When News and Advertising Come Together

  • It's just after 1 p.m. in Pullman, Washington.

    The temperature is 9 degrees. It's snowing again. I've already uncovered the sidewalks twice, moving 4-5 inches each time. But because we had a little advance notice of the Arctic front that was on its way, I was able to schedule this for one of my clients. Isn't it great when the reality and the message come together?


    Of course, news and advertising don't always mesh. In fact, sometimes they collide - with unfortunate consequences.