Here are some highlights of my conversation with Jerry Lee on his fascination with advertising, how he was introduced to Dan Hill's Sensory Logic and the science of facial coding, and his tips for creating engaging radio commercials.
Impress that woman of yours! Order in Spanish!
Getting your car repaired should not entail a 3-ring ordeal!
We ride the subway in Grand Rapids to find out how the stations signal comes in down underground.
Our prospective client ends up in a very hot spot because he refused to advertise!
Some of the radio commercials I've created over the past 20+ years to promote the National Lentil Festival in Pullman, Washington.
Three of Joy Golden's classic "Laughing Cow Cheese" commercials, as fresh and funny today as they were when they first aired in the mid-1980's. Learn more about Joy Golden here: http://bit.ly/GoldenJoy
Our high-flying hero goes up and away to describe why advertising on his radio station is the right thing to do! We learn that RADIO is the TRUTHFUL JUSTICE and THE PROFITABILITY WAY! (:60)
Here is an on-air radio sales spot that takes in the plight of a bakery who is stuck with 60,000 donut holes and wants to unload them on radio. (No pun intended, but there is a donut for inserting a salespersons CTA)
Fast-paced computer repair :60
