Five years ago I created a promotion that has continued to make two out of our five stations generate revenue that built into one of our top revenue generators of the year. There is so much to include in this one post but I will give a quick over view. Phat to Fit is a health and fitness challenge created, executed, hosted and coordinated by our Radio Group. it takes great commitment and additional hours for over 10 weeks but the rewards are not only financially rewarding but how our local citizens and businesses perceives us as a driver of health and fitness in our community is huge.Two teams of 8 contestants trained by two separate gyms and one of their trainers leading one team red team representing the country station and one of the gyms and the other black team representing our rock station. Each trainer trains their team and has them follow a recommended eating regiment. No none is eliminated. Each Saturday there is a team against team fitness challenge that is rewarded with sponsored prizes assisting them into their new life style. At the end of the 10 week challenge there are three winners in different categories who take home cash and prizes. One team and gym takes the traveling trophy and bragging rights as the team challenge winner. This is emphasizes on getting fit not skinny . encouraging healthy living to families.
Wow Great idea here as well.
I would love more information. I think this is awesome and such a neat idea. We have many different gyms here so I think it would be cool to see how differently each trainer works.
Please send me the promotion details to my email.
Melissa
