Posted Rod Schwartz
by“That’s really creative—I like it!” For an ad writer, getting that kind of reaction t Read More...
Posted Rod Schwartz
byEvery year at this time, I get to do something extra special—and thoroughly enjoyable—as Don Fre Read More...
Posted Christopher rolando
by“But how can I track it?”I started hearing this when I started selling radio a number of decades a Read More...
Posted Rod Schwartz
byCelebrities are paid handsomely for endorsing products and services; the bigger the celebrity, the larger the Read More...
Posted Spike Santee
byAre your salespeople getting the training they need to achieve their career goals with your company? Accordin Read More...
Posted Spike Santee
byGroup meetings are just one of the Four Formal Methods of Communication in a Professional Organization. As a l Read More...
Posted Spike Santee
byBefore his death in 2012, Zig Ziglar was one of the world’s most popular sales trainers and motivational Read More...
Posted Spike Santee
byFinding qualified candidates for your sales department is only one part of building a successful team of sales Read More...
Posted Spike Santee
byBusiness today is filled with so much pressure to focus on things that are both important and urgent, things t Read More...
Posted Rick Murphy
byDear Grand Pubah (CEO in Ivory tower of underperforming large market Radio Company) Here’s an i Read More...
Posted Rick Murphy
byWant to really piss off your competitors! Telemarketing/Prospecting has clearly p Read More...
Posted Scott Howard
byOriginally published on 3/19/19 at https://www.scotthoward.me/how-to-beat-the-google-gods/ Have you e Read More...
Posted Stephen Pead
byOnly one in four sales managers believe that their sales meetings help drive better customer conversations fro Read More...
Posted Scott Howard
byI just sent this email to my co-workers: I had a smart-aleck client leave me a voice mail about wanti Read More...
Posted Scott Howard
byOriginally published 3/5/19 at https://www.scotthoward.me/you-versus-them/ and written for business owners and Read More...
Posted Scott Howard
byOriginally published at https://www.scotthoward.me/why-radio-is-personal-to-me/ on 2/5/19 Are yo Read More...
Posted Scott Howard
byOriginally published on 1/22/19 at https://www.scotthoward.me/how-realistic-are-your-expectations/ I wr Read More...
Posted Scott Howard
byThis was originally published at: https://www.scotthoward.me/whats-old-is-new-again-radio-listening/ &nbs Read More...
Posted Scott Howard
byThis article was originally published at: https://www.scotthoward.me/sound-advice-on-radio-advertising-su Read More...
Posted Scott Howard
byThere’s an old saying that the reason bank robbers rob banks is because that’s where the mone Read More...
Posted Scott Howard
byAfter the big holiday push from November through Christmas time, most restaurants experience a slow down in Ja Read More...
Posted Rod Schwartz
byMany communities have their special annual events. Here in Pullman, Washington, ours is The Nat Read More...
Posted Rod Schwartz
byWanamaker's Clothing House in Philadelphia, Read More...
Posted Jim Kipping
byBack in 2005, well BEFORE the mad rush of people wanting to move to Austin, Peggy and I embarked on selling ou Read More...
Posted Jim Kipping
byIt’s important to stop and reflect what we do in broadcasting every single day. We have the power t Read More...
Posted Rod Schwartz
byYou prize good word-of-mouth don't you? We all do. Favorable word-of-mouth doesn't exactly create busi Read More...
Posted Stephen Pead
byCoaching is considered an essential skill of sales leadership and the implications are well summarised in this Read More...
Posted Rod Schwartz
byYou and I take the sounds of our words for granted. We don't even give them a second thought. Having learned Read More...
Posted Rod Schwartz
by(The ongoing conversation here concerning the use of telephone numbers in radio commercials prompt Read More...
Posted Dennis Deccio
byWe have sales meetings every Wednesday morning. Since we have six radio stations broadcasting from Moscow Idah Read More...
Posted Stephen Pead
byMany sales managers see the weekly sales meetings as a great way to get the team together and find out what&rs Read More...
Posted Rod Schwartz
byNO WAY YOU COULD DUPLICATE THIS IN VIDEO OR PRINT. One of my very favorite advertising campaigns of all tim Read More...
Posted Stephen Pead
bySales emails, do you get responses? One of the reasons why they don’t work is that many sales pe Read More...
Posted Stephen Pead
byMany times, when I ask media sales people to give me a quick overview of who they are and what they do I get a Read More...
Posted Rod Schwartz
byTime, Inc.'s Money Magazine reported last month that more than 80 million American household Read More...
Posted Julie Rice
byHi, I am looking for a proposal that someone may have created to present to clients as a possible tie i Read More...
Posted Stephen Pead
byHowever good your product or service is, the simple truth is that no-one will buy it if they don't believe you Read More...
Posted Phil Bernstein
byHow do you deal with a rude customer? I'm a regular reader of Geoffrey James' "Sales S Read More...
Posted Rod Schwartz
byIt's well established that sounds enter the brain faster than visuals, and the memory of those sound Read More...
Posted Les Patterson
byThey say change is good. I agree. But it’s also pretty darn tough! That’s where I find myself today. Sm Read More...
Posted Les Patterson
byhttp://www.openculture.com/2014/02/the-lyrics-of-johnny-cashs-ive-been-everywhere-charted-on-a-dynamic-google- Read More...
Posted Les Patterson
bySeptember 11th fifteen years ago changed our county forever. The relative peace and stability felt throughout Read More...
Posted Les Patterson
byA special thanks to Leo Rivas-Micoud on Unsplash for the beautiful photo. A toddler doesn’t stop getting b Read More...
Posted Les Patterson
byI was thinking about happiness the other night as I watched a beautiful sunset. I was sitting on the grou Read More...
Posted Rod Schwartz
byHillary Clinton has amassed a larger war chest for advertising than her opponent. She's planning to buy a lot Read More...
Posted Les Patterson
by"We helped Leslie move down to Grandma’s house in Provo today as she starts UVU on Monday. She’ll be living i Read More...
Posted Les Patterson
byThat picture above, that’s the Logan River flowing through the pristine Logan Canyon. Author Michael Swee Read More...
Posted Les Patterson
byMy message I placed on the Tree of Hope at the Cache Valley Youth Center. I walked to the first door and wai Read More...
Posted Les Patterson
byTowering trees full of leaves filtered out the hot afternoon sun. Wooden crates haphazardly arranged with car Read More...
Posted Les Patterson
byhttp://www.itsrudetostare.com/changing-the-tune-changing-the-time-ragtime-the-musical-comes-to-regents-park/r Read More...
Posted Les Patterson
byA friend recently shared how she was inspired to see the ups and down of life like chapters in a book. While Read More...
Posted Les Patterson
byHere's a photo I took in 2009 of M109A6 Howitzer of the 2/222nd Field Artillery, one of my former units, bein Read More...
Posted Les Patterson
byOur journey through the Hawaiian isle of Oahu started with a better understanding of what happened on December Read More...
Posted Les Patterson
byFor those of us fortunate enough to be in the wonderful world of radio advertising, a natural transition from Read More...
Posted Les Patterson
byAlfred Benjamin Kameeiamoku Rodrigues sat in chair with a table full of books in front of him. They were cop Read More...
Posted Les Patterson
byhttps://1000thingstobegratefulfor.wordpress.com/2013/05/17/87-be-grateful-for-the-people-who-love-you/ Su Read More...
Posted Les Patterson
byMy baby girl Leslie Ann graduated from high school last week. We share a name, a lucky number 13, and a lu Read More...
Posted Les Patterson
byNestled on the east side of the cemetery in Hyde Park lies the little known grave of Civil War veteran Jo Read More...
Posted Les Patterson
byA suicide attempt is a cry for help. It’s a warning sign that something is terribly wrong in a person’s life. Read More...
Posted Les Patterson
byLast week I posed a complicated question for your consideration… How will someone who dies by suicide be reme Read More...
Posted Rod Schwartz
byA recent Google search on the question “How much should I budget for advertising?” yielded 106 mil Read More...
Posted Les Patterson
byBy Gage Skidmore, CC BY-SA 3.0, https://commons.wikimedia.org/w/index.php?curid=39399660 What happens whe Read More...
Posted Les Patterson
byThis is not the Chevy Suburban I learned to drive in, but it looks pretty darn close. http://goo.gl/2Qm3JB Read More...
Posted Les Patterson
byhttp://goo.gl/96O6JV “In Zootopia, anyone can be anything.” Judy Hopps believed it. And she’s just a bunny! Read More...
Posted Les Patterson
byThe Army Omelet tradition started when Elisa was just a young child. Her father, George “Buddy” Peterson, love Read More...
Posted Les Patterson
byToday is a new day… Today is the beginning of a new week. Today is the second day of the second week of spring Read More...
Posted Les Patterson
byhttp://mrk-hollyhills.blogspot.com/2014/12/nelson-mandela-year-later.html What would you change if you could Read More...
Posted Les Patterson
byRebecca & Leslie dancing as little girls. You are the Dancing Queen, young and sweet, only seventeen Read More...
Posted Les Patterson
byKC and LaTeishia Curtis with LaTeishia’s family. High school janitors clean hallways, bathrooms and empty the Read More...
Posted Les Patterson
byhttp://www.ellsworthamerican.com/featured/local-leap-day-babies-ready-to-celebrate It’s Leap Day. What will y Read More...
Posted Les Patterson
bySheldon Loveless in Iraq on his second tour. Photo courtesy of Tom Crocker. I don’t know what to say, but I h Read More...
Posted Dan Lynch
byEnough with the right-wing, neocon talk format! It’s overkill. Position your talk station as useful to the lis Read More...
Posted Les Patterson
byAdobe – The Gambler Not many things are hyped up more this time of year than Super Bowl ads. Teaser ads aboun Read More...
Posted Les Patterson
byhttp://jenniferbroadley.com/tag/executive-leadership-coaching/ Visualize with me… There are five Mason jars s Read More...
Posted Les Patterson
byhttps://www.pinterest.com/pin/94505292154518318/ Fair warning – we’re at the point in the goal setting proce Read More...
Posted Les Patterson
byAs we journey through Brian Tracy’s “12 Step Goal Setting Process,” we’ve decided exactly what we want in eac Read More...
Posted Les Patterson
byIf we desire to change our lives, we must first desire to change our thinking. Changing our thinking is a n Read More...
Posted Les Patterson
byhttp://motivationweb.download/change-your-thinking-change-your-life/ You may set goals every New Year, and m Read More...
Posted Les Patterson
byhttps://iamgratefulhowareyou.wordpress.com/2011/09/20/joy-in-the-journey/ It’s been a year of challenging an Read More...
Posted Les Patterson
byChristmas is magical! I love the excitement, wonder, and fun! I love decorating the tree, wrapping presents, a Read More...
Posted Les Patterson
byWe attended a Christmas Cantata put on by a local Hyde Park church choir. The music was beautiful. I especial Read More...
Posted Tom Roberts
bySeasons Greetings Radio Pals! In the spirit of the season, I’m sharing a complimentary offer in the event tha Read More...
Posted Les Patterson
byThe cadence softly echoed in the far distance. I twisted on my post midway up the bleachers, straining my eye Read More...
Posted Les Patterson
byI start thinking about Christmas in July. Crazy, I know. I’m not great at shopping ahead, nor am I a big fan Read More...
Posted Les Patterson
byThanksgiving is time to remember homecomings. Ten years ago this week I came home safely from a military deplo Read More...
Posted Les Patterson
byhttps://www.flickr.com/photos/pictoquotes/12102641596 My daughter Leslie has been encouraging me to write Read More...
Posted Les Patterson
byHave you ever considered the power of extraordinary words? Great leaders of all ages and all walks of life h Read More...
Posted Les Patterson
byLast week radio turned 95. I shared a little history of radio, along with some of my personal radio journey, o Read More...
Posted Les Patterson
byI’ve shared before stories of two veterans who didn’t make it home from combat – Sergeant 1st Class Ron Wood a Read More...
Posted Les Patterson
byIt was a dark morning the only time I crossed paths with Dakota. I was headed out the door to the gym when Read More...
Posted Les Patterson
bySilence is not always golden An old adage says “Silence is golden.” But is it always so? While there are s Read More...
Posted Les Patterson
byInspiration comes in different ways for different people. One source of inspiration for my family and me is G Read More...
Posted Les Patterson
byThe internal clock on my smartphone was stuck on Central Time for a couple days last week. All appointments I Read More...
Posted Les Patterson
byOne’s journeys with cancer can be lengthy. Or the journey can be quite short. Bud’s journey was barely two mon Read More...
Posted Les Patterson
byLabor Day’s Monday Morning Boost is coming early as we are on the road traveling. My family and I started ou Read More...
Posted Les Patterson
by“It’s been a quiet week in Lake Wobegon, Minnesota, my home town, out there on the edge of the prairie…” So b Read More...
Posted Les Patterson
byGive a little, get a lot. What goes around comes around. The Golden Rule – do unto others as you would have Read More...
Posted Rick Murphy
byA recent www.influencefm.com nationwide study commissioned by Mad Dog Software* to study the influence of FM r Read More...
Posted Les Patterson
byRainbows would be on my Visual Bucket List, like this one my son Brenin captured at sunrise over Hyde Park on Read More...
Posted Les Patterson
byChloe Olsen loves her pigs. Much like Fern Arable loved Wilbur, I guess, in E. B. White’s beloved classicChar Read More...
Posted Les Patterson
byThe days of the week would tend to run together while we were in Iraq. But I’ll forever remember July 16th in Read More...
Posted Les Patterson
byMost came home from war. Some didn’t. Sergeant 1st Class Ronald Tanner Wood was one of them. SFC Ronald Tan Read More...
Posted Les Patterson
byWhat can you do in 15 minutes? Walk a mile, read a chapter, surf the net, eat breakfast… or hit the snooze b Read More...
Posted Les Patterson
byHating Monday and ready to climb back in bed? Stop that Stinkin’ Thinkin’! Ready to tell your boss to, as J Read More...
Posted Les Patterson
by“Towards evening, about five o’clock, we looked up and there came two Whistling Willies.” That’s how Lloyd L Read More...
Posted Duane Christensen
byDid I make you look? Did I make you wonder, “What the schnizzit?” Your radio ad needs a good headline. If Read More...
Posted Les Patterson
byPatriotic songs have always resonated deep within my soul. My earliest memories experiencing those stirring fe Read More...
Posted Les Patterson
byToday’s story comes together in the final paragraph. That’s true for most stories, and perhaps I don’t need to Read More...
Posted Les Patterson
byLife exists, but for the want of water. This nugget permeated my thoughts as I meandered up Sam Stowe Canyon i Read More...
Posted Les Patterson
byI was much more a horse racing fan in 1978. I was 12 years old and fascinated by the Black Stallion. In the st Read More...
Posted Les Patterson
byI like making my bed in the morning. I think it makes a good start to my day. I like hospital corners and shee Read More...
Posted Les Patterson
byMemorial Day is our time as a nation to remember those who have gone before. Specifically, it’s our time to re Read More...
Posted Les Patterson
byWhatever you are, you’re not “just” something. You’re everything. You’re important. You’re you. I was touc Read More...
Posted Les Patterson
byI participated in a round of mock job interviews years ago while attending Utah State. Employers from several Read More...
Posted Les Patterson
byThe Friday evening sun cast a wistful shadow over the Saguaro desert near Tucson, Arizona as Clint and Daniel Read More...
Posted Les Patterson
byI wanted to share a few thoughts for our son Clint who is getting married May 1st to Daniella Bruyere. Rememb Read More...
Posted Les Patterson
by“Slow Down” by Luc B – https://www.flickr.com/photos/fatboyke/2668411239/ I encountered an unusual phenomeno Read More...
Posted Les Patterson
bySpring Training arrived in Florida in 1986 just as it does today… with a blast of wintery north quickly melt Read More...
Posted Les Patterson
byWorld’s only “Captive Geyser” erupts every hour on the hour Who was the ghost walking the halls? Did he die Read More...
Posted John Larson
byI am still in radio sales. I was told when I interviewed it was a 25% chance of being around a year. It has be Read More...
Posted Les Patterson
by“Love Mondays” by Mark Hillary https://www.flickr.com/photos/markhillary/2219889418/ I love Mondays! Just Read More...
Posted Les Patterson
byhttps://theworldismygym.wordpress.com/2013/05/23/i-love-mondays/ Why Mondays? Good question. I’m asked per Read More...
Posted Wray Ellis
byIn the spirit of blowing off steam, I always encourage my radio students and colleagues to do something "fun" Read More...
Posted Les Patterson
byWhen a friend loses a loved one, when a family member is diagnosed with cancer, it’s natural to feel a desire Read More...
Posted Rod Schwartz
byThe customer was obviously upset. She complained to the supermarket owner: I was listening to news talk 1150 Read More...
Posted Les Patterson
byDeath can be peaceful and beautiful. Or it can be very, very ugly. Dad wasn’t a fan of the ugly; nor would Read More...
Posted Les Patterson
byI’ve long been an admirer of President Abraham Lincoln. But it’s only recently I’ve come to understand his “un Read More...
Posted Les Patterson
by“Where have you been?” Dad asked with a quivering voice and tear-filled eyes. It had been nearly two weeks s Read More...
Posted Les Patterson
byThis is a special Super Bowl Sunday edition of the Monday Morning Boost featuring a column first published Feb Read More...
Posted Les Patterson
by“Businesses succeed when they solve problems.” Nothing fancy, but that was the core advice shared by Jonatha Read More...
Posted Christopher rolando
byNetworking is a "socio economic business activity by which groups of like-minded business people recognize, cr Read More...
Posted Les Patterson
byI’ve experienced over the past several weeks a taste of what it means to be a caregiver to an aging parent. As Read More...
Posted Rod Schwartz
byI made a new friend this past Christmas, thanks to my wife. His name is Duke Cannon. Duke sells soap, about wh Read More...
Posted Les Patterson
byFind joy and richness in the journey. That was the thought I shared back in the spring when my dad started h Read More...
Posted Rod Schwartz
byAfter an extensive Internet search, I’ve concluded that I may be in possession of the only extant copy of the Read More...
Posted Les Patterson
byDECEMBER 29, 2014 Les Patterson’s Monday Morning Boost: Achieve your goals with more self-confidence Are you Read More...
Posted Les Patterson
byWhat’s more important, the destination or the journey? While solid arguments can be made on both side of the e Read More...
Posted Les Patterson
byI am Scrooge, “a tight-fisted hand at the grindstone, Scrooge!” Unfortunately, I’m not talking just about C Read More...
Posted Stephen Pead
byHey I didn’t know that the rap group Run-DMC were sales trainers; but their song “You Talk Too Much” summariz Read More...
Posted Ron Mosley Jr
byAny sales ideas for for a local power company to advertise long term? I already thought about energy savings t Read More...
Posted Dave Warawa
bySHUT UP! Stop Talking and Start Making Money is now officially a book, available on Amazon.com. I will be Read More...
Posted Stephen Pead
byOne of the most common issues that arise in discussions with clients is the subject of price. Pricing tends t Read More...
Posted Stephen Pead
bySales managers can only control two things: The activities of their salespeople and themselves. Given that si Read More...
Posted Rick Murphy
byWe are delivering a new show that is based on individualism, personal rights, free enterprise and liberty. The Read More...
Posted Mike Brunel
byAlways come to work as early as you want your staff to be in. Dress the way you want your staff to dress. H Read More...
Posted Stephen Pead
byFriday’s don’t we love ‘em? A whole weekend ahead to spend with family and friends, time to relax or maybe do Read More...
Posted Andrea Bergero
byAccording to the RAB, digital revenue increased 16% in the first quarter of 2014. A particularly bright spot o Read More...
Posted Stephen Pead
byFriday’s don’t we love ‘em? A whole weekend ahead to spend with family and friends, time to relax or maybe do Read More...
Posted Stephen Pead
by“Media salespeople are trained to sell their inventory, not your inventory. Once you absolutely understand tha Read More...
Posted Mike Brunel
byIn New Zealand (under Australia) its summertime, this is where I live when I am not traveling the world doing Read More...
Posted Stephen Pead
byWow the New Year is here!! Maybe it’s time to set up your goals for 2014 and if not now, when? To get you in t Read More...
Posted Mike Brunel
byDon’t put off your sales goals. A week is all it takes to get serious about improving your sales. Here’s ho Read More...
Posted Mike Brunel
byEvery month, I receive a simple two-page newsletter from one of the best marketers in the world, Dan Kenn Read More...
Posted Mike Brunel
by(Steve has since passed, but lessons often come from past heroes of business. ) Entrepreneur Magazine recent Read More...
Posted Stephen Pead
byWhen I was first made a sales manager my then GM, said to me “I’m going to hold you personally accountable f Read More...
Posted Mike Brunel
byThis post is written by Doug Watson. A regular contributor on www.talkingmediasales.com Sage advice The mar Read More...
Posted Mike Brunel
byMany new managers see their role as the motivator of their team. If only they can find ways to motivate thei Read More...
Posted Stephen Pead
byDuring the sales training sessions I conduct it always seems that new and experienced sales people struggle wi Read More...
Posted Himanshu Agarwal
byI bumped into the radio ads of the three real estate portals in the month of September 2013. Switching station Read More...
Posted Rakesh Kaavin
byIf you are looking for clutter breaking creative solutions, Kaavin Communication offers a host of solutions th Read More...
Posted Mike Brunel
byHere is the second part to Stephen Pead's Making Sales Meetings More Effective. In my last post I talked abou Read More...
Posted Mike Brunel
byWhy is it that so many sales managers feel it’s vitally important to have a one hour sales meeting, in the of Read More...
Posted Mike Brunel
byI was reading the latest Bloomberg business publication this week and they quoted Bill Simon, president and C Read More...
Posted Mike Brunel
byThe desire to be successful. The desire to be successful is the Number One trait that stands out amongst the Read More...
Posted Rakesh Kaavin
byCreating compelling brands capable of touching a chord with audiences, that is Kaavin Communication’s brand pr Read More...
Posted Himanshu Agarwal
byI know what a RJ Mention is when I hear it. But if I am asked to define it, I can’t. I have heard it on radio, Read More...
Posted Mike Brunel
byI live in a country that really does not like success too much, probably because it’s often seen as the sh Read More...
Posted Stephen Pead
byThere’s a significant amount of evidence to suggest that coaching sales people really does produce improved sa Read More...
Posted Rakesh Kaavin
by“Early to bed, early to rise, work like hell and advertise”, goes a famous quote by Ted Turner. Not only are t Read More...
Posted Mike Brunel
byHave you ever heard the story about Thomas Edison's idea naps? He sits on the couch with his head in his h Read More...
Posted Mike Brunel
byBe absolutely clear on WHY you are making the call. What will happen? Which questions will you ask? How Read More...
Posted Rakesh Kaavin
byChoosing an advertising agency, is one of the most crucial aspects that determines the success or failure of y Read More...
Posted Rakesh Kaavin
byKaavin Communications is an integrated advertising agency Delhi with both national and international clients o Read More...
Posted Mike Brunel
byAbout 10 years ago REM released a greatest hits album titled “Part Lies, Part Heart, Part Truth, Part Gar Read More...
Posted Mike Brunel
byIt was a cold winter’s morning in Austin, Texas, when I was dragged along to a key note speech done by O Read More...
Posted Mike Brunel
by“Why did God invent writers? Because he loves a good story, and he doesn’t give a damn about words. Read More...
Posted David Neely
byI won another Pennsylvania Association of Broadcasters award for Best Commercial this year. It was the Flower Read More...
Posted Mike Brunel
byI received a letter today from a supplier advising me all their prices will increase by 5% at the start of the Read More...
Posted Mike Brunel
byIn a recent interview of a sports coach, he was lamenting the loss of a senior player to another sporting fra Read More...
Posted Mike Brunel
byMedia companies worldwide are increasingly under pressure, and we all know why. With the advancement of all t Read More...
Posted Rod Schwartz
byCBC’s “Under The Influence” radio program, hosted by Terry O’Reilly, recently devoted an entire show to illust Read More...
Posted Rod Schwartz
byAs you sit down to write your next radio commercial, consider the advice of today's guest blogger, Mark Lipsky Read More...
Posted Rod Schwartz
byIt was a member's post here at RSC that caught my eye. William Schenold's status post read: “5 DOLLARS! Check Read More...
Posted Rod Schwartz
byAs radio advertising professionals, our job is to help businesses tell their stories in a way that engages the Read More...
Posted Fred Greensppan
byHappy New Year all! A program series I developed of :30 second vignetes (PSA like spots) with a sponsor tag h Read More...
Posted Mike Brunel
byI was asked the other day from one of my favorite salespeople about retaining clients. These days they seem Read More...
Posted Rod Schwartz
byToday's Guest Blog comes from Melissa Kunde, Executive Director of the Seattle Area Radio Association (SARA) Read More...
Posted Rod Schwartz
by(Today's guest blog is provided by Sean Luce, a respected sales and management consultant whose roots are in r Read More...
Posted Alan Risener
by10 Valuable Sales Lessons from an Old Beat-Up Sales Guy I’ve spent over 40 years as a street warrior, training Read More...
Posted Mike Brunel
byShanghai, according to Wikipedia is the most populous city in China and one of the most populous cities in th Read More...
Posted Mike Brunel
byDo you know your company’s brand story? If you don’t it’s in your interest to find out and use it to leverag Read More...
Posted Rod Schwartz
byIn October of last year Bob Pittman was named CEO of Clear Channel Communications, now Clear Channel Media and Read More...
Posted Himanshu Agarwal
byWe are all used to hearing station identifiers on radio. Hi this is … and you are listening to … Sometimes the Read More...
Posted Himanshu Agarwal
byThe idea for this post came about today morning, when I was half asleep in the office bus, on my way to work. Read More...
Posted Mike Brunel
byI know a young man who must be on the verge of growing up because he’s started to read the property pages. H Read More...
Posted Mike Brunel
byI was called by one of my private clients last week to set up a meeting in late August. I thought after the Read More...
Posted Rod Schwartz
byHow does your station promote its ad sales department? Do individual salespeople get some on-air menti Read More...
Posted Bob Brown
byWhen we do a jingle, a lot of times it boils down to the clients name or business, a positioning statement, an Read More...
Posted Mike Brunel
byA bit of History about the New Zealand market and some thoughts. In most New Zealand markets there are now 14 Read More...
Posted Dan Lynch
byCounty courthouses are ubiquitous, and inside the bureaucrats are always probing prospective jurors on their Read More...
Posted Himanshu Agarwal
bySometimes connecting certain dots in an industry eco-system throws up patterns similar to a kaleidoscope. Cert Read More...
Posted Himanshu Agarwal
byMs. Shubha Mudgal, recently tweeted, “Appeal to the music lovers. Please, let’s ask FM stations in India to st Read More...
Posted Mike Brunel
byA quick Tip this week. Sometimes in advertising sales your clients need to be prompted to know the pain of n Read More...
Posted Mike Brunel
byI am often asked “what degree or education do you need to be an expert in direct advertising sales. The truth Read More...
Posted Mike Brunel
byI have to admit that I'm also quite addicted to this TV series. I have watched both the UK and the US series Read More...
Posted Mike Brunel
byA collection of observations on my recent trip to India. I thought I would share them with the Radio Sales Caf Read More...
Posted Rod Schwartz
bySearch Google or LinkedIN for "Dave Gifford" and your top results might include a real estate broker, bicyclis Read More...
Posted Mike Brunel
byI was invited recently to do a keynote speech and workshop to a group of managers from a local storage compan Read More...
Posted Jay McDaniel
byRecently after many years I reconnected with an old friend I knew when he was 15 and working the all night sho Read More...
Posted Rod Schwartz
byWould you find it helpful to know what spiffs the automobile manufacturers are offering their dealers right no Read More...
Posted Mike Brunel
byI am often asked ‘what do you do for a job?’ My mother is one of those that usually asks, I think she thinks Read More...
Posted Mike Brunel
byLast week I posted a story about a camel and how to get your client's attention. Here is a live example, corn Read More...
Posted Mike Brunel
byHere is a famous story about an American tourist who visited a camel market in Marrakesh. He was so taken by t Read More...
Posted Terry Slavens
byJust had a long visit with one of our family owned home town new car dealers. He brought up a suggestion about Read More...
Posted Terry Slavens
byHello All, We are having our first annual KATX Great Outdoors Show on May 19th. The city is blocking off stree Read More...
Posted Mike Brunel
byMany small to medium advertisers need some help to promote products on radio.As a direct media salesperson he Read More...
Posted Mike Brunel
byIn previous posts I have said that everyone sells. It does not matter if you are a parent, teaching your chil Read More...
Posted Roxanne Charles
byWe've all heard the old adage that you can't guarantee results from a radio remote or "live radio broadcast." Read More...
Posted J.J. Hemingway
byHi...thought I'd let members know about my company www.cbsspokane1.com We provide major-market production s Read More...
Posted Mike Brunel
byHere are the last 20 - check out the rest on previous blogs. For the complete list email below: Always come Read More...
Posted Mike Brunel
byNext 20- Hope you enjoy...see the first 20 on last weeks blog. Assign political advertising to one person. G Read More...
Posted Mike Brunel
byI was given this by my first consultant when I had just accepted a Sales Directors job on a large radio stati Read More...
Posted Mike Brunel
byAn excellent book that I have had tucked away in my library for some time is called Spin Selling by Neil Rack Read More...
Posted Korey Robinson
byI've been in radio sales for a couple of weeks now and have yet to get any accounts signed on. I inherited a Read More...
Posted David Corscadden
byCalling all Production and sales managers! Do you run St. Patrick's Day promotion's / tailored advertising? Do Read More...
Posted Mike Brunel
byWith the cost of acquiring new customers mounting, many radio stations' customer bases are shrinking due to Read More...
Posted Mike Brunel
byHow many times have you heard this objection? I am going to show you a simple technique that will help you o Read More...
Posted Mike Brunel
byI have a coffee shop that lets you throw a dice to see if you get a FREE coffee. I think that is pretty cool Read More...
Posted Mike Brunel
byWe all know that getting new customers is the lifeblood of any radio sales person. Servicing your current cl Read More...
Posted Mike Brunel
byIt’s easy to predict the level of success a sales person will have at your first meeting. It usually co Read More...
Posted radioexcellence
byHi For anyone learning the ropes in radio sales I have just finished a free version of my new ebook... SUC Read More...
Posted William R. Whiting
byHi all: I need some assistance, please, and wanted to see if anyone had any potential candidates. I have tw Read More...
Posted Mike Brunel
byHere is the final post on the final two personal and business messages from the book “Only Two Seats Left Read More...
Posted Mike Brunel
byLast week I talked about the hugely successful travel company Contiki. If you have not read it check it out Read More...
Posted Mike Brunel
byI happened to be digging through some old blob posts on my www.talkingmediasales.com website and came across Read More...
Posted Mike Brunel
byNo one likes to cold call, many of us have had to cold call over the years, I know that once I established Read More...
Posted Mike Brunel
byWhen I first started in sales, I was trained by the Cadbury Confectionery Company. This company sold chocolat Read More...
Posted Mike Brunel
byHere is another wise tale from Shaun Fay at www.talkingmediasalers.com Hope you enoy It seems our in Read More...
Posted Mike Brunel
byMy mate Shaun Fay is my resident copywriter and advisor on all things copy. We call our friends down here i Read More...
Posted Mike Brunel
byThere is a story about a leading manufacturing company based in Japan that saved ¼ million dollars by turning Read More...
Posted Mike Brunel
bySpeed Selling is a great way to launch a new media company and I have participated in it several times. Over Read More...
Posted Andrew Russell Thomas
byHello and thanks in advance for any input you can give. I am trying to set up an event to profit the local sch Read More...
Posted Mike Brunel
byFinding the Right Fit I used to get really frustrated when I would work with a client for months, call on them Read More...
Posted Barry Volk
byThe internet offers you the opportunity to seek out jingle companies and listen to their jingle samples onl Read More...
Posted Tami Montgomery
byLooking at X-mas promotion ideas. If anyone out there has any ideas or great websites that would give me some Read More...
Posted Brian Winnekins
byHi All! As my wife and I work on putting WRDN-AM back on air(yes we got the old call letters back!) we decid Read More...
Posted OSAZE IYAMU
byIts an online magazine that makes broadcast sense. Rgister for FREE SUBSCRIPTION. http://digicastmagazine.com Read More...
Posted Mike Brunel
byIn January of this year, Century Management's (www.centman.com) founder and chairman, Arnold Van Den Berg, Read More...
Posted Mike Brunel
byWhat a 6 year old can teach you about sales “Dad can I go to Emma’s please?” Ask your mother, I reply, “Dad w Read More...
Posted Rod Schwartz
byEvery city in America has something to celebrate. Here in Pullman, WA, it's lentils. Lens culinaris. Latin fo Read More...
Posted Rod Schwartz
byRadio (Still) Gets Results - an Audio Presentation The fact that I retrieved this presentation from a casset Read More...
Posted Mike Brunel
byHow to write a good thank you note It’s seems like a tough old market out there at the moment, in fact everywh Read More...
Posted Rod Schwartz
byEach year since 2004 I've retained copies of my best radio work from the previous year, with a view toward ent Read More...
Posted Rod Schwartz
byConsistency is a great virtue in advertising, all other factors being equal. Most of my advertising clients ha Read More...
Posted Mike Brunel
byIs Positive Thinking Negative I am not a great fan of the law of attraction books currently circulating at the Read More...
Posted Rod Schwartz
byNOTE: I originally wrote this piece for an audience of business professionals. Those of us who work in radio o Read More...
Posted Simon Paul Rushton
byHave you ever been in a meeting where, due to the pressure of the call, the Sales Exec has said something that Read More...
Posted Mike Brunel
byIs your Sales Organisation on the Road to Abilene? My favourite management book is called the “Road to Abile Read More...
Posted Peter Stone
byFollowing on from a series of sonic presentations and talks on different forums and platforms, I thought I'd c Read More...
Posted Geoff Bate
byTOP TEN WAYS CLIENTS WASTE MONEY ON RADIO ADVERTISING All of us who sell radio advertising need to be aware o Read More...
Posted Mike Brunel
byIs giving away something for free have a dark side? In Dan Kennedy and Jason Marrs’s latest book on NO BS P Read More...
Posted Mike Brunel
bySend your client a door How do you get clients that has said no to you a hundred times, but you just know that Read More...
Posted Mike Brunel
byWhat Walter Says I am a huge fan of the New Yorker magazine, I look forward to receiving it all the way from N Read More...
Posted Rick Murphy
byImagine sending a 60 word text to thousand of people and then had someone read it to them! That's Radio!
Posted Brian Winnekins
byHi everyone! Hope your summer is going well! My wife and I are now owners as we closed on our station on Ju Read More...
Posted Mike Brunel
byWell not quite, but in Bob Bly’s The White Paper Marketing Hand Book, he describes his rule of thumb as a ma Read More...
Posted william schenold
byWanted to thank the wonderful folks at the Radio Sales Cafe for sending out a prize: the Programming & Pro Read More...
Posted Chuck Francis
byHow many times have you heard that radio and the web are powerful partners? Has your station witnessed the pow Read More...
Posted Mike Brunel
byWhat my Dad taught me about Sales but I wasn’t listening! My dad is 80 years of age, he was in the selling g Read More...
Posted Mike Brunel
byWould you Give your Client away? Over the years I have conceded that maybe my opposition media company is the Read More...
Posted Mike Brunel
byHow many times have you heard that from a client? The truth is that client could live without your medium if Read More...
Posted william schenold
byThink about it .. Doomsday is the biggest and best radio promotion (to promote his stations to the world) ther Read More...
Posted Mike Brunel
byI am always on the lookout for ideas, and inspiration from other types of business. If you are looking for s Read More...
Posted Mike Brunel
byThere is a story about a leading manufacturing company based in Japan that saved ¼ million dollars by turning Read More...
Posted Christopher rolando
byTwo shoe salespeople were sent to Africa to open up new markets. Three days after arriving, one salesperson ca Read More...
Posted chris rohloff
byRadio Gets Resluts! The week after Christmas Kings Christian bookstore started airing a commercial in which Read More...
Posted Mike Brunel
byA friend of mine works in the real-estate business, at the moment it’s probably not the industry to be in, a b Read More...
Posted Mike Brunel
byAsking the right Questions? 7 questions to ask a Brand new Client who has never advertised before: 1. N Read More...
Posted Mike Brunel
byI was speaking to one of my retail clients a few weeks ago about vouchers, and expiry dates. I am sure we ha Read More...
Posted John Horton
byHello, I’m John Horton. Looking for a show host to do more than just fill in the gaps? Let me help. I am looki Read More...
Posted Rod Schwartz
byTaming Room Noise Harlan Hogan’s Way I’ve recently started experimenting with a new microphone, a Lawson L47MP Read More...
Posted Paul Schultz
byI am an early riser, sometimes awake at 4am, and almost always by 5. I'm guessing many of you are the same way Read More...
Posted Rod Schwartz
byThe fellow on the right owns a local appliance/bedding/TV store. Obviously, he knows how to have a good time. Read More...
Posted Rod Schwartz
byI’ll admit it. There are advertisers who should be discouraged from doing their own radio commercials. (Here Read More...
Posted Brian Winnekins
byIn a deal preliminarily reported here several months ago, Durand Broadcasting is buying WQOQ/1430 (Durand) fro Read More...
Posted Rod Schwartz
byAdvertisers who voice their own radio commercials often find it a powerful way to leverage their knowledge and Read More...
Posted Rod Schwartz
byI create radio advertising campaigns for a living. Words are the tools of my trade. Words give wings to idea Read More...
Posted Rod Schwartz
byAdvertising dollars are scarce in the best of times. Competition is always fierce. But in today's economy, can Read More...
Posted Chris Souchack
byDogs. Music. Money. What do they have in common? You. THE HUNT IS ON FOR PEOPLE WHO LOVE DOGS AS MUCH AS MUSIC Read More...
Posted Rod Schwartz
byServing Two Masters: the Radio Station and the Advertising Client Radio advertising salespeople serve two mas Read More...
Posted Al Pervin
byI have a pdf file containing lots of ways to generate online ad dollars. Let me know if you would like a copy. Read More...
Posted Rod Schwartz
byUnless you've been in a coma or completely insulated from media this week, you're familiar with the story of T Read More...
Posted Rod Schwartz
byThat headline jumped off the page yesterday morning, as though it had been placed there just for me. I have b Read More...
Posted Daryl P. McIntire
byTis the season...to recommend an excellent business book: The Leadership Secrets of Santa Claus. How to get Read More...
Posted Chris Stonick
byTABITHA HEALTHCARE HERE’S A RIDDLE? HOW DO YOU TURN AN 8 HOUR SHIFT INTO A 12 HOUR SHIFT? SIMPLE…WORK SOME Read More...
Posted Rod Schwartz
byGenerally when a business owner decides to call it quits, his choices are either to sell the business or shutt Read More...
Posted Rod Schwartz
byIt's just after 1 p.m. in Pullman, Washington. The temperature is 9 degrees. It's snowing again. I've alrea Read More...
Posted Rod Schwartz
byDarci the bank teller caught me off guard. "I want to do a radio commercial. I want to be on the radio," sh Read More...
Posted Daryl P. McIntire
byHey I love the Holidays, I was Santa for years and have always tried to remain a child a heart. I love the Spe Read More...
Posted Fred Greensppan
byWe'll be premiering a new show called Pierce Social Network@ in Phoenix, AZ in October on KFNX 1100AM. It's al Read More...
Posted Terence L. Daniels
byHello everyone, The Lord is leading back to St. Louis, Mo.,the first of Sept. 2010, and then eventually to Ea Read More...
Posted Jay Mitchell
byWe recently devoted an entire issue of The Small Market Radio Newsletter to the hot topic of Internet streamin Read More...
Posted RadioActive Media
byI thought this blog post might be interesting to members of this group, detailing as it does, the kinds of adv Read More...
Posted Christopher rolando
byThis morning one of my competitors had their main offices burn to the ground. There is nothing left. No on air Read More...
Posted Lee Patterson
byI offer great voice overs at a discount price. Please check out my website today at www.ldpvoiceover.com. If y Read More...
Posted Nuala Canning
byI am based in Dublin Ireland and I am looking for information on the US Radio Market.In particular, I am looki Read More...
Posted Don The Idea Guy
byI don't know about the other folks here in the Radio Sales Cafe, but as the Internet Sales Manager, I am faced Read More...
Posted Steven Ridenour
byLooking to build a sales team for Stride FM.http://bit.ly/9zX1xu - ceo@stride.fm
Posted Paul Raymo
byI'm still new to radio sales. Anybody have any "life lessons" learned from radio sales?
Posted Chad Carlson
byI have learned that in today’s ad sales world it is much more effective to bring prospects exclusive concepts Read More...
Posted Robert B Sherman
byWhen the Going Gets Tough...Great Sellers Get Together
Posted David Neely
byI took our Steeler's Jersey promotion to a client that usually participates every year. This year she turned m Read More...
Posted Paul F Robinson
byWell, I jumped ship last Monday - left a sales force of ten, and am now the only rep for a brand new smooth ja Read More...
Posted Tony Mariani
byThis is an Air Canada customer service response to a customer's complaint after the customer was bumped from f Read More...
Posted Steve Stone
byI challenge EVERYONE to compare my jingles with other jingle companies. Then compare my $750 price to theirs. Read More...
Posted Valeria Bongard
byI have never done collections before, and was just told yesterday that I had to start doing them, but was not Read More...
Posted Jingle Jim
byRadio Sales Cafe Members, I send out a radio sales tip newsletter every Monday morning called, The Jingle Of Read More...
Posted David Birnie
byWe have a Movie Theater client that is very agressive and has included us in promoting their shows. They have Read More...
Posted coleportato
byWritten by LJN Music in NYC and available for pitching to casinos. Or maybe a dating service? Game store? We c Read More...
Posted coleportato
byThis is our "cool iPod music." There are multiple versions/mixes of this song. Designed to be a major agency s Read More...
Posted Scott Mackenzie
byThe RAB provides a list of manufactures COOP and brands where COOP is about to expire. Is there another source Read More...
Posted Brian Shea
byMany large, middle and even small market stations, in my opinion, still beat the big boys in the ad agencies o Read More...
Posted Jeffrey Hedquist
byPeople buy from people, not from institutions. Advertisers often forget this, and are more concerned about the Read More...
Posted bonnie simon
byWe are currently using smarts but looking at other options. What software does everyone use and why do you lik Read More...
Posted Francisco San Millan
byHispanic Target Media has 9 fm fcc licensed stations in Tx, Az, Fl, NM, and Va. Out of which 5 are currently o Read More...
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