When News and Advertising Come Together


  • It's just after 1 p.m. in Pullman, Washington.

    The temperature is 9 degrees. It's snowing again. I've already uncovered the sidewalks twice, moving 4-5 inches each time. But because we had a little advance notice of the Arctic front that was on its way, I was able to schedule this for one of my clients. Isn't it great when the reality and the message come together?


    ----------------


    Of course, news and advertising don't always mesh. In fact, sometimes they collide - with unfortunate consequences.