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Jay Mitchell

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  • Kurt Kaniewski
    Kurt Kaniewski Here's another episode in one of my "making the client sound relatable" campaign. It's interesting to turn a client into the voice of reason amidst the ramblings of an oblivious announcer. In other words--Seems safe to insist same series spots sound similarly silly in sequence--which is kinda the goal.
    lincoln mattress;sectional sale-sid
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    • 13 hours ago
  • Robert Villones
    Robert Villones How big are your dreams! Mine are Humongous! Dream Humongous!
    #Tuesday #sales #motivation #dreambig!
    • 15 hours ago
  • Kurt Kaniewski
    Kurt Kaniewski Client voiced radio ads can sure be a challenge. In a lot of cases you're giving a person who probably has little or no expertise interpreting broadcast copy a script to read. The result? They SOUND like someone with little or no expertise interpreting broadcast copy. In many cases you can avoid that. Case in point, this ad from a series I perpetrated from a successful campaign for a local mattress and furniture store. The client--by his OWN admission had NO talent to read a radio script. (and he was right) But I figured this guy deserved more than the predictable client read. So I set up two voice situations with him. That way, you can write them short lines and, like Chaplin used to direct, give it to them the way it should be read and have them repeat after you. The result, at least in this campaign, was a series where the client sounded like they had a likeable personality (which he DID--my job was to get it across in a radio ad). And the added bonus was that customers commented frequently about the ads when they shopped the store. That's the kind of feedback you want, I think. And it starts with the little extra effort of writing more than just a "client voiced script"
    lincoln mattress serta free 4 all-garrulous 30
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    • Mon at 10:46 AM
    • Rebecca Hunt likes this.
    • Kurt Kaniewski
      Rod Schwartz I've championed client-voiced ads since the mid-1970's, with overwhelmingly good results. As long as we write for the personality, giving them no more than they can do well, and (more importantly) allow sufficient time and patience to coach them, they usually rise to the occasion. Feeding them lines, as you suggest, and having them repeat what they hear, is nearly bulletproof. Next to editing unscripted conversations, my favorite approach, this usually does the job.

      Good job with Lincoln Mattress. I like the approach!
      • Mon at 1:55 PM
    • Kurt Kaniewski
      Kurt Kaniewski Thanks Rod. It means a lot coming from another production pro. And I do agree with the editing unscripted conversations approach. Been doing that for years, too. And it sounds SO much better than being scripted. The extra work is always worth the effort.
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  • Robert Villones
    Robert Villones ZIg always said God gave us 2 ears and only one mouth for a reason. Take interest and actively listen to your prospects!
    #sales #motivation #Monday #listen
    • Mon at 5:47 AM
  • Rebecca Hunt
    Rebecca Hunt posted a topic in the forum The Round Table: Brainstorming & Problem-solving:
    • May 17
  • David Moore
    David Moore has just signed up.
  • Robert Villones
    Robert Villones Step right up! Get your daily motivation here!
    #sales #motivation #daily #finishstrong
    • May 17
  • Scott Soderling
    Scott Soderling Does anyone have issues with your sales reps. getting signed orders? If so, what are some of the ways that you use to get the hard signatures?
    • May 17
    • Scott Soderling
      Rebecca Hunt Hello Scott! Status posts tend to disappear pretty quickly, so I turned this into a post in the discussion forum: https://www.radiosalescafe.com/forums/topic/2640/issues-with-sales-reps-getting-signed-orders/view/post_id/12803
    • Scott Soderling
      Tom Klein Traffic monitors...Without the order, proposal or contract signed it does not air.
  • Rebecca Hunt
    Rebecca Hunt posted a topic in the forum Friday Polls:
    • May 17
  • Kurt Kaniewski
    Kurt Kaniewski How 'bout an interesting writing challenge. A broadcast cluster I began working for in 2005 had a local legend on staff. Legendary because of his years with the station (around 60 at that time) AND years on this earth! At one time he was the oldest air personality working in the country (probably in his early 80's at that time). And I was told he was the requested voice in a series of ads for a regional burger chain. Now I COULD have just given him 60 seconds of copy and be done with it. Or I could have concocted something that would make him an ACTIVE participant in the ad. Of course, I wasn't going to go all out funny with a legendary personality like this. But I darn well could write copy and add production elements that would steer away from the temptation of cranking out the predictable radio 60. And ya know what? The guy was perfectly OK with having fun with the script! So it turned out to be a bonus for all involved.
    krystal-gimme a B!
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    • May 16
  • Dave Warawa
    Dave Warawa posted a topic in the forum Sales & Marketing Resources:
    • May 16
  • Robert Villones
    Robert Villones I expect that I'll have plenty to be thankful for today!
    #Motivation #sales #Thursday #sales #thankful #grateful
    • May 16
  • Robert Villones
    Robert Villones You have to be the one to make it happen for yourself. It's got to be you!
    #sales #motivation #Wednesday #whateverittakes
    • May 15

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