Older Americans Month

Details

  • May is Older Americans Month, the perfect time to put together a promotion with a senior health and wellness theme. Offer ad packages and sponsorships to senior living communities, hospitals, medical offices, senior service providers, medical equipment rental stores, and more.

    Click here for a demo and details about a ready-to-go series of senior health and safety tips: https://gracebroadcast.com/sales-boosters/year-round/senior-health-and-safety-tips/

    “Initially we planned to sell sponsorship of the senior health tips to a local senior services organization, but it turned out that they didn’t have the budget for it. However, they do publish a newsletter that’s sponsored by about a dozen other community businesses, so we decided to approach them about sponsoring the features. We designed packages in which the businesses not only got their own ads, but they were also able to contribute radio commercials for the senior services organization. We sold four packages, netting about $1600 in revenue, and hope to build on this next year.” – John Schoentrup, SM of WSVX AM/FM in Shelbyville, IN

    “We sold sponsorship of the Senior Health Tips to a lawyer who does estate planning. He’s a young man, and this is his first time doing radio advertising. He told me he couldn’t believe how fast he got a response. So yes, the Senior Health Tips are still running – two times a day, five days a week.” – Roth Stratton, WBRT, Bardstown, KY
  • 5/1/18 at 1:00 AM -
    5/31/18 at 12:50 PM
  • Where
    USA Map
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