£25 and a Dream (part 3 )

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    Here is the final post  on the final two personal and business messages from the book “Only Two Seats Left”  www.onlytwoseatsleft.com

     

    If you have not read the previous posts then go back and have a read, I think you will find them interesting.

     

    Here are two more tips. There are a total of 25 in the book.

     

    1.       Have a simple written business plan with objectives & goals.

     

    As I have said any goal setting I do is always ongoing but it follows an underlining theme.  In the case of John Anderson at Contiki he sets his goals this way.

     

    • 5 pieces paper laid out in front of him
    • First page  overall long-term goal and objectives
    • Second- personal objectives
    • Third page- business objectives
    • Personal and business- for the following year
    • Income and expenditure for the next two years.

     

    He goes into more detail in the book, the next one is:

     

    2.       Don’t make your prices be the cheapest – offer the best value.

     

    That might be easy for me to say, but if you are in the business of just selling your media company as a commodity you could be doomed to fail. If you do, like I have said in the  previous post  then you better make sure you dominate that position.

    If you are not in that businesses make a promise to yourself that you will walk away from a bad deal once a month. It’s liberating and they may just respect you more and ask you back.

     

     

    Good selling

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