Radio Sales Café

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• 
  Rick Murphy has added a new profile photo.

  

  • 6 hours ago
• 
  Rick Murphy has added a new profile photo.

  

  • 6 hours ago
• 
  Kurt Kaniewski Here's one example of letting a client voice their own station self promotion ad. No script. I repeat, NO SCRIPT. I just let him speak from the heart and edited it all together as a complete thought-which has some merit because there are those who don't put much credence in things like "Nielsen’s Total Audience Report" or "ROI" or "Radio Ad Lab studies" like we do. Their only focus are inquiries that lead to sales. In a non scripted approach there are nuggets that may blurt out which you might have never considered. Like in this example when the client said-"They help make the phone ring". I NEVER had thought of that as a copywriter. Yet, isn't that the kind of language many of your local businesses can relate to? Of course not every one of these are gems. But if you know your clients, you probably know who can articulate with the most relatability. The work is a little more tedious. But the finished product sure can be unlike your competitors.

  

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  • Fri at 1:09 PM

  • Rebecca Hunt likes this.
• 
  Rebecca Hunt replied to a topic in the forum Friday Polls:

  From Gene Kuntz:
  Here's my version of a radio promo to promote radio listening:
  Have you ever wondered who listens to radio? According to Nielsen’s Total Audience Report radio reaches 93% of all adults age 18 and up every week compared to 87% for TV. In fact Radio reaches 22% more Millennials than TV. Radio is the number one reach medium!
  Radio’s reach has remained consistent despite new forms of audio programming and an increasingly fragmented media landscape. Listeners can listen to the radio practically anywhere even online and through radio station apps. This virtual omnipresence gives radio a clear edge over print and even television when it comes to advertising since it can reach more people in more locations.
  According to Radio Ad Lab studies radio advertisement’s ROI is about 17% higher than that of TV advertising. Brands also tend to see an average sales life of over $6 for every dollar spent on radio ads, which is double the ROI of even the best results of recent digital and TV advertising. And radio advertising prices have risen less than print or television making it far more cost effective.
  If you would like to discuss a radio campaign for your business give us a call today at 812-482-2131 and one of our experienced sales representatives will show you how to bring more customers through the door with cost effective radio advertising.

  • Fri at 10:15 AM
• 
  Tom Burns Any ideas for retail and commercial lighting stores?

  • Fri at 8:04 AM
• 
  Robert Villones Last day of the week. Finish like a champion, so you can raise your arms like a champion! Finish Strong Friday is in effect!
  #sales #motivation #Friday #finishstrong

  

  Last day of the week. Finish like a champion, so you can raise your arms like a champion! Finish Strong Friday is in effect!
  #sales #motivation #Friday #finishstrong

  • Fri at 6:15 AM
• 
  Gene Kuntz Here's my version of a radio promo to promote radio listening.
  
  
  
  
  Have you ever wondered who listens
  to radio? According to Nielsen’s Total
  Audience Report radio reaches 93% of all adults age 18 and up every week
  compared to 87% for TV. In fact Radio
  reaches 22% more Millennials than TV.
  Radio is the number one reach medium!
  Radio’s reach has remained consistent despite new forms of audio
  programming and an increasingly fragmented media landscape. Listeners can listen to the radio practically
  anywhere even online and through radio station apps. This virtual omnipresence gives radio a clear
  edge over print and even television when it comes to advertising since it can
  reach more people in more locations.
  According to Radio Ad Lab studies radio advertisement’s ROI is about 17%
  higher than that of TV advertising.
  Brands also tend to see an average sales life of over $6 for every
  dollar spent on radio ads, which is double the ROI of even the best results of
  recent digital and TV advertising. And
  radio advertising prices have risen less than print or television making it far
  more cost effective. If you would like
  to discuss a radio campaign for your business give us a call today at
  812-482-2131 and one of our experienced sales representatives will show you how
  to bring more customers through the door with cost effective radio advertising.

  • Fri at 5:30 AM

  • Rebecca Hunt likes this.
• 
  Rebecca Hunt replied to a topic in the forum Friday Polls:

  From Kurt Kaniewski:  For me, the best station self promotion messages weren't simply copy. It was getting your most successful clients in the studio and get them to touch on their passion from seeing the results from the specific instances of tangible results from advertising on your station. WARNING. DO NOT give 'em a script. They'll sound insincere. Just let 'em go and edit it into what sounds like they said came from the heart in a complete thought. Trust me. Many clients will give you gems NO radio copywriter would ever come up with. Back in the day I used the old RAB "radio gets results" jingles to open and close the promo. Worked really well and was a nice ego stroke for those valued clients who are already investing good $$$ on your airwaves.

  • Fri at 12:19 AM

  • Nicole Johnson likes this.
• 
  Kurt Kaniewski Alliteration disallows loyal listeners latent lumberings like lackluster--ads. It can give radio copywriters a creative spark in the middle of a typical crank 'em out day. And in this ad I perpetrated, it also gave the chance to mention one of the U.S.'s fun places to say

  

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  • Thu at 9:36 AM
• 
  Robert Villones Good Morning! Get up give thanks and be great!
  #thursday #thanks #motivation #sales #grateful

  

  Good Morning! Get up give thanks and be great!
  #thursday #thanks #motivation #sales #grateful

  • Thu at 5:54 AM
• 
  Rebecca Hunt posted a topic in the forum Friday Polls:

  Friday Poll: Have a Good Ad for Advertising on Your Station?

  Happy Friday, everyone!
  This week's poll question comes from Jeff Asmussen:
  Does anyone have a good on-air promotional ad or script about the benefits of advertising on your station (for potential clients)?
  We look forward to hearing how you promote your station!
   
  NOTE: If you are using Chrome, you should be able to upload commercials here (you do need to have Flash enabled). Otherwise, you can simply go to the home page, click on the "post something" box, and choose "add commercials." If you have any difficulties, please let me know at radiosalescafehelp@gmail.com. Thank you!

  • Wed at 5:06 PM

  • 
    Kurt Kaniewski For me, the best station self promotion messages weren't simply copy. It was getting your most successful clients in the studio and get them to touch on their passion from seeing the results from the specific instances of tangible results from advertising on your station. WARNING. DO NOT give 'em a script. They'll sound insincere. Just let 'em go and edit it into what sounds like they said came from the heart in a complete thought. Trust me. Many clients will give you gems NO radio copywriter would ever come up with. Back in the day I used the old RAB "radio gets results" jingles to open and close the promo. Worked really well and was a nice ego stroke for those valued clients who are already investing good $$$ on your airwaves.

    • Thu at 9:27 AM
• 
  Rebecca Hunt posted a topic in the forum Everything Else:

  Suggestions Wanted for Proposal-Creating Program

  From Bart Taylor: I'm in a small market and I am looking for suggestions for a quality proposal creating program, ideally it would be web based. Suggestions?
   

  • Wed at 5:00 PM
• 
  Kurt Kaniewski Specialty advertising clients usually present lots of items to spotlight. Can't get 'em all in a :60. But how 'bout 35 of 'em PLUS their special for that week. This ad I perpetrated shows how you can do the laundry listing thing-but not in a predictable manner.

  

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  • Wed at 10:31 AM
• 
  Robert Villones Stop beating around the bush! We're half way through the week already and there's still so much to accomplish!
  #sales #motivation #Wednesday #getupandgo

  

  Stop beating around the bush! We're half way through the week already and there's still so much to accomplish!
  #sales #motivation #Wednesday #getupandgo

  • Wed at 6:06 AM