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What's New

  • Robert Villones
    Robert Villones You Have the power to get our there and make something awesome today!
    • 9 hours ago
  • Rod Schwartz
  • Rod Schwartz
    Rod Schwartz replied to a topic in the forum Friday Polls:
    Alex Mann makes an excellent point. A young, focused, and intensely driven car-dealer friend of mine is fond of saying that car sales is mainly a "today" business, and he invests his advertising dollars mainly to go after what Alex calls "bottom of the fu...  more
    • November 19
  • Rebecca Hunt
    Rebecca Hunt replied to a topic in the forum Friday Polls:
    From Alex Mann on the RSC Facebook page: Digital = bottom of the funnel buyers ONLY. Ready to buy now. That is a VERY small % of individuals who will buy a vehicle in the next 12-24 months. When you market exclusively to the bottom of the funnel, you lea...  more
    • November 17
  • Rebecca Hunt
    Rebecca Hunt replied to a topic in the forum Friday Polls:
    From Clark Thompson: "Our team was just discussing the Friday topic this week.  This year, we’ve been a bit up.  One of our biggest focus areas is how we can get our dealership’s to present themselves to our listeners in such a way, ...  more
    • November 17
  • James Young
    James Young replied to a topic in the forum Friday Polls:
    Car Dealers seem to be one of the few industries that continue to spend as much if not more money to have a presence on our station.    Maybe it's the fear of NOT being on radio when their competitor is and losing a deal.   That's...  more
    • November 17
  • Joe Lyons
    Joe Lyons replied to a topic in the forum Friday Polls:
    Too many car dealers are believing the lies about social media. Like the emporer's New Clothes, they think it works because people tell them it works. Like direct mail, radio does what it takes to direct the potential business. 
    And radio is everywhe...  more
    • November 17
  • Clark Thompson
    Clark Thompson Our team was just discussing the Friday topic this week.  This year, we’ve been a bit up.  One of our biggest focus areas is how we can get our dealership’s to present themselves to our listeners in such a way, that their name becomes part of the househol...  more
    • November 17
  • Clark Thompson
    Clark Thompson has just signed up.
  • Rikki Correa
    Rikki Correa replied to a topic in the forum Friday Polls:
    This is a great post topic... I think not just for car dealers but clients in general. Commenting to see where this goes! 
    • November 17
  • Rod Schwartz
    Rod Schwartz Just curious: anyone doing something wonderful on your station in conjunction with Black Friday or Small Business Saturday? Are these even radio-friendly any more?
    • November 16
    • Rod Schwartz
      Joe Lyons For some unknown reason Black Friday started on November the 1st and will probably run up to Christmas eve. I am so old I remember when it was just the day after Thanksgiving.
  • Rod Schwartz
    Rod Schwartz posted a topic in the forum Friday Polls:
    • November 16
  • Randall  Frongillo
    Randall Frongillo has added a new profile photo.
    • November 16
  • Karen Johnson
    Karen Johnson Hi Everyone! I am new to radio sales and just found out about this forum. Looking forward to connecting with like minded individuals and hopefully we can help each other! 
    • November 15
    • Rebecca Hunt likes this.
    • Karen Johnson
      Rebecca Hunt Welcome, Karen! We are glad to have you as part of this community! If there are questions or topics you'd like to broach, please feel free to post them in the discussion forum (e.g., https://www.radiosalescafe.com/forums/12/the-round-table-brainstorming-a...  more
  • Karen Johnson
    Karen Johnson has just signed up.

Recent Forum Posts

  • Alex Mann makes an excellent point. A young, focused, and intens...  more
  • From Alex Mann on the RSC Facebook page: Digital = bottom of th...  more
  • From Clark Thompson: "Our team was just discussing the Friday to...  more
  • Car Dealers seem to be one of the few industries that continue t...  more
  • Too many car dealers are believing the lies about social media. ...  more

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