To mark the launch of a brand new category in the upcoming RAD Awards, Personnel Today was invited to an exclusive workshop hosted by Global Radio, the UK’s largest commercial radio owner, on the impact of audio in recruitment advertising. Peter Crush reports.
If you think radio ads no longer have the power to arrest, entertain or even inspire, then maybe you haven’t listened to what some of the leading brands have broadcast over the airwaves in the last few years.
According to Jo McCrostie, creative director at Global Radio, which recently hosted an exclusive workshop on the power of audio in recruitment advertising, audio ads can not only be used to target specific audiences, but can also be highly creative, impactful, and help your audience build a mental picture of what it would be like to work for your brand.
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