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Rod SchwartzWant to hear the first radio commercial ever broadcast? I stumbled across this fascinating bit of radio history today. In 1922, AT&T purchased WEAS, New York, and began offering commercial time for sale on the basis of their 20-year-old model of selling... moreWant to hear the first radio commercial ever broadcast? I stumbled across this fascinating bit of radio history today. In 1922, AT&T purchased WEAS, New York, and began offering commercial time for sale on the basis of their 20-year-old model of selling long-distance phone calls: x-amount of time for x-amount of money. The first paid radio commercial was for the Hawthorne Court Apartments in Jackson Heights, NY. You can hear it (recreated) at the link below, thanks to this segment of an NPR "All Things Considered" broadcast from 2012. less
Reporter John McDonough reports how AT&T ran the first-ever radio commercial on its station WEAF in New York 90 years ago this week. It changed the way broadcast was economically structured.
Fri at 7:35 PM
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Rod SchwartzSome of us may recall Jim Williams saying that the first commercial time was sold on KDKA, Pittsburgh to a music store. But that was a trade-out arranged by Frank Conrad: on-air mentions in exchange for music recordings for the station. The WEAS spot was... moreSome of us may recall Jim Williams saying that the first commercial time was sold on KDKA, Pittsburgh to a music store. But that was a trade-out arranged by Frank Conrad: on-air mentions in exchange for music recordings for the station. The WEAS spot was a cash deal.
Fri at 7:43 PM
Len RobinsonDoing a weekend jazz show and Motor City Radio Rewind with Motown music and interviews on 88.7 fm The River in Ontario Canada plus local sales.
Hello Austin! I'm including this post in this week's newsletter, so hopefully our members will share what they're doing this year as well as what's worked for them in the past. In the meantime, here are some past discussion threads you might like to... moreHello Austin! I'm including this post in this week's newsletter, so hopefully our members will share what they're doing this year as well as what's worked for them in the past. In the meantime, here are some past discussion threads you might like to check out:
Christmas Sales Promotions
Friday Poll: What Christmas Promotions Are You Doing This Year?
Friday Poll: Are You Doing Any New Christmas Promotions This Year?
You can find additional posts if you click on the "Discussions" tab above, then enter "Christmas promotions" in the search box. less
Happy Friday, everyone!
A recent Radio Sales Today email featured this article: Pet Food Catches up to Health and Wellness Movement. The author, Maria Ferrante, writes, "As health and wellness continues to trend across the United States, consumers are... moreHappy Friday, everyone!
A recent Radio Sales Today email featured this article: Pet Food Catches up to Health and Wellness Movement. The author, Maria Ferrante, writes, "As health and wellness continues to trend across the United States, consumers are not only looking to improve their own lifestyles and eating habits, but also those of their pets — often regarded as members of the family."
So for this week's poll question, we'd like to know:
What pet-related businesses are currently advertising with you?
We'd love to hear examples of any commercials you're running; you can upload them here.
(Pictured here are the newest additions to the Hunt family: four adorable Border collie pups and their mama, Garnet.)
Julie Lekwauwa
I jabe both our local Vet Clinics on the air as well as the Ketchikan Humane Society. All of them are doing very well in this small market.
Gracie Dinsdale asks, "Anyone have some good ideas for a life insurance commercial?"
Thu at 10:38 PM
Jerry BakerGracie, People buy life insurance because they love someone and wants to replace their own income potential for those they love. Life Insurance can be the best "Love Letter" ever written for those loved ones who will be left behind. Because the Deceased... moreGracie, People buy life insurance because they love someone and wants to replace their own income potential for those they love. Life Insurance can be the best "Love Letter" ever written for those loved ones who will be left behind. Because the Deceased Cared Enough about their family to be sure they have the income to continue living their lives and have the things the deceased would have provided for them had they lived.
So the Ad could go something like this:
Because You Love Them and want them to have a full and rewarding life, ask John Doe Agent of XYZ Insurance Company about a Life Insurance Program that will take care of them if you are not here to provide for them. You can keep those paychecks coming in for those house payments, car payments, education, light and water bills, birthdays and graduations, for everything they will need to enjoy the life you want them to have and will provide for them if you are here. John Doe Agent will be able to help you determine how many paychecks you want... less
Can you tell me in length what Holiday Promotions you are doing focused around Christmas? Packages for Christmas, and shopping. Christmas can be a broad subject. I would like to know what Promotions you have run and successful packages. We are the... moreCan you tell me in length what Holiday Promotions you are doing focused around Christmas? Packages for Christmas, and shopping. Christmas can be a broad subject. I would like to know what Promotions you have run and successful packages. We are the smallest of all small market radio, and would like to be able to stay going as a radio station.
Austin GravesI am in a market of 8,000 people. Can someone in a like market send me what CHRISTMAS Promotions you do or have done? austing7373@gmail.com
Thu at 12:23 PM
Robert VillonesKnowing that you are owed nothing frees you up to earn everything. And when you earn everything you have you can really appreciate everything you have
This is a big hot button of mine. We cannot do enough to thank our customers!
To me, it starts with the basics: When was the last time you called a customer for no other reason than to express appreciation for their business? When was the last... moreThis is a big hot button of mine. We cannot do enough to thank our customers!
To me, it starts with the basics: When was the last time you called a customer for no other reason than to express appreciation for their business? When was the last time you sent a hand-written note to that effect?
To be effective, these activities should be programmed into your day, every day. Perhaps you feel comfortable making three phone calls and writing three notes every day – then do it without fail!
We had great success with the simplest little campaign ever: We printed up Customer Appreciation certificates, each with the name of a customer, put them in inexpensive frames, and distributed them to our clients. (I think we did it around Customer Appreciation Day – it'll be March 19 next year, by the way.) Those certificates, faded ink and all, remained on the walls behind the counters of countless clients for years.
I've always believed that our inventory is a... less
Hello Austin! I'm including this post in this week's... moreHello Austin! I'm including this post in this week's newsletter, so hopefully our members will share what they're doing this year as well as what's worked for them in the past. In the meantime, here are some past discussion threads you might like to check out:
Christmas Sales Promotions
Friday Poll: What Christmas Promotions Are You Doing This Year?
Friday Poll: Are You Doing Any New Christmas Promotions This Year?
You can find additional posts if you click on the "Discussions" tab above, then enter "Christmas promotions" in the search box. less
Happy Friday, everyone!
A recent Radio Sales Today email... moreHappy Friday, everyone!
A recent Radio Sales Today email featured this article: Pet Food Catches up to Health and Wellness Movement. The author, Maria Ferrante, writes, "As health and wellness continues to trend across the United States, consumers are not only looking to improve their own lifestyles and eating habits, but also those of their pets — often regarded as members of the family."
So for this week's poll question, we'd like to know:
What pet-related businesses are currently advertising with you?
We'd love to hear examples of any commercials you're running; you can upload them here.
(Pictured here are the newest additions to the Hunt family: four adorable Border collie pups and their mama, Garnet.)
Gracie Dinsdale asks, "Anyone have some good ideas for a life... moreGracie Dinsdale asks, "Anyone have some good ideas for a life insurance commercial?"
Can you tell me in length what Holiday Promotions you are doing... moreCan you tell me in length what Holiday Promotions you are doing focused around Christmas? Packages for Christmas, and shopping. Christmas can be a broad subject. I would like to know what Promotions you have run and successful packages. We are the smallest of all small market radio, and would like to be able to stay going as a radio station.
Great Advice, Jay! The extra inventory idea is one... moreGreat Advice, Jay! The extra inventory idea is one I'm going to push for our slower seasons as we have been "sold out" due to political this month.
