Joe LyonsMost communities have an Ad Club (AAF) or a marketing group (AMA) Get to know them and get them to know you. I am the current Media Professional of the Year for the Inland Empire AAF (Riverside, San Bernardino, Ontario)
I have been in the Industry over 40 years and brag that I've learned something new every day. I read and subscribe: The Wizard of Ads Trilogy, Chuck Mefford, Paul Weyland, Dale Carnegie, Donald Trump; Small Market Radio Newsletter, The Lund Le... moreI have been in the Industry over 40 years and brag that I've learned something new every day. I read and subscribe: The Wizard of Ads Trilogy, Chuck Mefford, Paul Weyland, Dale Carnegie, Donald Trump; Small Market Radio Newsletter, The Lund Letter, Harvey Mackay, Jim Williams Training (I miss him).
Trainings! Not just sales trainings but leadership too. Anytime I hear or see someone talk/post about a book, i order it. Can always "get" something out of each one. In the little downtime i have, I watch training videos on LBS.
Shpwing my age here I suppose, but in 1986 I made the move from the programming to advertising side of radio. My position was with WMUZ-FM in Detroit where I was originally teamed with a salesperson as their producer to write and create on-going adv... moreShpwing my age here I suppose, but in 1986 I made the move from the programming to advertising side of radio. My position was with WMUZ-FM in Detroit where I was originally teamed with a salesperson as their producer to write and create on-going advertising campaigns for clients.
The first book I bought was Positioning: The Battle for Your Mind by Al Ries and Jack Trout. A classic that everyone should read. Then pick up any (or all) of the books by either one of these two men and Laura Ries.
Next couple of books I bought were by Harvey MacKay. Swim with the Sharks Without Being Eaten Alive: Outsell, Outmanage, Outmotivate, and Outnegotiate Your Competition and Beware the Naked Man Who Offers You His Shirt: Do What You Love, Love What You Do, and Deliver More Than You Promise.
These authors helped me break out of my shell and begin a fasinating career that I never would have dreamed of when I first got into radio.
Other authors that I have invested in include: Roy H. Willi... less
Happy Friday, everyone!
In a recent blog post published on the Radio Ink website, Bob McCurdy, Vice President of Sales for The Beasley Media Group, wrote about the importance of investing in yourself (click here to read the article). He states, "Investing... moreHappy Friday, everyone!
In a recent blog post published on the Radio Ink website, Bob McCurdy, Vice President of Sales for The Beasley Media Group, wrote about the importance of investing in yourself (click here to read the article). He states, "Investing in one’s own professional development is simply the best investment anyone can make. Stocks and bonds are nice but they go up and down. An investment in your professional knowledge and expertise will only go one way – up – and will pay greater long-term dividends. This 'investment' could take the form of subscriptions to various industry or advertiser trade publications, seminars, conferences, evening or online courses, books, etc.... Our knowledge and expertise is our professional 'currency' and this 'currency' is exactly why our clients feel comfortable relying on our advice, insights, and marketing recommendations. 'Comfortable' clients are more likely to follow our recommendations and invest more with us. When we invest in ourselves, we ar... less
Thu at 9:37 PM
Robert VillonesHere's yesterday's Wear It Out Wednesday! Make great decisions today! You can decide how great you can be everyday!
You may remember an earlier a reticle about a 20 year old State University at Stony brook NY senior, Matthew Glaser who bought a commercial FM from Cumulus Media that's serves the home to the 'Rich and Famous' in New Yorks 'Hampto... moreActually it's growing!!
You may remember an earlier a reticle about a 20 year old State University at Stony brook NY senior, Matthew Glaser who bought a commercial FM from Cumulus Media that's serves the home to the 'Rich and Famous' in New Yorks 'Hamptons'.
His station 6 Kw (www.WELJ.com) has turned the market on to its ear! His dynamic marketing campaigns and format have left the market mainstays of 50 years in the dust!
When his station does something, the others in the market start doing the same... he's obviously got the know how, financial backing and team in place to do battle that results in advertisers calling him, and employees from other stations begging for jobs at his station!
Matthew Glaser (20), Owner / General Manager BOLD Broadcasting, WELJ has been requested to do many speaking appearances. The industry cheerleader organizations have made him the 'Poster child' of the future of radio broadcasting and media advertising.
I work and live at the other end of the state of Indiana from Rebecca White and I see the challenges that she mentions in all size markets. Over the past 4 years, very little of my billing comes from retail stores, less than 20% of over a milllion d... moreI work and live at the other end of the state of Indiana from Rebecca White and I see the challenges that she mentions in all size markets. Over the past 4 years, very little of my billing comes from retail stores, less than 20% of over a milllion dollars. What has been making up that other 80%
Service oriented companies that require humans.
Currently I work with 6 HVAC companies, a couple of doctors and lawyers.
It's not that I have anything against retail stores, I love to shop local but also will use Amazon for stuff I can't find in town.
I agree, that there are a lot of people taking over the advertising budgets who have no idea what works and in those cases I try and be a resource. I will make recomendations with other mediums if it is appropiate along with what I can offer.
Doesn't always work, but being a resource to help people be smart with their advertising dollars has proven to me that it works.
Also, Always Be Prospecting. Not just to sell, but to start relationships th... less
Jerry Baker with WEIS in Centre, AL, told me about his high school football package and gave me permission to share here: he sells the package to one dozen sponsors. They get five ads in the games on Friday nights, three ads per day, plus hourly promotion... moreJerry Baker with WEIS in Centre, AL, told me about his high school football package and gave me permission to share here: he sells the package to one dozen sponsors. They get five ads in the games on Friday nights, three ads per day, plus hourly promotional ads Monday through Friday. This comes to twenty ads per week for a ten-week period, 200 ads per season. He prices the package at $2400 per season, and sells it for a total of $28,000.
From Robert E. Lee on the RSC Facebook page: "Most of them are agency business, not local, but, yes, we are concerned about the possible disappearance of brick and mortar like Sears, JCPenney, and a couple of the fast casual chains. So, we just try to rea... moreFrom Robert E. Lee on the RSC Facebook page: "Most of them are agency business, not local, but, yes, we are concerned about the possible disappearance of brick and mortar like Sears, JCPenney, and a couple of the fast casual chains. So, we just try to really super-serve the local accounts in the brick and mortar businesses."
I have been in the Industry over 40 years and brag that I've lea... moreI have been in the Industry over 40 years and brag that I've learned something new every day. I read and subscribe: The Wizard of Ads Trilogy, Chuck Mefford, Paul Weyland, Dale Carnegie, Donald Trump; Small Market Radio Newsletter, The Lund Letter, Harvey Mackay, Jim Williams Training (I miss him).
Trainings! Not just sales trainings but leadership too. Anytime ... moreTrainings! Not just sales trainings but leadership too. Anytime I hear or see someone talk/post about a book, i order it. Can always "get" something out of each one. In the little downtime i have, I watch training videos on LBS.
Shpwing my age here I suppose, but in 1986 I made the move from ... moreShpwing my age here I suppose, but in 1986 I made the move from the programming to advertising side of radio. My position was with WMUZ-FM in Detroit where I was originally teamed with a salesperson as their producer to write and create on-going advertising campaigns for clients.
The first book I bought was Positioning: The Battle for Your Mind by Al Ries and Jack Trout. A classic that everyone should read. Then pick up any (or all) of the books by either one of these two men and Laura Ries.
Next couple of books I bought were by Harvey MacKay. Swim with the Sharks Without Being Eaten Alive: Outsell, Outmanage, Outmotivate, and Outnegotiate Your Competition and Beware the Naked Man Who Offers You His Shirt: Do What You Love, Love What You Do, and Deliver More Than You Promise.
These authors helped me break out of my shell and begin a fasinating career that I never would have dreamed of when I first got into radio.
Other authors that I have invested in include: Roy H. Willi... less
Happy Friday, everyone!
In a recent blog post published on the R... moreHappy Friday, everyone!
In a recent blog post published on the Radio Ink website, Bob McCurdy, Vice President of Sales for The Beasley Media Group, wrote about the importance of investing in yourself (click here to read the article). He states, "Investing in one’s own professional development is simply the best investment anyone can make. Stocks and bonds are nice but they go up and down. An investment in your professional knowledge and expertise will only go one way – up – and will pay greater long-term dividends. This 'investment' could take the form of subscriptions to various industry or advertiser trade publications, seminars, conferences, evening or online courses, books, etc.... Our knowledge and expertise is our professional 'currency' and this 'currency' is exactly why our clients feel comfortable relying on our advice, insights, and marketing recommendations. 'Comfortable' clients are more likely to follow our recommendations and invest more with us. When we invest in ourselves, we ar... less
You may remember an earlier a reticle a... moreActually it's growing!!
You may remember an earlier a reticle about a 20 year old State University at Stony brook NY senior, Matthew Glaser who bought a commercial FM from Cumulus Media that's serves the home to the 'Rich and Famous' in New Yorks 'Hamptons'.
His station 6 Kw (www.WELJ.com) has turned the market on to its ear! His dynamic marketing campaigns and format have left the market mainstays of 50 years in the dust!
When his station does something, the others in the market start doing the same... he's obviously got the know how, financial backing and team in place to do battle that results in advertisers calling him, and employees from other stations begging for jobs at his station!
Matthew Glaser (20), Owner / General Manager BOLD Broadcasting, WELJ has been requested to do many speaking appearances. The industry cheerleader organizations have made him the 'Poster child' of the future of radio broadcasting and media advertising.
:
Loading ...