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David Ogilvy: We Sell or Else

Posted by Rod Schwartz
"If it doesn't sell, it's not creative." In this rare video, advertising giant David Ogilvy gives a brief speech on the importance of direct marketing. If you've never read Ogilvy on Advertising or Confessions of an Advertising Man, you really should. Anyone who sells or creates advertising will profit immeasurably from his insights, experience, and principles.
Posted Apr 12 - Filed in Education - #selling  #branding  #David Ogilvy  #direct response 
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