Direct vs In Direct Advertising

  • I am based in Dublin Ireland and I am looking for information on the US Radio Market.

    In particular, I am looking for information on the advertising revenue split betweenn Direct Radio advertising and indirect radio advertising.

    In the UK, it is approximately 31% direct radio advertising vs 69% indirect Advertising ( media buying agencies)

    I would be very grateful if anyone has that information.
    Best regards

    Nuala Canning