Radio Sales Café

What's New

• 
  Rebecca Hunt replied to a topic in the forum Friday Polls:

  From the RSC Facebook page:
  Zach Stohr: "I’m here in Anchorage, AK so we’re out dropping off meat gift packs including reindeer sausage, and we even have king crab we’re giving out this year. We also have wine, and restaurant card and even some day spa cards."
  Michael Norris: If stations don’t, I would hope SM’s, NSM’s AE’s etc would do it individually if they can. A $10 GC to Starbucks or similar is just fine! It’s the thought and appreciation that counts!
   

  • 27 minutes ago
• 
  Rebecca Hunt replied to a topic in the forum Friday Polls:

  From Bob Woodley: We hand out wine, boxes of chocolate, and flower arrangements.

  • 34 minutes ago
• 
  Rebecca Hunt replied to a topic in the forum Friday Polls:

  From Kevin Casey: Hi Gang, Hope the seasons are bringing you Cheer! The last station I was with for 40 years till having to go dark just a few months ago, always worked a trade with one of our florist so we could give each of our top advertisers a Poinsettia. The sales rep would be required to deliver in person, to give it that extra personal touch.

  • 35 minutes ago
• 
  Rebecca Hunt replied to a topic in the forum Friday Polls:

  From Linda Francomb: We trade out for different items valued at varied dollar amounts like cherry gift boxes, boxes of spices, cookie trays, large assorted gift boxes that include wine and a cheese & crackers gift bag! It's a win-win for us and our clients... they get advertising, we get gifts for clients! We deliver them all personally unless it's an agency that's too far away, then we mail them. Everyone is very appreciative!

  • 36 minutes ago
• 
  Rebecca Hunt replied to a topic in the forum Friday Polls:

  From Joe Lyons: They don't. I do. I use the Jacquie Lawson online cards. They are animated, with music and you can set the date, so you can tell them your list today and they will run on the 23rd or 24th as you direct.

  • 36 minutes ago
• 
  Lisa Crittenden replied to a topic in the forum Friday Polls:

  My station does not do anything, but the past couple of years has hosted the December Chamber Mixer, which is a great way to "Host a holiday party". I make sure I invite my clients, chamber members or not. I send cards to all my clients and bake special Christmas cookies for my big clients. The cookies are a big hit (but I'm a master cookie maker), as I make special cookies you can't get anywhere. My clients go crazy for the cookies because they are so unique and delicious. I also, will take bottles of local wine at other times of the year as appreciation gifts to big clients. The trick here is to keep it local and unique, it is the unique that makes my cookies stand out.

  • Fri at 11:07 AM
• 
  Joe Lyons They don't. I do. I I use the Jackie Lawson on line cards. They are animated, with music and you can set the date, so you can tell them your list today and they will run on the 23rd or 24th as you direct.

  • Fri at 10:46 AM
• 
  Linda Francomb We trade out for different items valued at varied dollar amounts like cherry gift boxes, boxes of spices, cookie trays, large assorted gift boxes that include wine and a cheese & crackers gift bag! It's a win-win for us and our clients... they get advertising, we get gifts for clients! We deliver them all personally unless it's an agency that's too far away, then we mail them. Everyone is very appreciative!

  • Fri at 7:07 AM
• 
  Kevin Casey Hi Gang, Hope the seasons are bringing you Cheer! The last station I was with for 40 years till having to go dark just a few months ago, always worked a trade with one of our florist so we could give each of our top advertisers a Poinsettia. The sales rep would be required to deliver in person, to give it that extra personal touch.

  • Fri at 6:38 AM
• 
  Mike Phillips replied to a topic in the forum The Round Table: Brainstorming & Problem-solving:

  Rod, thanks for these resources. They are excellent and helpful. As luck would have it, after I slept on it, I did another search and was able to find the article. Here is a link to it. I trust you and the other members here will also find it helpful. 
  12 Causes of Advertising Failure
   

  • Fri at 6:25 AM
• 
  Bob Woodley We hand out wine, boxes of chocolate, and flower arrangements.

  • Fri at 5:51 AM
• 
  Debra Carpenter replied to a topic in the forum Friday Polls:

  My station will typically try to do something in trade. The last few years they did a really nice double-walled insulated travel mug with our logos on it. I personally will make cheesecakes for my top clients. (Well, my husband bakes them, I deliver them.) It's always nice to stop in with a holiday favorite, and many of my clients look forward to this time of year. 
  I've also done personal gifts when I find out specific interests of my clients.....depending on the year! Examples, one client loves Casting Crowns, so I bought their latest CD's, another one loves to hunt, so a gift card from Cabella's. Something that they will appreciate.
  This year I've included cards with a special note thanking my clients with a heart felt sentiment. I appreciate their trust in me and their investment into the station. It's important to let them know how much that means to me!

  • Fri at 5:44 AM
• 
  Robert Villones Don't stop now! you've got a whole day left to crush your goals!
  #Friday #motivation #sales #grind

  

  Don't stop now! you've got a whole day left to crush your goals!
  #Friday #motivation #sales #grind

  • Fri at 4:58 AM
• 
  Rod Schwartz replied to a topic in the forum The Round Table: Brainstorming & Problem-solving:

  Mike,
  I just checked RAB and my search yielded no results. Long shot, but might you be thinking of Roy H. Williams' "The Ten Most Common Mistakes in Marketing," the 2016 update to his original "12 Most Common Mistakes in Advertising" originally published in his first book, The Wizard of Ads?
  There have been many discussions here at RSC on the subject (why advertising isn't working) - such as this one I shared several years ago from a blog post by Jeff Sexton, one of the Wizard of Ads® partners.
  Lists such as these can be helpful tools for opening or directing useful conversations with clients or prospects.
  Hope you find what you're looking for!

  • Thu at 10:06 PM
• 
  James Hodges has just signed up.

  • Thu at 8:07 AM

  • 
    Rod Schwartz Welcome, James! Glad to have you join us.
    
    I have fond memories of Bemidji. When I was growing up in Chicago, my family used to spend a couple of weeks each summer fishing at one of the resorts on Leech Lake. Good memories - although I'm sure that Bemidji has changed a bit since I was last there (sometime in the early or mid-1970's).

    • Thu at 9:53 PM