Radio Sales Café

Hello everyone!

I am currently working Manitoulin Island; the land of cottages and campers. We are currently crafting a campaign to attract resorts to advertise with us so that they can increase their bookings for the summer season in the fall. September to March is the off season on Manitoulin but we wanted to use the momentum from the summer to attract customers for the resorts. I was wondering if anyone might have any ideas for interested promotions or campaign angles.

Cheers everyone and I hope you are having a great day.

I concur with Andrew. If I were pitching these folks, I'd be urging them to lower their rates to whatever threshold proved attractive to win the locals' business, and then pamper and wow all who respond to the offer. The whole point is to turn the locals into "inside champions," a de facto sales force for the resort, insofar as they invite their out-of-town friends and relations to try the place that made such a favorable impression on them.

Thank you very much for your input!!!