RE: "How Many Ads Is Too Many?" Would YOU switch stations during this commercial break?
Based on Jerry Lee's second rule for writing engaging radio ads ("Never use a commercial that has only one voice."), I've been creating more two-voice spots. Here are some recent examples.
Recycling markets have gone to hell in a handbasket. China no longer accepts many recyclables, resulting in higher consumer costs. Our local garbage hauler is trying to educate consumers on what they can and can't recycle via these radio ads, voiced by the client himself.
Here are some highlights of my conversation with Jerry Lee on his fascination with advertising, how he was introduced to Dan Hill's Sensory Logic and the science of facial coding, and his tips for creating engaging radio commercials.
Impress that woman of yours! Order in Spanish!
Getting your car repaired should not entail a 3-ring ordeal!
We ride the subway in Grand Rapids to find out how the stations signal comes in down underground.
Our prospective client ends up in a very hot spot because he refused to advertise!
Some of the radio commercials I've created over the past 20+ years to promote the National Lentil Festival in Pullman, Washington.
Three of Joy Golden's classic "Laughing Cow Cheese" commercials, as fresh and funny today as they were when they first aired in the mid-1980's. Learn more about Joy Golden here: http://bit.ly/GoldenJoy
