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  • Robert Villones
    Robert Villones Last leg of the race this week. Time to lean into it!
    #Sales #motivation #Friday #finishstrong #win!
    • Jan 17
  • Arnold Pedrigal
    Arnold Pedrigal has just signed up.
  • Robert Villones
    Robert Villones Good Morning! It a great day to get up and be grateful! Being grateful is Great Fuel!
    #sales #motivation #Thankful #thursday #grateful
    • Jan 16
  • Robert Villones
    Robert Villones Stop wishing and and start working for success!
    #sales #motivation #Wednesday #guesswhatdayitis #wearitout
    • Jan 15
  • Robert Villones
    Robert Villones You got 'Dis
    #sales #motivation #Tuesday #tearitup
    • Jan 14
  • Big John Small
    Big John Small replied to a topic in the forum Everything Else:
    I know of a station in Kentucky (contact me for more details)
    We are currently providing programming assistance for an absent owner. I would love to continue to do that, but I also understand that a new owner may have their "own ideas" for programming. Not sure where you are in the country... but if KY is close to where you want to be... connect with me. I will try to help you secure a good deal with him. (he's a great dude)
     
    John Small(605)-728-3170CloudcastRadio.com
    • Jan 13
  • Cody Spencer
    Cody Spencer has just signed up.
  • Robert Villones
    Robert Villones Good Morning my friends! What a perfect morning to get up coffee up and crush it! It's going to be a great week!
    #sales #motivation #whateverittakes #Monday #makeithappen
    • Jan 13
  • Kirk Keller
    Kirk Keller has just signed up.
  • Will Sterrett
    Will Sterrett has just signed up.
  • Bill Turner
    Bill Turner replied to a topic in the forum Everything Else:
    From my experience, leases are usually handled by brokers who are also selling stations. That would mean there is no universal lease list. When I was leasing a top 10 market AM I managed, I learned it was a weakness if a company 'needed' a station just like it was a weakness for a station to 'need' a client. The idea being a client that was top notch had stations chasing them and a station that is top notch has demand for their airtime to the point they don't have to say they need a client. The best deals are still made through introductions.
    It is possible to find stations that will lease by the month on contract, do a LMA or a lease to purchase. I suggest lease to purchase with an option to buy anytime.
    Under most circumstances, you are the whole radio station. Leasing means you're buying the signal not the programming, staff, sales, etc. Chances are you have your own office, studio and can get that product to the leased station's tower site.
    Depending on what you want, it is a good time to lease or buy. In small markets, many owners are getting close to retirement and might even welcome someone to do a somewhat 'comfy' lease where the owner's staff and format stay and the owner still has an office. 
    I have suggested to many looking at larger markets to lease first. My thought is a track record makes it lots easier for a financial institution to loan money and anyway the lease payment would be a bit less than if you were taking on the note as well.
    By the way, that station was in Houston. Houston has so many time brokered stations demand does not exceed available stations. There's generally 2 or 3 AM stations available. I know of an AM daytimer. It covers Houston and the metro very well. No translator. They need $25,000 a month. There's no studio or office. You provide everything but the airwaves that you are leasing. They'd perhaps do a lease to purchase. This would be good for a niche format, ethnic or religious format. You might be able to do oldies but you had better market it well. Most direct buys are smaller 1 location businesses. You have to have enough listeners in their primary trade area to produce results for them to renew. I don't work for this station and I'm not representing the station. It's just a real life example of what is out there.
    • Jan 10
    • Bill Turner
      Kirk Cayer Thanks Bill...almost exactly what i was curious about.
      • Jan 10
  • Rod Schwartz
    Rod Schwartz posted a topic in the forum Friday Polls:
    • Jan 10
  • Dave Warawa
    Dave Warawa posted a topic in the forum Sales & Marketing Resources:
    • Jan 6
  • Rod Schwartz
    Rod Schwartz posted a new video:
    Russell Ramsey: 3 Golden Rules for great radio
    Russell Ramsey, ECD at JWT London and Aerials judge, reveals his 3 Golden Rules for a great radio ad campaignlive.co.uk/go/aerials #aerialawards
    • Jan 6
  • Rod Schwartz
    Rod Schwartz posted a new video:
    Gerry Human: 3 Golden Rules for great radio
    Gerry Human discusses his 3 Golden Rules for great radio (media advertisement) 1: Have an open mind 2: Don't try too hard 3: Don't be in a hurry
    • Jan 6

Recent Forum Posts

  • I know of a station in Kentucky (contact me for more...  more
  • From my experience, leases are usually handled by brokers who...  more
  • You need an idea for a client or prospect, and you're coming up...  more
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    As we start a new year, our B2B and B2C sales training...  more
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