Interesting read today from Accounting Web on "Cash Mobs" -- a spinoff perhaps of the "flash mob" phenomenon. Instead of arranging via social networks such as Twitter and Facebook to meet up at a certain place and time to break into song or dance or whatever, individuals in the local market spread an invitation to spend $20 at a local, independent store instead of a big box store, with the intent of helping boost the local economy.
According to Andrew Samtoy, organizer of the Cleveland Cash Mob:
Samtoy said Cash Mob's "suggested" rules for the events are simple, yet precisely structured and well tested. They include:
- The mob date must be announced at least a week in advance via Twitter.
- The location at which to meet will be announced, but not the specific business to support.
- The amount to spend will not be more than $20, although people can spend more if they wish.
- The business must have products for both men and women.
- The business must be locally owned.
- The business owner must give back to the community in some way.
- The business owner must approve the Cash Mob before the mob is announced.
- The Cash Mob will occur during the evening on a weekday or on a weekend.
- Pictures will be posted to the blog after the Cash Mob.
- Parking or public transportation must be available.
Sounds like an opportunity for local radio to shine, putting the power of their broadcast and online resources to work in their communities.
is there an opportunity to monetize?
