Forums » COVID-19 Roundtable

Rebuilding Business

    • 55 posts
    September 17, 2020 10:38 AM PDT

    We were challenged by a client to draft a letter to their former clients, encouraging them to work together again. I have permission to share, so please feel free to adapt as you see for your stations. We're all in this together, after all.

    Salutation:

    What if what you cared about was gone? A loss of local community, of family, of connections. I guess we could call it Coronavirus.

    2020 has not been the year any of us expected. Like you, at (station/group) we lost a lot of what we care about. We lost you.

    As (region) recovers and adapts to this new reality, (station/group) is still here for you, still influencing the people you want to reach, still in a powerful position to help you.

    Let's get together and build your future. (May toss in ideas as to how to build the future, or ask for a meeting, etc.)

    Add contact info, signature, etc.

     

    And of course, if we might help your efforts in building back, please reach out.

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    Neil Holmes is the president of Voice Creative a voice and production service grown from radio roots. For more ideas, copy samples, and voice actors visit online at VoiceCreative.com.

     


    This post was edited by Rebecca Hunt at September 18, 2020 1:06 AM PDT