Over the years, our members have posted a ton of great ideas for boosting sales during the summer; here's a sampling of the discussions:
HOW TO AVOID THE SUMMER DOLDRUMS IN RADIO SALES
WHAT IS YOUR BIGGEST SUMMERTIME PROMOTION?
What has been your most successful summertime promotion/ad campaign? We'd love to hear about it!
One of the most successful summer promotions was "The JELLO JUMP" I know..did you say JELLO JUMP?
We got a pool company to set up two above ground pools on the lawn of the local mall and we filled them with..yep
JELLO! The JELLO was donated by the local supermarket and was mixed up in large bin's and put into the supermarket
freezer till it set. A lot of bin's were used LOL! Prizes were donated and placed in envelopes and put into the pools.
dumped in some jello..dropped in the prizes..more jello..more prizes! Everyone had fun just setting it up.
Listeners had to call in when they heard the JELLO SFX...one the day of the event listeners showed up in swim suits
& towels. We let them use goggles LOL The idea was to find the prizes in the jello...it was a ball to watch and of course
created a lot of attention. The prizes were big one's...$500 shopping spree at the local mall/$250 at your local food store/
Swim wear valued at $200/BBQ & a box of steaks. And the grand prize...one of the pools used in the JELLO JUMP!
You can build it anyway you want but it true summer fun.
Len Robinson
aka Tom E Dean
Oh wow, would have loved to be spectator on this one . . . do you have any photos?
Thanks for sharing this cool promotion idea!
I myself don't have any pictures Rebecca, it was some time ago we did this promotion.
It billed a good dollar and people were talking about it for years.
I'm sure it could be brought back to life!!!
Len
