The Butterfly Effect

  • In New Zealand (under Australia) its summertime, this is where I live when I am not traveling the world doing work for my clients and NRS Media.

    As I reflect on 2013, most of the readers of radio sales cafe are in winter battling the elements to sell adverting to buyers that are hunkered down looking for sales and sunshine.

    Here is a story from my new upcoming book 100 Marketing Tips for Media Sales - 100 Ideas to Grow your Media Sales Business. This blog is about making small improvements. I wish you all a prosperous 2014 and thanks for reading my blogs on RSC. 

    Love your feedback.

     In 1963, meteorologist Edward Lorenz announced a stunning discovery.

    For decades, people viewed the universe as a large machine in which causes matched effects, simply explained in a theory of “cause and effect.” This understanding is summarized by the statement that “you reap what you sow.”

    Lorenz discovered something called The Butterfly Effect; it is the concept of small things having major effects.

    My young daughter only asked me last week if I had heard of the butterfly effect. I said it was about cause and effect. She said, “Dad,

    it’s about a butterfly flapping its wings in Sydney, and creating a hurricane in Atlanta.”

    “Really?” I said. 

    Lorenz believed that if a butterfly flaps its wings in Beijing in March, then, by August, hurricane patterns in the Atlantic will be completely different. Here is an example of this theory:

    If the butterfly in Beijing flapped its wings, it would create tiny wind patterns that would affect a passing breeze, which would in turn affect local wind patterns, which in turn might turn a storm slightly off course. Since the storm's original direction was two degrees more to the south, the storm would no longer hit a particular mountain range and dissipate. Instead, it would continue in a different direction and last longer than it otherwise might have, which causes more weather events to happen.

    I have always maintained that this very thought of making tiny adjustments, creates huge results. If you understand this very simple theory, then every idea you read and implement will cause some kind of effect somewhere.

    Good selling.