Commercials

  • Created Mar 21 by Rod Schwartz

    I pitched this idea ten years ago to an appliance and bedding store client who's been voicing his own spots for decades. He thought it would be a fun thing for his customers and the community at large, and it proved to be so. We'll be airing more spots like these (heavily) once again this April 1st

    1 Comment . 267 Plays . 161 Views
    April Fool's Day Commercials for Appliance Store
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  • Created Mar 21 by Rod Schwartz

    Owner Tom and his head chef Joan aren't afraid to try something a little different to promote the restaurant. Here are the first 6 spots in a new campaign. (The last 10 seconds or so will be used as a live announcer tag to spotlight the week's specials.)

    . 223 Plays . 196 Views
    Paradise Creek Brewery - Six :20-second Commercials
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  • Created Feb 6 by Rod Schwartz

    RE: "How Many Ads Is Too Many?" Would YOU switch stations during this commercial break?

    3 Comments . 101 Plays . 268 Views
    Commercial Break Illustration
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  • Created Jan 22 by Rod Schwartz

    Based on Jerry Lee's second rule for writing engaging radio ads ("Never use a commercial that has only one voice."), I've been creating more two-voice spots. Here are some recent examples.

    2 Comments . 1 Like . 163 Plays . 206 Views
    Two-voice Banter Spots
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  • Created November 12, 2018 by Rod Schwartz

    Recycling markets have gone to hell in a handbasket. China no longer accepts many recyclables, resulting in higher consumer costs. Our local garbage hauler is trying to educate consumers on what they can and can't recycle via these radio ads, voiced by the client himself.

    . 19 Plays . 114 Views
    "Clean, Dry, and Empty"
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  • Created August 30, 2018 by Rod Schwartz

    Here are some highlights of my conversation with Jerry Lee on his fascination with advertising, how he was introduced to Dan Hill's Sensory Logic and the science of facial coding, and his tips for creating engaging radio commercials.

    . 110 Plays . 226 Views
  • Created August 28, 2018 by william schenold

    Impress that woman of yours! Order in Spanish!

    . 85 Plays . 262 Views
    Mexican Cuisine
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      mexican (85 plays)
  • Created August 21, 2018 by william schenold

    Getting your car repaired should not entail a 3-ring ordeal!

    . 125 Plays . 244 Views
    Car Repair Circus
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      service (125 plays)
  • Created August 21, 2018 by william schenold

    We ride the subway in Grand Rapids to find out how the stations signal comes in down underground.

    . 30 Plays . 179 Views
    Down in the subway
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      subway (30 plays)
  • Created August 21, 2018 by william schenold

    Our prospective client ends up in a very hot spot because he refused to advertise!

    . 98 Plays . 218 Views
    Retail Hell
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      hell (98 plays)