What's New
-
Robert Villones 2 new grand babies, another on the way in 3 weeks, Daughter getting married this weekend ..... Yeah I have a lot to be thankful for!
-
Rod Schwartz posted a topic in the forum The Round Table: Brainstorming & Problem-solving:
Do Most Radio Ads Suck?
Jeff Sexton is an ad writer, and a damn good one.
He occasionally teaches ad writing at Wizard Academy and is himself one of the Wizard of Ads® Partners. I subscribe to Jeff's blog and heartily encourage you to do so, too... more Do Most Radio Ads Suck?
Jeff Sexton is an ad writer, and a damn good one.
He occasionally teaches ad writing at Wizard Academy and is himself one of the Wizard of Ads® Partners. I subscribe to Jeff's blog and heartily encourage you to do so, too, in the interest of challenging you to stretch and sharpen your communication skills.
In my email today was Jeff's latest post, "Why Most Radio Ads Suck?" In it he compares and contrasts national-quality radio and tv spots with locally-produced radio and tv spots and argues that it's easier and more affordable for a local advertiser to obtain high-quality radio commercials and campaigns than it is to get the same quality in a tv spot or campaign. He asks, What's holding local radio back? and cites three reasons:
1.) Radio stations have largely abandoned theater of the mind.
2.) Most stations no longer have dedicated copywriters.
3.) Most stations give away free production
And that third observation resonated deeply with me, as I have long b... less
-
Dave Warawa posted a topic in the forum Sales & Marketing Resources:
We constantly impress the benefits of the right account base for the Salespeople of our sales training partners. While many Salespeople are eager to land big accounts with high annual investments, we have all had the experience of seeing s... moreWe constantly impress the benefits of the right account base for the Salespeople of our sales training partners. While many Salespeople are eager to land big accounts with high annual investments, we have all had the experience of seeing some of these clients cancel, leaving massive amounts of attrition in their wake. Here’s how smart Salespeople structure their account base to ensure they’re in the best position at all times.
Many Salespeople have started their careers with a small or even non-existent account base. Perhaps that’s your current situation. I’ve always advised every Salesperson I’ve worked with to capture that moment and never forget what it’s like to start from scratch. Building your client base from the ground up is one of the most rewarding, gut wrenching experiences you will ever have in your sales career. If you’ve ever done this, you know exactly what I’m referring to. It’s lik... less
-
Robert Villones Be Good, Be Great, Be the Best.
-
Lisa Crittenden posted a topic in the forum The Round Table: Brainstorming & Problem-solving:
Does anyone do a "Best Of" business awards? When I worked for a newspaper, this was a big revenue builder for us. It brought in advertisers that might not normally advertise with us. I'm personally not a big fan of these, but they really appeal to the cli... moreDoes anyone do a "Best Of" business awards? When I worked for a newspaper, this was a big revenue builder for us. It brought in advertisers that might not normally advertise with us. I'm personally not a big fan of these, but they really appeal to the clients ego (which would make it a great promo). Since these promotions also are great for marketing the station giving the awards, it would be a win win for us. I would like to find a way for a business awards campaign, like a listener's choice awards, where listeners nominate their favorite businesses and vote on them. We could have an awards dinner that would double as a fundraiser for a local charity. I would like to do something that is a departure from the way these kinds fo promotions are ususally done. Any ideas? less
-
Robert Villones If you want to tear it up, you've got to prepare it up. Preparation is the first step to success.
-
Lisa Crittenden has added a new profile photo.
-
Lisa Crittenden Does anyone do a "Best Of" business awards? When I worked for a newspaper, this was a big revenue builder for us. It brought in advertisers that might not normally advertise with us. I'm personally not a big fan of these, but they really appeal ... moreDoes anyone do a "Best Of" business awards? When I worked for a newspaper, this was a big revenue builder for us. It brought in advertisers that might not normally advertise with us. I'm personally not a big fan of these, but they really appeal to the clients ego. I would like to find a way for a business awards campaign, like a listener's choice awards, where listeners nominate their favorite businesses and vote on them. We could have an awards dinner that would double as a fundraiser for a local charity. Any ideas? less
-
Robert Villones You must believe in your heart, and speak, with your mouth, that you believe in your success.
-
Robert Villones It's Finish Strong Friday! Don't run out of steam now!
-
Bruno Tabbi replied to a topic in the forum The Round Table: Brainstorming & Problem-solving:
Dawn,
Here's an idea that is not anotherpromo or sale. Results are aboutbeing effective. A big part of becoming more effective ismaking it easy for people toremember how to reach yourclient. Our comapany specalizesin super easy to remember phone... moreDawn,
Here's an idea that is not anotherpromo or sale. Results are aboutbeing effective. A big part of becoming more effective ismaking it easy for people toremember how to reach yourclient. Our comapany specalizesin super easy to remember phone numbers. My idea would be to offer your client 1-800-MY-HOT-TUB.
Using this number wouldaccomplish three big things:1. Better response/more calls from ad resulting in more sales. See data/studies here Radio Studies Page2. Because people can remember the number they don't need to search for it online and this would help avoid potential customer loss (see image below).3. Better results would increase the liklihood that your client would continue to renew thier advertising. (Hooray for you!)
If you ever need access to greatnumbers please contact me. Iwould like to extend the sameto ever... less
-
Rebecca Hunt posted a topic in the forum Friday Polls:
Happy Friday, everyone!
We first broached this topic a few years ago, and since we're close to the start of this year's holiday season, it seemed like a good time to revisit it:
Does your community have a shop local program in place? How does your station... moreHappy Friday, everyone!
We first broached this topic a few years ago, and since we're close to the start of this year's holiday season, it seemed like a good time to revisit it:
Does your community have a shop local program in place? How does your station promote local shopping, especially Christmas shopping? Any special campaigns or giveaways?
Looking forward to reading your replies!
-
Jami Adams has just signed up.
-
Dawn Szabo has just signed up.
-
Rod Schwartz replied to a topic in the forum The Round Table: Brainstorming & Problem-solving:
Andrew, you're right. Recruitment represents a huge opportunity for radio, because of the intrusive nature of our medium. No wonder Zip Recruiter and Indeed.com are spending money on radio ads! For salespeople willing to dig and "cold call," the classifie... moreAndrew, you're right. Recruitment represents a huge opportunity for radio, because of the intrusive nature of our medium. No wonder Zip Recruiter and Indeed.com are spending money on radio ads! For salespeople willing to dig and "cold call," the classifieds in newspaper can be a goldmine.
Please consider sharing some of your Help Wanted ads in the Commercials section, Andrew. Love to hear them!
Loading ...
Recent Forum Posts
-
Do Most Radio Ads Suck?
Jeff Sexton is an ad writer, and a... more Do Most Radio Ads Suck?
Jeff Sexton is an ad writer, and a damn good one.
He occasionally teaches ad writing at Wizard Academy and is himself one of the Wizard of Ads® Partners. I subscribe to Jeff's blog and heartily encourage you to do so, too, in the interest of challenging you to stretch and sharpen your communication skills.
In my email today was Jeff's latest post, "Why Most Radio Ads Suck?" In it he compares and contrasts national-quality radio and tv spots with locally-produced radio and tv spots and argues that it's easier and more affordable for a local advertiser to obtain high-quality radio commercials and campaigns than it is to get the same quality in a tv spot or campaign. He asks, What's holding local radio back? and cites three reasons:
1.) Radio stations have largely abandoned theater of the mind.
2.) Most stations no longer have dedicated copywriters.
3.) Most stations give away free production
And that third observation resonated deeply with me, as I have long b... less
-
We constantly impress the benefits of the right account bas... moreWe constantly impress the benefits of the right account base for the Salespeople of our sales training partners. While many Salespeople are eager to land big accounts with high annual investments, we have all had the experience of seeing some of these clients cancel, leaving massive amounts of attrition in their wake. Here’s how smart Salespeople structure their account base to ensure they’re in the best position at all times.
Many Salespeople have started their careers with a small or even non-existent account base. Perhaps that’s your current situation. I’ve always advised every Salesperson I’ve worked with to capture that moment and never forget what it’s like to start from scratch. Building your client base from the ground up is one of the most rewarding, gut wrenching experiences you will ever have in your sales career. If you’ve ever done this, you know exactly what I’m referring to. It’s lik... less
-
Does anyone do a "Best Of" business awards? When I worked for a ... moreDoes anyone do a "Best Of" business awards? When I worked for a newspaper, this was a big revenue builder for us. It brought in advertisers that might not normally advertise with us. I'm personally not a big fan of these, but they really appeal to the clients ego (which would make it a great promo). Since these promotions also are great for marketing the station giving the awards, it would be a win win for us. I would like to find a way for a business awards campaign, like a listener's choice awards, where listeners nominate their favorite businesses and vote on them. We could have an awards dinner that would double as a fundraiser for a local charity. I would like to do something that is a departure from the way these kinds fo promotions are ususally done. Any ideas? less
-
Dawn,
Here's an idea that is not anotherpromo or sale. Resu... moreDawn,
Here's an idea that is not anotherpromo or sale. Results are aboutbeing effective. A big part of becoming more effective ismaking it easy for people toremember how to reach yourclient. Our comapany specalizesin super easy to remember phone numbers. My idea would be to offer your client 1-800-MY-HOT-TUB.
Using this number wouldaccomplish three big things:1. Better response/more calls from ad resulting in more sales. See data/studies here Radio Studies Page2. Because people can remember the number they don't need to search for it online and this would help avoid potential customer loss (see image below).3. Better results would increase the liklihood that your client would continue to renew thier advertising. (Hooray for you!)
If you ever need access to greatnumbers please contact me. Iwould like to extend the sameto ever... less
-
Happy Friday, everyone!
We first broached this topic a few years... moreHappy Friday, everyone!
We first broached this topic a few years ago, and since we're close to the start of this year's holiday season, it seemed like a good time to revisit it:
Does your community have a shop local program in place? How does your station promote local shopping, especially Christmas shopping? Any special campaigns or giveaways?
Looking forward to reading your replies!
Share
:
