Lessons from Shanghai

  • Shanghai, according to Wikipedia is the most populous city in China and one of the most populous cities in the world. A global city, Shanghai exerts influence over global commerce, finance, culture, art, fashion, research and entertainment. The city is located at the middle portion of the Chinese coast, and sits at the mouth of the Yangtze.

    Shanghai is a city of 20 million people, 5000 people per sq kilometre. A lot of people, and I can vouch for that. Every time I travel  to a new city I always do a tour, it’s a great way to get a feel for a city, and to get your bearings.

    You can source out places to go back to that you found interesting; The tour I took showed us all the main sites of the city and we ended up at Yu Garden.

    Gardening in 1559

     This garden was first created in 1559 during the reign of Ming Emperor Jiajing as the private garden of Pan Yunduan , it stretches over two acres.

    The entrance to the garden is over this zig- zag bridge, it you can imagine a bridge about 30 feet across, but in a zig zag formation.  It is wide enough to take plenty of people.

    Our guide told us the story of why it is a zig-zag bridge. It’s one of the many displays of superstition in China; the story goes that the bridge is built this way on the belief that evil spirits can only go straight.  Therefore the garden is safe.

    “Nothing is a straight line in China” was her final comment before we moved into the garden. I can vouch for that.

     

    Goal Setting the Chinese way

    As I walked over this bridge it appeared to me that this is great example of setting goals in direct media sales, you want to go straight to your target, but sometimes you have to zig-zag, be flexible, but eventually you will get there.  If you are new to this media business then it’s not always a straight line to success.

    Set goals by all means but be prepared to be flexible and have the end in mind.

     

    Good Selling

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