July 18, 2012 8:52 AM PDT
RSC Members,
This Week's Sales Tip: You should have at least one Law Firm running with you at all times ... Lawyers are spending a ton on local Radio and TV ... Need help with a great idea? Read on ...
Newspapers are filled with interesting high profile court cases from crooked politicians to lamebrain celebrities ... great spec spot copy points for your local Law Firm prospects. Open a :60 with an intro from your local Law Firm client, then break in with a different voice with something like this ... "Let's take a look at the World of Law this week in the USA." Update your copy each week with the latest breaking cases including Health Care, Immigration and Voter Registration. Don't leave out interesting cases with celebrities like Tom Cruise/Katie Holmes, John Travolta and John Edwards. Wrap up the :60 with a :10 close from your local Law Firm.
If you take on this challenge, I know you can get this sold by the end of the week. Once you get your first Law Firm on the air, the floodgates will open and you'll soon have several attorney's in a spending war on your stations.
Jim Reilly
American Music Concepts
americaningles@aol.com
P 732-604-8625
