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Radio Station-Produced Entries for 2009 Radio Mercury Awards - P

    • 52 posts
    June 18, 2009 4:02 PM PDT
    Fun ad! Thanks for sharing it.
    • 52 posts
    June 18, 2009 4:11 PM PDT
    Enjoyed the spot - I can definitely relate to the humor!
    • 52 posts
    June 18, 2009 4:20 PM PDT
    I enjoyed the PSA; thanks for posting it. It conveys the message very effectively.
    • 8 posts
    June 19, 2009 3:57 PM PDT
    Hi Vicki,

    I'm not sure if a broader story is the right approach for any brand?
    For a local or national brand - I usually work out what the single best
    unique selling proposition is and then use a 30" or 60" ad to demonstrate
    that single benefit in an entertaining way that the average potential buyer
    will clearly comprehend, remember & act on. I've attached an example
    for Telecom Local Direcories - the simple point was - list your business number in the local directotry & your phone will go nuts. The radio ad generated more new listings for the directory than all othe media combined by 14%.

    Cheers,
    Steve Keats
    • 1376 posts
    June 19, 2009 4:46 PM PDT
    Steve, that is an AWESOME ad - I love it!!!
    • 52 posts
    June 19, 2009 5:50 PM PDT
    Excellent ad - very creative! The familiar tune behind the phone number is a great way to remember it.