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  Rod Schwartz posted a topic in the forum Friday Polls:

  FRIDAY POLL: HOW ARE YOU MAKING MONEY WITH DIGITAL?

  MAKING MONEY WITH DIGITAL/NON-SPOT REVENUE OPPORTUNITIES?
  Several members have asked about selling digital assets recently, including internet-only streams.
  We'd like to invite all RSC members to share anything you've learned—positive or...  moreMAKING MONEY WITH DIGITAL/NON-SPOT REVENUE OPPORTUNITIES?
  Several members have asked about selling digital assets recently, including internet-only streams.
  We'd like to invite all RSC members to share anything you've learned—positive or negative—and any success you may have experienced in these areas.
  Please share your answers in the reply section below.  

  • Apr 8
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  Robert Villones Good Morning! So thankful for everything this morning. God is Good! #sales #motivation #Grateful #thankful #Thursday

  

  • Apr 8

  • Rebecca Hunt likes this.
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  Robert Villones Mic Drop Moment! #Wednesday #wearitout #motivation #sales #relentless #driven #excellence

  

  • Apr 7

  • Rebecca Hunt likes this.
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  Robert Villones Having a "whatever it takes" attitude takes focus, integrity, and grit. It means sometimes you work a little early or a little late. It means you go the extra mile. Tear it up today "whatever it takes".

  

  • Apr 6
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  Robert Villones Good Monday Morning! First Monday of Q1 and I am hungry! Let's get done! #sales #motivation #humble #hungy #hardatit #makeithappen #Monday

  

  • Apr 5
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  Robert Villones Deciding to be grateful for everything will change your life. Something happens to your heart. It fills with appreciation and joy! #sales #motivation #grateful #thankful #happyapril

  

  • Apr 1

  • Rebecca Hunt likes this.
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  Rod Schwartz The newest of 16 special spots I've written and produced for April Fool's Day for my client Howard Hughes Appliance, Television, and Sleep Shop. A selection of 9 such spots will be running twice an hour on all stations in the market tomorrow, strictly...  moreThe newest of 16 special spots I've written and produced for April Fool's Day for my client Howard Hughes Appliance, Television, and Sleep Shop. A selection of 9 such spots will be running twice an hour on all stations in the market tomorrow, strictly for goodwill and attention.  

  

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  • Mar 31
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  Rebecca Hunt posted a topic in the forum News and Announcements:

  Webinar: What You Need to Know about OTT

  • Mar 27
• 
  Rebecca Hunt posted a topic in the forum The Round Table: Brainstorming & Problem-solving:

  How do you combat Facebook Live?

  From Holly Hall: Biggest problem? Facebook Live. Businesses showing their products online and people responding. How do you combat it?

  • Mar 23
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  Rebecca Hunt posted a topic in the forum The Round Table: Brainstorming & Problem-solving:

  Wanted: Creative for a Farmers' Market

  From Angel Taylor: Hey there! I am trying to come up with some creative for a Farmers Market. Want something unique! Any ideas?

  • Mar 23
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  Rebecca Hunt posted a topic in the forum The Round Table: Brainstorming & Problem-solving:

  Wanted: Suggestions for Texting Platform

  From Robert Villones: Hey everyone. We are looking at using a texting platform. Please send me your suggestions.

  • Mar 23
• 
  Rebecca Hunt posted a topic in the forum The Round Table: Brainstorming & Problem-solving:

  What do you think: a radio ad to get a business to advertise?

  Inquiry on the RSC Facebook page:
  I have a Business that I can't seem to get to them (local marketing Dept.) Spent 2 plus years working on them! I KNOW a bunch of our listeners do business with this company! Their repair shop listens at work, and from...  moreInquiry on the RSC Facebook page:
  I have a Business that I can't seem to get to them (local marketing Dept.) Spent 2 plus years working on them! I KNOW a bunch of our listeners do business with this company! Their repair shop listens at work, and from time to time makes requests. They have over 10 stores in our listening area. Don't want to shame them, but wondering would it be taken as inappropriate to record a tasteful bit...
  "Hey ...If you listen to us and shop at ABC store... Let them know you are one of our listeners and wish they would consider supporting our local radio station!" Yes...We are the only station in the local market. I'm strongly considering doing something like this. Have you? How did it go? Thanks.  less

  • Mar 5

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    MARCUS HUDSWELL Hmmm, research and spend some time writing and producing a commercial that they cant say no to. Define their narrative from their webpage, and if you propose a 12 month campaign, dont be afraid to spend money on top voiceovers/production. I tried this...  moreHmmm, research and spend some time writing and producing a commercial that they cant say no to. Define their narrative from their webpage, and if you propose a 12 month campaign, dont be afraid to spend money on top voiceovers/production. I tried this with a pizza store who was 'already busy enough'. We produced an excellent creative sell, and got them on!!!.  

    • Mar 5
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    Bill Turner I have the same problem with about 3 people on my account list. I have gone as far as driving 50 miles to the decisionmaker's office knowing I would need an appointment just to leave a business card. I figured that might get me some acknowledgement but...  moreI have the same problem with about 3 people on my account list. I have gone as far as driving 50 miles to the decisionmaker's office knowing I would need an appointment just to leave a business card. I figured that might get me some acknowledgement but calls were unreturned and email never answered. I then went to the local store and got the staff and management on board. While this company has not bought on my station for a few years the employees say my station really helped get customers in the store. I am going on 2 years of being ignored. I'm now sending regular emails twice a week and a couple of calls (frequently enough reception recognizes my voice and we small talk a few seconds. I know this client is very busy but he is spending money on advertising. I'm not giving up. I have a good product and I have years of experience, so I have something he will value if I can break through the ice. If he had a serious competitor in town I'd try to get them doing some competitive stuff to get his attention.  less

    • Mar 5
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    Rick Murphy Send a Fed Ex package, return signature required for delivery and say this: " I have invested 2 years trying to help you with some kick-ass ideas to no avail. I do not want to go where I am truly not wanted. So, if you have any interest at all, please...  moreSend a Fed Ex package, return signature required for delivery and say this: " I have invested 2 years trying to help you with some kick-ass ideas to no avail. I do not want to go where I am truly not wanted. So, if you have any interest at all, please let me know.. Otherwise, I will never bother you again." Remember who got the attention in school? The hard-to-get girl! This is a Hail Mary! You have nothing to lose at this point! Stop wasting your time!  

    • Mar 8
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  Rod Schwartz created a new playlist: April Fool's Day Spots for Appliance/TV/Bed Dealer

  We created 5 of these spots in 2014. They aired 3-4 times an hour on all stations on April 1st. Amazing response!! Folks called or visited the store to thank them; a few actually asked to see the items being advertised! We do new ones each year now. Scrip...

  

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  • Mar 4

  • Deb Lupardus likes this.
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  Rick Murphy FCC License renewal is not far off!
  
  Dear fellow FCC license holder,
  ...  moreFCC License renewal is not far off!
  
  Dear fellow FCC license holder,
  
  The FCC license process is not far off and you will be required to demonstrate how you fulfilled your Public Affairs programming. It is not too late to start...so, why not start now!
  
  As a broadcaster myself, I know you have many choices in Public Affairs programming. I am hopeful that you will see the value in airing our exceptional non-partisan Public Affairs vignettes on your station.
  
  We have professionally written and produced vignettes further explaining the nonpartisan ConventionofStates.com project. Simply put: It involves Article 5 of the U.S, Constitution giving your state legislatures the power to “limit the power and jurisdiction of the federal government, impose fiscal restraints, and place term limits on federal officials.”  less

  

  Convention of States Radio Sponsorship Plan

  Shared with Dropbox

  • Feb 15
• 
  Bill Turner posted a topic in the forum New Strategies for 2021:

  Building Sales Increases in 2021

  Replacing lost dollars due to Covid meant getting a bit more creative and thinking outside the box.
  The station I worked for went to those who weren't frequent radio users. Two examples:  a solar company and a water well drilling...  moreReplacing lost dollars due to Covid meant getting a bit more creative and thinking outside the box.
  The station I worked for went to those who weren't frequent radio users. Two examples:  a solar company and a water well drilling company. 
  Getting creative with traditional advertisers. Restaurants took it hard last year. I found a few ready to ask for the business. From a creative standpoint, I proposed 6 lunch specials for $6 served at your table within 6 minutes. I figured 6 is a perfect number after hearing to stay 6 feet away from everyone. The concept was why settle for fast food when you can enjoy a wholesome home cooked meal for a fast food price served quickly enough that you don't have to rush through your meal to get back to the office in time. The 6 lunch specials took a 'haircut' of 95 cents to $1.95 but they are the most popular menu items for the lunch run. With restaurants at 50% capacity, it was not overwhelming for the staff to have your meal in front of you within 6...    less

  • Feb 5