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Mark Layne

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  • Robert Villones
    Robert Villones Building rapport with a business prospect is so important, but building a good relationship is the foundation of a trusting business partnership. Create Partners!
    • 15 hours ago
  • Rebecca White
    Rebecca White Lately we've had several advertisers buy packages and then back away. They say their radio ads didn't work for them. I asked what did work and they said they've tried local and regional newspapers a d they did t work. We utilize radio, social media and we...  more
    • 17 hours ago
    • Rebecca White
      Dawn Lemaitre I think it depends on their target audience. The younger generation is all about social media... also.. if the radio ads are not working for them, how long are they running their ads for? I usually suggest for the first time advertisers to run for 3 mon...  more
      • 15 hours ago
  • Dawn Lemaitre
    Dawn Lemaitre has just signed up.
  • Mark Layne
    Mark Layne Can you check with other broadcaster members if they have used commercial collection agencies to collect serious past due bills? We have never used a collection agency rather we use our sales people collect their clients. If they cannot, we have sometimes...  more
    • Tue at 3:44 AM
  • Robert Villones
    Robert Villones You Have the power to get our there and make something awesome today!
    • Mon at 4:56 AM
  • Rod Schwartz
  • Rod Schwartz
    Rod Schwartz replied to a topic in the forum Friday Polls:
    Alex Mann makes an excellent point. A young, focused, and intensely driven car-dealer friend of mine is fond of saying that car sales is mainly a "today" business, and he invests his advertising dollars mainly to go after what Alex calls "bottom of the fu...  more
    • November 19
  • Rebecca Hunt
    Rebecca Hunt replied to a topic in the forum Friday Polls:
    From Alex Mann on the RSC Facebook page: Digital = bottom of the funnel buyers ONLY. Ready to buy now. That is a VERY small % of individuals who will buy a vehicle in the next 12-24 months. When you market exclusively to the bottom of the funnel, you lea...  more
    • November 17
  • Rebecca Hunt
    Rebecca Hunt replied to a topic in the forum Friday Polls:
    From Clark Thompson: "Our team was just discussing the Friday topic this week.  This year, we’ve been a bit up.  One of our biggest focus areas is how we can get our dealership’s to present themselves to our listeners in such a way, ...  more
    • November 17
  • James Young
    James Young replied to a topic in the forum Friday Polls:
    Car Dealers seem to be one of the few industries that continue to spend as much if not more money to have a presence on our station.    Maybe it's the fear of NOT being on radio when their competitor is and losing a deal.   That's...  more
    • November 17
  • Joe Lyons
    Joe Lyons replied to a topic in the forum Friday Polls:
    Too many car dealers are believing the lies about social media. Like the emporer's New Clothes, they think it works because people tell them it works. Like direct mail, radio does what it takes to direct the potential business. 
    And radio is everywhe...  more
    • November 17
  • Clark Thompson
    Clark Thompson Our team was just discussing the Friday topic this week.  This year, we’ve been a bit up.  One of our biggest focus areas is how we can get our dealership’s to present themselves to our listeners in such a way, that their name becomes part of the househol...  more
    • November 17
  • Clark Thompson
    Clark Thompson has just signed up.
  • Rikki Correa
    Rikki Correa replied to a topic in the forum Friday Polls:
    This is a great post topic... I think not just for car dealers but clients in general. Commenting to see where this goes! 
    • November 17
  • Rod Schwartz
    Rod Schwartz Just curious: anyone doing something wonderful on your station in conjunction with Black Friday or Small Business Saturday? Are these even radio-friendly any more?
    • November 16
    • Rod Schwartz
      Joe Lyons For some unknown reason Black Friday started on November the 1st and will probably run up to Christmas eve. I am so old I remember when it was just the day after Thanksgiving.

Recent Forum Posts

  • Alex Mann makes an excellent point. A young, focused, and intens...  more
  • From Alex Mann on the RSC Facebook page: Digital = bottom of th...  more
  • From Clark Thompson: "Our team was just discussing the Friday to...  more
  • Car Dealers seem to be one of the few industries that continue t...  more
  • Too many car dealers are believing the lies about social media. ...  more

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