Forums » COVID-19 Roundtable

Your Telephone Is Your New Best Friend

    • 1114 posts
    April 3, 2020 12:44 AM PDT

    Nearly 50 years ago, Jim Williams started teaching his students the importance of conducting regular "phone blitzes."  These monthly efforts made salespeople and stations a lot of money back in the day.

    They still do. Many of the most successful and profitable small-market stations in America continue to grow their top-line revenue year after year by making telephone sales and prospecting an integral part of their overall sales efforts.

    Rick Murphy has written at some length on how his stations are using the telephone, and he's happy to share their numbers with you.

    Spike Santee recently wrote about the importance of developing telephone skills in the COVID-19 era.

    Not unrelated, these tips from Mr. Inside Sales.

    GBS (parent of RSC) is offering our free Telemarketing Success Tips to anyone that wants a simple, proven way to make money selling advertising over the phone. You're welcome to download a copy here and put it to the test. We provide both a simple sales script and tips for packaging for success. Both have been field-tested and proven by thousands of salespeople over the past five decades. They work, period.

    You'll cover more ground in less time, make more useful contacts, have more productive conversations, and make more money by making your phone a vital part of your sales kit.

    Over and out.



    This post was edited by Rod Schwartz at April 6, 2020 3:08 PM PDT