Posted by Rod Schwartz
“That’s really creative—I like it!” For an ad writer, getting that kind of reaction t Read More...
Posted by Rod Schwartz
Every year at this time, I get to do something extra special—and thoroughly enjoyable—as Don Fre Read More...
Posted by Christopher rolando
“But how can I track it?”I started hearing this when I started selling radio a number of decades a Read More...
Posted by Rod Schwartz
Celebrities are paid handsomely for endorsing products and services; the bigger the celebrity, the larger the Read More...
Posted by Spike Santee
Are your salespeople getting the training they need to achieve their career goals with your company? Accordin Read More...
Posted by Spike Santee
Group meetings are just one of the Four Formal Methods of Communication in a Professional Organization. As a l Read More...
Posted by Spike Santee
Before his death in 2012, Zig Ziglar was one of the world’s most popular sales trainers and motivational Read More...
Posted by Spike Santee
Finding qualified candidates for your sales department is only one part of building a successful team of sales Read More...
Posted by Spike Santee
Business today is filled with so much pressure to focus on things that are both important and urgent, things t Read More...
Posted by Rick Murphy
Dear Grand Pubah (CEO in Ivory tower of underperforming large market Radio Company) Here’s an i Read More...
Posted by Rick Murphy
Want to really piss off your competitors! Telemarketing/Prospecting has clearly p Read More...
Posted by Scott Howard
Originally published on 3/19/19 at https://www.scotthoward.me/how-to-beat-the-google-gods/ Have you e Read More...
Posted by Stephen Pead
Only one in four sales managers believe that their sales meetings help drive better customer conversations fro Read More...
Posted by Scott Howard
I just sent this email to my co-workers: I had a smart-aleck client leave me a voice mail about wanti Read More...
Posted by Scott Howard
Originally published 3/5/19 at https://www.scotthoward.me/you-versus-them/ and written for business owners and Read More...
Posted by Scott Howard
Originally published at https://www.scotthoward.me/why-radio-is-personal-to-me/ on 2/5/19 Are yo Read More...
Posted by Scott Howard
Originally published on 1/22/19 at https://www.scotthoward.me/how-realistic-are-your-expectations/ I wr Read More...
Posted by Scott Howard
This was originally published at: https://www.scotthoward.me/whats-old-is-new-again-radio-listening/ &nbs Read More...
Posted by Scott Howard
This article was originally published at: https://www.scotthoward.me/sound-advice-on-radio-advertising-su Read More...
Posted by Scott Howard
There’s an old saying that the reason bank robbers rob banks is because that’s where the mone Read More...
Posted by Scott Howard
After the big holiday push from November through Christmas time, most restaurants experience a slow down in Ja Read More...
Posted by Rod Schwartz
Many communities have their special annual events. Here in Pullman, Washington, ours is The Nat Read More...
Posted by Rod Schwartz
Wanamaker's Clothing House in Philadelphia, Read More...
Posted by Jim Kipping
Back in 2005, well BEFORE the mad rush of people wanting to move to Austin, Peggy and I embarked on selling ou Read More...
Posted by Jim Kipping
It’s important to stop and reflect what we do in broadcasting every single day. We have the power t Read More...
Posted by Rod Schwartz
You prize good word-of-mouth don't you? We all do. Favorable word-of-mouth doesn't exactly create busi Read More...
Posted by Stephen Pead
Coaching is considered an essential skill of sales leadership and the implications are well summarised in this Read More...
Posted by Rod Schwartz
You and I take the sounds of our words for granted. We don't even give them a second thought. Having learned Read More...
Posted by Rod Schwartz
(The ongoing conversation here concerning the use of telephone numbers in radio commercials prompt Read More...
Posted by Dennis Deccio
We have sales meetings every Wednesday morning. Since we have six radio stations broadcasting from Moscow Idah Read More...
Posted by Stephen Pead
Many sales managers see the weekly sales meetings as a great way to get the team together and find out what&rs Read More...
Posted by Rod Schwartz
NO WAY YOU COULD DUPLICATE THIS IN VIDEO OR PRINT. One of my very favorite advertising campaigns of all tim Read More...
Posted by Stephen Pead
Sales emails, do you get responses? One of the reasons why they don’t work is that many sales pe Read More...
Posted by Stephen Pead
Many times, when I ask media sales people to give me a quick overview of who they are and what they do I get a Read More...
Posted by Rod Schwartz
Time, Inc.'s Money Magazine reported last month that more than 80 million American household Read More...
Posted by Julie Rice
Hi, I am looking for a proposal that someone may have created to present to clients as a possible tie i Read More...
Posted by Stephen Pead
However good your product or service is, the simple truth is that no-one will buy it if they don't believe you Read More...
Posted by Phil Bernstein
How do you deal with a rude customer? I'm a regular reader of Geoffrey James' "Sales S Read More...
Posted by Rod Schwartz
It's well established that sounds enter the brain faster than visuals, and the memory of those sound Read More...
Posted by Les Patterson
They say change is good. I agree. But it’s also pretty darn tough! That’s where I find myself today. Sm Read More...
Posted by Les Patterson
http://www.openculture.com/2014/02/the-lyrics-of-johnny-cashs-ive-been-everywhere-charted-on-a-dynamic-google- Read More...
Posted by Les Patterson
September 11th fifteen years ago changed our county forever. The relative peace and stability felt throughout Read More...
Posted by Les Patterson
A special thanks to Leo Rivas-Micoud on Unsplash for the beautiful photo. A toddler doesn’t stop getting b Read More...
Posted by Les Patterson
I was thinking about happiness the other night as I watched a beautiful sunset. I was sitting on the grou Read More...
Posted by Rod Schwartz
Hillary Clinton has amassed a larger war chest for advertising than her opponent. She's planning to buy a lot Read More...
Posted by Les Patterson
"We helped Leslie move down to Grandma’s house in Provo today as she starts UVU on Monday. She’ll be living i Read More...
Posted by Les Patterson
That picture above, that’s the Logan River flowing through the pristine Logan Canyon. Author Michael Swee Read More...
Posted by Les Patterson
My message I placed on the Tree of Hope at the Cache Valley Youth Center. I walked to the first door and wai Read More...
Posted by Les Patterson
Towering trees full of leaves filtered out the hot afternoon sun. Wooden crates haphazardly arranged with car Read More...
Posted by Les Patterson
http://www.itsrudetostare.com/changing-the-tune-changing-the-time-ragtime-the-musical-comes-to-regents-park/r Read More...
Posted by Les Patterson
A friend recently shared how she was inspired to see the ups and down of life like chapters in a book. While Read More...
Posted by Les Patterson
Here's a photo I took in 2009 of M109A6 Howitzer of the 2/222nd Field Artillery, one of my former units, bein Read More...
Posted by Les Patterson
Our journey through the Hawaiian isle of Oahu started with a better understanding of what happened on December Read More...
Posted by Les Patterson
For those of us fortunate enough to be in the wonderful world of radio advertising, a natural transition from Read More...
Posted by Les Patterson
Alfred Benjamin Kameeiamoku Rodrigues sat in chair with a table full of books in front of him. They were cop Read More...
Posted by Les Patterson
https://1000thingstobegratefulfor.wordpress.com/2013/05/17/87-be-grateful-for-the-people-who-love-you/ Su Read More...
Posted by Les Patterson
My baby girl Leslie Ann graduated from high school last week. We share a name, a lucky number 13, and a lu Read More...
Posted by Les Patterson
Nestled on the east side of the cemetery in Hyde Park lies the little known grave of Civil War veteran Jo Read More...
Posted by Les Patterson
A suicide attempt is a cry for help. It’s a warning sign that something is terribly wrong in a person’s life. Read More...
Posted by Les Patterson
Last week I posed a complicated question for your consideration… How will someone who dies by suicide be reme Read More...
Posted by Rod Schwartz
A recent Google search on the question “How much should I budget for advertising?” yielded 106 mil Read More...
Posted by Les Patterson
By Gage Skidmore, CC BY-SA 3.0, https://commons.wikimedia.org/w/index.php?curid=39399660 What happens whe Read More...
Posted by Les Patterson
This is not the Chevy Suburban I learned to drive in, but it looks pretty darn close. http://goo.gl/2Qm3JB Read More...
Posted by Les Patterson
http://goo.gl/96O6JV “In Zootopia, anyone can be anything.” Judy Hopps believed it. And she’s just a bunny! Read More...
Posted by Les Patterson
The Army Omelet tradition started when Elisa was just a young child. Her father, George “Buddy” Peterson, love Read More...
Posted by Les Patterson
Today is a new day… Today is the beginning of a new week. Today is the second day of the second week of spring Read More...
Posted by Les Patterson
http://mrk-hollyhills.blogspot.com/2014/12/nelson-mandela-year-later.html What would you change if you could Read More...
Posted by Les Patterson
Rebecca & Leslie dancing as little girls. You are the Dancing Queen, young and sweet, only seventeen Read More...
Posted by Les Patterson
KC and LaTeishia Curtis with LaTeishia’s family. High school janitors clean hallways, bathrooms and empty the Read More...
Posted by Les Patterson
http://www.ellsworthamerican.com/featured/local-leap-day-babies-ready-to-celebrate It’s Leap Day. What will y Read More...
Posted by Les Patterson
Sheldon Loveless in Iraq on his second tour. Photo courtesy of Tom Crocker. I don’t know what to say, but I h Read More...
Posted by Dan Lynch
Enough with the right-wing, neocon talk format! It’s overkill. Position your talk station as useful to the lis Read More...
Posted by Les Patterson
Adobe – The Gambler Not many things are hyped up more this time of year than Super Bowl ads. Teaser ads aboun Read More...
Posted by Les Patterson
http://jenniferbroadley.com/tag/executive-leadership-coaching/ Visualize with me… There are five Mason jars s Read More...
Posted by Les Patterson
https://www.pinterest.com/pin/94505292154518318/ Fair warning – we’re at the point in the goal setting proce Read More...
Posted by Les Patterson
As we journey through Brian Tracy’s “12 Step Goal Setting Process,” we’ve decided exactly what we want in eac Read More...
Posted by Les Patterson
If we desire to change our lives, we must first desire to change our thinking. Changing our thinking is a n Read More...
Posted by Les Patterson
http://motivationweb.download/change-your-thinking-change-your-life/ You may set goals every New Year, and m Read More...
Posted by Les Patterson
https://iamgratefulhowareyou.wordpress.com/2011/09/20/joy-in-the-journey/ It’s been a year of challenging an Read More...
Posted by Les Patterson
Christmas is magical! I love the excitement, wonder, and fun! I love decorating the tree, wrapping presents, a Read More...
Posted by Les Patterson
We attended a Christmas Cantata put on by a local Hyde Park church choir. The music was beautiful. I especial Read More...
Posted by Tom Roberts
Seasons Greetings Radio Pals! In the spirit of the season, I’m sharing a complimentary offer in the event tha Read More...
Posted by Les Patterson
The cadence softly echoed in the far distance. I twisted on my post midway up the bleachers, straining my eye Read More...
Posted by Les Patterson
I start thinking about Christmas in July. Crazy, I know. I’m not great at shopping ahead, nor am I a big fan Read More...
Posted by Les Patterson
Thanksgiving is time to remember homecomings. Ten years ago this week I came home safely from a military deplo Read More...
Posted by Les Patterson
https://www.flickr.com/photos/pictoquotes/12102641596 My daughter Leslie has been encouraging me to write Read More...
Posted by Les Patterson
Have you ever considered the power of extraordinary words? Great leaders of all ages and all walks of life h Read More...
Posted by Les Patterson
Last week radio turned 95. I shared a little history of radio, along with some of my personal radio journey, o Read More...
Posted by Les Patterson
I’ve shared before stories of two veterans who didn’t make it home from combat – Sergeant 1st Class Ron Wood a Read More...
Posted by Les Patterson
It was a dark morning the only time I crossed paths with Dakota. I was headed out the door to the gym when Read More...
Posted by Les Patterson
Silence is not always golden An old adage says “Silence is golden.” But is it always so? While there are s Read More...
Posted by Les Patterson
Inspiration comes in different ways for different people. One source of inspiration for my family and me is G Read More...
Posted by Les Patterson
The internal clock on my smartphone was stuck on Central Time for a couple days last week. All appointments I Read More...
Posted by Les Patterson
One’s journeys with cancer can be lengthy. Or the journey can be quite short. Bud’s journey was barely two mon Read More...
Posted by Les Patterson
Labor Day’s Monday Morning Boost is coming early as we are on the road traveling. My family and I started ou Read More...
Posted by Les Patterson
“It’s been a quiet week in Lake Wobegon, Minnesota, my home town, out there on the edge of the prairie…” So b Read More...
Posted by Les Patterson
Give a little, get a lot. What goes around comes around. The Golden Rule – do unto others as you would have Read More...
Posted by Rick Murphy
A recent www.influencefm.com nationwide study commissioned by Mad Dog Software* to study the influence of FM r Read More...
Posted by Les Patterson
Rainbows would be on my Visual Bucket List, like this one my son Brenin captured at sunrise over Hyde Park on Read More...
Posted by Les Patterson
Chloe Olsen loves her pigs. Much like Fern Arable loved Wilbur, I guess, in E. B. White’s beloved classicChar Read More...
Posted by Les Patterson
The days of the week would tend to run together while we were in Iraq. But I’ll forever remember July 16th in Read More...
Posted by Les Patterson
Most came home from war. Some didn’t. Sergeant 1st Class Ronald Tanner Wood was one of them. SFC Ronald Tan Read More...
Posted by Les Patterson
What can you do in 15 minutes? Walk a mile, read a chapter, surf the net, eat breakfast… or hit the snooze b Read More...
Posted by Les Patterson
Hating Monday and ready to climb back in bed? Stop that Stinkin’ Thinkin’! Ready to tell your boss to, as J Read More...
Posted by Les Patterson
“Towards evening, about five o’clock, we looked up and there came two Whistling Willies.” That’s how Lloyd L Read More...
Posted by Duane Christensen
Did I make you look? Did I make you wonder, “What the schnizzit?” Your radio ad needs a good headline. If Read More...
Posted by Les Patterson
Patriotic songs have always resonated deep within my soul. My earliest memories experiencing those stirring fe Read More...
Posted by Les Patterson
Today’s story comes together in the final paragraph. That’s true for most stories, and perhaps I don’t need to Read More...
Posted by Les Patterson
Life exists, but for the want of water. This nugget permeated my thoughts as I meandered up Sam Stowe Canyon i Read More...
Posted by Les Patterson
I was much more a horse racing fan in 1978. I was 12 years old and fascinated by the Black Stallion. In the st Read More...
Posted by Les Patterson
I like making my bed in the morning. I think it makes a good start to my day. I like hospital corners and shee Read More...
Posted by Les Patterson
Memorial Day is our time as a nation to remember those who have gone before. Specifically, it’s our time to re Read More...
Posted by Les Patterson
Whatever you are, you’re not “just” something. You’re everything. You’re important. You’re you. I was touc Read More...
Posted by Les Patterson
I participated in a round of mock job interviews years ago while attending Utah State. Employers from several Read More...
Posted by Les Patterson
The Friday evening sun cast a wistful shadow over the Saguaro desert near Tucson, Arizona as Clint and Daniel Read More...
Posted by Les Patterson
I wanted to share a few thoughts for our son Clint who is getting married May 1st to Daniella Bruyere. Rememb Read More...
Posted by Les Patterson
“Slow Down” by Luc B – https://www.flickr.com/photos/fatboyke/2668411239/ I encountered an unusual phenomeno Read More...
Posted by Les Patterson
Spring Training arrived in Florida in 1986 just as it does today… with a blast of wintery north quickly melt Read More...
Posted by Les Patterson
World’s only “Captive Geyser” erupts every hour on the hour Who was the ghost walking the halls? Did he die Read More...
Posted by John Larson
I am still in radio sales. I was told when I interviewed it was a 25% chance of being around a year. It has be Read More...
Posted by Les Patterson
“Love Mondays” by Mark Hillary https://www.flickr.com/photos/markhillary/2219889418/ I love Mondays! Just Read More...
Posted by Les Patterson
https://theworldismygym.wordpress.com/2013/05/23/i-love-mondays/ Why Mondays? Good question. I’m asked per Read More...
Posted by Wray Ellis
In the spirit of blowing off steam, I always encourage my radio students and colleagues to do something "fun" Read More...
Posted by Les Patterson
When a friend loses a loved one, when a family member is diagnosed with cancer, it’s natural to feel a desire Read More...
Posted by Rod Schwartz
The customer was obviously upset. She complained to the supermarket owner: I was listening to news talk 1150 Read More...
Posted by Les Patterson
Death can be peaceful and beautiful. Or it can be very, very ugly. Dad wasn’t a fan of the ugly; nor would Read More...
Posted by Les Patterson
I’ve long been an admirer of President Abraham Lincoln. But it’s only recently I’ve come to understand his “un Read More...
Posted by Les Patterson
“Where have you been?” Dad asked with a quivering voice and tear-filled eyes. It had been nearly two weeks s Read More...
Posted by Les Patterson
This is a special Super Bowl Sunday edition of the Monday Morning Boost featuring a column first published Feb Read More...
Posted by Les Patterson
“Businesses succeed when they solve problems.” Nothing fancy, but that was the core advice shared by Jonatha Read More...
Posted by Christopher rolando
Networking is a "socio economic business activity by which groups of like-minded business people recognize, cr Read More...
Posted by Les Patterson
I’ve experienced over the past several weeks a taste of what it means to be a caregiver to an aging parent. As Read More...
Posted by Rod Schwartz
I made a new friend this past Christmas, thanks to my wife. His name is Duke Cannon. Duke sells soap, about wh Read More...
Posted by Les Patterson
Find joy and richness in the journey. That was the thought I shared back in the spring when my dad started h Read More...
Posted by Rod Schwartz
After an extensive Internet search, I’ve concluded that I may be in possession of the only extant copy of the Read More...
Posted by Les Patterson
DECEMBER 29, 2014 Les Patterson’s Monday Morning Boost: Achieve your goals with more self-confidence Are you Read More...
Posted by Les Patterson
What’s more important, the destination or the journey? While solid arguments can be made on both side of the e Read More...
Posted by Les Patterson
I am Scrooge, “a tight-fisted hand at the grindstone, Scrooge!” Unfortunately, I’m not talking just about C Read More...
Posted by Stephen Pead
Hey I didn’t know that the rap group Run-DMC were sales trainers; but their song “You Talk Too Much” summariz Read More...
Posted by Ron Mosley Jr
Any sales ideas for for a local power company to advertise long term? I already thought about energy savings t Read More...
Posted by Dave Warawa
SHUT UP! Stop Talking and Start Making Money is now officially a book, available on Amazon.com. I will be Read More...
Posted by Stephen Pead
One of the most common issues that arise in discussions with clients is the subject of price. Pricing tends t Read More...
Posted by Stephen Pead
Sales managers can only control two things: The activities of their salespeople and themselves. Given that si Read More...
Posted by Rick Murphy
We are delivering a new show that is based on individualism, personal rights, free enterprise and liberty. The Read More...
Posted by Mike Brunel
Always come to work as early as you want your staff to be in. Dress the way you want your staff to dress. H Read More...
Posted by Stephen Pead
Friday’s don’t we love ‘em? A whole weekend ahead to spend with family and friends, time to relax or maybe do Read More...
Posted by Andrea Bergero
According to the RAB, digital revenue increased 16% in the first quarter of 2014. A particularly bright spot o Read More...
Posted by Stephen Pead
Friday’s don’t we love ‘em? A whole weekend ahead to spend with family and friends, time to relax or maybe do Read More...
Posted by Stephen Pead
“Media salespeople are trained to sell their inventory, not your inventory. Once you absolutely understand tha Read More...
Posted by Mike Brunel
In New Zealand (under Australia) its summertime, this is where I live when I am not traveling the world doing Read More...
Posted by Stephen Pead
Wow the New Year is here!! Maybe it’s time to set up your goals for 2014 and if not now, when? To get you in t Read More...
Posted by Mike Brunel
Don’t put off your sales goals. A week is all it takes to get serious about improving your sales. Here’s ho Read More...
Posted by Mike Brunel
Every month, I receive a simple two-page newsletter from one of the best marketers in the world, Dan Kenn Read More...
Posted by Mike Brunel
(Steve has since passed, but lessons often come from past heroes of business. ) Entrepreneur Magazine recent Read More...
Posted by Stephen Pead
When I was first made a sales manager my then GM, said to me “I’m going to hold you personally accountable f Read More...
Posted by Mike Brunel
This post is written by Doug Watson. A regular contributor on www.talkingmediasales.com Sage advice The mar Read More...
Posted by Mike Brunel
Many new managers see their role as the motivator of their team. If only they can find ways to motivate thei Read More...
Posted by Stephen Pead
During the sales training sessions I conduct it always seems that new and experienced sales people struggle wi Read More...
Posted by Himanshu Agarwal
I bumped into the radio ads of the three real estate portals in the month of September 2013. Switching station Read More...
Posted by Rakesh Kaavin
If you are looking for clutter breaking creative solutions, Kaavin Communication offers a host of solutions th Read More...
Posted by Mike Brunel
Here is the second part to Stephen Pead's Making Sales Meetings More Effective. In my last post I talked abou Read More...
Posted by Mike Brunel
Why is it that so many sales managers feel it’s vitally important to have a one hour sales meeting, in the of Read More...
Posted by Mike Brunel
I was reading the latest Bloomberg business publication this week and they quoted Bill Simon, president and C Read More...
Posted by Mike Brunel
The desire to be successful. The desire to be successful is the Number One trait that stands out amongst the Read More...
Posted by Rakesh Kaavin
Creating compelling brands capable of touching a chord with audiences, that is Kaavin Communication’s brand pr Read More...
Posted by Himanshu Agarwal
I know what a RJ Mention is when I hear it. But if I am asked to define it, I can’t. I have heard it on radio, Read More...
Posted by Mike Brunel
I live in a country that really does not like success too much, probably because it’s often seen as the sh Read More...
Posted by Stephen Pead
There’s a significant amount of evidence to suggest that coaching sales people really does produce improved sa Read More...
Posted by Rakesh Kaavin
“Early to bed, early to rise, work like hell and advertise”, goes a famous quote by Ted Turner. Not only are t Read More...
Posted by Mike Brunel
Have you ever heard the story about Thomas Edison's idea naps? He sits on the couch with his head in his h Read More...
Posted by Mike Brunel
Be absolutely clear on WHY you are making the call. What will happen? Which questions will you ask? How Read More...
Posted by Rakesh Kaavin
Choosing an advertising agency, is one of the most crucial aspects that determines the success or failure of y Read More...
Posted by Rakesh Kaavin
Kaavin Communications is an integrated advertising agency Delhi with both national and international clients o Read More...
Posted by Mike Brunel
About 10 years ago REM released a greatest hits album titled “Part Lies, Part Heart, Part Truth, Part Gar Read More...
Posted by Mike Brunel
It was a cold winter’s morning in Austin, Texas, when I was dragged along to a key note speech done by O Read More...
Posted by Mike Brunel
“Why did God invent writers? Because he loves a good story, and he doesn’t give a damn about words. Read More...
Posted by David Neely
I won another Pennsylvania Association of Broadcasters award for Best Commercial this year. It was the Flower Read More...
Posted by Mike Brunel
I received a letter today from a supplier advising me all their prices will increase by 5% at the start of the Read More...
Posted by Mike Brunel
In a recent interview of a sports coach, he was lamenting the loss of a senior player to another sporting fra Read More...
Posted by Mike Brunel
Media companies worldwide are increasingly under pressure, and we all know why. With the advancement of all t Read More...
Posted by Rod Schwartz
CBC’s “Under The Influence” radio program, hosted by Terry O’Reilly, recently devoted an entire show to illust Read More...
Posted by Rod Schwartz
As you sit down to write your next radio commercial, consider the advice of today's guest blogger, Mark Lipsky Read More...
Posted by Rod Schwartz
It was a member's post here at RSC that caught my eye. William Schenold's status post read: “5 DOLLARS! Check Read More...
Posted by Rod Schwartz
As radio advertising professionals, our job is to help businesses tell their stories in a way that engages the Read More...
Posted by Fred Greensppan
Happy New Year all! A program series I developed of :30 second vignetes (PSA like spots) with a sponsor tag h Read More...
Posted by Mike Brunel
I was asked the other day from one of my favorite salespeople about retaining clients. These days they seem Read More...
Posted by Rod Schwartz
Today's Guest Blog comes from Melissa Kunde, Executive Director of the Seattle Area Radio Association (SARA) Read More...
Posted by Rod Schwartz
(Today's guest blog is provided by Sean Luce, a respected sales and management consultant whose roots are in r Read More...
Posted by Alan Risener
10 Valuable Sales Lessons from an Old Beat-Up Sales Guy I’ve spent over 40 years as a street warrior, training Read More...
Posted by Mike Brunel
Shanghai, according to Wikipedia is the most populous city in China and one of the most populous cities in th Read More...
Posted by Mike Brunel
Do you know your company’s brand story? If you don’t it’s in your interest to find out and use it to leverag Read More...
Posted by Rod Schwartz
In October of last year Bob Pittman was named CEO of Clear Channel Communications, now Clear Channel Media and Read More...
Posted by Himanshu Agarwal
We are all used to hearing station identifiers on radio. Hi this is … and you are listening to … Sometimes the Read More...
Posted by Himanshu Agarwal
The idea for this post came about today morning, when I was half asleep in the office bus, on my way to work. Read More...
Posted by Mike Brunel
I know a young man who must be on the verge of growing up because he’s started to read the property pages. H Read More...
Posted by Mike Brunel
I was called by one of my private clients last week to set up a meeting in late August. I thought after the Read More...
Posted by Rod Schwartz
How does your station promote its ad sales department? Do individual salespeople get some on-air menti Read More...
Posted by Bob Brown
When we do a jingle, a lot of times it boils down to the clients name or business, a positioning statement, an Read More...
Posted by Mike Brunel
A bit of History about the New Zealand market and some thoughts. In most New Zealand markets there are now 14 Read More...
Posted by Dan Lynch
County courthouses are ubiquitous, and inside the bureaucrats are always probing prospective jurors on their Read More...
Posted by Himanshu Agarwal
Sometimes connecting certain dots in an industry eco-system throws up patterns similar to a kaleidoscope. Cert Read More...
Posted by Himanshu Agarwal
Ms. Shubha Mudgal, recently tweeted, “Appeal to the music lovers. Please, let’s ask FM stations in India to st Read More...
Posted by Mike Brunel
A quick Tip this week. Sometimes in advertising sales your clients need to be prompted to know the pain of n Read More...
Posted by Mike Brunel
I am often asked “what degree or education do you need to be an expert in direct advertising sales. The truth Read More...
Posted by Mike Brunel
I have to admit that I'm also quite addicted to this TV series. I have watched both the UK and the US series Read More...
Posted by Mike Brunel
A collection of observations on my recent trip to India. I thought I would share them with the Radio Sales Caf Read More...
Posted by Rod Schwartz
Search Google or LinkedIN for "Dave Gifford" and your top results might include a real estate broker, bicyclis Read More...
Posted by Mike Brunel
I was invited recently to do a keynote speech and workshop to a group of managers from a local storage compan Read More...
Posted by Jay McDaniel
Recently after many years I reconnected with an old friend I knew when he was 15 and working the all night sho Read More...
Posted by Rod Schwartz
Would you find it helpful to know what spiffs the automobile manufacturers are offering their dealers right no Read More...
Posted by Mike Brunel
I am often asked ‘what do you do for a job?’ My mother is one of those that usually asks, I think she thinks Read More...
Posted by Mike Brunel
Last week I posted a story about a camel and how to get your client's attention. Here is a live example, corn Read More...
Posted by Mike Brunel
Here is a famous story about an American tourist who visited a camel market in Marrakesh. He was so taken by t Read More...
Posted by Terry Slavens
Just had a long visit with one of our family owned home town new car dealers. He brought up a suggestion about Read More...
Posted by Terry Slavens
Hello All, We are having our first annual KATX Great Outdoors Show on May 19th. The city is blocking off stree Read More...
Posted by Mike Brunel
Many small to medium advertisers need some help to promote products on radio.As a direct media salesperson he Read More...
Posted by Mike Brunel
In previous posts I have said that everyone sells. It does not matter if you are a parent, teaching your chil Read More...
Posted by Roxanne Charles
We've all heard the old adage that you can't guarantee results from a radio remote or "live radio broadcast." Read More...
Posted by J.J. Hemingway
Hi...thought I'd let members know about my company www.cbsspokane1.com We provide major-market production s Read More...
Posted by Mike Brunel
Here are the last 20 - check out the rest on previous blogs. For the complete list email below: Always come Read More...
Posted by Mike Brunel
Next 20- Hope you enjoy...see the first 20 on last weeks blog. Assign political advertising to one person. G Read More...
Posted by Mike Brunel
I was given this by my first consultant when I had just accepted a Sales Directors job on a large radio stati Read More...
Posted by Mike Brunel
An excellent book that I have had tucked away in my library for some time is called Spin Selling by Neil Rack Read More...
Posted by Korey Robinson
I've been in radio sales for a couple of weeks now and have yet to get any accounts signed on. I inherited a Read More...
Posted by David Corscadden
Calling all Production and sales managers! Do you run St. Patrick's Day promotion's / tailored advertising? Do Read More...
Posted by Mike Brunel
With the cost of acquiring new customers mounting, many radio stations' customer bases are shrinking due to Read More...
Posted by Mike Brunel
How many times have you heard this objection? I am going to show you a simple technique that will help you o Read More...
Posted by Mike Brunel
I have a coffee shop that lets you throw a dice to see if you get a FREE coffee. I think that is pretty cool Read More...
Posted by Mike Brunel
We all know that getting new customers is the lifeblood of any radio sales person. Servicing your current cl Read More...
Posted by Mike Brunel
It’s easy to predict the level of success a sales person will have at your first meeting. It usually co Read More...
Posted by radioexcellence
Hi For anyone learning the ropes in radio sales I have just finished a free version of my new ebook... SUC Read More...
Posted by William R. Whiting
Hi all: I need some assistance, please, and wanted to see if anyone had any potential candidates. I have tw Read More...
Posted by Mike Brunel
Here is the final post on the final two personal and business messages from the book “Only Two Seats Left Read More...
Posted by Mike Brunel
Last week I talked about the hugely successful travel company Contiki. If you have not read it check it out Read More...
Posted by Mike Brunel
I happened to be digging through some old blob posts on my www.talkingmediasales.com website and came across Read More...
Posted by Mike Brunel
No one likes to cold call, many of us have had to cold call over the years, I know that once I established Read More...
Posted by Mike Brunel
When I first started in sales, I was trained by the Cadbury Confectionery Company. This company sold chocolat Read More...
Posted by Mike Brunel
Here is another wise tale from Shaun Fay at www.talkingmediasalers.com Hope you enoy It seems our in Read More...
Posted by Mike Brunel
My mate Shaun Fay is my resident copywriter and advisor on all things copy. We call our friends down here i Read More...
Posted by Mike Brunel
There is a story about a leading manufacturing company based in Japan that saved ¼ million dollars by turning Read More...
Posted by Mike Brunel
Speed Selling is a great way to launch a new media company and I have participated in it several times. Over Read More...
Posted by Andrew Russell Thomas
Hello and thanks in advance for any input you can give. I am trying to set up an event to profit the local sch Read More...
Posted by Mike Brunel
Finding the Right Fit I used to get really frustrated when I would work with a client for months, call on them Read More...
Posted by Barry Volk
The internet offers you the opportunity to seek out jingle companies and listen to their jingle samples onl Read More...
Posted by Tami Montgomery
Looking at X-mas promotion ideas. If anyone out there has any ideas or great websites that would give me some Read More...
Posted by Brian Winnekins
Hi All! As my wife and I work on putting WRDN-AM back on air(yes we got the old call letters back!) we decid Read More...
Posted by OSAZE IYAMU
Its an online magazine that makes broadcast sense. Rgister for FREE SUBSCRIPTION. http://digicastmagazine.com Read More...
Posted by Mike Brunel
In January of this year, Century Management's (www.centman.com) founder and chairman, Arnold Van Den Berg, Read More...
Posted by Mike Brunel
What a 6 year old can teach you about sales “Dad can I go to Emma’s please?” Ask your mother, I reply, “Dad w Read More...
Posted by Rod Schwartz
Every city in America has something to celebrate. Here in Pullman, WA, it's lentils. Lens culinaris. Latin fo Read More...
Posted by Rod Schwartz
Radio (Still) Gets Results - an Audio Presentation The fact that I retrieved this presentation from a casset Read More...
Posted by Mike Brunel
How to write a good thank you note It’s seems like a tough old market out there at the moment, in fact everywh Read More...
Posted by Rod Schwartz
Each year since 2004 I've retained copies of my best radio work from the previous year, with a view toward ent Read More...
Posted by Rod Schwartz
Consistency is a great virtue in advertising, all other factors being equal. Most of my advertising clients ha Read More...
Posted by Mike Brunel
Is Positive Thinking Negative I am not a great fan of the law of attraction books currently circulating at the Read More...
Posted by Rod Schwartz
NOTE: I originally wrote this piece for an audience of business professionals. Those of us who work in radio o Read More...
Posted by Simon Paul Rushton
Have you ever been in a meeting where, due to the pressure of the call, the Sales Exec has said something that Read More...
Posted by Mike Brunel
Is your Sales Organisation on the Road to Abilene? My favourite management book is called the “Road to Abile Read More...
Posted by Peter Stone
Following on from a series of sonic presentations and talks on different forums and platforms, I thought I'd c Read More...
Posted by Geoff Bate
TOP TEN WAYS CLIENTS WASTE MONEY ON RADIO ADVERTISING All of us who sell radio advertising need to be aware o Read More...
Posted by Mike Brunel
Is giving away something for free have a dark side? In Dan Kennedy and Jason Marrs’s latest book on NO BS P Read More...
Posted by Mike Brunel
Send your client a door How do you get clients that has said no to you a hundred times, but you just know that Read More...
Posted by Mike Brunel
What Walter Says I am a huge fan of the New Yorker magazine, I look forward to receiving it all the way from N Read More...
Posted by Rick Murphy
Imagine sending a 60 word text to thousand of people and then had someone read it to them! That's Radio!
Posted by Brian Winnekins
Hi everyone! Hope your summer is going well! My wife and I are now owners as we closed on our station on Ju Read More...
Posted by Mike Brunel
Well not quite, but in Bob Bly’s The White Paper Marketing Hand Book, he describes his rule of thumb as a ma Read More...
Posted by william schenold
Wanted to thank the wonderful folks at the Radio Sales Cafe for sending out a prize: the Programming & Pro Read More...
Posted by Chuck Francis
How many times have you heard that radio and the web are powerful partners? Has your station witnessed the pow Read More...
Posted by Mike Brunel
What my Dad taught me about Sales but I wasn’t listening! My dad is 80 years of age, he was in the selling g Read More...
Posted by Mike Brunel
Would you Give your Client away? Over the years I have conceded that maybe my opposition media company is the Read More...
Posted by Mike Brunel
How many times have you heard that from a client? The truth is that client could live without your medium if Read More...
Posted by william schenold
Think about it .. Doomsday is the biggest and best radio promotion (to promote his stations to the world) ther Read More...
Posted by Mike Brunel
I am always on the lookout for ideas, and inspiration from other types of business. If you are looking for s Read More...
Posted by Mike Brunel
There is a story about a leading manufacturing company based in Japan that saved ¼ million dollars by turning Read More...
Posted by Christopher rolando
Two shoe salespeople were sent to Africa to open up new markets. Three days after arriving, one salesperson ca Read More...
Posted by chris rohloff
Radio Gets Resluts! The week after Christmas Kings Christian bookstore started airing a commercial in which Read More...
Posted by Mike Brunel
A friend of mine works in the real-estate business, at the moment it’s probably not the industry to be in, a b Read More...
Posted by Mike Brunel
Asking the right Questions? 7 questions to ask a Brand new Client who has never advertised before: 1. N Read More...
Posted by Mike Brunel
I was speaking to one of my retail clients a few weeks ago about vouchers, and expiry dates. I am sure we ha Read More...
Posted by John Horton
Hello, I’m John Horton. Looking for a show host to do more than just fill in the gaps? Let me help. I am looki Read More...
Posted by Rod Schwartz
Taming Room Noise Harlan Hogan’s Way I’ve recently started experimenting with a new microphone, a Lawson L47MP Read More...
Posted by Paul Schultz
I am an early riser, sometimes awake at 4am, and almost always by 5. I'm guessing many of you are the same way Read More...
Posted by Rod Schwartz
The fellow on the right owns a local appliance/bedding/TV store. Obviously, he knows how to have a good time. Read More...
Posted by Rod Schwartz
I’ll admit it. There are advertisers who should be discouraged from doing their own radio commercials. (Here Read More...
Posted by Brian Winnekins
In a deal preliminarily reported here several months ago, Durand Broadcasting is buying WQOQ/1430 (Durand) fro Read More...
Posted by Rod Schwartz
Advertisers who voice their own radio commercials often find it a powerful way to leverage their knowledge and Read More...
Posted by Rod Schwartz
I create radio advertising campaigns for a living. Words are the tools of my trade. Words give wings to idea Read More...
Posted by Rod Schwartz
Advertising dollars are scarce in the best of times. Competition is always fierce. But in today's economy, can Read More...
Posted by Chris Souchack
Dogs. Music. Money. What do they have in common? You. THE HUNT IS ON FOR PEOPLE WHO LOVE DOGS AS MUCH AS MUSIC Read More...
Posted by Rod Schwartz
Serving Two Masters: the Radio Station and the Advertising Client Radio advertising salespeople serve two mas Read More...
Posted by Al Pervin
I have a pdf file containing lots of ways to generate online ad dollars. Let me know if you would like a copy. Read More...
Posted by Rod Schwartz
Unless you've been in a coma or completely insulated from media this week, you're familiar with the story of T Read More...
Posted by Rod Schwartz
That headline jumped off the page yesterday morning, as though it had been placed there just for me. I have b Read More...
Posted by Daryl P. McIntire
Tis the season...to recommend an excellent business book: The Leadership Secrets of Santa Claus. How to get Read More...
Posted by Chris Stonick
TABITHA HEALTHCARE HERE’S A RIDDLE? HOW DO YOU TURN AN 8 HOUR SHIFT INTO A 12 HOUR SHIFT? SIMPLE…WORK SOME Read More...
Posted by Rod Schwartz
Generally when a business owner decides to call it quits, his choices are either to sell the business or shutt Read More...
Posted by Rod Schwartz
It's just after 1 p.m. in Pullman, Washington. The temperature is 9 degrees. It's snowing again. I've alrea Read More...
Posted by Rod Schwartz
Darci the bank teller caught me off guard. "I want to do a radio commercial. I want to be on the radio," sh Read More...
Posted by Daryl P. McIntire
Hey I love the Holidays, I was Santa for years and have always tried to remain a child a heart. I love the Spe Read More...
Posted by Fred Greensppan
We'll be premiering a new show called Pierce Social Network@ in Phoenix, AZ in October on KFNX 1100AM. It's al Read More...
Posted by Terence L. Daniels
Hello everyone, The Lord is leading back to St. Louis, Mo.,the first of Sept. 2010, and then eventually to Ea Read More...
Posted by Jay Mitchell
We recently devoted an entire issue of The Small Market Radio Newsletter to the hot topic of Internet streamin Read More...
Posted by RadioActive Media
I thought this blog post might be interesting to members of this group, detailing as it does, the kinds of adv Read More...
Posted by Christopher rolando
This morning one of my competitors had their main offices burn to the ground. There is nothing left. No on air Read More...
Posted by Lee Patterson
I offer great voice overs at a discount price. Please check out my website today at www.ldpvoiceover.com. If y Read More...
Posted by Nuala Canning
I am based in Dublin Ireland and I am looking for information on the US Radio Market.In particular, I am looki Read More...
Posted by Don The Idea Guy
I don't know about the other folks here in the Radio Sales Cafe, but as the Internet Sales Manager, I am faced Read More...
Posted by Steven Ridenour
Looking to build a sales team for Stride FM.http://bit.ly/9zX1xu - ceo@stride.fm
Posted by Paul Raymo
I'm still new to radio sales. Anybody have any "life lessons" learned from radio sales?
Posted by Chad Carlson
I have learned that in today’s ad sales world it is much more effective to bring prospects exclusive concepts Read More...
Posted by Robert B Sherman
When the Going Gets Tough...Great Sellers Get Together
Posted by David Neely
I took our Steeler's Jersey promotion to a client that usually participates every year. This year she turned m Read More...
Posted by Paul F Robinson
Well, I jumped ship last Monday - left a sales force of ten, and am now the only rep for a brand new smooth ja Read More...
Posted by Tony Mariani
This is an Air Canada customer service response to a customer's complaint after the customer was bumped from f Read More...
Posted by Steve Stone
I challenge EVERYONE to compare my jingles with other jingle companies. Then compare my $750 price to theirs. Read More...
Posted by Valeria Bongard
I have never done collections before, and was just told yesterday that I had to start doing them, but was not Read More...
Posted by Jingle Jim
Radio Sales Cafe Members, I send out a radio sales tip newsletter every Monday morning called, The Jingle Of Read More...
Posted by David Birnie
We have a Movie Theater client that is very agressive and has included us in promoting their shows. They have Read More...
Posted by coleportato
Written by LJN Music in NYC and available for pitching to casinos. Or maybe a dating service? Game store? We c Read More...
Posted by coleportato
This is our "cool iPod music." There are multiple versions/mixes of this song. Designed to be a major agency s Read More...
Posted by Scott Mackenzie
The RAB provides a list of manufactures COOP and brands where COOP is about to expire. Is there another source Read More...
Posted by Brian Shea
Many large, middle and even small market stations, in my opinion, still beat the big boys in the ad agencies o Read More...
Posted by Jeffrey Hedquist
People buy from people, not from institutions. Advertisers often forget this, and are more concerned about the Read More...
Posted by bonnie simon
We are currently using smarts but looking at other options. What software does everyone use and why do you lik Read More...
Posted by Francisco San Millan
Hispanic Target Media has 9 fm fcc licensed stations in Tx, Az, Fl, NM, and Va. Out of which 5 are currently o Read More...
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