Customization: Sometimes it's all in the name

  • I took our Steeler's Jersey promotion to a client that usually participates every year. This year she turned me down. So I went back, deleted the Jersey promotion part, leaving only the ads that came with it. Then I renamed it the: "I Own a Furniture Store and a Vintage Camero and I Want to Advertise at Thanksgiving, Christmas, and President's Day Campaign" I took it to her, she smiled and signed right away.