RSC member Gracie Dinsdale writes,
Hello! I need some inspiration for a locally owned AC company. The wife likes to do the commercials herself. Any ideas? Thank you!
AC, meaning Air Conditioning Company?
Gracie, Gracie, Gracie....P L E A S E....Write a spot for your client that starts out:
"Corpus Christi, sometimes I think you're just full of hot air! (long pause) ...but we can fix that right now!"
If your station format permits it, you might even consider pitching a schedule of 10-second spots (once or twice an hour throughout the day) that begin with that line and end with the best single point of contact—web address or easy-to-remember phone number. That, all by itself, would make a memorable, durable ad campaign.
:D
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