That's a great article from Radio Ink that I've sent to the folks around our media group that need to see it. Some great reminders!
With out 6 radio stations I would guess we have an average of 6-8 remotes a week - mostly on weekends. The client var... moreThat's a great article from Radio Ink that I've sent to the folks around our media group that need to see it. Some great reminders!
With out 6 radio stations I would guess we have an average of 6-8 remotes a week - mostly on weekends. The client vary though from your usual car dealer and furniture store though. For example, just last week we had a remote at a local smoothie cafe celebrating 'national flip flop day'. Anybody that came to the remote in flip flops received a free smoothie - it was a hit. The remote promos that the client received with the remote all focused on this great offer. Client was happy, AE was happy and remote talent was happy. less
Happy Friday, everyone!
This morning I shared on the RSC Facebook page a good article by Gary Berkowitz, Remotes: Make 'Em Great, that was published on Radio Ink's website. Mr. Berkowitz provided a number of useful tips for creating a remote that loo... moreHappy Friday, everyone!
This morning I shared on the RSC Facebook page a good article by Gary Berkowitz, Remotes: Make 'Em Great, that was published on Radio Ink's website. Mr. Berkowitz provided a number of useful tips for creating a remote that looks and sounds professional and delivers for your clients.
So for this week's poll question, we'd like to know:
How often does your station do remotes? At which businesses do you hold them?
Looking forward to reading your answers - and please share photos, too, if you have them! less
Randy Doty asks, What would you recommend for a brand-new station type? Meaning, the stations have been in existence, but sales on the stations were nonexistent, so it's like starting fresh. How would you recommend spurring the sides? One station format i... moreRandy Doty asks, What would you recommend for a brand-new station type? Meaning, the stations have been in existence, but sales on the stations were nonexistent, so it's like starting fresh. How would you recommend spurring the sides? One station format is classic hits, 50s 60s and 70s. The format for the other station is top hits/country/rock/pop. Both stations have no DJs. Over the last three years, the stations have had very few advertisers; however, the stations are pretty popular. It's a beach community. less
Thu at 6:07 PM
Robert VillonesIt was 120 degrees her on Tuesday and Wednesday and will be 112 today. Whats the Temp in your Market. How do you stay motivated when it's Hot Hot Hot?
Compilation of radio commercials I've produced for clients including a LASIK/cataract eye doctor, real estate (Realtor), jewelry store, supermarket, import auto service center, local DISH satellite TV retailer, mattress store, guitar/music store, hospital...
Rod Schwartz
Don't keep your great work to yourself! We're looking for more good commercial examples.
Please use the "Commercials" link in the menu bar above to upload your favorite spots and share them with the community!
Thu at 10:41 AM
Robert VillonesI think everybody could use a miracle once in awhile. Well here's the secret. Have an awesome day!
Thu at 6:24 AM
Robert VillonesHere's a great quote for the longest day of the year. It only comes once, so squeeze every minute out of it and Wear It Out!
Wed at 6:17 AM
Robert VillonesYour actions are only as big as your belief system will let them be. You got to have faith!
If you need to get your new direct numbers up, today's the day to take action.
If you're having trouble finding good leads... ... moreIf you need to get your new direct numbers up, today's the day to take action.
If you're having trouble finding good leads...
If you're struggling to convince prospects to meet with you...
If you can't seem to turn your first meetings into sales...
If you just can't stand cold calling...
...here's something to help you turn things around. It's a book perfect for radio sellers -- Breakthrough Prospecting: Jumpstart Your Media Sales Career and Make the Income You Deserve.
On Monday, June 26, I'll make Breakthrough Prospecting available to everyone at $14.95. But until then, you can snag your digital copy for just $9.95 -- a 33% savings off the regular price.
Who Is This Book For?
Any radio salesperson at any level will find useful, actionable tips that will generate new direct money fast. Having said that, there's one group in particular this book is designed for: AE's who've been doing this for three years or le... less
That's a great article from Radio Ink that I've sent to the folk... moreThat's a great article from Radio Ink that I've sent to the folks around our media group that need to see it. Some great reminders!
With out 6 radio stations I would guess we have an average of 6-8 remotes a week - mostly on weekends. The client vary though from your usual car dealer and furniture store though. For example, just last week we had a remote at a local smoothie cafe celebrating 'national flip flop day'. Anybody that came to the remote in flip flops received a free smoothie - it was a hit. The remote promos that the client received with the remote all focused on this great offer. Client was happy, AE was happy and remote talent was happy. less
Happy Friday, everyone!
This morning I shared on the RSC Faceboo... moreHappy Friday, everyone!
This morning I shared on the RSC Facebook page a good article by Gary Berkowitz, Remotes: Make 'Em Great, that was published on Radio Ink's website. Mr. Berkowitz provided a number of useful tips for creating a remote that looks and sounds professional and delivers for your clients.
So for this week's poll question, we'd like to know:
How often does your station do remotes? At which businesses do you hold them?
Looking forward to reading your answers - and please share photos, too, if you have them! less
Randy Doty asks, What would you recommend for a brand-new statio... moreRandy Doty asks, What would you recommend for a brand-new station type? Meaning, the stations have been in existence, but sales on the stations were nonexistent, so it's like starting fresh. How would you recommend spurring the sides? One station format is classic hits, 50s 60s and 70s. The format for the other station is top hits/country/rock/pop. Both stations have no DJs. Over the last three years, the stations have had very few advertisers; however, the stations are pretty popular. It's a beach community. less
If you need to get your new direct numbers up, today's the day t... moreIf you need to get your new direct numbers up, today's the day to take action.
If you're having trouble finding good leads...
If you're struggling to convince prospects to meet with you...
If you can't seem to turn your first meetings into sales...
If you just can't stand cold calling...
...here's something to help you turn things around. It's a book perfect for radio sellers -- Breakthrough Prospecting: Jumpstart Your Media Sales Career and Make the Income You Deserve.
On Monday, June 26, I'll make Breakthrough Prospecting available to everyone at $14.95. But until then, you can snag your digital copy for just $9.95 -- a 33% savings off the regular price.
Who Is This Book For?
Any radio salesperson at any level will find useful, actionable tips that will generate new direct money fast. Having said that, there's one group in particular this book is designed for: AE's who've been doing this for three years or le... less
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