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Worth a Listen: "Banter" Ads for

    • 1008 posts
    May 11, 2018 12:47 AM PDT

    In his Monday Morning Memo of May 7, 2018, Roy Williams shared a 6-spot radio campaign his team of "banter" specialists created for, a provider of in-home health care services for seniors.

    Their approach is to convey the advertiser's story through casual dialogue, a series of conversations between two friends. One presents the problem, the other offers a branded solution.

    It's a great illustration, I think, of some of the key principles offered by broadcaster Jerry Lee, in a series of articles he's written to help radio do 20% more business in 2020. Learn more about his plan and recommendations here.