Forums » COVID-19 Roundtable

New Opportunity for Grocers and Radio: Seafood

    • 1111 posts
    April 9, 2020 10:14 AM PDT

    The American seafood industry, sustaining significant losses related to the shutdown of restaurants across the country, is looking to retail markets as an increasingly important resource to market their products. Consider partnering with local groceries and supermarkets to create seafood promotions, perhaps combining the outreach with someone who sells outdoor grills. Post or broadcast some grilled seafood ideas. Invite listeners to share their favorite seafood dishes.  This pandemic is challenging all of us to get creative in our outreach to advertisers and listeners, bringing them together in new and useful ways.

    Here's a deeper dive (no pun intended) into the seafood industry's current situation, that might inspire some creative thinking on your part:

    https://www.grocerydive.com/news/seafood-industry-looks-to-retail-for-a-lifeline-as-sales-plummet/575813/

      


    This post was edited by Rod Schwartz at April 9, 2020 10:15 AM PDT