Radio Sales Café

What's New

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  Robert Villones You can make things happen. You are amazing! Just get out there and do it! #sales #motivation #makethingshappen #Tuesday

  

  • 14 hours ago
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  Robert Villones Good Monday morning! Get up and be great! It's a brand new shiny week full of opportunity! #sales #motivation #begreat #MondayMotivation #monday

  

  • Mon at 4:08 AM
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  Robert Villones It's another Finish Strong Friday. Leave it all out there on the mat! #sales #motivation #Friday #finishstrong

  

  • Sep 25
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  Robert Villones Breathe deep and be thankful today my friends! #sales #motivation #Thursday #thankful #grateful

  

  • Sep 24
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  Robert Villones Always, always, always do your best.
  #sales #motivation #alwaysdoyourbest #Wednesday

  

  • Sep 23
• 
  Rebecca Hunt posted a topic in the forum Everything Else:

  Brands Behind Famous Slogans

   
  From Stacker.com: Do You Know the Brands Behind These Famous Slogans?
  From "What's in your wallet?" to "Once you pop, you can't stop" here's a gallery of 50 famous slogans. Can you identify all the brands behind them?
  Feel free to post your score here. :)

  • Sep 18
• 
  Rebecca Hunt posted a topic in the forum New Strategies for the 2nd Half of 2020:

  Friday Poll: What Business Categories Are Thriving?

  Happy Friday, everyone!
  In recent weeks, I've come across several articles that talk about business categories that have been thriving despite (actually, in many cases, because of) the pandemic - from bike shops and pizzerias to RV dealerships and guitar...  moreHappy Friday, everyone!
  In recent weeks, I've come across several articles that talk about business categories that have been thriving despite (actually, in many cases, because of) the pandemic - from bike shops and pizzerias to RV dealerships and guitar retailers - categories that are thus prime prospects for radio sales reps.
  Here are a few examples:
  A Changing Business Landscape Means A Changing Ad Landscape — And New Opportunities For Radio
  Inside Info: How To Target The Red-Hot RV/Motorhome Category
  Pet adoptions on the rise, boosting product sales
  So for this week's poll question, we'd like to know:
  What business categories are thriving in your market? Have you been able to sell them advertising?
  Looking forward to reading your replies!  less

  • Sep 17
• 
  Neil Holmes posted a topic in the forum COVID-19 Roundtable:

  Rebuilding Business

  We were challenged by a client to draft a letter to their former clients, encouraging them to work together again. I have permission to share, so please feel free to adapt as you see for your stations. We're all in this together, after...  moreWe were challenged by a client to draft a letter to their former clients, encouraging them to work together again. I have permission to share, so please feel free to adapt as you see for your stations. We're all in this together, after all.
  Salutation:
  What if what you cared about was gone? A loss of local community, of family, of connections. I guess we could call it Coronavirus.
  2020 has not been the year any of us expected. Like you, at (station/group) we lost a lot of what we care about. We lost you.
  As (region) recovers and adapts to this new reality, (station/group) is still here for you, still influencing the people you want to reach, still in a powerful position to help you.
  Let's get together and build your future. (May toss in ideas as to how to build the future, or ask for a meeting, etc.)
  Add contact info, signature, etc.
   
  And of course, if we might help your efforts in building back, please reach out.
  - - - - - - - - - - - - - - - 
  Neil Holmes is the president of Voice Creative...    less

  • Sep 17

  • Rebecca Hunt likes this.
• 
  Whitney Aguilar, MBA The best gift you can give a sales/self-employed person is a referral. Before becoming self employed 5 years, ago, I worked in Radio Sales for 5 years. The site admin asked me to share my story! For my birthday this year, I’m asking for your Word of...  moreThe best gift you can give a sales/self-employed person is a referral. Before becoming self employed 5 years, ago, I worked in Radio Sales for 5 years. The site admin asked me to share my story! For my birthday this year, I’m asking for your Word of Mouth! Instead of a donation to a non-profit, I would like your help to connect with anyone you know that works in Education or volunteers with a Parent Association. Teachers, Principals, School Counselors, PTAs, PTOs, are my main customer base. Please tell them to check out Academic Entertainment (.com) and ask about our Virtual School Shows. We represent more than 20 artists and presenters that are available nationwide for online educational entertainment. Topics range from STEM to Music and Arts, Dance, Character Education, and more. We also have online Music Lessons through Band for Today. Your gift to me will help support small businesses, woman-owned/woman-managed businesses, artists, arts-in-education, youth development, learning, educational...    less

  

  • Sep 17
• 
  Rod Schwartz Worth reading, worth sharing with your clients.

  

  • Sep 14

  • Rebecca Hunt likes this.
• 
  Rebecca Hunt posted a topic in the forum The Round Table: Brainstorming & Problem-solving:

  Looking for creative ideas for real estate campaign

  From Andrew Lohmann:
  Looking for creative ideas for real estate campaign. Working with two agents that want to become "THE" players in our market and present themselves differently than traditional real estate companies do. Anyone have campaign that...  moreFrom Andrew Lohmann:
  Looking for creative ideas for real estate campaign. Working with two agents that want to become "THE" players in our market and present themselves differently than traditional real estate companies do. Anyone have campaign that stood out in the category or approached it in a new direction? Thanks much!    

  • Sep 11
• 
  Rebecca Hunt posted a topic in the forum Sales & Marketing Resources:

  How Many Ads Must I Run? by Pat Bryson

  How Many Ads Must I Run?
  It's the Age-Old Question
  by Pat...  moreHow Many Ads Must I Run?
  It's the Age-Old Question
  by Pat Bryson
   
  "How many ads must I run? How many week/months must my advertising schedule continue?"
  We bump up against these questions on a daily basis. Especially now, as our clients are thinking more short-term and are concentrating on budgets, being able to answer these questions is paramount. We want to create campaigns for our clients that will produce results, that will help them to regain and increase revenue.
  We should not be concerned about budgets. (Really?) We should be concerned about schedules. We should SELL SCHEDULES NOT BUDGETS. Our clients rarely understand how to use radio effectively. They have no idea what they SHOULD invest with us. Or, they have a wrong idea because we've allowed them to spend too little in the past. We are often too timid to ask for the investment required to fuel an effective campaign.
  This is not a new discussion. In 1885, Thomas Smith wrote a guide called "Successful Advertising in 1885". His ideas...    less

  • Sep 11
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  Lisa Johnston posted a topic in the forum Radio Sales Help Wanted or Situation Wanted:

  Sales Opening in South Dakota

  Dakota Broadcasting is accepting applications to fill a position as a Marketing Specialist. You will be trained by the best in the business. You will aid your clients in building a sound radio marketing strategy along with an online strategy utilizing...  moreDakota Broadcasting is accepting applications to fill a position as a Marketing Specialist. You will be trained by the best in the business. You will aid your clients in building a sound radio marketing strategy along with an online strategy utilizing our digital marketing products.
  You must enjoy working with others and get satisfaction out of helping others solve their marketing problems and grow their business.
  We offer competitive pay, health insurance, 401k, vacation and more.
  Dakota Broadcasting is an Equal Opportunity Employer.
  For more information or to apply, send your resume to careers@dakotabroadcasting.com  less

  • Sep 1
• 
  Rebecca Hunt posted a topic in the forum Political Advertising:

  Friday Poll: How's Your Political Business This Year?

  According to a recent Inside Radio article, June and July saw a big increase in the number of political ads being aired on the radio, in contrast to April and May. Here's the link: As November Nears, Political Advertising Surges on the Radio
  So for this...  moreAccording to a recent Inside Radio article, June and July saw a big increase in the number of political ads being aired on the radio, in contrast to April and May. Here's the link: As November Nears, Political Advertising Surges on the Radio
  So for this week's poll question, we'd like to know:
  How's your political business this year?
  Looking forward to reading your replies!  

  • Aug 20
• 
  Rod Schwartz posted a new video:

  How to Get a 20X ROI with Presidential Portraits

  It's a presidential election year. If you're looking for a timely campaign to sell to a local advertisers, check out PRESIDENTIAL PORTRAITS from GBS! Here's a short video on how to package and air ten features in five weeks and get a 20x return on your in...

  • #Presidential Portraits
  • #radio features
  • #radio vignettes
  • #revenue

  • Aug 6

  • Heather Schwartz likes this.
  • 
    Steve Clendenin Link doesn't work

    • Aug 19
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    • Report