Recent Entries

  • Why Radio is Personal To Me

    Originally published at https://www.scotthoward.me/why-radio-is-personal-to-me/ on 2/5/19   Are you one of those people who wonder if advertising on the radio would work for your business? I’ve got something for you to watch, or at least listen to for 5 minutes in a moment. Last ...
  • How Realistic Are Your Expectations?

    Originally published on 1/22/19 at https://www.scotthoward.me/how-realistic-are-your-expectations/  I write for businesses that are looking for marketing and advertising advice and also sell for WOWO Radio.  That is the "voice" I used when I wrote this.   Today I am am going to cha...
  • What's Old Is New Again: Radio Listening

    This was originally published at: https://www.scotthoward.me/whats-old-is-new-again-radio-listening/   You may find that the stats I quoted for my station are also true of yours. Over the recent Christmas and New Year's holiday break, I was catching up on unread emails from 2018 and foun...
  • Sound ADvice on Radio Advertising Success

    This article was originally published at: https://www.scotthoward.me/sound-advice-on-radio-advertising-success-2/ To kick off the brand new year, I am going to share with you stories of success that business owners from around the country shared last year.  These are their stories of how ...
  • Invite People with Money to Spend with You

    There’s an old saying that the reason bank robbers rob banks is because that’s where the money is. While that may have been true in the last century, it’s not true anymore. What is still true and a more honest way to make money is to invite people who have money to spend, to ...
  • Marketing Ideas for Restaurants

    After the big holiday push from November through Christmas time, most restaurants experience a slow down in January, unless you prepare ahead of time. Restaurant News has a great article listing some of the special days and events that you can plan a promotion around if you act quick: F...