I'm trying to develop a themed idea for a car dealer that is interested in building their Facebook "Likes".
We're going to use promotional announcements and banner ads on our web site to push traffic, but I'm looking for ideas to wrap a theme around. This would be a ten month campaign where we might give a different prize away each month (or it could be a themed prize each month), but I'm struggling with a theme that might tie into the auto industry.
For example, it could be a 'diners and drive-ins' concept where the dealer eats at a particular restaurant each week and then tells us about it on Friday's morning show. Then we could give away dinner for four at the restaurant to a winner from everyone that "Likes" the dealer's Facebook page that week.
Looking for some help! Thanks so much! - Andrew
To put a different spin on this, you could work with local non-profit, charities or a fundraising effort on a monthly campaign. A dealership in the Toledo/Findlay, Ohio market did a huge campaign for which they donated a dollar for every like to a young cancer victim without health insurance. Very successful.
People love helping others. You could even tie in to help with the local humane society, etc. That way the dealership could write it off as a donation. Good Luck.....
Andrew
A colleague and I are developing bespoke, tailored Facebook pages navigated by custom tabs. One of the possibilities is to create a competition landing page for new visitors that requires them to "like" the page before they enter. The competition could be "Win a luxury car for the Weekend" or a free Vehicle Check, but the new visitor will have to "like" the page an give some contact information when entering, although you must be very clear with the customer that the information they give might be used for marketing purposes... The competition could then be advertised on air....
If you want more details let me know!
David
I would wait on every idea for Facebook fan pages campaign, because of the new Timeline design coming by 30th March. There are a lot of changes and landing pages is one of the things that drops out.
The landing page ( the same as the old "Flash Intro") can be locked (even with the timeline development) as the adaptation is produced in the new Timeline format. The visitor will see this page only once as it's only visable to "New" customers. Once on your site after the "like" thay can be navigated around the site with an intro Profile Video!
David
As I have checked there will be no landing pages in the Timeline. The default view of the fan page will be the Timeline itself. I recommend waiting on getting the new Timeline as there are still a lot of bugs. Facebook apps are only visible below your cover photo which is the new big thing for fan pages.
Anyways, we are all waiting to see what the development will be.
Stan
You can currently convert a page to timeline. Just type in /timeline at the end of a fan page and it shows you a preview. You can also publish, although I've had some technical issues since publishing mine. Facebook resolved some of them yesterday, but not all. Changes are great and really improve the appearance and ability to add content. Off topic, but you seemed interested in teh changes. Thanks
Yeah, I know that I can convert but I skip at this time. I have a few pages that I admin and I'm interested. I was hoping that they will not make the same Timeline for pages as they did for profiles. And the new changes much, but can I complain.
Sounds like your on it. Enjoy!
Great idea - thanks for the suggestion!
Saw this with a local grocery chain. Cans for Fans. The grocery chain will give a can of food to the local food pantry for every new like they receive.
Lynn, What a great idea - thanks for passing it along!
Andrew, I posted a link to this discussion on the RSC Facebook page, and Pierre Camelin posted this reply:
Bit off topic - but how about a car sale used/new ... but sell the cars 'by the kilo' concept if that makes sense. not sure how you may work the mechanics of the campaign - perhaps as a promotion with chance to win a car related package/insurance/road side assistance. customers to win need to visit the facebook page and "like" to enter the draw - or perhaps rather do the promo as SMS text "........" using your stations website while mentioning......'find us on facebook" etc etc. Hope that makes a little sense O_o
Our facebook challenge was a huge success, we added 1,500 likes. We sold 1 name sponsor and other sponsor levels to get businesses involved. This was a July & August promotion, added revenue to both months.
Everyone loved the idea. Hope this helps, Good luck!!
Q-97 Facebook Challenge
$1,000 CASH From Q-97.7 PLUS $1,000 CASH From Our “Name Sponsor”! FOR THEIR FAVORITE NON-PROFIT OR SCHOOL
The Challenge
During the entire month of August, Q-97.7 listeners will be encouraged to visit the “Q97.7"” Facebook page. To enter the contest all a listener has to do is “Like” our page and declare on the like that they “accept the challenge”.
Supporting the Challengers
Contestants who accept the challenge anytime in July through mid-August will be invited to Q-97.7 and can get FREE PUBLICITY on Q-97.7 by recording an appeal that will play on the air for their non-profit or school. As the promotion concludes, those in a position to win the contest will also be invited in to produce ads promoting with more specificity in the closing days of the Challenge.
ALL Q97.7 friends are entered to win a 32 gig i pad 2!
All “likes” to Q97.7 will be entered into a drawing for a 32-gig Apple ipad 2, a $640 value! This way even if they are not in a position to compete, they can still win!
Production will occur during “open liner” sessions to be promoted on Q-97.7 and on the Q97.7 Facebook page.
To win: The Challenger that gets the most “likes” to their challenge page on the Q-97.7 page in August wins $1,000 in cash PLUS the non-profit or school of their choice wins $1,000!
We did this for a customer, and knew we should not have. To set it... the customer had plenty of frequency, so no problem there. It was also running on other stations in the area so that was covered too. We put together a prize package that included an iPadII and lots of other good stuff. Fact is it just did not work. It was hard to get them over 1000 "Like's". I think businesses have the WRONG idea about so-called "Social Marketing". People are on Facebook to connect with family and friends and no to do business (That is what Linked-in is for) and businesses that get "Liked" seem to get unliked quickly.
BTW, the business was an AC business. Their idea was to give twice weekly "tips" on in door air quality and utility bills.
Andrew,
Here's an idea that your car dealer could easily adapt for use in your market, although it might be more beneficial in the long run for your station to develop it. It's simple and certain to invite plenty of community engagement and sharing. From RAB'S Radio Sales Today 8/25/11:
Daily Sales Tip: Remembering Your Town 'The Way It Was'
Start a new Facebook Group called "Remember (Your City) When..." It's easy to do; won't take more than a few minutes to set up.
Have your on-air crew promote it on the air, inviting listeners to share their reminiscences about your community "the way it was," as they may remember it from years gone by. Towns change. Businesses change. The landscape changes. People pass on and off the scene. And everyone has their own memories of how it used to be.
Cross-promote your new "Remember _______ When" group on Facebook, on your website, on your station, in whatever advertising you may do, wherever you have fans. You'll be amazed at how quickly people will join the group to share their own memories of favorite restaurants and stores, high school teachers, etc., and YOUR STATION will be a local hero once again.
Somebody is bound to jump on this one soon -- why not you, now? Zero cost, long shelf life, lots of listener and advertiser buzz...!
If you want to see one such group in operation, log onto Facebook and search for "Remember Pullman When."
Now, taking a cue from the above, why not a "Remember Your Favorite Ride" type page, where visitors could post pictures of their high school hotrods, first new car, classic restoration, etc.? Imagine the participation from people sharing their favorite automobile stories. Worth considering?
Love this idea!!
I am really confused.
Why the.... dickens... would a car dealer want to build Facebook "likes".
Surely they want to move metal?
Is there something I am missing?
And as a consumer why would I CARE enough to like their Facebook page?
Has the world gone mad?
Just asking!
