Commercials

  • Created Mon at 11:56 PM by Rod Schwartz

    A catchy jingle, the bank president, and Rodney Dangerfield

    . 10 Plays . 3 Views
    Bank of Pullman
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  • Created Oct 11 by Rod Schwartz

    Full-sing jingle I wrote over 25 years ago, still getting results for the advertiser.

    1 Comment . 5 Plays . 14 Views
    Myers Auto Rebuild and Towing
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  • Created Jul 19 by Rod Schwartz

    Most "(Business) is Under New Ownership" announcements I've heard or seen are merely factual and uninteresting. When a longtime client, an optometrist, sold his practice to a younger ophthalmologist recently, I wanted the announcement to be engaging, filled with personality and warmth.

    . 1 Like . 122 Plays . 125 Views
    Introducing the New Owner
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  • Created Mar 21 by Rod Schwartz

    I pitched this idea ten years ago to an appliance and bedding store client who's been voicing his own spots for decades. He thought it would be a fun thing for his customers and the community at large, and it proved to be so. We'll be airing more spots like these (heavily) once again this April 1st

    1 Comment . 323 Plays . 287 Views
    April Fool's Day Commercials for Appliance Store
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  • Created Mar 21 by Rod Schwartz

    Owner Tom and his head chef Joan aren't afraid to try something a little different to promote the restaurant. Here are the first 6 spots in a new campaign. (The last 10 seconds or so will be used as a live announcer tag to spotlight the week's specials.)

    . 287 Plays . 334 Views
    Paradise Creek Brewery - Six :20-second Commercials
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  • Created Feb 6 by Rod Schwartz

    RE: "How Many Ads Is Too Many?" Would YOU switch stations during this commercial break?

    3 Comments . 128 Plays . 399 Views
    Commercial Break Illustration
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  • Created Jan 22 by Rod Schwartz

    Based on Jerry Lee's second rule for writing engaging radio ads ("Never use a commercial that has only one voice."), I've been creating more two-voice spots. Here are some recent examples.

    2 Comments . 1 Like . 196 Plays . 345 Views
    Two-voice Banter Spots
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  • Created November 12, 2018 by Rod Schwartz

    Recycling markets have gone to hell in a handbasket. China no longer accepts many recyclables, resulting in higher consumer costs. Our local garbage hauler is trying to educate consumers on what they can and can't recycle via these radio ads, voiced by the client himself.

    . 36 Plays . 235 Views
    "Clean, Dry, and Empty"
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  • Created August 30, 2018 by Rod Schwartz

    Here are some highlights of my conversation with Jerry Lee on his fascination with advertising, how he was introduced to Dan Hill's Sensory Logic and the science of facial coding, and his tips for creating engaging radio commercials.

    . 126 Plays . 382 Views
  • Created August 28, 2018 by william schenold

    Impress that woman of yours! Order in Spanish!

    . 103 Plays . 381 Views
    Mexican Cuisine
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