Forums » New Strategies for the 2nd Half of 2020

How do we share the station's COVID-19 struggles with listeners?

    • 1354 posts
    July 26, 2020 12:46 AM PDT

    From Thom Moore: We are in a rural market...our Country station has been on since 1949...we ARE a small business....is there a way to let our community of listeners know that we are struggling just like them during Covid and that we NEED advertisers to keep us on the air without sounding self-serving? Some perceive a radio station as "above" the daily financial struggles of other small businesses because radio is media/celebrity,etc...we do a lot of community projects and offer many gratis opportunities to keep our listeners informed during this time and update them on ways to get extra help, etc.....what can we share with our listeners about our struggles and concerns OR should we not do so?