From Terry Loder: "The stuff is all different, all strong PLUS I threw in signature music AND a new branding statement for stronger positioning. They haven't used radio before. The industry is not common. They totally loved the spots." https://terryloder.com/
We created 5 of these spots in 2014. They aired 3-4 times an hour on all stations on April 1st. Amazing response!! Folks called or visited the store to thank them; a few actually asked to see the items being advertised! We do new ones each year now. Scripts/production available for licensing. PM me.
Business owners who understand the importance of playing the long game aren't canceling their advertising. They're adjusting their *messages* to fit the reality of the times. Here are a few examples from my market.
Roy H. Williams came up with this idea during one of his "Ask the Wizard" question-and-answer video chats earlier this spring. The ads feature Archie and Shelley, husband-and-wife owners of the store. Hokey? Maybe. But they're well-known and loved in our small town.
Despite the pandemic, people are still falling in love, still getting engaged, and still buying jewelry. Sam and daughter Morgan did a great job with these ads. Sam is on the air every day of the year. In December, he tripled his budget. Ended with a record month (65% up) and record year (up $200K).
Here are two of the promo spots we're airing for Foodie Bingo. See the discussion of the promotion in the COVID-19 ROUND TABLE.
I had the opportunity to interview several registered dieticians at our local hospital, in preparation for a radio campaign for March - National Nutrition Month. The spots had to be shelved temporarily in favor of COVID-19 spots, but will hit the airwaves at an appropriate time.
This company has sponsored the GBS Easter Treasures features every year for at least 15-20 years. This year, with public church services banned due to COVID-19, his message is a little different. Here are two examples.
A collection of commercials and PSA's being produced by and for local businesses and organizations in the context of coronavirus restrictions.
