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Rod Schwartz
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  • Paul Weyland Webinar: How to Win 4x More Local Direct Business
    Posted by Rebecca Hunt Nov 9

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  • Joe Bennett
    Joe Bennett has just signed up.
  • Athena meza
    Athena meza replied to a topic in the forum Working With Ad Agencies:
    adbrands.net has a directory I have been using to contact.  Have yet to be really successful, but it is worth a shot.
    • Tue at 5:27 AM
  • Rebecca Hunt
    Rebecca Hunt replied to a topic in the forum Friday Polls:
    From Robert L. Hunnicutt III via the RSC Facebook page: Shop at Home for the Holidays... giveaway gift cards from local merchants.
    • Nov 16
  • Rod Schwartz
    Rod Schwartz replied to a topic in the forum Friday Polls:
    David, this is quite good. Thanks for sharing it!
    • Nov 15
  • Rebecca Hunt
    Rebecca Hunt replied to a topic in the forum Friday Polls:
    From David Rockwell, WHGL, Troy, PA:
    Attached is the Christmas Package we use on Wiggle 100. We have 74 sponsors as of today and the list is growing. Have done this promotion for 20 years.  At one time one of the area banks put up the Grand Prize money.
    • Nov 15
  • Rod Schwartz
    Rod Schwartz replied to a topic in the forum Friday Polls:
    Our stations invite advertisers to record short holiday greetings from the business, e.g., "Hi, everyone. This is (Name) from (Business) wishing everyone a Happy Thanksgiving here on Hits 104.7 (or whichever station they're on)" 
    These short greetings replace and monetize our usual station IDs or liners, and the number of advertisers participating at Thanksgiving and again at Christmas makes it a fun change of pace. They actually sound good, adding to the sense of community we expect in small market radio.
    We offer several variations for both holidays on one, two, or three stations and they bring in decent money, using no more airtime than would normally be devoted just to station imaging.
    • Nov 15
  • Lori Martin
    Lori Martin replied to a topic in the forum Friday Polls:
    I would love to hear any new ideas as well!!  Same old Holiday Greetings.  Need some fresh ideas.  Thanks in advance!!
    • Nov 15
  • Kevin English
    Kevin English has added a new profile photo.
    • Nov 15
  • Rebecca Hunt
    Rebecca Hunt posted a topic in the forum Sales & Marketing Resources:
    • Nov 15
  • Rebecca Hunt
    Rebecca Hunt posted a topic in the forum Friday Polls:
    • Nov 15
  • Kurt Kaniewski
    Kurt Kaniewski We seem to have a preconceived notion about real estate ads. Straight as an arrow with all the jargon. But a client I've been working with for years has had her best success on a hard rock station using the two jocks that are the on air face of that brand. So, does she go institutional? Nope. Out of the box, baby! And that's the writing challenge. Using the attitude and language that relates to her audience has gotten her more results than the "play it safe" approach. Maybe not a ton of laughs. But a ton of attitude this station's listeners recognize from these guys. And it's part of a decade long campaign that still keeps this client successful. In this ad I recently perpetrated, it was a re-write of an old commercial. Just needed to amp up the attitude and comedic conflict
    sell my crib 2019
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    Share  |  Report  |  1,854 plays  |  358 views
    • Nov 14
  • Rebecca Hunt
    Rebecca Hunt posted a topic in the forum Sales & Marketing Resources:
    • Nov 13
  • Lisa Johnston
    Lisa Johnston posted a topic in the forum Radio Sales Employment Opportunities:
    • Nov 13
  • Athena meza
    Athena meza has just signed up.
  • Jonas Jones
    Jonas Jones posted a topic in the forum The Round Table: Brainstorming & Problem-solving:
    • Nov 12
    • Jonas Jones
      Rebecca Hunt Hello Jonas! Thanks for posting - I'll include this in this week's newsletter, and hopefully you'll get some good feedback from our members.
      • Nov 12

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