Forums » Sales Humor

Busting through the Bozone Layer....

    • 1340 posts
    February 19, 2016 12:06 AM PST

    From copywriter John Forde's ( latest newsletter:


    Here’s a “Second CR” to get your creative juices flowing. 

    It comes our way courtesy of long-time writer pal, CR reader and veteran Madison Avenue man, Ed Brown. 

    It’s a selection of words from the Washington Post's famous, “Style Invitational.” 

    They asked their readers to pick a word from the dictionary, tweak it by adding, changing or taking out a letter... and then give that new word a definition. 

    See if any of these float your boat...

    BOZONE (n.): The substance surrounding stupid people that stops bright ideas from penetrating. The bozone layer, unfortunately, shows little sign of breaking down in the near future.

    CASHTRATION (n.): The act of buying a house, which renders the subject financially impotent for an indefinite period.

    SARCHASM (n): The gulf between the author of sarcastic wit and the person who doesn't get it.

    INOCULATTÉ (v): To take coffee intravenously when you are running late.

    HIPATITIS (n): Terminal coolness.

    KARMAGEDDON (n): Its like, when everybody is sending off all these really bad vibes, right? And then, like, the Earth explodes and it's like, a serious bummer.

    DECAFALON (n.): The grueling event of getting through the day consuming only things that are good for you.

    DOPELER effect (n): The tendency of stupid ideas to seem smarter when they come at you rapidly.

    ARACHNOLEPTIC fit (n.): The frantic dance performed just after you've accidentally walked through a spider web.

    CATERPALLOR (n.): The color you turn after finding half a grub in the fruit you're eating.

    And, as the list said, “the pick of the literature...”

    IGNORANUS (n): A person who's both stupid and, well... I’m sure you get the picture.


    Now it's your turn . . . what new word will you make?

    • 6 posts
    February 23, 2016 8:09 PM PST

    TATTORNEY (n): A lawyer who specializes in representing victims of bad body art.

    • 1340 posts
    February 24, 2016 9:50 AM PST

    Love it!!!! :)

    • 1340 posts
    February 24, 2016 9:53 AM PST

    FINANCEE' (n):  A woman who's marrying for money

    • 1112 posts
    February 24, 2016 9:25 PM PST

    From my friend Eddie Van Nuland: COINUS INTERRUPTUS: the period between paychecks when you're forced to withdraw funds from the bank.