Radio Sales Café

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  Kurt Kaniewski Ran across something from the ol' archives. (and I DO mean old! You can only eliminate so much hiss from 30 year old cassettes) But I think it illustrates a point. Way back when I wrote and produced an ad that the RAB liked enough to merit an ORSON...  moreRan across something from the ol' archives. (and I DO mean old! You can only eliminate so much hiss from 30 year old cassettes) But I think it illustrates a point. Way back when I wrote and produced an ad that the RAB liked enough to merit an ORSON Award. Winners automatically had scripts transcribed and entered into the RAB copy sample book for member stations to use. I inadvertently ran across one of these re-dos. Now, it is not my intention to demean anyone else's work. Nor would I EVER suggest my efforts from 3 decades ago was all that polished and refined. But what I would suggest is--which of the two versions of the same script would be more apt to stand out from the production efforts of your competitors.  less

  

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  • 5 hours ago
• 
  Robert Villones On your mark, Get set!
  #Monday #sales #Motivation #Go

  

  On your mark, Get set!
  #Monday #sales #Motivation #Go

  • 12 hours ago
• 
  Todd Holen replied to a topic in the forum Friday Polls:

   
  I have two of these, first one got dented up too much.  They keep coffee hot in a cold truck, keeps water cold in a motorcycle tour pack on a hot day.  Like ads for a credit card in the 70's, I never leave home with out it.   

  • Dec 7

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• 
  Sue Engelhardt has added a new profile photo.

  

  • Dec 7

  • Rebecca Hunt likes this.
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  David Neely has added a new profile photo.

  

  • Dec 7

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  David Neely has added a new cover photo.

  

  • Dec 7
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  Melissa Burton has just signed up.

  • Dec 7
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  Robert Villones Are you going to make the finish you thought you would this week? This is the last leg of your weekly race. You can still win this thing! #finishstrong #sales #motivation #Friday

  

  Are you going to make the finish you thought you would this week? This is the last leg of your weekly race. You can still win this thing! #finishstrong #sales #motivation #Friday

  • Dec 7
• 
  Kurt Kaniewski To me, it isn't just radio commercials that should attempt to entertain. In the whole radio imaging frenzy, it seems like we forget about spotlighting the station talent in favor of the big attitude in-your-face voice guy, rapid fire editing and...  moreTo me, it isn't just radio commercials that should attempt to entertain. In the whole radio imaging frenzy, it seems like we forget about spotlighting the station talent in favor of the big attitude in-your-face voice guy, rapid fire editing and production effects. I'd like to submit over the next several posts promo samples of mine that used the promo vehicle to showcase the talents of Colin Cowherd-then with ESPN, now with Fox Sports. An amazing talent as you will hear, these were on air bits that the network never pulled for promos. But, when combined with the right music-and USING the music to compliment the bits-not only did they receive favorable recognition from Larry Gifford, ESPN Radio Program Director at the time, but they helped increase ratings. Give the listeners something to look forward to, I always say. With the unpredictable humor of Colin Cowherd, it was easy to present this mega star as a super star (and vice versa). In this submission "Cars 4 Girls" with editing to...    less

  

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  • Dec 6

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• 
  Robert Villones Thankful for the people in my life this morning..and the coffee brewing in the kitchen right now. I already know its going to be a great day! #thankful #motivation #sales #Thursday

  

  Thankful for the people in my life this morning..and the coffee brewing in the kitchen right now. I already know its going to be a great day! #thankful #motivation #sales #Thursday

  • Dec 6
• 
  Rod Schwartz posted a topic in the forum The Round Table: Brainstorming & Problem-solving:

  Dentist Advertising for New Patients

  Here's a postcard that came in today's mail, one of several similar pieces I've received this past year from at least two local practices, neither of which is using radio. The bulk mailing must work to some extent, but how much better would the response...  moreHere's a postcard that came in today's mail, one of several similar pieces I've received this past year from at least two local practices, neither of which is using radio. The bulk mailing must work to some extent, but how much better would the response be if the dentist were using local radio to become personally familiar to local residents!
  What would be your take away after receiving a card like this in the mail.
  
  
     

  • Dec 4
• 
  Dave Warawa posted a topic in the forum Sales & Marketing Resources:

  PROSALESGUY - The Role Of Influencers In The Sales Process

   
  
   
  The sales training we provide our partners goes beyond understanding the role of the decision maker.  Very seldom does the person making the final decision do so without input from other key individuals.  While their involvement...  more 
  
   
  The sales training we provide our partners goes beyond understanding the role of the decision maker.  Very seldom does the person making the final decision do so without input from other key individuals.  While their involvement is not always easy to see, they’re typically in roles directly related to,  or impacted by,  a major buying decision.  While the buyer might be the one to sign your proposal or give you a purchase order number, the power of influencers can easily sway a decision either way.  Here’s how to make it work in your direction.
  Experienced Salespeople who have lost their fair share of deals have learned many techniques over the years.  Some come naturally, yet many are based on making mistakes and learning from them.  This is sales training from the street.  It’s difficult to deal with because no one wants to lose a sale, however, the practicality of it makes for some of the best learning opportunities...    less

  • Dec 4
• 
  Robert Villones How high will you fly? You'll never know until you stretch your wing and jump! #Tuesday #Sales #motivation #Jump

  

  How high will you fly? You'll never know until you stretch your wing and jump! #Tuesday #Sales #motivation #Jump

  • Dec 4
• 
  Rebecca Hunt replied to a topic in the forum Friday Polls:

  From Kurt Kaniewski:
  
  Here's my favorite coffee mug. Survived a lot of stations with me. Was made by a potter, wife of a morning show dude I used to work with at WAKR in Akron. Made only for me. Might be the only one in existence. So captures the rigors...  moreFrom Kurt Kaniewski:
  
  Here's my favorite coffee mug. Survived a lot of stations with me. Was made by a potter, wife of a morning show dude I used to work with at WAKR in Akron. Made only for me. Might be the only one in existence. So captures the rigors of a writing/production dude on "one of those days"    

  • Dec 3
• 
  Sue Engelhardt replied to a topic in the forum Friday Polls:

  • Dec 3

  • Rebecca Hunt likes this.
  • 
    Rebecca Hunt Nice cup, Sue!

    • Dec 3