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Friday Poll: What Business Categories Are Thriving?

    • 1410 posts
    September 17, 2020 6:47 PM PDT

    Happy Friday, everyone!

    In recent weeks, I've come across several articles that talk about business categories that have been thriving despite (actually, in many cases, because of) the pandemic - from bike shops and pizzerias to RV dealerships and guitar retailers - categories that are thus prime prospects for radio sales reps.

    Here are a few examples:

    A Changing Business Landscape Means A Changing Ad Landscape — And New Opportunities For Radio

    Inside Info: How To Target The Red-Hot RV/Motorhome Category

    Pet adoptions on the rise, boosting product sales

    So for this week's poll question, we'd like to know:

    What business categories are thriving in your market? Have you been able to sell them advertising?

    Looking forward to reading your replies!

    This post was edited by Rebecca Hunt at September 18, 2020 12:58 AM PDT
    • 107 posts
    September 18, 2020 6:24 AM PDT

    Locally we have seen an uptick in agricultural related business and the medical profession. Ag equipment dealers around here are having a great year and the medical clinics are publicizing virtual appointments and talking about how they sanitize their facilities for their patients.

    This post was edited by Rebecca Hunt at October 1, 2020 11:15 PM PDT
    • 1410 posts
    September 18, 2020 10:38 AM PDT

    That is good to know, Bill - thank you!

    • 1 posts
    September 22, 2020 4:20 AM PDT

    We've had a lot of bad weather here all summer and now we are going into fall with colder than usual temps.  HVAC companies, generator sales and installation and foundation repair companies are filling the logs daily. I've added three new clients in the last 2 months.

    With Covid-19 regulations relaxed a little in our state, restaurants are coming back, inviting people to come in and dine, but still offering takeout, delivery  and curbside.  It is also time to make holiday reservations for company parties and they are working hard to devise workable plans and still stay safe.

    I am also having success with nurseries as fall planting is popular here. Renewed an Ag Equipment company, added a new one and added 2 new small engine sales companies.

    We are putting Christmas buying on the street next week. It's a little early, but we need to beat the competition.

    Can hardly waiting until 2020 is over!!




    • 1410 posts
    September 30, 2020 9:36 PM PDT

    Sandi, just saw this . . . thank you very much for sharing what's happening in your market!

    • 63 posts
    October 2, 2020 4:29 AM PDT





    We are getting increased business from all these categories.

    This post was edited by Rick Murphy at October 2, 2020 4:30 AM PDT
    • 1410 posts
    November 6, 2020 3:10 AM PST

    According to this Inside Radio article, the demand for Lasik eye surgery is growing, and radio can help Lasik surgery providers reach the right audience.