Seems as though advertisers attracted to shiny objects, in this case the wonderful, mysterious world of online advertising, have been learning the hard way that "glitter" doesn't mean gold.
If you need some fuel for your advertising prospects who may be flirting with taking dollars from radio and diverting them to the interwebs, here's a sampling of articles dealing with problem of online advertising fraud:
http://www.adweek.com/digital/russian-ring-digital-ad-crooks-reportedly-making-over-3-million-day-175194/
http://www.businessinsider.com/thepartnership-msix-and-adloox-ad-fraud-2017-2017-3
Have you run across others? Please share them in the comments section below.
Friends don't let friends waste money on digital hokum.
Share this page with your family and friends.