Radio Sales Café

Looking for some ideas for our big Christmas sales promotion. Something fresh with lots of listener pazaz on the air but beneficial to the client as well. help me recreate the wheel. Please share what has worked for you.

We have done super checks before. Station checks made out to "KQNK Listener" in the amount of "up to $100.00." The checks are numbered. From Thanksgiving to Christmas Eve we call out random $$ amounts with random check numbers. Listeners have 10 minutes to call and claim their KQNK CASH (play $ we Have printed, be creative there) only spendable at participating sponsors. They then bring their check in to redeem KQNK CASH and a list of participating sponsors.we re-emburse sponsors 100%. You get the credit of giving away thousands of dollars but not every check called out is redeemed. for the 5 years we used this promotion I'd say we gave away 10-15% of $ offered. I'd be glad to talk to you about this promotion.

It's been a great promotions for listeners and clients. Clients really like the fact that the KQNK CASH must be redeemed at sponsor locations.
Listeners like the fact that they have a chance of winning their share of the thousands of dollars offered. Now it's time to freshen things up and try something new.
Please share your ideas and whats worked well for you.

Marvin Matchett
Manager KQNK
Norton, KS

We have done a promotion on our station called Christmas Concentration. How it work is we go out and get 47 local businesses to sponsor this program. They pay anywhere from 199 per month to 399 per month. They also give us a gift to give away thats of $50 value or more. We issue each gift two numbers between 1-94. It just like the game concentration. Listeners call in and try to match the numbers to win a prize. Listeners stay tuned, and potential clients like to get involved. However, in this market this game is starting to overstay its welcome. but it may be a nice change for your market. Food for thought!

Our station hasn't done this one but we're going to give it a try. A friend at an out of state station did this one and I LOVED the idea. If you can get multiples of the same gift/prize from different sponsors it is easiest. My friend did "12 Guitars of Christmas" you could do 12 TV's, 12 Waffle Irons, etc. you get the idea. It does have to be a fairly decent kind of prize. Every sponsor (whether they supplied one of the prizes or not - you don't have to limit sponsors to only those who contributed a gift but those who do get a little more or pay a little less than other sponsors) gets a registration box and you run promos to drive people into those locations to register. Some reps I work with are always afraid to set up registration boxes in sponsor locations for fear no one will show up ..believe me, if the prize is nice enough, they come in to register! Your clients location will probably be decorated for the holidays, they'll have lots on sale so they'll be thrilled to get people in their doors. Then whenever you decide to start the 12 days, one sponsor per day calls in to an on-air (if you still have those!) dj to announce the winner. The excitement builds each day there is one less prize. You would probably have to tweak this to suit your market, but you get the idea.

thank you, that is a cool idea

Thanks Jan