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  • Rod Schwartz
    Rod Schwartz
    Restaurant Marketing Ideas for April | RestaurantNews.com
    • Mon at 11:35 AM
  • Kurt Kaniewski
    Kurt Kaniewski And so it goes...You've been asked to write a radio commercial for a flea market. How ya gonna make it sound different from all the OTHER flea market ads? Sometimes it's as simple as taking a second look at the name of the business. You might just find a non-conventional spokesperson.
    big uptown flea mkt-flea swatters
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    • Mon at 10:59 AM
  • Samantha Tompkins
    Samantha Tompkins has just signed up.
  • Robert Villones
    Robert Villones Wake up running! This is the Monday to make it happen!
    #Monday #motivation #sales #Chaseyourdreams
    • Mon at 6:16 AM
  • Len Robinson
    Len Robinson posted a topic in the forum Radio Sales Employment Opportunities:
    • Mar 16
  • Stephen Pead
    Stephen Pead wrote a new blog entry:
    How to Create Memorable Sales Meetings
    • Mar 15
  • Rod Schwartz
    Rod Schwartz replied to a topic in the forum Friday Polls:
    David, running the same message across all media and platforms is sound practice. Obviously, national brands and advertisers do this; no reason local advertisers should do differently. 
    As to the "added value" aspect of giving away copy and production services, I'd hasten to add "up to a point." Where exactly that point lies will vary from one company or individual to the next. But if one is going to spend several hours producing a spot or campaign, don't you think there should be appropriate compensation for the time, effort, and talent involved? (It took me many years of doing such work for free to come to this realization. Average work may not merit additional compensation; exceptional work most certainly does. And the additional payment for creative is a drop in the bucket compared to the benefit the advertiser will derive from the extra effort.)
     
    • Mar 15
  • David McCarthy
    David McCarthy replied to a topic in the forum Friday Polls:
    I'm generally a fan of encouraging potential listeners to listen wherever I go.If one of my sales reps sells a business I frequent but I haven't closed. I'll tell them "I heard your ad on the radio"... even if most people never actually say that.We haven't broken into an always on internet stream and currently only go live online during our sports broadcasts and a select few station events. The current pitch to my GM who hasn't been quite convince of the value in paying for the additional licensing fees, streaming platforms, and potential infrastructure upgrades is to subscribe to a Tunein platform. Almost everything that is a radio sponsored even we run a promo for. We ran promos when we got our sports stream and If I can finally get us into a digital age I like the idea of an ad that specifically uses the words "Alexa, listen to KOHU" or whatever it might be.
    • Mar 15
  • David McCarthy
    David McCarthy replied to a topic in the forum Friday Polls:
    We generally encourage our clients to run the same message across all platforms so if that includes our produced audio I'm never surprised when I hear an ad we produced on another station. I mean... my pride might be hurt if that client isn't on with ME at the moment but I think clients actually see added value in having something that is "theirs" and when they don't have to pay extra for it. I've had more sales close for that reason... especially with smaller businesses who haven't had much advertising experience.
    • Mar 15
  • Scott Howard
    Scott Howard wrote a new blog entry:
    Don't believe rumors about the decline in radio listenership
    • Mar 15
  • Melodie Sweet
    Melodie Sweet has just signed up.
  • Robert Villones
    Robert Villones One lap is all you need to make up the difference between winning and losing the week. Friday is the last lap! Finish Strong!
    #motivation #Sales #Friday #FinishStrong
    • Mar 15
  • Rebecca Hunt
    Rebecca Hunt posted a topic in the forum Sales & Marketing Resources:
    • Mar 15
  • Rebecca Hunt
    Rebecca Hunt posted a topic in the forum Friday Polls:
    • Mar 15
  • Mary Holbrook
    Mary Holbrook has just signed up.

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