning Memo... moreThe following is reprinted verbatim from the Monday Morning Memo of Roy H. Williams, July 24, 2017
Radio versus Pay-Per-Click
Listen
You hear a lot of talk these days about how no one listens to the radio anymore.
Interestingly, the people who make these claims offer no evidence beyond the fact that commercial free music can be obtained through online streaming. This reminds me of that famous malaprop by Yogi Berra, “No one goes there anymore. It’s too crowded.”
If you want to see raw numbers, look at the Nielson Audio Ratings. But I submit to you, as a supplement to those happy numbers, a few observations fueled by my investment of tens of millions of dollars in advertising expenditures each year for more than 25 years.
Radio advertising is more cost-effective today than it has ever been, mainly because rates have been suppressed by the myth that “no one listens anymore.”
This is great for media buyers. Bad for station owners.
Four of my friends own large, online co... less
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