Happy Friday, everyone!
Here's this week's poll question:
We all know that radio gets results. What's your best story about the power of radio advertising?
Looking forward to reading your replies!
i once produced a 45 seconds ad for my client, it was about worms, and i had roving mike asking different pepole from diffrent social classes whether they are aware they have worms......
Vo: Hey teacher do you know that you may be having worms
Teacher; Who not me!
Vo: Your worship ..Mayor...... are you aware that you may be having worms
Mayor: Not me are you mad etc and the announcer tag..the recent study buy Kemri shows that 1 out of 3 people in your community has worms, visit your nearest health facility for advice and treatment..
the ad was in national language and vernaculars and in three days hospitals recorded a high number of inquiries and visits and the roving mike became a celebrity and people in pubs and social places would jokingly ask each other..JE UNA MINYOO? ( HEY DO YOU HAVE WORMS?
HI,
let me share a story from Croatia.I'm a part of agency that do consulting in media named "Brand Media Consulting" and this year we did a great sale promotion on Valentine's Day on SOUNDSET(ac format) radio. It was the best radio promotion ever in Croatia, and was published by a few well known news agencies in Europe such as FrancePress etc.and all newspapers and magazines in Croatia. The name of promotion was "Baby Boom" and two weeks before Valentine's day we invited listeners in a relationship or marriage and of course in love who wants to have a baby to check in by our phone service, and we picked up 50 couples and on a Valentines Day brought them in a fine hotel where they had a party,dinner and a room for a night,for making love,and tomorrow breakfast.And finally who get a baby after 9 months also gets annual inventories of diapers,food for a child and everything that child need. All promotion was powered by Pampers, Ariel and few companies witch product refers to a children. It was a really great promotion for a radio.
P.S. hope my english is understandable
Regards,
Darijo
I had a client that wanted a message about thier business but also wanted to support United Way Agencies in thier message.
So I created a proposal that included 60 second commercials.. The first 30 was about the business then leading into " Powder River Dental cares about our community and the organizations within it, including this United Way agency. Then there is 15 seconds of info about a specific United Way Agency.. the final 15 seconds is a closing on the business.
They have had HUGE response from this. The employees are excited, their pateints are always commenting about how great it is that they promote non profits.. and of coarse the United Way and the agencies are thrilled with the free plugs! It has been a very successful run. Started out as a 3 month trial and is now on its 2nd annual contract.
VERY nice, Larry! Thanks for sharing the story. We just never know who's listening, who's paying attention, or when the triggering event will occur that finally opens the door to a new sale or a new relationship. If I were your client, my big takeaway from this experience would be the value of staying on the air consistently. He was fortunate that his offer was strong and memorable, and that a competitor didn't take advantage of his hiatus to start chipping away at the memory of his advertising.
We are in the process of updating our library of success stories and here's my latest:
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