Radio Sales Café

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  Robert Villones No Coasting today my friends. Got it grind it out to the end! #sales #motivation #finishstrong #Friday

  

  • 13 hours ago
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  Rebecca Hunt posted a topic in the forum News and Announcements:

  Webinar: Ask a GM - Get a head start into 2021

  • Thu at 2:55 PM
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  Robert Villones No Matter what! #sales #motivation #grateful #thankful #success

  

  • Thu at 4:17 AM
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  Robert Villones Nose to the grindstone today. I get to do lot's of great things. I get to work with a lot of great people. Gone wear it the day out! Nothing is impossible! #sales #motivation #wearitout #nothingisimpossib

  

  • Wed at 4:03 AM
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  Rod Schwartz created a new playlist: Challenges of Doing Business in 20-COVID-20

  Business owners who understand the importance of playing the long game aren't canceling their advertising. They're adjusting their *messages* to fit the reality of the times. Here are a few examples from my market.

  

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    Howard Hughes - 8-2020_Supply-Chain (5 plays)

  Howard Hughes - 8-2020_Supply-Chain

  1 track

  • Tue at 3:40 PM
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  Rod Schwartz Friends of ours have made an important contribution to the fight against COVID and the reopening of small businesses.

  

  Pullman Biotech Company Develops New Surveillance Testing Approa

  A Pullman biotechnology company has developed a new surveillance testing approach for coronavirus. Veterinary Medical Research & Development’s new method utilizes samples from facemasks for ear…

  • Tue at 12:45 PM
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  Robert Villones Good Morning. Get yourself pointed in the right direction and move! Tear it up today! #sales #motivation #Tuesday #Tearitup #move

  

  • Tue at 4:09 AM
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  Rod Schwartz created a new playlist: Dissmore's IGA "What We Do Best"

  Roy H. Williams came up with this idea during one of his "Ask the Wizard" question-and-answer video chats earlier this spring. The ads feature Archie and Shelley, husband-and-wife owners of the store. Hokey? Maybe. But they're well-known and loved in our ...

  

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    DissmoresWhat We Do Best Campaign_Cinnamon-Rolls (2 plays)
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    DissmoresWhat We Do Best Campaign_Beef (2 plays)
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    DissmoresWhat We Do Best Campaign_Fried-Chicken (2 plays)
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    DissmoresWhat We Do Best Campaign_Beer (1 play)
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    DISSMORES - WWDB_Quick-n-Easy-Meals_30 (1 play)
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    DISSMORES - WWDB_Home-Delivery_30 (1 play)
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    DISSMORES - WWDB_Holiday-Roast (1 play)
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    DISSMORES - WWDB_Local,Local,Local (2 plays)

  DissmoresWhat We Do Best Campaign_Cinnamon-Rolls

  8 tracks

  • Mon at 5:04 PM
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  Rod Schwartz created a new playlist: Sam Dial Jewelers - Holiday 2020 Campaign

  Despite the pandemic, people are still falling in love, still getting engaged, and still buying jewelry. Sam and daughter Morgan did a great job with these ads.

  

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    Sam Dial Thanksgiving Week 2020_Mix(RS) (9 plays)
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    Sam Dial Holiday 2020_01-Old-Sam-Dial-HaloMix (10 plays)
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    Sam Dial Holiday 2020_02-Sam-Morgan_60_Halo_Mix (7 plays)
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    Sam Dial Holiday 2020_03-Sam-Morgan_60_So-Many-Hal... (6 plays)
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    Sam Dial Holiday 2020_04-Sam-Morgan_60_Treasure-Hu... (5 plays)
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    Sam Dial Holiday 2020_05-Sam-Morgan_60_Christmas-E... (4 plays)

  Sam Dial Thanksgiving Week 2020_Mix(RS)

  6 tracks

  • Mon at 4:55 PM
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  Robert Villones Good Morning! Sabbatical is done! It's off to the races! Have a great Monday! #sales #motivation #Monday #makeadifference

  

  • Mon at 4:02 AM
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  Rebecca Hunt posted a topic in the forum Sales & Marketing Resources:

  The Early Bird Gets the…Renewal!

  The Early Bird Gets the…Renewal!
  by Rick Fink
  I recently had a conversation with a media rep who has been successfully selling radio for a little over two years. She indicated that she was renewing nearly 100% of her annual contracts, however, she...  moreThe Early Bird Gets the…Renewal!
  by Rick Fink
  I recently had a conversation with a media rep who has been successfully selling radio for a little over two years. She indicated that she was renewing nearly 100% of her annual contracts, however, she was not having any luck at all in upselling her clients.
  After probing with a few more questions, I asked her the ultimate question, “When and how are you starting the renewal process?”  In this week’s topic, we will focus on the “when”. Like many reps, she explained that she makes her renewal presentations two to three weeks prior to the contract “end date”.
  I then asked her why she had decided on this two to three-week time frame. Her answer, which matches many other reps that I’ve had this same conversation with, was “I don’t want to come across as being too pushy”.
  I can understand her stance on this. I too will go to extra lengths to not come across as being...    less

  • Nov 21
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  Rebecca Hunt posted a topic in the forum Sales & Marketing Resources:

  Getting a “YES” to Renewals with an Upsell

   Getting a “YES” to Renewals with an Upsell
  by Rick Fink
   
  Continuing from last week where we discussed “when” to start the renewal process, today we are discussing the process on “how” to prepare for an...  more Getting a “YES” to Renewals with an Upsell
  by Rick Fink
   
  Continuing from last week where we discussed “when” to start the renewal process, today we are discussing the process on “how” to prepare for an upsell at renewal time.
  Let me first say that upselling should not only be limited to renewal time. At any point when you uncover a need or the client has given you buying signs, you should prepare and present your plan that includes the upsell.
  As we suggested last week, the renewal process should begin two to three months before your current agreement ends.
  First, ask your client to set up a time to discuss “their” coming year. When requesting this meeting, choose your words so that the meeting is about them and their business, not about you and your advertising proposal. Say something like, “Mr./Mrs. Client, before we talk about your advertising plans for next year, I would like to set up a time to visit with you about...    less

  • Nov 21
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  Rebecca Hunt posted a topic in the forum Sales & Marketing Resources:

  Have You Super-Served a Customer Today?

  Have You Super-Served a Customer Today?
  by Jay Mitchell, editor and publisher of The Small Market Radio Newsletter
  I'm going to tell you a story about customer support that you will not believe. I'm doing this for two reasons. First, when we receive...  moreHave You Super-Served a Customer Today?
  by Jay Mitchell, editor and publisher of The Small Market Radio Newsletter
  I'm going to tell you a story about customer support that you will not believe. I'm doing this for two reasons. First, when we receive superior customer service, we tend to tell other people about it. Second, this is a great example of a standard of excellence to which you may want to aspire.
  The story:
  I have been buying Dell computers for probably 25 years or so. I learned early on to include with every computer purchase a subscription to their Pro Support option, which not only covers you in terms of keeping your computer in top condition, but it also confers on you a certain status within the company.
  About a year ago, it was time to get a new computer, so I went to Dell and got a quote. I passed this along to a colleague, who, unbeknownst to me, bought the computer from Amazon rather than through Dell directly. He paid about the same amount of money, but did not get the Pro...    less

  • Nov 21
• 
  Lori Martin created a new playlist: gift card challenge

  

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    GIFT CARD CHALLENGE DRY (6 plays)

  GIFT CARD CHALLENGE DRY

  1 track

  • Nov 20
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  Lori Martin created a new playlist: Covid

  

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    GIFT CARD CHALLENGE DRY (2 plays)
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    Sam_Dial_Jewelers_Anniversary_60_trip_04-02-20 (1 play)
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    Sam Dial 4-22020 with Morgan - ad #2_Mix (0 plays)
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    Pullman_Chamber_Marie_30_What-We're-Made-Of (2 plays)

  GIFT CARD CHALLENGE DRY

  4 tracks

  • Nov 20