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Borrell: What Local Advertisers Are Thinking

    • 1114 posts
    April 7, 2020 9:51 AM PDT

    Borrell & Associates is offering free their latest Business Barometer report, What Local Advertisers Are Thinking.

    According to their 4/7 email:

    The research was conducted the last two weeks of March. The major findings include:
    • Not all advertisers have reduced or cut spending
    • 16% are increasing ad spending
    • Things may be back to normal by the holidays
    • Marketing creativity is what they need most from agencies and media companies
    The report contains numerous insights gleaned from interviews with small and medium business owners. To download your own copy, click here.