Blogs

On Creativity – lessons from LA Gear, Jesse Stone, James Bond,

Posted July 29, 2022 by Rod Schwartz

“That’s really creative—I like it!” For an ad writer, getting that kind of reaction t Read More...

Making an Impression on April 1st

Posted March 29, 2022 by Rod Schwartz

Every year at this time, I get to do something extra special—and thoroughly enjoyable—as Don Fre Read More...

Radio as a Lead Generator

Posted November 6, 2020 by Christopher rolando

“But how can I track it?”I started hearing this when I started selling radio a number of decades a Read More...

Catchy Jingle, Celebrity Endorsement Benefit Community Bank

Posted October 14, 2019 by Rod Schwartz

Celebrities are paid handsomely for endorsing products and services; the bigger the celebrity, the larger the Read More...

Four Keys to Better Training

Posted September 10, 2019 by Spike Santee

Are your salespeople getting the training they need to achieve their career goals with your company? Accordin Read More...

Four Keys to Better Meetings

Posted September 5, 2019 by Spike Santee

Group meetings are just one of the Four Formal Methods of Communication in a Professional Organization. As a l Read More...

Four Keys to Better Referrals

Posted August 28, 2019 by Spike Santee

Before his death in 2012, Zig Ziglar was one of the world’s most popular sales trainers and motivational Read More...

Four Keys to Better Onboarding

Posted August 12, 2019 by Spike Santee

Finding qualified candidates for your sales department is only one part of building a successful team of sales Read More...

Four Keys to Better One-on-Ones

Posted August 8, 2019 by Spike Santee

Business today is filled with so much pressure to focus on things that are both important and urgent, things t Read More...

An Invitation

Posted June 22, 2019 by Rick Murphy

Dear Grand Pubah (CEO in Ivory tower of underperforming large market Radio Company)   Here’s an i Read More...

Want to get under your competitors skin?1?!

Posted March 31, 2019 by Rick Murphy

  Want to really piss off your competitors!     Telemarketing/Prospecting has clearly p Read More...

How To Beat The Google Gods

Posted March 20, 2019 by Scott Howard

Originally published on 3/19/19 at https://www.scotthoward.me/how-to-beat-the-google-gods/   Have you e Read More...

How to Create Memorable Sales Meetings

Posted March 15, 2019 by Stephen Pead

Only one in four sales managers believe that their sales meetings help drive better customer conversations fro Read More...

Don't believe rumors about the decline in radio listenership

Posted March 15, 2019 by Scott Howard

I just sent this email to my co-workers:   I had a smart-aleck client leave me a voice mail about wanti Read More...

You versus Them

Posted March 5, 2019 by Scott Howard

Originally published 3/5/19 at https://www.scotthoward.me/you-versus-them/ and written for business owners and Read More...

Why Radio is Personal To Me

Posted February 10, 2019 by Scott Howard

Originally published at https://www.scotthoward.me/why-radio-is-personal-to-me/ on 2/5/19   Are yo Read More...

How Realistic Are Your Expectations?

Posted January 28, 2019 by Scott Howard

Originally published on 1/22/19 at https://www.scotthoward.me/how-realistic-are-your-expectations/  I wr Read More...

What's Old Is New Again: Radio Listening

Posted January 21, 2019 by Scott Howard

This was originally published at: https://www.scotthoward.me/whats-old-is-new-again-radio-listening/ &nbs Read More...

Sound ADvice on Radio Advertising Success

Posted January 14, 2019 by Scott Howard

This article was originally published at: https://www.scotthoward.me/sound-advice-on-radio-advertising-su Read More...

Invite People with Money to Spend with You

Posted January 7, 2019 by Scott Howard

There’s an old saying that the reason bank robbers rob banks is because that’s where the mone Read More...

Marketing Ideas for Restaurants

Posted January 4, 2019 by Scott Howard

After the big holiday push from November through Christmas time, most restaurants experience a slow down in Ja Read More...

Keeping It Fresh for 30 Years

Posted August 13, 2018 by Rod Schwartz

Many communities have their special annual events. Here in Pullman, Washington, ours is The Nat Read More...

How Much Repetition Does an Advertiser Need?

Posted August 3, 2018 by Rod Schwartz

                  Wanamaker's Clothing House in Philadelphia, Read More...

Realtors Using Local Radio

Posted August 2, 2018 by Jim Kipping

Back in 2005, well BEFORE the mad rush of people wanting to move to Austin, Peggy and I embarked on selling ou Read More...

Why Radio STILL works for local direct!

Posted July 18, 2018 by Jim Kipping

It’s important to stop and reflect what we do in broadcasting every single day. We have the power t Read More...

How to Amplify Your Word-of-Mouth, Guaranteed.

Posted March 28, 2018 by Rod Schwartz

You prize good word-of-mouth don't you? We all do. Favorable word-of-mouth doesn't exactly create busi Read More...

Telling Is Not Coaching

Posted February 20, 2018 by Stephen Pead

Coaching is considered an essential skill of sales leadership and the implications are well summarised in this Read More...

The Speech Therapist in Your Pocket

Posted February 15, 2018 by Rod Schwartz

You and I take the sounds of our words for granted. We don't even give them a second thought. Having learned Read More...

Putting Your Phone Number in a Radio Ad is a Bad Idea. Here’s W

Posted February 5, 2018 by Rod Schwartz

(The ongoing conversation here concerning the use of telephone numbers in radio commercials prompt Read More...

Successful Sales Meetings

Posted January 23, 2018 by Dennis Deccio

We have sales meetings every Wednesday morning. Since we have six radio stations broadcasting from Moscow Idah Read More...

One For The Sales Managers

Posted December 28, 2017 by Stephen Pead

Many sales managers see the weekly sales meetings as a great way to get the team together and find out what&rs Read More...

Thoroughbred Radio Ad Campaign Races into Hall of Fame

Posted September 21, 2017 by Rod Schwartz

NO WAY YOU COULD DUPLICATE THIS IN VIDEO OR PRINT. One of my very favorite advertising campaigns of all tim Read More...

Sales Emails - Win or Lose?

Posted July 29, 2017 by Stephen Pead

Sales emails, do you get responses?   One of the reasons why they don’t work is that many sales pe Read More...

Can You explain It To A 6 Year Old?

Posted July 7, 2017 by Stephen Pead

Many times, when I ask media sales people to give me a quick overview of who they are and what they do I get a Read More...

The Secret of Amazon’s “Retailer-Wrecking” Growth: Love

Posted May 17, 2017 by Rod Schwartz

 Time, Inc.'s Money Magazine reported last month that more than 80 million American household Read More...

Sponsorship opportunity in 3k calendars

Posted April 27, 2017 by Julie Rice

Hi,  I am looking for a proposal that someone may have created to present to clients as a possible tie i Read More...

Understanding Your Clients Customers

Posted April 14, 2017 by Stephen Pead

However good your product or service is, the simple truth is that no-one will buy it if they don't believe you Read More...

Here's Some Really Bad Customer Service Advice

Posted February 17, 2017 by Phil Bernstein

How do you deal with a rude customer?     I'm a regular reader of Geoffrey James' "Sales S Read More...

On Radio Anything's Possible

Posted January 31, 2017 by Rod Schwartz

It's well established that sounds enter the brain faster than visuals, and the memory of those sound Read More...

Les Patterson’s Monday Morning Boost: Change is good tough!

Posted October 9, 2016 by Les Patterson

  They say change is good. I agree.   But it’s also pretty darn tough!   That’s where I find myself today. Sm Read More...

September 2016 Newsletter

Posted October 4, 2016 by Joel A. Swanson Sr.

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October 2016 Newsletter

Posted October 4, 2016 by Joel A. Swanson Sr.

OCTOBER%202016%20Newsletter.pdf

Les Patterson’s Monday Morning Boost: “I’ve been everywhere, man”

Posted September 19, 2016 by Les Patterson

http://www.openculture.com/2014/02/the-lyrics-of-johnny-cashs-ive-been-everywhere-charted-on-a-dynamic-google- Read More...

Les Patterson’s Monday Morning Boost: Remembering 9/12

Posted September 12, 2016 by Les Patterson

September 11th fifteen years ago changed our county forever. The relative peace and stability felt throughout Read More...

Les Patterson’s Monday Morning Boost: Chasing bubbles

Posted September 4, 2016 by Les Patterson

  A special thanks to Leo Rivas-Micoud on Unsplash for the beautiful photo.   A toddler doesn’t stop getting b Read More...

Les Patterson’s Monday Morning Boost: I feel happy!

Posted August 28, 2016 by Les Patterson

    I was thinking about happiness the other night as I watched a beautiful sunset. I was sitting on the grou Read More...

Advertising Advice for Donald Trump

Posted August 22, 2016 by Rod Schwartz

Hillary Clinton has amassed a larger war chest for advertising than her opponent. She's planning to buy a lot Read More...

Les Patterson’s Monday Morning Boost: Keeping A JRNL

Posted August 21, 2016 by Les Patterson

"We helped Leslie move down to Grandma’s house in Provo today as she starts UVU on Monday. She’ll be living i Read More...

Les Patterson’s Monday Morning Boost: Escape into solitude

Posted August 15, 2016 by Les Patterson

    That picture above, that’s the Logan River flowing through the pristine Logan Canyon. Author Michael Swee Read More...

Les Patterson’s Monday Morning Boost: A Tree of Hope for the Youth

Posted August 7, 2016 by Les Patterson

My message I placed on the Tree of Hope at the Cache Valley Youth Center. I walked to the first door and wai Read More...

August Newsletter

Posted August 4, 2016 by Joel A. Swanson Sr.

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Les Patterson’s Monday Morning Boost: The adventure begins

Posted August 1, 2016 by Les Patterson

Towering trees full of leaves filtered out the hot afternoon sun. Wooden crates haphazardly arranged with car Read More...

Les Patterson’s Monday Morning Boost: Rise up for the Dream

Posted July 18, 2016 by Les Patterson

http://www.itsrudetostare.com/changing-the-tune-changing-the-time-ragtime-the-musical-comes-to-regents-park/r Read More...

Les Patterson’s Monday Morning Boost: Life sucks… Sometimes

Posted July 10, 2016 by Les Patterson

A friend recently shared how she was inspired to see the ups and down of life like chapters in a book. While Read More...

July Newsletter

Posted July 8, 2016 by Joel A. Swanson Sr.

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Les Patterson’s Monday Morning Boost: “Old soldiers never die…”

Posted July 2, 2016 by Les Patterson

Here's a photo I took in 2009 of M109A6 Howitzer of the 2/222nd Field Artillery, one of my former units, bein Read More...

Les Patterson’s Monday Morning Boost: The last full measure of devotion

Posted June 27, 2016 by Les Patterson

Our journey through the Hawaiian isle of Oahu started with a better understanding of what happened on December Read More...

Using spec commercials to transition from the 30 second cold call technique

Posted June 25, 2016 by Les Patterson

For those of us fortunate enough to be in the wonderful world of radio advertising, a natural transition from Read More...

Les Patterson’s Monday Morning Boost: Aloha from Hawaii!

Posted June 20, 2016 by Les Patterson

Alfred Benjamin Kameeiamoku Rodrigues sat in chair with a table full of books in front of him. They were cop Read More...

Les Patterson’s Monday Morning Boost: Remembering Orlando

Posted June 13, 2016 by Les Patterson

  https://1000thingstobegratefulfor.wordpress.com/2013/05/17/87-be-grateful-for-the-people-who-love-you/   Su Read More...

Les Patterson’s Monday Morning Boost: 13 tidbits for my baby girl

Posted June 5, 2016 by Les Patterson

    My baby girl Leslie Ann graduated from high school last week. We share a name, a lucky number 13, and a lu Read More...

June 2016 Newsletter

Posted May 31, 2016 by Joel A. Swanson Sr.

JUNE%202016%20Newsletter.pdf

Les Patterson’s Monday Morning Boost: Remembering Civil War Veterans

Posted May 29, 2016 by Les Patterson

    Nestled on the east side of the cemetery in Hyde Park lies the little known grave of Civil War veteran Jo Read More...

Les Patterson’s Monday Morning Boost: Worthy of rescue

Posted May 24, 2016 by Les Patterson

A suicide attempt is a cry for help. It’s a warning sign that something is terribly wrong in a person’s life. Read More...

Les Patterson’s Monday Morning Boost: Remembered as a rescuer

Posted May 16, 2016 by Les Patterson

Last week I posed a complicated question for your consideration… How will someone who dies by suicide be reme Read More...

Low-cost, no-cost advertising for cash-strapped businesses

Posted May 3, 2016 by Rod Schwartz

A recent Google search on the question “How much should I budget for advertising?” yielded 106 mil Read More...

May 2016 Newsletter

Posted April 29, 2016 by Joel A. Swanson Sr.

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Les Patterson’s Monday Morning Boost: The Trump Factor

Posted April 25, 2016 by Les Patterson

  By Gage Skidmore, CC BY-SA 3.0, https://commons.wikimedia.org/w/index.php?curid=39399660   What happens whe Read More...

Les Patterson’s Monday Morning Boost: Driving across railroad tracks

Posted April 17, 2016 by Les Patterson

This is not the Chevy Suburban I learned to drive in, but it looks pretty darn close. http://goo.gl/2Qm3JB  Read More...

Les Patterson’s Monday Morning Boost: Life lessons from Zootopia

Posted April 11, 2016 by Les Patterson

http://goo.gl/96O6JV “In Zootopia, anyone can be anything.” Judy Hopps believed it. And she’s just a bunny! Read More...

Les Patterson’s Monday Morning Boost: Mastering Army Omelets

Posted April 3, 2016 by Les Patterson

The Army Omelet tradition started when Elisa was just a young child. Her father, George “Buddy” Peterson, love Read More...

April Newsletter

Posted April 1, 2016 by Joel A. Swanson Sr.

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Les Patterson’s Monday Morning Boost: The Gift of Spring

Posted March 28, 2016 by Les Patterson

Today is a new day… Today is the beginning of a new week. Today is the second day of the second week of spring Read More...

Les Patterson’s Monday Morning Boost: What would you change?

Posted March 21, 2016 by Les Patterson

http://mrk-hollyhills.blogspot.com/2014/12/nelson-mandela-year-later.html What would you change if you could Read More...

Les Patterson’s Monday Morning Boost: My Dancing Queen

Posted March 14, 2016 by Les Patterson

  Rebecca & Leslie dancing as little girls.   You are the Dancing Queen, young and sweet, only seventeen Read More...

Les Patterson’s Monday Morning Boost: Saving janitors

Posted March 7, 2016 by Les Patterson

KC and LaTeishia Curtis with LaTeishia’s family. High school janitors clean hallways, bathrooms and empty the Read More...

Les Patterson’s Monday Morning Boost: Leap Day It Forward!

Posted February 29, 2016 by Les Patterson

http://www.ellsworthamerican.com/featured/local-leap-day-babies-ready-to-celebrate It’s Leap Day. What will y Read More...

Les Patterson’s Monday Morning Boost: Suicide Still Hurts

Posted February 22, 2016 by Les Patterson

Sheldon Loveless in Iraq on his second tour. Photo courtesy of Tom Crocker. I don’t know what to say, but I h Read More...

Your AM Station

Posted February 14, 2016 by Dan Lynch

Enough with the right-wing, neocon talk format! It’s overkill. Position your talk station as useful to the lis Read More...

Les Patterson’s Monday Morning Boost: Super Bowl Your Advertising!

Posted February 8, 2016 by Les Patterson

Adobe – The Gambler Not many things are hyped up more this time of year than Super Bowl ads. Teaser ads aboun Read More...

Les Patterson’s Monday Morning Boost: Change your thinking – Steps #10-#12

Posted February 1, 2016 by Les Patterson

http://jenniferbroadley.com/tag/executive-leadership-coaching/ Visualize with me… There are five Mason jars s Read More...

Les Patterson’s Monday Morning Boost: Change your thinking – Steps #7-#9

Posted January 25, 2016 by Les Patterson

https://www.pinterest.com/pin/94505292154518318/ Fair warning – we’re at the point in the goal setting proce Read More...

Les Patterson’s Monday Morning Boost: Change your thinking – Steps #4-#6

Posted January 18, 2016 by Les Patterson

As we journey through Brian Tracy’s “12 Step Goal Setting Process,” we’ve decided exactly what we want in eac Read More...

Les Patterson’s Monday Morning Boost: Change your thinking – Steps #1-#3

Posted January 11, 2016 by Les Patterson

If we desire to change our lives, we must first desire to change our thinking. Changing our thinking is a n Read More...

Les Patterson’s Monday Morning Boost: Change your thinking, Change your life

Posted January 4, 2016 by Les Patterson

http://motivationweb.download/change-your-thinking-change-your-life/ You may set goals every New Year, and m Read More...

Les Patterson’s Monday Morning Boost: Finding joy in the journeys

Posted December 28, 2015 by Les Patterson

https://iamgratefulhowareyou.wordpress.com/2011/09/20/joy-in-the-journey/ It’s been a year of challenging an Read More...

Les Patterson’s Monday Morning Boost: A Shepherd, whose watch, we also keep

Posted December 24, 2015 by Les Patterson

Christmas is magical! I love the excitement, wonder, and fun! I love decorating the tree, wrapping presents, a Read More...

Les Patterson’s Monday Morning Boost: I Heard the Bells on Christmas Day

Posted December 14, 2015 by Les Patterson

We attended a Christmas Cantata put on by a local Hyde Park church choir. The music was beautiful. I especial Read More...

FAIRALON, Free Offer for Children's E-book Age 9-17

Posted December 9, 2015 by Tom Roberts

Seasons Greetings Radio Pals! In the spirit of the season, I’m sharing a complimentary offer in the event tha Read More...

Les Patterson’s Monday Morning Boost: Brenin’s Air Force Graduation Ceremony

Posted December 7, 2015 by Les Patterson

The cadence softly echoed in the far distance. I twisted on my post midway up the bleachers, straining my eye Read More...

Les Patterson’s Monday Morning Boost: Christmas in July

Posted November 30, 2015 by Les Patterson

I start thinking about Christmas in July. Crazy, I know. I’m not great at shopping ahead, nor am I a big fan Read More...

Military Homecomings

Posted November 25, 2015 by Les Patterson

Thanksgiving is time to remember homecomings. Ten years ago this week I came home safely from a military deplo Read More...

Les Patterson’s Monday Morning Boost: So much to be thankful for

Posted November 23, 2015 by Les Patterson

https://www.flickr.com/photos/pictoquotes/12102641596   My daughter Leslie has been encouraging me to write Read More...

Les Patterson’s Monday Morning Boost: The power of extraordinary words

Posted November 16, 2015 by Les Patterson

Have you ever considered the power of extraordinary words?  Great leaders of all ages and all walks of life h Read More...

Happy Birthday Radio!

Posted November 10, 2015 by Les Patterson

Last week radio turned 95. I shared a little history of radio, along with some of my personal radio journey, o Read More...

Les Patterson’s Monday Morning Boost: Remembering vets who made it home...

Posted November 9, 2015 by Les Patterson

I’ve shared before stories of two veterans who didn’t make it home from combat – Sergeant 1st Class Ron Wood a Read More...

Les Patterson’s Monday Morning Boost: Seventeen Second Miracles

Posted October 26, 2015 by Les Patterson

  It was a dark morning the only time I crossed paths with Dakota. I was headed out the door to the gym when Read More...

Les Patterson’s Monday Morning Boost: Silence is not always golden

Posted October 12, 2015 by Les Patterson

  Silence is not always golden   An old adage says “Silence is golden.” But is it always so? While there are s Read More...

Les Patterson’s Monday Morning Boost: Thoughts of inspiration

Posted October 5, 2015 by Les Patterson

Inspiration comes in different ways for different people. One source of inspiration for my family and me is G Read More...

Les Patterson’s Monday Morning Boost: Livin’ on Tulsa Time

Posted September 28, 2015 by Les Patterson

The internal clock on my smartphone was stuck on Central Time for a couple days last week. All appointments I Read More...

Les Patterson’s Monday Morning Boost: Scoutmaster Bud finish his journey

Posted September 14, 2015 by Les Patterson

One’s journeys with cancer can be lengthy. Or the journey can be quite short. Bud’s journey was barely two mon Read More...

Les Patterson’s Monday Morning Boost: The journey of cancer continues

Posted September 4, 2015 by Les Patterson

Labor Day’s Monday Morning Boost is coming early as we are on the road traveling.   My family and I started ou Read More...

Les Patterson’s Monday Morning Boost: News from Lake Wobegon

Posted August 31, 2015 by Les Patterson

“It’s been a quiet week in Lake Wobegon, Minnesota, my home town, out there on the edge of the prairie…” So b Read More...

Les Patterson’s Monday Morning Boost: Give a little, Get a lot

Posted August 24, 2015 by Les Patterson

Give a little, get a lot.  What goes around comes around.  The Golden Rule – do unto others as you would have Read More...

Radio may never die!

Posted August 20, 2015 by Rick Murphy

A recent www.influencefm.com nationwide study commissioned by Mad Dog Software* to study the influence of FM r Read More...

Untitled

Posted August 17, 2015 by Les Patterson

Rainbows would be on my Visual Bucket List, like this one my son Brenin captured at sunrise over Hyde Park on Read More...

Les Patterson’s Monday Morning Boost: Terrific pigs and cows

Posted August 10, 2015 by Les Patterson

Chloe Olsen loves her pigs. Much like Fern Arable loved Wilbur, I guess, in E. B. White’s beloved classicChar Read More...

Untitled

Posted August 3, 2015 by Les Patterson

The days of the week would tend to run together while we were in Iraq. But I’ll forever remember July 16th in Read More...

Les Patterson’s Monday Morning Boost: The Boys of Bravo Battery, Part 1

Posted July 27, 2015 by Les Patterson

Most came home from war. Some didn’t. Sergeant 1st Class Ronald Tanner Wood was one of them. SFC Ronald Tan Read More...

Les Patterson’s Monday Morning Boost: The power of 15 minutes

Posted July 20, 2015 by Les Patterson

What can you do in 15 minutes?  Walk a mile, read a chapter, surf the net, eat breakfast… or hit the snooze b Read More...

Les Patterson’s Monday Morning Boost: Stop that stinkin’ thinkin’!

Posted July 13, 2015 by Les Patterson

Hating Monday and ready to climb back in bed?  Stop that Stinkin’ Thinkin’!   Ready to tell your boss to, as J Read More...

Les Patterson’s Monday Morning Boost: Iwo Jima – “Tuning in my brother”

Posted July 6, 2015 by Les Patterson

“Towards evening, about five o’clock, we looked up and there came two Whistling Willies.”   That’s how Lloyd L Read More...

New Discovery! Thinner, Sexier, Smarter in just 40 Days. Naturally!

Posted June 30, 2015 by Duane Christensen

Did I make you look?  Did I make you wonder, “What the schnizzit?” Your radio ad needs a good headline.  If Read More...

Les Patterson’s Monday Morning Boost: Patriots Sing

Posted June 29, 2015 by Les Patterson

Patriotic songs have always resonated deep within my soul. My earliest memories experiencing those stirring fe Read More...

Les Patterson’s Monday Morning Boost: Recovering Father

Posted June 22, 2015 by Les Patterson

Today’s story comes together in the final paragraph. That’s true for most stories, and perhaps I don’t need to Read More...

Les Patterson’s Monday Morning Boost: Cool, clear water

Posted June 16, 2015 by Les Patterson

Life exists, but for the want of water. This nugget permeated my thoughts as I meandered up Sam Stowe Canyon i Read More...

Les Patterson’s Monday Morning Boost: Triple Crown Memories

Posted June 8, 2015 by Les Patterson

I was much more a horse racing fan in 1978. I was 12 years old and fascinated by the Black Stallion. In the st Read More...

Les Patterson’s Monday Morning Boost: How do you make your bed?

Posted June 1, 2015 by Les Patterson

I like making my bed in the morning. I think it makes a good start to my day. I like hospital corners and shee Read More...

Untitled

Posted May 25, 2015 by Les Patterson

Memorial Day is our time as a nation to remember those who have gone before. Specifically, it’s our time to re Read More...

Les Patterson’s Monday Morning Boost: You’re not “just” something

Posted May 18, 2015 by Les Patterson

Whatever you are, you’re not “just” something.   You’re everything. You’re important. You’re you.   I was touc Read More...

Les Patterson’s Monday Morning Boost: I’m just a kid…

Posted May 11, 2015 by Les Patterson

I participated in a round of mock job interviews years ago while attending Utah State. Employers from several Read More...

Les Patterson’s Monday Morning Boost: I wish you hope…

Posted May 4, 2015 by Les Patterson

The Friday evening sun cast a wistful shadow over the Saguaro desert near Tucson, Arizona as Clint and Daniel Read More...

Les Patterson’s Monday Morning Boost: For our son Clint

Posted April 27, 2015 by Les Patterson

I wanted to share a few thoughts for our son Clint who is getting married May 1st to Daniella Bruyere. Rememb Read More...

Les Patterson’s Monday Morning Boost: Slow is Smooth, Smooth is Fast

Posted April 20, 2015 by Les Patterson

“Slow Down” by Luc B – https://www.flickr.com/photos/fatboyke/2668411239/ I encountered an unusual phenomeno Read More...

Les Patterson’s Monday Morning Boost: Spring Training & Jackie Robinson

Posted April 13, 2015 by Les Patterson

Spring Training arrived in Florida in 1986 just as it does today… with a blast of wintery north quickly melt Read More...

Les Patterson’s Monday Morning Boost: The ghosts of Soda Springs

Posted April 6, 2015 by Les Patterson

World’s only “Captive Geyser” erupts every hour on the hour Who was the ghost walking the halls? Did he die Read More...

Still here - still learning

Posted April 2, 2015 by John Larson

I am still in radio sales. I was told when I interviewed it was a 25% chance of being around a year. It has be Read More...

Les Patterson’s Monday Morning Boost: I love Mondays!

Posted March 30, 2015 by Les Patterson

“Love Mondays” by Mark Hillary https://www.flickr.com/photos/markhillary/2219889418/   I love Mondays! Just Read More...

Les Patterson’s Monday Morning Boost: Why Mondays?

Posted March 23, 2015 by Les Patterson

https://theworldismygym.wordpress.com/2013/05/23/i-love-mondays/ Why Mondays?   Good question. I’m asked per Read More...

All Work and No Play...

Posted March 20, 2015 by Wray Ellis

In the spirit of blowing off steam, I always encourage my radio students and colleagues to do something "fun"  Read More...

Les Patterson’s Monday Morning Boost: “Call me if you need anything”

Posted March 9, 2015 by Les Patterson

When a friend loses a loved one, when a family member is diagnosed with cancer, it’s natural to feel a desire Read More...

Listener to Advertiser: Stop Running That Ad!

Posted March 6, 2015 by Rod Schwartz

The customer was obviously upset.  She complained to the supermarket owner: I was listening to news talk 1150 Read More...

Les Patterson’s Monday Morning Boost: Dad’s journey is finished

Posted February 23, 2015 by Les Patterson

Death can be peaceful and beautiful. Or it can be very, very ugly.   Dad wasn’t a fan of the ugly; nor would Read More...

Les Patterson’s Monday Morning Boost: Lincoln’s unprecedented ability to unite

Posted February 16, 2015 by Les Patterson

I’ve long been an admirer of President Abraham Lincoln. But it’s only recently I’ve come to understand his “un Read More...

Les Patterson’s Monday Morning Boost: “He didn’t tell me he was killed”

Posted February 8, 2015 by Les Patterson

“Where have you been?” Dad asked with a quivering voice and tear-filled eyes.   It had been nearly two weeks s Read More...

SPECIAL SUPER BOWL EDITION - Les Patterson’s Monday Morning Boost: Shift momentum

Posted February 2, 2015 by Les Patterson

This is a special Super Bowl Sunday edition of the Monday Morning Boost featuring a column first published Feb Read More...

Les Patterson’s Monday Morning Boost: Solving problems the Overstock.com way

Posted February 2, 2015 by Les Patterson

“Businesses succeed when they solve problems.”   Nothing fancy, but that was the core advice shared by Jonatha Read More...

Networking... you're doing it wrong!

Posted January 23, 2015 by Christopher rolando

Networking is a "socio economic business activity by which groups of like-minded business people recognize, cr Read More...

Les Patterson’s Monday Morning Boost: Ode to the caregivers

Posted January 19, 2015 by Les Patterson

I’ve experienced over the past several weeks a taste of what it means to be a caregiver to an aging parent. As Read More...

On Selling Soap (Meet My New Friend, Duke Cannon)

Posted January 18, 2015 by Rod Schwartz

I made a new friend this past Christmas, thanks to my wife. His name is Duke Cannon. Duke sells soap, about wh Read More...

Les Patterson’s Monday Morning Boost: Finding joy and richness in cancer

Posted January 16, 2015 by Les Patterson

Find joy and richness in the journey.   That was the thought I shared back in the spring when my dad started h Read More...

"If I Don't Go, I Don't Get"

Posted January 2, 2015 by Rod Schwartz

After an extensive Internet search, I’ve concluded that I may be in possession of the only extant copy of the Read More...

Les Patterson’s Monday Morning Boost: Achieve your goals with more self-confidence

Posted December 29, 2014 by Les Patterson

DECEMBER 29, 2014 Les Patterson’s Monday Morning Boost:  Achieve your goals with more self-confidence Are you Read More...

Les Patterson’s Monday Morning Boost: The journey of traveling Highway 89

Posted December 15, 2014 by Les Patterson

What’s more important, the destination or the journey? While solid arguments can be made on both side of the e Read More...

Les Patterson’s Monday Morning Boost: I am Scrooge

Posted December 8, 2014 by Les Patterson

I am Scrooge, “a tight-fisted hand at the grindstone, Scrooge!”   Unfortunately, I’m not talking just about C Read More...

Do You Talk Too Much?

Posted October 28, 2014 by Stephen Pead

Hey I didn’t know that the rap group Run-DMC were sales trainers; but their song “You Talk Too Much” summariz Read More...

Power Company

Posted September 17, 2014 by Ron Mosley Jr

Any sales ideas for for a local power company to advertise long term? I already thought about energy savings t Read More...

Shut Up! - The Book is Out!

Posted September 16, 2014 by Dave Warawa

SHUT UP!  Stop Talking and Start Making Money is now officially a book, available on Amazon.com.  I will be Read More...

Discounting Your Rate.......What Is It Good For?

Posted September 10, 2014 by Stephen Pead

One of the most common issues that arise in discussions with clients is the subject of price. Pricing tends t Read More...

9 Things Your Sales Manager Should Tell You!

Posted August 17, 2014 by Stephen Pead

Sales managers can only control two things: The activities of their salespeople and themselves. Given that si Read More...

New satellite delivered radio talk show to premiered September 2nd 2015

Posted July 20, 2014 by Rick Murphy

We are delivering a new show that is based on individualism, personal rights, free enterprise and liberty. The Read More...

Five Things You Need To Know If You’re a Sales Manager

Posted July 11, 2014 by Mike Brunel

Always come to work as early as you want your staff to be in. Dress the way you want your staff to dress. H Read More...

TGIF!!

Posted July 6, 2014 by Stephen Pead

Friday’s don’t we love ‘em? A whole weekend ahead to spend with family and friends, time to relax or maybe do Read More...

Mobile Warming - What's the hottest digital revenue opportunity?

Posted July 3, 2014 by Andrea Bergero

According to the RAB, digital revenue increased 16% in the first quarter of 2014. A particularly bright spot o Read More...

TGIF!!

Posted June 28, 2014 by Stephen Pead

Friday’s don’t we love ‘em? A whole weekend ahead to spend with family and friends, time to relax or maybe do Read More...

What Radio Advertisers Really Need

Posted May 14, 2014 by Stephen Pead

“Media salespeople are trained to sell their inventory, not your inventory. Once you absolutely understand tha Read More...

The Butterfly Effect

Posted January 10, 2014 by Mike Brunel

In New Zealand (under Australia) its summertime, this is where I live when I am not traveling the world doing Read More...

Setting Goals to Win in 2014

Posted January 6, 2014 by Stephen Pead

Wow the New Year is here!! Maybe it’s time to set up your goals for 2014 and if not now, when? To get you in t Read More...

Seven Days to be a Better Radio Sales Person

Posted December 2, 2013 by Mike Brunel

Don’t put off your sales goals. A week is all it takes to get serious about improving your sales. Here’s ho Read More...

How Much Would You Pay?

Posted November 19, 2013 by Mike Brunel

  Every month, I receive a simple two-page newsletter from one of the best marketers in the world, Dan Kenn Read More...

This advice from the late Steve Jobs may help you become a better radio salesperson?

Posted November 13, 2013 by Mike Brunel

(Steve has since passed, but lessons often come from past heroes of business. ) Entrepreneur Magazine recent Read More...

Holding Your Salespeople Accountable

Posted October 31, 2013 by Stephen Pead

  When I was first made a sales manager my then GM, said to me “I’m going to hold you personally accountable f Read More...

Something to believe in!

Posted October 21, 2013 by Mike Brunel

This post is written by Doug Watson. A regular contributor on www.talkingmediasales.com Sage advice The mar Read More...

The Fallacy of Motivation

Posted October 15, 2013 by Mike Brunel

Many new managers see their role as the motivator of their team. If only they can find ways to motivate thei Read More...

You Won’t Get the Right Answer Until You Ask the Right Question!

Posted October 11, 2013 by Stephen Pead

During the sales training sessions I conduct it always seems that new and experienced sales people struggle wi Read More...

Guess the Property Price

Posted October 5, 2013 by Himanshu Agarwal

I bumped into the radio ads of the three real estate portals in the month of September 2013. Switching station Read More...

Kaavin Communications- Creating Meaningful Brands

Posted September 23, 2013 by Rakesh Kaavin

If you are looking for clutter breaking creative solutions, Kaavin Communication offers a host of solutions th Read More...

Making Sales Meetings More Effective – Part 2

Posted September 18, 2013 by Mike Brunel

Here is the second part to Stephen Pead's Making Sales Meetings More Effective. In my last post I talked abou Read More...

Making Sales Meetings More Effective – Part 1

Posted September 18, 2013 by Mike Brunel

Why is it that so many sales managers feel it’s vitally important to have a one hour sales meeting, in the of Read More...

Recruit Your Direct Media Salespeople Every Day

Posted September 18, 2013 by Mike Brunel

I was reading the latest Bloomberg business publication this week and they quoted Bill Simon, president and C Read More...

Why Some Direct Media Sales People Are Successful (and Some Are Not)

Posted September 18, 2013 by Mike Brunel

The desire to be successful. The desire to be successful is the Number One trait that stands out amongst the Read More...

Kaavin Communications- Creating compelling brand propositions

Posted September 17, 2013 by Rakesh Kaavin

Creating compelling brands capable of touching a chord with audiences, that is Kaavin Communication’s brand pr Read More...

RJ Mentions

Posted September 7, 2013 by Himanshu Agarwal

I know what a RJ Mention is when I hear it. But if I am asked to define it, I can’t. I have heard it on radio, Read More...

What leads to Success?

Posted September 5, 2013 by Mike Brunel

 I live in a country that really does not like success too much, probably because it’s often seen as the sh Read More...

Most Sales Managers Dont Coach!

Posted September 2, 2013 by Stephen Pead

There’s a significant amount of evidence to suggest that coaching sales people really does produce improved sa Read More...

Benefits of hiring an advertising agency

Posted August 25, 2013 by Rakesh Kaavin

“Early to bed, early to rise, work like hell and advertise”, goes a famous quote by Ted Turner. Not only are t Read More...

How To Get More Done in less Time.

Posted August 13, 2013 by Mike Brunel

  Have you ever heard the story about Thomas Edison's idea naps? He sits on the couch with his head in his h Read More...

Ten Terrific Appointment Setting Tips

Posted August 6, 2013 by Mike Brunel

    Be absolutely clear on WHY you are making the call. What will happen? Which questions will you ask? How Read More...

Steps to consider before choosing an Advertising Agency

Posted July 29, 2013 by Rakesh Kaavin

Choosing an advertising agency, is one of the most crucial aspects that determines the success or failure of y Read More...

Award-winning Advertising Agency Delhi

Posted July 23, 2013 by Rakesh Kaavin

Kaavin Communications is an integrated advertising agency Delhi with both national and international clients o Read More...

Interrogate the numbers

Posted June 27, 2013 by Mike Brunel

  About 10 years ago REM released a greatest hits album titled “Part Lies, Part Heart, Part Truth, Part Gar Read More...

Is your success inside a library card?

Posted June 18, 2013 by Mike Brunel

  It was a cold winter’s morning in Austin, Texas, when I was dragged along to a key note speech done by O Read More...

Are you Telling Stories?

Posted May 9, 2013 by Mike Brunel

      “Why did God invent writers? Because he loves a good story, and he doesn’t give a damn about words.     Read More...

Another PAB Award

Posted March 29, 2013 by David Neely

I won another Pennsylvania Association of Broadcasters award for Best Commercial this year.  It was the Flower Read More...

Price increases – it’s all in the approach

Posted February 24, 2013 by Mike Brunel

I received a letter today from a supplier advising me all their prices will increase by 5% at the start of the Read More...

Are you scared to Lose?

Posted February 13, 2013 by Mike Brunel

In a recent interview of a sports coach, he was lamenting the loss of a senior player to another sporting fra Read More...

Should you close down your Radio Station?

Posted February 13, 2013 by Mike Brunel

Media companies worldwide are increasingly under pressure, and we all know why. With the advancement of all t Read More...

Radio is Dead. Long Live Radio.

Posted February 11, 2013 by Rod Schwartz

CBC’s “Under The Influence” radio program, hosted by Terry O’Reilly, recently devoted an entire show to illust Read More...

Invisible Radio (Guest Blog)

Posted February 9, 2013 by Rod Schwartz

As you sit down to write your next radio commercial, consider the advice of today's guest blogger, Mark Lipsky Read More...

Professional Voice-over $5 | Music Jingle $5 | Graphic Design $5 | Logo Creation $5

Posted January 23, 2013 by Rod Schwartz

It was a member's post here at RSC that caught my eye.  William Schenold's status post read: “5 DOLLARS! Check Read More...

Telling Compelling Stories - Client Testimonials for LASIK provider

Posted January 5, 2013 by Rod Schwartz

As radio advertising professionals, our job is to help businesses tell their stories in a way that engages the Read More...

Law Enforcement/Fire & Public Safety Forces

Posted December 29, 2012 by Fred Greensppan

Happy New Year all! A program series I developed of :30 second vignetes (PSA like spots) with a sponsor tag h Read More...

The Old Leaky bucket

Posted December 13, 2012 by Mike Brunel

I was asked   the other day from one of my favorite salespeople about retaining clients. These days they seem Read More...

Telling Radio's Powerful Story (Guest Blog)

Posted December 10, 2012 by Rod Schwartz

Today's Guest Blog comes from Melissa Kunde, Executive Director of the Seattle Area Radio Association (SARA) Read More...

Reality Check for Sales Managers (Guest Blog by Sean Luce)

Posted November 19, 2012 by Rod Schwartz

(Today's guest blog is provided by Sean Luce, a respected sales and management consultant whose roots are in r Read More...

10 Valuable Sales Tips from an Old Beat-up Sales Guy

Posted November 2, 2012 by Alan Risener

10 Valuable Sales Lessons from an Old Beat-Up Sales Guy I’ve spent over 40 years as a street warrior, training Read More...

Lessons from Shanghai

Posted November 1, 2012 by Mike Brunel

Shanghai, according to Wikipedia is the most populous city in China and one of the most populous cities in th Read More...

Brand Yourself

Posted October 25, 2012 by Mike Brunel

Do you know your company’s brand story? If you don’t it’s in your interest to find out and use it to leverag Read More...

What Are YOU Doing to Keep Radio "Cool"?

Posted October 24, 2012 by Rod Schwartz

In October of last year Bob Pittman was named CEO of Clear Channel Communications, now Clear Channel Media and Read More...

Hi! This Is … and You Are Listening to…

Posted October 10, 2012 by Himanshu Agarwal

We are all used to hearing station identifiers on radio. Hi this is … and you are listening to … Sometimes the Read More...

Which car engine makes that sound?

Posted August 14, 2012 by Himanshu Agarwal

The idea for this post came about today morning, when I was half asleep in the office bus, on my way to work. Read More...

Please don’t overdose on the fortune cookies . . .

Posted August 10, 2012 by Mike Brunel

I know a young man who must be on the verge of growing up because he’s started to read the property pages. H Read More...

Making problems pay.

Posted August 10, 2012 by Mike Brunel

I was called by one of my private clients last week to set up a meeting in late August. I thought after the Read More...

Radio Station Promos for Individual Salespeople

Posted July 26, 2012 by Rod Schwartz

How does your station promote its ad sales department?  Do individual salespeople get some on-air menti Read More...

Positioning Statements

Posted July 23, 2012 by Bob Brown

When we do a jingle, a lot of times it boils down to the clients name or business, a positioning statement, an Read More...

I have to broadcast WHAT?!

Posted July 19, 2012 by Dan Lynch

http://networkedblogs.com/A4cXR

How congested is your market ?

Posted July 8, 2012 by Mike Brunel

A bit of History about the New Zealand market and some thoughts. In most New Zealand markets there are now 14 Read More...

How to get taxpayer-funded media research free

Posted June 26, 2012 by Dan Lynch

County courthouses are ubiquitous, and inside the bureaucrats are always probing prospective jurors on their Read More...

Connecting the Dots…

Posted June 26, 2012 by Himanshu Agarwal

Sometimes connecting certain dots in an industry eco-system throws up patterns similar to a kaleidoscope. Cert Read More...

Who’s the Singer, Lyricist, Composer…

Posted June 21, 2012 by Himanshu Agarwal

Ms. Shubha Mudgal, recently tweeted, “Appeal to the music lovers. Please, let’s ask FM stations in India to st Read More...

What is the cost of not doing this advertising?

Posted June 12, 2012 by Mike Brunel

A quick Tip this week. Sometimes in advertising sales your clients need to be prompted to know the pain of n Read More...

In the land of the blind the one eyed man is King

Posted June 12, 2012 by Mike Brunel

I am often asked “what degree or education do you need to be an expert in direct advertising sales. The truth Read More...

Become a Undercover Boss

Posted June 12, 2012 by Mike Brunel

I  have to admit that I'm also quite addicted to this TV series. I have watched both the UK and the US series Read More...

Beggars can’t be choosers.

Posted May 31, 2012 by Mike Brunel

A collection of observations on my recent trip to India. I thought I would share them with the Radio Sales Caf Read More...

Meet Dave "Giff" Gifford - Radio Advertising Sales and Management expert

Posted May 21, 2012 by Rod Schwartz

Search Google or LinkedIN for "Dave Gifford" and your top results might include a real estate broker, bicyclis Read More...

Is Sales a Four Letter Word?

Posted May 21, 2012 by Mike Brunel

 I was invited recently to do a keynote speech and workshop to a group of managers from a local storage compan Read More...

I met an old friend from radio recently - Tom Kent.

Posted May 15, 2012 by Jay McDaniel

Recently after many years I reconnected with an old friend I knew when he was 15 and working the all night sho Read More...

Getting Inside Your Client's World

Posted May 4, 2012 by Rod Schwartz

Would you find it helpful to know what spiffs the automobile manufacturers are offering their dealers right no Read More...

So, what do you do for a job then?

Posted April 19, 2012 by Mike Brunel

I am often asked ‘what do you do for a job?’  My mother is one of those that usually asks, I think she thinks Read More...

Soap or Toast...

Posted April 4, 2012 by Mike Brunel

Last week I posted a story about a camel and how to get your client's attention. Here is a live example, corn Read More...

How do you get your client attention?

Posted April 4, 2012 by Mike Brunel

Here is a famous story about an American tourist who visited a camel market in Marrakesh. He was so taken by t Read More...

Supporting local merchants

Posted March 26, 2012 by Terry Slavens

Just had a long visit with one of our family owned home town new car dealers. He brought up a suggestion about Read More...

Outdoor Show

Posted March 26, 2012 by Terry Slavens

Hello All, We are having our first annual KATX Great Outdoors Show on May 19th. The city is blocking off stree Read More...

7 Tips to help your Advertisers sell more products.

Posted March 26, 2012 by Mike Brunel

Many small to medium advertisers need some help to promote products on radio.As a direct media salesperson he Read More...

Replace No with “Know”

Posted March 4, 2012 by Mike Brunel

In previous posts I have said that everyone sells. It does not matter if you are a parent, teaching your chil Read More...

Radio Promotions that Drive Results

Posted March 4, 2012 by Roxanne Charles

We've all heard the old adage that you can't guarantee results from a radio remote or "live radio broadcast." Read More...

Need spots?

Posted February 10, 2012 by J.J. Hemingway

Hi...thought I'd let members know about my company www.cbsspokane1.com    We provide major-market production s Read More...

100 Tips on being a Better Sales Manager

Posted February 1, 2012 by Mike Brunel

Here are the last 20 - check out the rest on previous blogs. For the complete list email below:  Always come Read More...

100 Tips on being a Better Sales Manager

Posted February 1, 2012 by Mike Brunel

Next 20- Hope you enjoy...see the first 20 on last weeks blog. Assign political advertising to one person. G Read More...

100 Tips on being a Better Sales Manager

Posted February 1, 2012 by Mike Brunel

I was given this by my first consultant when I had just accepted a Sales Directors job on a large radio stati Read More...

Do you know the difference between a Small Sale and a Large Sale

Posted February 1, 2012 by Mike Brunel

An excellent book that I have had tucked away in my library for some time is called Spin Selling by Neil Rack Read More...

New to Radio Advertising!!!! Looking for advice!!!!

Posted January 20, 2012 by Korey Robinson

I've been in radio sales for a couple of weeks now and have yet to get any accounts signed on.  I inherited a Read More...

Forward Planning

Posted January 13, 2012 by David Corscadden

Calling all Production and sales managers! Do you run St. Patrick's Day promotion's / tailored advertising? Do Read More...

How to Attract New Cutomers Without Spending Any More Money

Posted December 10, 2011 by Mike Brunel

With the cost of acquiring new customers mounting, many radio stations' customer bases are shrinking due to Read More...

I want to think it over- A simple technique to overcome this common objection

Posted December 10, 2011 by Mike Brunel

How many times have you heard this objection? I am going to show you a simple technique that will help you o Read More...

Double SIx A promotion for Christmas

Posted December 5, 2011 by Mike Brunel

I have a coffee shop that lets you throw a dice to see if you get a FREE coffee. I think that is pretty cool Read More...

Want new customers?

Posted December 4, 2011 by Mike Brunel

We all know that getting new customers is the lifeblood of any radio sales person. Servicing your current cl Read More...

Sales success starts with getting the right people

Posted December 3, 2011 by Mike Brunel

    It’s easy to predict the level of success a sales person will have at your first meeting.  It usually co Read More...

SUCCESS IN RADIO SALES & CONSULTANCY BASED SELLING

Posted November 26, 2011 by radioexcellence

Hi   For anyone learning the ropes in radio sales I have just finished a free version of my new ebook...   SUC Read More...

Two new shows on networks

Posted November 16, 2011 by William R. Whiting

Hi all:   I need some assistance, please, and wanted to see if anyone had any potential candidates.  I have tw Read More...

£25 and a Dream (part 3 )

Posted November 13, 2011 by Mike Brunel

    Here is the final post  on the final two personal and business messages from the book “Only Two Seats Left Read More...

£25 and a Dream (Part 2)

Posted November 13, 2011 by Mike Brunel

  Last week I talked about the hugely successful travel company Contiki. If you have not read it check it out Read More...

£25 and a Dream

Posted November 13, 2011 by Mike Brunel

 I happened to be digging through some old blob posts on my www.talkingmediasales.com website and came across Read More...

Tired of Cold calling?

Posted November 1, 2011 by Mike Brunel

    No one likes to cold call, many of us have had to cold call over the years, I know that once I established Read More...

Could Five Little Words sell a Million Gallons of Gasoline?

Posted November 1, 2011 by Mike Brunel

When I first started in sales, I was trained by the Cadbury Confectionery Company. This company sold chocolat Read More...

British rail

Posted October 31, 2011 by Mike Brunel

      Here is another wise tale from Shaun Fay at www.talkingmediasalers.com   Hope you enoy   It seems our in Read More...

Myth or Legend?

Posted October 27, 2011 by Mike Brunel

My mate Shaun Fay is my resident copywriter  and advisor on all things copy.   We call our friends down here i Read More...

Right in front of your face !

Posted October 11, 2011 by Mike Brunel

There is a story about a leading manufacturing company based in Japan that saved ¼ million dollars by turning Read More...

Have you heard about Speed Selling?

Posted October 11, 2011 by Mike Brunel

  Speed Selling is a great way to launch a new media company and I have participated in it several times. Over Read More...

Station Event

Posted October 3, 2011 by Andrew Russell Thomas

Hello and thanks in advance for any input you can give. I am trying to set up an event to profit the local sch Read More...

Finding the Right Fit

Posted September 10, 2011 by Mike Brunel

Finding the Right Fit I used to get really frustrated when I would work with a client for months, call on them Read More...

Top Jingle Companies, What to Look for What to Expect

Posted September 6, 2011 by Barry Volk

  The internet offers you the opportunity to seek out jingle companies and listen to their jingle samples onl Read More...

Christmas Promotion

Posted September 2, 2011 by Tami Montgomery

Looking at X-mas promotion ideas.  If anyone out there has any ideas or great websites that would give me some Read More...

started high school sports broadcasts!

Posted September 2, 2011 by Brian Winnekins

Hi All!   As my wife and I work on putting WRDN-AM back on air(yes we got the old call letters back!) we decid Read More...

DIGICAST MAGAZINE

Posted August 31, 2011 by OSAZE IYAMU

Its an online magazine that makes broadcast sense. Rgister for FREE SUBSCRIPTION.  http://digicastmagazine.com Read More...

The Value is in the Inside

Posted August 29, 2011 by Mike Brunel

  In January of this year, Century Management's (www.centman.com) founder and chairman, Arnold Van Den Berg, Read More...

What a 6 year old can teach you about sales

Posted August 19, 2011 by Mike Brunel

What a 6 year old can teach you about sales “Dad can I go to Emma’s please?”  Ask your mother, I reply, “Dad w Read More...

The National Lentil Festival Puts Pullman, WA in the Limelight

Posted August 18, 2011 by Rod Schwartz

Every city in America has something to celebrate.  Here in Pullman, WA, it's lentils. Lens culinaris. Latin fo Read More...

Radio (Still) Gets Results

Posted August 16, 2011 by Rod Schwartz

Radio (Still) Gets Results - an Audio Presentation The fact that I retrieved this presentation from a casset Read More...

Are you writing thank you notes?

Posted August 11, 2011 by Mike Brunel

How to write a good thank you note It’s seems like a tough old market out there at the moment, in fact everywh Read More...

Radio-Mercury Musings

Posted August 6, 2011 by Rod Schwartz

Each year since 2004 I've retained copies of my best radio work from the previous year, with a view toward ent Read More...

The Client Whose Copy Never Changes

Posted August 5, 2011 by Rod Schwartz

Consistency is a great virtue in advertising, all other factors being equal. Most of my advertising clients ha Read More...

Is Positive Thinking Negative

Posted August 4, 2011 by Mike Brunel

Is Positive Thinking Negative I am not a great fan of the law of attraction books currently circulating at the Read More...

YOU Dont Make These Mistake's, Do U?

Posted August 4, 2011 by Rod Schwartz

NOTE: I originally wrote this piece for an audience of business professionals. Those of us who work in radio o Read More...

Salesman Balls

Posted August 3, 2011 by Simon Paul Rushton

Have you ever been in a meeting where, due to the pressure of the call, the Sales Exec has said something that Read More...

Is your Sales Organisation on the Road to Abiline?

Posted July 31, 2011 by Mike Brunel

Is your Sales Organisation on the Road to Abilene?   My favourite management book is called the “Road to Abile Read More...

The "Power" of PowerPoint..........?

Posted July 28, 2011 by Peter Stone

Following on from a series of sonic presentations and talks on different forums and platforms, I thought I'd c Read More...

Top Ten Ways Clients Waste Money On Radio Advertising

Posted July 24, 2011 by Geoff Bate

TOP TEN WAYS CLIENTS WASTE MONEY ON RADIO ADVERTISING All of us who sell radio advertising need to be aware o Read More...

Does free have a dark side?

Posted July 20, 2011 by Mike Brunel

  Is giving away something for free have a dark side? In Dan Kennedy and Jason Marrs’s latest book on NO BS P Read More...

Send your Client a Door

Posted July 17, 2011 by Mike Brunel

Send your client a door How do you get clients that has said no to you a hundred times, but you just know that Read More...

What Walter Says

Posted July 6, 2011 by Mike Brunel

What Walter Says I am a huge fan of the New Yorker magazine, I look forward to receiving it all the way from N Read More...

Imagine sending a 60 word text to thousand of people and then had someone read it to them! That's Radio!

Posted June 30, 2011 by Rick Murphy

Imagine sending a 60 word text to thousand of people and then had someone read it to them!  That's Radio!

Update on our station purchase

Posted June 28, 2011 by Brian Winnekins

Hi everyone!   Hope your summer is going well!  My wife and I are now owners as we closed on our station on Ju Read More...

Do we all live in a submarine?

Posted June 22, 2011 by Mike Brunel

  Well not quite, but in Bob Bly’s The White Paper Marketing Hand Book, he describes his rule of thumb as a ma Read More...

Many thanks!

Posted June 21, 2011 by william schenold

Wanted to thank the wonderful folks at the Radio Sales Cafe for sending out a prize: the Programming & Pro Read More...

Hop Aboard The Money Bus

Posted June 10, 2011 by Chuck Francis

How many times have you heard that radio and the web are powerful partners? Has your station witnessed the pow Read More...

What my Dad taught me about Sales

Posted June 9, 2011 by Mike Brunel

What my Dad taught me about Sales but I wasn’t listening!   My dad is 80 years of age, he was in the selling g Read More...

Would you Give your Client away?

Posted June 9, 2011 by Mike Brunel

Would you Give your Client away? Over the years I have conceded that maybe my opposition media company is the Read More...

“Advertising – no not interested "

Posted May 30, 2011 by Mike Brunel

How many times have you heard that from a client? The truth is that client could live without your medium if Read More...

Doomsday

Posted May 20, 2011 by william schenold

Think about it .. Doomsday is the biggest and best radio promotion (to promote his stations to the world) ther Read More...

Look to Other Businesses for Inspiration

Posted May 15, 2011 by Mike Brunel

  I am always on the lookout for ideas, and inspiration from other types of business. If you are looking for s Read More...

Right in Front of my Face !

Posted May 15, 2011 by Mike Brunel

There is a story about a leading manufacturing company based in Japan that saved ¼ million dollars by turning Read More...

All depends upon how you look at it....

Posted May 12, 2011 by Christopher rolando

Two shoe salespeople were sent to Africa to open up new markets. Three days after arriving, one salesperson ca Read More...

Radio Gets Results .. Kings Christian Bookstore

Posted May 10, 2011 by chris rohloff

Radio Gets Resluts! The week after Christmas Kings Christian bookstore started airing a commercial in which Read More...

Take a bus trip around your town or city

Posted May 5, 2011 by Mike Brunel

A friend of mine works in the real-estate business, at the moment it’s probably not the industry to be in, a b Read More...

7 Questions to Ask a Brand New Client

Posted May 4, 2011 by Mike Brunel

  Asking the right Questions? 7 questions to ask a Brand new Client who has never advertised before: 1.      N Read More...

Do You Know This Customer Service Secret?

Posted May 2, 2011 by Mike Brunel

  I was speaking to one of my retail clients a few weeks ago about vouchers, and expiry dates. I am sure we ha Read More...

More than just a DJ: THE TOTAL PACKAGE SHOW

Posted April 27, 2011 by John Horton

Hello, I’m John Horton. Looking for a show host to do more than just fill in the gaps? Let me help. I am looki Read More...

Inexpensive, Effective Solution for Killing Room Noise When Recording Commercials

Posted April 6, 2011 by Rod Schwartz

Taming Room Noise Harlan Hogan’s Way I’ve recently started experimenting with a new microphone, a Lawson L47MP Read More...

The 4 o'clock wall.

Posted March 25, 2011 by Paul Schultz

I am an early riser, sometimes awake at 4am, and almost always by 5. I'm guessing many of you are the same way Read More...

Local Appliance Dealer's Radio Campaign for April 1st...

Posted March 23, 2011 by Rod Schwartz

The fellow on the right owns a local appliance/bedding/TV store. Obviously, he knows how to have a good time. Read More...

Accentuate the Positive: Client-Voiced Radio Commercials

Posted March 17, 2011 by Rod Schwartz

I’ll admit it.  There are advertisers who should be discouraged from doing their own radio commercials. (Here Read More...

Personal Note..

Posted March 16, 2011 by Brian Winnekins

In a deal preliminarily reported here several months ago, Durand Broadcasting is buying WQOQ/1430 (Durand) fro Read More...

The Advertiser As Expert: a Powerful Radio Advertising Techniqu

Posted March 14, 2011 by Rod Schwartz

Advertisers who voice their own radio commercials often find it a powerful way to leverage their knowledge and Read More...

Words, Voices, and the Art of Persuasion

Posted February 28, 2011 by Rod Schwartz

I create radio advertising campaigns for a living. Words are the tools of my trade. Words give wings to idea Read More...

Raiders of the Lost Ad Budget

Posted February 12, 2011 by Rod Schwartz

Advertising dollars are scarce in the best of times. Competition is always fierce. But in today's economy, can Read More...

Dogs. Music. Money. What do they have in common? You.

Posted January 19, 2011 by Chris Souchack

Dogs. Music. Money. What do they have in common? You. THE HUNT IS ON FOR PEOPLE WHO LOVE DOGS AS MUCH AS MUSIC Read More...

Serving Two Masters: the Radio Station and the Radio Advertising Client

Posted January 17, 2011 by Rod Schwartz

Serving Two Masters: the Radio Station and the Advertising Client Radio advertising salespeople serve two mas Read More...

Making money with your website

Posted January 15, 2011 by Al Pervin

I have a pdf file containing lots of ways to generate online ad dollars. Let me know if you would like a copy. Read More...

"Golden Voice" Ted Williams' Biggest Test Is Still to Come

Posted January 6, 2011 by Rod Schwartz

Unless you've been in a coma or completely insulated from media this week, you're familiar with the story of T Read More...

"The High Price of Saying Yes to Everything"

Posted January 4, 2011 by Rod Schwartz

That headline jumped off the page yesterday morning, as though it had been placed there just for me. I have b Read More...

Great Seasonal Reading

Posted December 22, 2010 by Daryl P. McIntire

  Tis the season...to recommend an excellent business book: The Leadership Secrets of Santa Claus. How to get Read More...

Strong recruitment ad...

Posted December 21, 2010 by Chris Stonick

TABITHA HEALTHCARE   HERE’S A RIDDLE?  HOW DO YOU TURN AN 8 HOUR SHIFT INTO A 12 HOUR SHIFT?  SIMPLE…WORK SOME Read More...

Calling It Quits - My Last Dance with Darci

Posted December 16, 2010 by Rod Schwartz

Generally when a business owner decides to call it quits, his choices are either to sell the business or shutt Read More...

When News and Advertising Come Together

Posted November 23, 2010 by Rod Schwartz

It's just after 1 p.m. in Pullman, Washington. The temperature is 9 degrees. It's snowing again. I've alrea Read More...

Is There a Darci in Your Market?

Posted November 23, 2010 by Rod Schwartz

Darci the bank teller caught me off guard. "I want to do a radio commercial. I want to be on the radio," sh Read More...

Yo All Christmas Music Stations...You're killin me!

Posted November 22, 2010 by Daryl P. McIntire

Hey I love the Holidays, I was Santa for years and have always tried to remain a child a heart. I love the Spe Read More...

Social Network (social media) show

Posted August 14, 2010 by Fred Greensppan

We'll be premiering a new show called Pierce Social Network@ in Phoenix, AZ in October on KFNX 1100AM. It's al Read More...

Need A Job Please Help!

Posted August 12, 2010 by Terence L. Daniels

Hello everyone, The Lord is leading back to St. Louis, Mo.,the first of Sept. 2010, and then eventually to Ea Read More...

SMRN Streaming Feature Open to All

Posted August 7, 2010 by Jay Mitchell

We recently devoted an entire issue of The Small Market Radio Newsletter to the hot topic of Internet streamin Read More...

Radio Advertising Spending is Growing – Radio Delivers Results

Posted July 7, 2010 by RadioActive Media

I thought this blog post might be interesting to members of this group, detailing as it does, the kinds of adv Read More...

Whats Your Plan for Disaster?

Posted June 2, 2010 by Christopher rolando

This morning one of my competitors had their main offices burn to the ground. There is nothing left. No on air Read More...

Voice Over Services

Posted May 12, 2010 by Lee Patterson

I offer great voice overs at a discount price. Please check out my website today at www.ldpvoiceover.com. If y Read More...

Direct vs In Direct Advertising

Posted April 13, 2010 by Nuala Canning

I am based in Dublin Ireland and I am looking for information on the US Radio Market.In particular, I am looki Read More...

Banners or Buyers?

Posted March 19, 2010 by Don The Idea Guy

I don't know about the other folks here in the Radio Sales Cafe, but as the Internet Sales Manager, I am faced Read More...

Sales Team

Posted March 12, 2010 by Steven Ridenour

Looking to build a sales team for Stride FM.http://bit.ly/9zX1xu - ceo@stride.fm

Still new to Radio Sales.

Posted January 22, 2010 by Paul Raymo

I'm still new to radio sales. Anybody have any "life lessons" learned from radio sales?

Bring Ideas, not schedules

Posted November 30, 2009 by Chad Carlson

I have learned that in today’s ad sales world it is much more effective to bring prospects exclusive concepts Read More...

Tell me what you think of this commercial!

Posted November 20, 2009 by Missy Hawkins

MOMS BEAUTY BOOTY ZL-11191.mp3

Tell me what you think of this commercial!

Posted November 20, 2009 by Missy Hawkins

MOMS BEAUTY BOOTY ZL-11191.mp3

Greatsellersgotoheaven.com

Posted November 2, 2009 by Robert B Sherman

When the Going Gets Tough...Great Sellers Get Together

Customization: Sometimes it's all in the name

Posted September 16, 2009 by David Neely

I took our Steeler's Jersey promotion to a client that usually participates every year. This year she turned m Read More...

NEW THINGY

Posted August 31, 2009 by Paul F Robinson

Well, I jumped ship last Monday - left a sales force of ten, and am now the only rep for a brand new smooth ja Read More...

You Know Your Customer Service Sucks When...

Posted August 27, 2009 by Tony Mariani

This is an Air Canada customer service response to a customer's complaint after the customer was bumped from f Read More...

My jingles can beat up your jingles!

Posted August 21, 2009 by Steve Stone

I challenge EVERYONE to compare my jingles with other jingle companies. Then compare my $750 price to theirs. Read More...

Help with collections

Posted August 14, 2009 by Valeria Bongard

I have never done collections before, and was just told yesterday that I had to start doing them, but was not Read More...

Jingle Of The Week

Posted August 4, 2009 by Jingle Jim

Radio Sales Cafe Members, I send out a radio sales tip newsletter every Monday morning called, The Jingle Of Read More...

THEATER IDEA

Posted July 24, 2009 by David Birnie

We have a Movie Theater client that is very agressive and has included us in promoting their shows. They have Read More...

The Perfect Casino Song

Posted July 24, 2009 by coleportato

Written by LJN Music in NYC and available for pitching to casinos. Or maybe a dating service? Game store? We c Read More...

Idea for Nursery/Landscaping

Posted July 24, 2009 by coleportato

This is our "cool iPod music." There are multiple versions/mixes of this song. Designed to be a major agency s Read More...

Untitled

Posted July 9, 2009 by Larry Brown

.

COOP

Posted June 26, 2009 by Scott Mackenzie

The RAB provides a list of manufactures COOP and brands where COOP is about to expire. Is there another source Read More...

Mercury Awards

Posted June 18, 2009 by Brian Shea

Many large, middle and even small market stations, in my opinion, still beat the big boys in the ad agencies o Read More...

Be Human!

Posted June 11, 2009 by Jeffrey Hedquist

People buy from people, not from institutions. Advertisers often forget this, and are more concerned about the Read More...

??? regarding broadcasting software.

Posted June 6, 2009 by bonnie simon

We are currently using smarts but looking at other options. What software does everyone use and why do you lik Read More...

More about our Company

Posted May 21, 2009 by Francisco San Millan

Hispanic Target Media has 9 fm fcc licensed stations in Tx, Az, Fl, NM, and Va. Out of which 5 are currently o Read More...