• We have a Movie Theater client that is very agressive and has included us in promoting their shows. They have upgraded to digital and 3D and have two show rooms. This is being done is a town of 3,700 and a county population of 10,000. When they upgraded to digital they also offered ads for sale before the movies start. We put together our own 30 sec video ad promoting our FM Station. We promote the theatre each morning on our morning show. We do it by what we call "a live plug. It is a simple conversation about the theater and the movies they are showing and we always promote their web site at the end of the plug. They bill us for the ad on the screen and we bill them for 5 live plugs per week. We also run a short movie triva contest once a week on our morning show. Dave Birnie GM KCNI/KBBN Broken Bow Nebraska