Business owners who understand the importance of playing the long game aren't canceling their advertising. They're adjusting their *messages* to fit the reality of the times. Here are a few examples from my market.
Roy H. Williams came up with this idea during one of his "Ask the Wizard" question-and-answer video chats earlier this spring. The ads feature Archie and Shelley, husband-and-wife owners of the store. Hokey? Maybe. But they're well-known and loved in our small town.
Despite the pandemic, people are still falling in love, still getting engaged, and still buying jewelry. Sam and daughter Morgan did a great job with these ads. Sam is on the air every day of the year. In December, he tripled his budget. Ended with a record month (65% up) and record year (up $200K).
Here are two of the promo spots we're airing for Foodie Bingo. See the discussion of the promotion in the COVID-19 ROUND TABLE.
I had the opportunity to interview several registered dieticians at our local hospital, in preparation for a radio campaign for March - National Nutrition Month. The spots had to be shelved temporarily in favor of COVID-19 spots, but will hit the airwaves at an appropriate time.
This company has sponsored the GBS Easter Treasures features every year for at least 15-20 years. This year, with public church services banned due to COVID-19, his message is a little different. Here are two examples.
A collection of commercials and PSA's being produced by and for local businesses and organizations in the context of coronavirus restrictions.
In response to the coronavirus scare, this local supermarket is offering online shopping and free local delivery to all community residents.
Our station's response to the government-mandated shut-down to the public of all bars and restaurants in Washington State is two-fold. We're encouraging listeners to support local restaurants during this crisis by ordering take-out or delivery. And we're running free announcements like this one.
