Summer's Here!

Details

  • Summer's here . . . what promotions are you planning?

    As the weather warms up, people will be itching to get outside and go on vacation - especially after being stuck at home for so long. But the pandemic has changed the way Americans think about travel, and as a result, demand for RVs (both sales and rentals) is up. Why not talk to your local RV dealership and put together a promotion that will engage your listeners and generate buzz and billing for both the dealership and your station? Hold a drawing for a free RV rental (approach other local businesses for prizes to put together a deluxe "summer vacation" prize package). Have the dealership host an open house with free food and prizes. Get creative!

    Team up with area merchants, service providers, and restaurants to hold one large or several smaller contests with summer-themed prizes (a season pass to the local swimming pool or mini golf course, a deluxe barbecue set for the patio, a summer makeover from an area spa or salon, a family meal at a restaurant or pizzeria, etc.).

    Offer sponsorships of summer safety tips, boating and water safety tips, don't text & drive and other safe driving tips to area hospitals and medical offices, insurance agencies, and local businesses.

    Click here for more ideas: https://gracebroadcast.com/product-category/summer/

Updates

  • Rebecca Hunt
    Rebecca Hunt: I've talked to two clients, one in NC, the other in VA, who sold sponsorship of the GBS Summer Safety Campaign to local hospitals . . . and we also heard from a radio station that did $56,000 in advertising with this series - talk about a good ROI!
    • June 17, 2011
  • Rebecca Hunt
    Rebecca Hunt: Recently heard from a client in Virginia who sold sponsorship of summer safety tips to a local orthopedic surgery practice . . . if you have a similar client in your area, might be worth giving them a call! (Physical therapy clinics would be good prospects for this sort of promotion, too.)
    • June 8, 2010