British rail




    Here is another wise tale from Shaun Fay at


    Hope you enoy


    It seems our industry has more stories than a library.

    But are they all true?

    Legend has it that one of reasons Saatchi and Saatchi won the British Rail account was the way they treated their potential client.

    During the pitch process S and S invited the big wigs of British Rail to a special presentation at their offices.

    Saatchi’s kept them waiting in their shabby reception area and served them cold tea. As they waited, messages kept arriving informing them that the CD and CEO would ‘be here’ any minute.

    Finally after waiting over an hour the British Rail Executives explored into anger and told the receptionist that Saatchi’s will never, ever be working for British Rail.

    At that very moment the Saatchi’s team emerged and declared- “Well now you know how your customer’s feel- lets see what we can do to fix it!” Brilliant. Not only did they get the business they created one of the world’s best positioners for a transport company desperately trying to change. “British Rail We’re getting there”


    Mike brunel

  • David Duffy
    David Duffy Hi Shaun
    I can tell you that the pitch happened almost exactly like that and that was nearly 30 years ago under Chairman of BR, Sir Peter Parker. The BR executives were kept waiting and were served warm tea in polystyrene cups. They were sitting on...  more
    November 4, 2011
  • Mike Brunel
    Mike Brunel David ...
    Just addition to the original story...small world
    November 13, 2011