Trending Posts

  • Robert Villones
    Robert Villones Time... Once its gone it gone. Don't let your Friday slip away with out hitting your goal!
    #sales #motivation #Friday #timeflies
    • 12 hours ago
  • Robert Villones
    Robert Villones Good morning motivators! Time to get up and be thankful!
    #sales #motivation #grateful #thankful
    • Thu at 6:07 AM
  • Robert Villones
    Robert Villones It about more than building friendships. It's about building a trust relationship. One you gain their trust, you'll gain their business over and over again.
    #sales #motivation #Wednesday #zig #dobusiness
    • Wed at 5:47 AM
  • Robert Villones
    Robert Villones It's time to make the donuts! Get up be great today!
    #sales #motivation #Tuesday #timetomakethedonuts
    • Tue at 6:07 AM
  • Rod Schwartz
    Rod Schwartz wrote a new blog entry:
    Catchy Jingle, Celebrity Endorsement Benefit Community Bank
    • Mon at 11:53 PM
  • Robert Villones
    Robert Villones It's a brand new week full of opportunities! Get up and make them!
    #sales #motivation #Monday #makeithappen
    • Mon at 5:53 AM
  • Spike Santee
    Spike Santee wrote a new blog entry:
    Four Keys to Better Meetings
    • Sep 5
  • Spike Santee
    Spike Santee wrote a new blog entry:
    Four Keys to Better Referrals
    • Aug 28
  • Rod Schwartz
    Rod Schwartz posted a new video:
    The Bench
    There is more than meets the eye, in this random encounter on a park bench.
    • Aug 26
    • Rebecca Hunt and John Kruse like this.
    • Rod Schwartz
      Rod Schwartz Be sure to watch this video to the very end. It's a very moving illustration of the power of human speech and imagination, our stock in trade. Enjoy!
      • Aug 26
  • Spike Santee
    Spike Santee wrote a new blog entry:
    Four Keys to Better Onboarding
    • Aug 12
  • Lisa Kirkman
    Lisa Kirkman posted a new video:
    Ruby Radio needs a Local Account Executive
    Ruby Radio is on the lookout for a new local account executive to make the most of all the business opportunity available with us in the really nice little t...
    • Aug 8
  • Spike Santee
    Spike Santee wrote a new blog entry:
    Four Keys to Better One-on-Ones
    • Aug 8
  • Rick Murphy
    Rick Murphy wrote a new blog entry:
    An Invitation
    • Jun 22
  • Clark Thompson
    Clark Thompson wrote a new article entry:
    We live in a digital world
    • Jun 7
  • Rebecca Hunt
    Rebecca Hunt posted a topic in the forum The Round Table: Brainstorming & Problem-solving:
    • May 31
    • Rebecca Hunt
      Diane Scarpelli Wow - the resources and points of argument are so many. Bob Hoffman on his blog "ad contrarian' succinctly addresses most of them. - citing specific studies and outcomes of people like Kraft which pulled their radio-tv for social media relationship-building with pretty devastating market-share results. This person you're talking to may be using Facebook as an excuse for not using radio or other media because he doesn't have the budget - see if he buys anything else, like outdoor, direct mail, et al. This person also may just be a heavy Facebook user him-herself - a shrinking percentage of the buying public. - but he/she is relying on personal experience.

      Do not tell this person he/she is wrong. Tell him/her they are indeed talking to people who already know about them but you can provide traffic of new customers thru reach and repetition. - this is a market segment that can grow their business that he/she is not talking to.

      #1 argument is "Facebook is free" - Facebook is only free if you put absolutely no value on your time whatsoever or on the time spent by an employee(s) on the Facebook endeavor. Effective social media takes time, requires creativity, (good) photos and more time. #2 argument concerns who you are talking to on Facebook. You're actually talking to people who already know enough about you to have 'liked' your page - not potential new customers. And not a lot of people like or pay attention to commercial posts on Facebook because (a) they are invariably selling something in a (b) social setting. There has been a buzz in the ad world about creating relationships between customers and products/businesses... only to now find out from polls and studies that buyers have no interest in having a relationship with Tide detergent, Kraft Macaroni & Cheese or the business that just sold them a couch - they just. don't. care. #3 friends and likes do not = sales. They might, sometimes, for one thing here or there. But if your Facebook-loving client is honest with you, he/she would admit that there are people who post or reply on their page all the time that never actually buy anything. In a flurry to pick up likes on his/her page, actual friends, neighbors and others who know the owner but never shop there will like the page. Some of these people are outside the market. And there are shops that actually sell likes on social media. #4 on radio, thousands (tens of tens of thousands) of listeners hear a commercial. repeatedly - it's a mass medium. And messages work when they are heard repeatedly. On Facebook, the message is seen (maybe - how do you know) once and this business owner you're talking to probably has at most several hundred friends on Facebook. Radio is omnipresent (on at offices, businesses, in homes, in cars) and invasive - studies show (see RAB) that people can recall radio messages even when they don't think they were listening.
      • May 31