• Created October 14, 2019 by Rod Schwartz

    A catchy jingle, the bank president, and Rodney Dangerfield

    . 42 Plays . 111 Views
    Bank of Pullman
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  • Created October 11, 2019 by Rod Schwartz

    Full-sing jingle I wrote over 25 years ago, still getting results for the advertiser.

    1 Comment . 30 Plays . 142 Views
    Myers Auto Rebuild and Towing
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  • Created July 19, 2019 by Rod Schwartz

    Most "(Business) is Under New Ownership" announcements I've heard or seen are merely factual and uninteresting. When a longtime client, an optometrist, sold his practice to a younger ophthalmologist recently, I wanted the announcement to be engaging, filled with personality and warmth.

    . 1 Like . 142 Plays . 258 Views
    Introducing the New Owner
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  • Created March 21, 2019 by Rod Schwartz

    I pitched this idea ten years ago to an appliance and bedding store client who's been voicing his own spots for decades. He thought it would be a fun thing for his customers and the community at large, and it proved to be so. We'll be airing more spots like these (heavily) once again this April 1st

    1 Comment . 373 Plays . 434 Views
    April Fool's Day Commercials for Appliance Store
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  • Created March 21, 2019 by Rod Schwartz

    Owner Tom and his head chef Joan aren't afraid to try something a little different to promote the restaurant. Here are the first 6 spots in a new campaign. (The last 10 seconds or so will be used as a live announcer tag to spotlight the week's specials.)

    . 323 Plays . 467 Views
    Paradise Creek Brewery - Six :20-second Commercials
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  • Created February 6, 2019 by Rod Schwartz

    RE: "How Many Ads Is Too Many?" Would YOU switch stations during this commercial break?

    3 Comments . 143 Plays . 522 Views
    Commercial Break Illustration
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  • Created January 22, 2019 by Rod Schwartz

    Based on Jerry Lee's second rule for writing engaging radio ads ("Never use a commercial that has only one voice."), I've been creating more two-voice spots. Here are some recent examples.

    2 Comments . 1 Like . 216 Plays . 495 Views
    Two-voice Banter Spots
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  • Created November 12, 2018 by Rod Schwartz

    Recycling markets have gone to hell in a handbasket. China no longer accepts many recyclables, resulting in higher consumer costs. Our local garbage hauler is trying to educate consumers on what they can and can't recycle via these radio ads, voiced by the client himself.

    . 43 Plays . 364 Views
    "Clean, Dry, and Empty"
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  • Created August 30, 2018 by Rod Schwartz

    Here are some highlights of my conversation with Jerry Lee on his fascination with advertising, how he was introduced to Dan Hill's Sensory Logic and the science of facial coding, and his tips for creating engaging radio commercials.

    . 137 Plays . 525 Views
  • Created August 28, 2018 by william schenold

    Impress that woman of yours! Order in Spanish!

    . 115 Plays . 490 Views
    Mexican Cuisine
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