I am a member of RAB. I gather a lot of information about co-op.... Also I like to use their copy to help me refresh when I'm having a brain block....
Used to be.... then the conventions began to lack... the best people from the RAB left... everything they charge for can be found elsewhere free.. so I saved the money.
Each of the three radio companies I have been with since 2003 have been members.
I get the daily email and a few times a month find the stories they link to helpful.
I used to use the RAB website to get instant background info and offer it to potential clients like this:
I have a resource that tells me a lot about your industry that you would probably find interesting. Let's take a look at some of these findings and see how you compare to the typical (HVAC) dealer.
This would be a good way to start a CNA and find what made them different and also helped them determine how they were doing in comparison to others in their field.
Yes we are members, we get good industry news but they tend to publish too much, I would rather they publish to provide new information rather than publish to meet a deadline. Less would be more.