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Dave Larson

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  • Rick Murphy
    Rick Murphy has added a new profile photo.
    • 6 hours ago
  • Rick Murphy
    Rick Murphy has added a new profile photo.
    • 6 hours ago
  • Kurt Kaniewski
    Kurt Kaniewski Here's one example of letting a client voice their own station self promotion ad. No script. I repeat, NO SCRIPT. I just let him speak from the heart and edited it all together as a complete thought-which has some merit because there are those who don't put much credence in things like "Nielsen’s Total Audience Report" or "ROI" or "Radio Ad Lab studies" like we do. Their only focus are inquiries that lead to sales. In a non scripted approach there are nuggets that may blurt out which you might have never considered. Like in this example when the client said-"They help make the phone ring". I NEVER had thought of that as a copywriter. Yet, isn't that the kind of language many of your local businesses can relate to? Of course not every one of these are gems. But if you know your clients, you probably know who can articulate with the most relatability. The work is a little more tedious. But the finished product sure can be unlike your competitors.
    WMRN works promo-peacock water
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    • Fri at 1:09 PM
  • Rebecca Hunt
    Rebecca Hunt replied to a topic in the forum Friday Polls:
    From Gene Kuntz:
    Here's my version of a radio promo to promote radio listening:
    Have you ever wondered who listens to radio? According to Nielsen’s Total Audience Report radio reaches 93% of all adults age 18 and up every week compared to 87% for TV. In fact Radio reaches 22% more Millennials than TV. Radio is the number one reach medium!
    Radio’s reach has remained consistent despite new forms of audio programming and an increasingly fragmented media landscape. Listeners can listen to the radio practically anywhere even online and through radio station apps. This virtual omnipresence gives radio a clear edge over print and even television when it comes to advertising since it can reach more people in more locations.
    According to Radio Ad Lab studies radio advertisement’s ROI is about 17% higher than that of TV advertising. Brands also tend to see an average sales life of over $6 for every dollar spent on radio ads, which is double the ROI of even the best results of recent digital and TV advertising. And radio advertising prices have risen less than print or television making it far more cost effective.
    If you would like to discuss a radio campaign for your business give us a call today at 812-482-2131 and one of our experienced sales representatives will show you how to bring more customers through the door with cost effective radio advertising.
    • Fri at 10:15 AM
  • Tom Burns
    Tom Burns Any ideas for retail and commercial lighting stores?
    • Fri at 8:04 AM
  • Robert Villones
    Robert Villones Last day of the week. Finish like a champion, so you can raise your arms like a champion! Finish Strong Friday is in effect!
    #sales #motivation #Friday #finishstrong
    • Fri at 6:15 AM
  • Gene Kuntz
    Gene Kuntz Here's my version of a radio promo to promote radio listening.




    Have you ever wondered who listens
    to radio? According to Nielsen’s Total
    Audience Report radio reaches 93% of all adults age 18 and up every week
    compared to 87% for TV. In fact Radio
    reaches 22% more Millennials than TV.
    Radio is the number one reach medium!
    Radio’s reach has remained consistent despite new forms of audio
    programming and an increasingly fragmented media landscape. Listeners can listen to the radio practically
    anywhere even online and through radio station apps. This virtual omnipresence gives radio a clear
    edge over print and even television when it comes to advertising since it can
    reach more people in more locations.
    According to Radio Ad Lab studies radio advertisement’s ROI is about 17%
    higher than that of TV advertising.
    Brands also tend to see an average sales life of over $6 for every
    dollar spent on radio ads, which is double the ROI of even the best results of
    recent digital and TV advertising. And
    radio advertising prices have risen less than print or television making it far
    more cost effective. If you would like
    to discuss a radio campaign for your business give us a call today at
    812-482-2131 and one of our experienced sales representatives will show you how
    to bring more customers through the door with cost effective radio advertising.
    • Fri at 5:30 AM
  • Rebecca Hunt
    Rebecca Hunt replied to a topic in the forum Friday Polls:
    From Kurt Kaniewski:  For me, the best station self promotion messages weren't simply copy. It was getting your most successful clients in the studio and get them to touch on their passion from seeing the results from the specific instances of tangible results from advertising on your station. WARNING. DO NOT give 'em a script. They'll sound insincere. Just let 'em go and edit it into what sounds like they said came from the heart in a complete thought. Trust me. Many clients will give you gems NO radio copywriter would ever come up with. Back in the day I used the old RAB "radio gets results" jingles to open and close the promo. Worked really well and was a nice ego stroke for those valued clients who are already investing good $$$ on your airwaves.
    • Fri at 12:19 AM
  • Kurt Kaniewski
    Kurt Kaniewski Alliteration disallows loyal listeners latent lumberings like lackluster--ads. It can give radio copywriters a creative spark in the middle of a typical crank 'em out day. And in this ad I perpetrated, it also gave the chance to mention one of the U.S.'s fun places to say
    shape shop-sheboygan
    1 track
    • Thu at 9:36 AM
  • Robert Villones
    Robert Villones Good Morning! Get up give thanks and be great!
    #thursday #thanks #motivation #sales #grateful
    • Thu at 5:54 AM
  • Rebecca Hunt
    Rebecca Hunt posted a topic in the forum Friday Polls:
    • Wed at 5:06 PM
    • Rebecca Hunt
      Kurt Kaniewski For me, the best station self promotion messages weren't simply copy. It was getting your most successful clients in the studio and get them to touch on their passion from seeing the results from the specific instances of tangible results from advertising on your station. WARNING. DO NOT give 'em a script. They'll sound insincere. Just let 'em go and edit it into what sounds like they said came from the heart in a complete thought. Trust me. Many clients will give you gems NO radio copywriter would ever come up with. Back in the day I used the old RAB "radio gets results" jingles to open and close the promo. Worked really well and was a nice ego stroke for those valued clients who are already investing good $$$ on your airwaves.
      • Thu at 9:27 AM
  • Rebecca Hunt
    Rebecca Hunt posted a topic in the forum Everything Else:
    • Wed at 5:00 PM
  • Kurt Kaniewski
    Kurt Kaniewski Specialty advertising clients usually present lots of items to spotlight. Can't get 'em all in a :60. But how 'bout 35 of 'em PLUS their special for that week. This ad I perpetrated shows how you can do the laundry listing thing-but not in a predictable manner.
    dunaway advertising-in a nutshell
    1 track
    • Wed at 10:31 AM
  • Robert Villones
    Robert Villones Stop beating around the bush! We're half way through the week already and there's still so much to accomplish!
    #sales #motivation #Wednesday #getupandgo
    • Wed at 6:06 AM

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